While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

This is an enhanced audio version of the Deeper Thought post, "Sales Professionals Who Get Back To The Basics Will Smash Their Sales Results In 2021" written by Larry Levine including an interview with the author and Liz Wendling.

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Sales Professionals Who Get Back To The Basics Will Smash Their Sales Results In 2021.

Could you enhance your sales results and become more successful, if you consistently learned how to master the basics?

Vince Lombardi, the legendary Green Bay Packers coach, once said that football comes down to only two things: Blocking on offense and tackling on defense, and those are the basics his teams spent 80% of their time on in practice.

How many of you spend 80% of your time practicing the sales basics?

Here is my concern, too many of you are wasting time chasing shortcuts, automation magic and excuses; before mastering the fundamentals

The greatest skill in your sales endeavor is simple... just do the work. And it is for this reason, most of you don't need more time, more tips, or better strategies. You just need to do the real work and master the basics.

Never is this truer than when times are challenging, just like they are now. There are certain key fundamentals, or basics, to follow that ultimately lead to sales success.

Most salespeople avoid the fundamentals because they don't have the guts to become great at them. When you eliminate the unnecessary crapola and excuses, there are no details to hide behind. You're left with the basics and whether or not you have mastered them.

Success is more than circumstance. Success does not just happen. It begins with the basics.

I would like all those in sales to think about this for a moment...

We are asked to give “basic ideas,” “basic info,” or “explain it to me like I’m in second grade.” We break down things into basic, bite-size chunks, so wouldn't it make sense to train ourselves in the same manner?

You must get back to the basics. Applying the basics in 2021, will allow ordinary salespeople to do extraordinary things.

You can read the entire article here: https://www.sellingfromtheheart.net/blog/3-things-you-must-do-to-help-shatter-your-sales-results-in-202

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Back to the Basics with Larry Levine