Mon Dec 02 2024

In this episode of Revenue Boost: A Marketing Podcast, titled Full-Funnel Impact: Integrating Influencer Content Across Your Media Strategy, host Kerry Curran talks with Jaime Cohen, Head of U.S. Influencer Marketing at GOAT agency, about the evolving power of influencer marketing. Jaime shares insights on leveraging creator content to fuel not only brand awareness but also lower-funnel conversions and sales. She reveals how brands can maximize their influencer investments by integrating this content across social, programmatic, digital out-of-home, and even retail media. Jaime also emphasizes the importance of giving creators flexibility to connect authentically with audiences, balancing brand guidelines with creative freedom. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable strategies to amplify reach, build trust, and drive real business growth through influencer integration.