If you’re a brick-and-mortar retailer serious about growing online—this is where you start.

This Retail Initiative Podcast episode kicks off a powerful new series called “Your Next Million”—a practical, step-by-step roadmap for retailers ready to scale online without losing the heart of their in-store experience.

Let’s be real, most e-commerce advice wasn’t built for retailers who run physical stores. That’s why so many of you have tried to grow online and felt stuck. In this first part, Josh lays the foundation for everything that comes next. He walks through the three critical mindset shifts that need to happen before any online strategy actually works—starting with how you see yourself, how you prioritize online growth, and how people experience your brand across every channel.

This episode is about clarity, leadership, and building a business that’s aligned with where you want to go, not just what’s worked in the past. If your goal is to create a more cohesive brand and stop treating your website like a side hustle, don’t skip this.

Here’s what you’ll learn:

Why brick-and-mortar retailers need a different growth strategy than online-only brands
The identity shift from “store owner” to “brand CEO” (and how it changes everything)
The four vision types that shape how you approach online growth
Why your website always takes a back seat and how to finally change that
How to create an online experience that reflects the trust, quality, and connection you’ve built in-store

Connect with Josh:

Learn more about how Josh helps retailers grow online: madebycapital.com
Free resources, trainings, and downloads: madebycapital.com/podcast/
Schedule a free strategy call with Josh: madebycapital.com/schedule/
Follow Josh on Instagram: @RetailJosh