Leadership in retail today requires balancing innovation, culture and purpose. Mary Beth Laughton, president and CEO of REI Co-op, joins this episode of Retail Gets Real to share lessons from a career spanning some of the most influential brands in retail and explain how she is guiding REI into its next chapter. She discusses her career journey, the role of mentorship and how the co-op is evolving its strategy while staying rooted in its mission and values.

(00:00:00) From consulting to leading iconic retail brands

(00:05:51) Leveraging REI’s unique strengths for growth

(00:07:37) Navigating culture at an 87-year-old retailer

(00:09:25) REI’s strategy for the next chapter of growth

(00:11:09) Turning strategy into action at REI

(00:15:37) Leading retail in the age of AI

(00:18:23) Keeping purpose at the center of the business

(00:20:31) Building a culture that embraces change

(00:24:01) The evolving future of retail

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• Find more episodes at retailgetsreal.com

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409. Inside REI’s strategy for trust, community, and growth