Wed Dec 11 2024

"Welcome to Revenue Boost: A Marketing Podcast, the go-to resource for business leaders seeking actionable strategies to grow revenue and build lasting success. In today’s episode, titled "Creating Marketing That Sticks: Lessons in Balancing Data, Emotion, and Long-Term ROI,"" host Kerry Curran sits down with Preston Rutherford, co-founder of Chubbies, to explore the delicate balance between short-term wins and long-term growth in marketing. Preston shares the fascinating journey of building Chubbies into a household name, from its disruptive beginnings to its $100M exit. Along the way, he unpacks the four stages of brand evolution and reveals how marketers can strike the perfect balance between data-driven decision-making and emotionally resonant storytelling. From leveraging financial insights to justifying brand investments to the C-suite, this conversation is packed with real-world advice for navigating the complexities of modern marketing. If you’ve ever wondered how to alig...