Transcript
Host (0:00)
I was recently a guest on one of my favorite retail media podcasts, Unlocked with Austin and Elizabeth. And this is one of my favorite podcasts because it is all about the career stories and personal POVs of notable people in the retail media industry. It is more candid and more personal than a lot of the very excellent but quite tactical or nitty gritty oriented
Guest (0:27)
podcasts that are out there.
Host (0:29)
So I was very flattered to be
Guest (0:31)
asked on the show.
Host (0:32)
And I talk a little bit about the origin story of Retail media Breakfast Club, what I was doing before all of this, some of my routines around content, things like that. But what I wanted to share with you on this little snippet from that conversation is a little bit more of my process as a writer. And, and this is something that I feel a lot of people could tap into to lean into storytelling. Austin has a really great perspective on this as well, which he shares after I give my little spiel. And to end with, I do share a kind of embarrassing but quite funny story from a few years ago that I've never shared publicly. I think you're going to like it. I do highly recommend checking out the the Unlocked podcast with Austin and Elizabeth. Now let's listen to some highlights.
Austin Leonard (1:29)
Thank you for writing and continuing to educate our industry because I know when we first met about a year ago and I started to read your content, I'm like, how does she do it? This is incredible to have the stamina and it's not easy to come up with this type of storytelling every single day.
Guest (1:49)
Well, thank you for saying that. I get that comment quite a bit. I'll say what I. What I usually tell people is one, it's my job. I don't have busy jobs like you guys. This is all I do. I sit at my desk and sometimes I have content planned out for a week, sometimes it's three o' clock in the afternoon and I'm like, I need a newsletter for tomorrow. What am I going to write about? And I just have to sit there and write the damn thing and then record the podcast. That. That's the thing. Second is, do you guys ever feel bored or like you've run out of challenges to solve in your jobs?
Elizabeth Donovan (2:21)
No.
Austin Leonard (2:23)
I don't know what boredom is. Probably because I'm a mother of two girls and.
Guest (2:27)
