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Lauren is the Executive Director at the Digital Shelf Institute (DSI) where she is defining THE strategy for how brands and retailers grow together.

In this episode we discuss:

1. Why brand scrutiny on budgets is only growing

2. Why brands are moving to quarterly budget planning for agility to pivot

3. Why laggard retailers could get sidelined within 90 days

4. How Trade and eCommerce teams could be setting up fledgling Retail Networks to fail

5. The 3 Headed Monster: budget challenges with Trade, Shopper and National Media brand pots

🔎 Find out more: https://www.digitalshelfinstitute.org/resources-library

🟢 Listen on Spotify: https://open.spotify.com/show/301BptpIcmBv5KzzfdSirY?si=68f63fecc9b34fa8

🟣 Listen on Apple: https://podcasts.apple.com/us/podcast/retail-media-cam/id1795395813

🔴 Watch on Youtube: https://www.youtube.com/playlist?list=PLmdErNyu5V13m8LGMX8anQUF7OhjhcJd2

🩵 To learn more you can email us: hello (at) particularaudience.com