Known for its bold brand, devoted fans and culture of innovation, Taco Bell continues to push the boundaries of what modern retail can be, blending human connection with digital transformation to create memorable experiences for both consumers and team members. Dane Mathews, global chief digital and technology officer at Taco Bell joins guest host David French of NRF for this wide-ranging conversation on innovation, leadership, and the evolving role of technology in retail, recorded live at NRF 2026: Retail’s Big Show in New York City.

(00:00:00) From fandom to digital transformation

(00:05:05) Turning loyalty into human connection

(00:08:57) When AI changes the customer mindset

(00:10:39) Scaling meaningful moments in 2026

(00:13:55) Managing risk at the edge of innovation

(00:16:53) Rethinking the human and technology equation

(00:20:04) Leading with connection, curiosity and momentum

(00:22:47) Why volatility is retail’s greatest opportunity

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