Thu Dec 05 2024

In this episode of Revenue Boost: A Marketing Podcast, titled "Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving Success," host Kerry Curran sits down with Joelle Moroney, CEO of Creator Collective, to uncover how regulated brands can leverage influencer marketing effectively. Joelle shares her expertise on balancing authentic creator content with the strict compliance needs of industries like financial services and healthcare. She details the steps to develop influencer strategies that align with brand goals while staying within legal boundaries, including selecting vetted creators, crafting clear brand guidelines, and utilizing tech platforms for monitoring compliance. From aligning with brand safety standards to achieving measurable ROI, this episode provides valuable insights for leaders looking to navigate the complexities of influencer marketing in highly regulated spaces.