In this episode, Scot sits with Elizabeth Lachhar to unpack Rezolve AI’s end-to-end agentic commerce platform, including its closed retail-trained LLM, Brainpower, and modules across search, discovery, conversational commerce, checkout, and loyalty.

A lot of the agentic commerce conversation focuses on offsite experiences like ChatGPT, Perplexity, Gemini, and other AI shopping agents. But there’s another major shift happening onsite, where retailers are rethinking search, merchandising, conversational commerce, checkout, loyalty, and personalization for an AI-native world.

Elizabeth brings a deep enterprise background from Microsoft, Google, Oracle, and more, and now works with retailers, brands, food service, hospitality, and B2B companies navigating this transition.

Highlights

Why onsite agentic commerce matters just as much as offsite AI shopping agents
How Rezolve AI approaches search, merchandising, conversational commerce, checkout, loyalty, and geolocation
Why closed, retail-trained LLMs may matter for hallucination, security, and enterprise trust
How conversational commerce can help retailers move beyond flat, 2D ecommerce experiences
Why B2B discovery is a major agentic commerce use case
How loyalty, memory, and past purchases can create better personalization
What retailers are asking about right now: security, compliance, fraud, ROI, and partner strategy
Why Elizabeth believes agentic commerce is already here, not years away
What Generation Alpha could mean for the future of shopping experiences by 2030

Agentic commerce is also about rebuilding the onsite experience so retailers can understand, personalize, transact, and convert in a world where consumers expect commerce to be faster, smarter, and more conversational.

Timestamps

00:00 — Introduction to Retailgentic
01:34 — Meet Elizabeth Lacchar of Resolve AI
04:18 — Elizabeth’s background at Microsoft, Google, Oracle, and more
07:14 — Why she joined Resolve AI
09:54 — What Resolve AI does
10:32 — The end-to-end agentic commerce platform
11:29 — Quick service, geolocation, and hospitality use cases
13:25 — Search, discovery, merchandising, and visualization
15:08 — B2B catalogs and complex SKU discovery
17:12 — Why agentic commerce is different from legacy site search
18:11 — Resolve’s closed LLM, Brainpower
20:26 — Checkout, wallets, crypto, and international payments
26:02 — Loyalty, data, and the full customer lifecycle
29:50 — Brain Suite, Brain Commerce, Brain Checkout, and Brain Assist
31:09 — Resolve AI’s customer mix
34:22 — Elizabeth’s role as EVP of the Americas
35:55 — Vibe check: where retailers are in adoption
38:31 — Is agentic commerce a race to the bottom?
40:28 — Fraud, bots, security, and guardrails
42:35 — Selling agentic commerce across enterprise teams
46:26 — Predictions for holiday and 2030
49:41 — Where to learn more about Resolve AI

👉 Connect with Elizabeth Lachhar: https://www.linkedin.com/in/elizabeth-lachhar/
👉 Learn more about Rezolve Ai: https://www.linkedin.com/company/airezolve/

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