Creative collaborations have become a powerful and fresh way to connect with consumers, but the most successful partnerships are about far more than celebrity names or limited-edition products. Gigi Guerra, vice president of marketing and creative curation at Target, shares how thoughtful storytelling, guest insights and authentic partnerships come together to create moments that resonate across generations.

(00:00:00) From fashion design to leading iconic retail brands

(00:09:21) The strategy behind Target's biggest collaborations

(00:14:43) Creating collaborations people can't wait to experience

(00:18:19) Why the best collaborations create lasting memories

(00:21:55) How social media shapes modern retail collaborations

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