From a wholesale-only business to a multi-channel global brand, Carhartt has expanded its reach without losing sight of who it serves: hardworking people. Linda Hubbard, president and CEO of Carhartt Inc., shares how one of America’s most iconic brands has grown while staying grounded in its original purpose.

(00:00:00) Growing Carhartt beyond wholesale

(00:05:50) Leading change inside a legacy family business

(00:10:08) Career growth, mentorship, and asking for more

(00:14:22) How the Carhartt customer has evolved

(00:17:52) Carhartt’s strategy for opening stores

(00:20:12) Inside the Carhartt and Ford collaboration

(00:23:38) The future of retail: AI, resale and direct growth

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• Forged In Detroit: Carhartt And Ford Announce Partnership To Strengthen Essential Economy

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