Small businesses power retail—they make up 98% of retailers in the country. Right now, small companies are grappling with economic and political uncertainty and facing an existential threat from tariffs. We talk to NRF vice president of advocacy and engagement Meghan Cruz about the devastating impact of tariffs and what NRF is doing to advocate for small businesses. Plus, we hear directly from small business owners who share their stories.

(00:00:00) Introductions

(00:01:57) How NRF advocates for small business owners

(00:05:33) The devastating impact of tariffs on small businesses

(00:07:27) Aaron Brown's story

(00:08:58) Bob Jones' story

(00:11:04) Lisa-Jae Eggert's story

(00:12:23) Making an impact with policymakers

(00:16:41) Cruz's message to small business owners

The National Retail Federation is the world's largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

• Get involved with the NRF Action Center

383. Amplifying the voices of small business owners