From a wholesale-only business to a multi-channel global brand, Carhartt has expanded its reach without losing sight of who it serves: hardworking people. Linda Hubbard, president and CEO of Carhartt Inc., shares how one of America’s most iconic brands has grown while staying grounded in its original purpose.

(00:00:00) Growing Carhartt beyond wholesale

(00:05:50) Leading change inside a legacy family business

(00:10:08) Career growth, mentorship, and asking for more

(00:14:22) How the Carhartt customer has evolved

(00:17:52) Carhartt’s strategy for opening stores

(00:20:12) Inside the Carhartt and Ford collaboration

(00:23:38) The future of retail: AI, resale and direct growth

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

• Forged In Detroit: Carhartt And Ford Announce Partnership To Strengthen Essential Economy

• Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

• 393: How Bealls is shaping the next era of value shopping

• 349: How Arc’teryx is reaching new heights while staying loyal to its core customers

413. Leading Carhartt through growth, culture and change