A revenue based marketing strategy is required to drive business growth. I've been saying it for a while, your buyers need to have heard of you and trust that you can deliver what they need. Data shows the buyers are in control, researching and building a short list before ever connecting with your sales team.

How do your buyers learn about your brand and capabilities? Content. One of the most versatile and fast growing mediums for content is podcasting.

In this episode of Revenue Boost: A Marketing Podcast, titled "Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions," with guest Benjamin Shapiro, CEO of I Hear Everything

Benjamin and I go meta in this podcast about podcasts, discussing how to leverage podcasts to grow brands and drive revenue by creating audience-focused content that educates, entertains, and builds trust.

Here is a high level overview of his actionable strategies to engage audiences, establish trust, and fuel conversions:

𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗔𝗹𝗼𝗻𝗲 𝗗𝗼𝗲𝘀𝗻’𝘁 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀

B2B podcasts need strategy; recording and publishing without planning won’t drive results. Success requires creating engaging, valuable, well-researched content tailored to your audience.

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗘𝗾𝘂𝗶𝘁𝘆 𝗕𝗲𝗳𝗼𝗿𝗲 𝗘𝘅𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻

Brands expecting instant results often fail. Focus on educating, entertaining, and engaging to build trust before seeking returns.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻

Podcasts fuel other channels—social media, newsletters, video—and can target any marketing funnel stage with thoughtful content.

𝗕𝟮𝗕 𝘃𝘀. 𝗕𝟮𝗖 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀

B2B podcasts build trust and share actionable insights, while B2C efforts often prioritize brand exposure through advertorial content.

𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗚𝘂𝗲𝘀𝘁𝘀

Bringing on partners, clients, or leaders boosts reach, credibility, and networking opportunities. Use ABM strategies to understand and address pain points.

𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝗮𝘀 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗛𝘂𝗯𝘀

Repurpose episodes into articles, social posts, and newsletters to maximize value and audience engagement.

𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

Hiring a producer ensures quality, saves time, and optimizes audience engagement. Avoid DIY pitfalls for better results.

𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗚𝗼𝗮𝗹𝘀 𝘄𝗶𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Define podcast goals—awareness, demand generation, or nurturing—and align them with overall marketing and sales strategies for measurable impact.

𝗔 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁

Building an audience takes 3–6 months or more. Patience and consistent effort are essential for meaningful results.

𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁

Authentic, empathetic, audience-focused content fosters trust and solves real problems, driving engagement and loyalty.

𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀

Podcasts keep you top-of-mind with prospects. Use episodes and related materials for consistent, value-driven follow-ups.

For more about Revenue Based Marketing, go to www.revenuebasedmarketing.com.

For more about Benjamin Shapiro follow him on LinkedIn: https://www.linkedin.com/in/benjshap/

And be sure to check out Benjamin's Podcast Network and services here: https://iheareverything.com/

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

- Increased high-quality lead volume

- Shortened sales cycles

- Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.