Tue Dec 17 2024

"Welcome to Revenue Boost: A Marketing Podcast, where business leaders come for actionable strategies to drive revenue growth. I’m your host, Kerry Curran, and today we’re diving into an essential topic for B2B brands: Scaling B2B Success: Harnessing Modern Marketing and Digital Strategies for Growth. In this episode, we’re joined by Terri Hoffman, founder and CEO of Marketing Refresh, a seasoned expert with nearly three decades of marketing experience. From her early career in professional sports to leading a firm that empowers industrial B2B companies, Terri has seen firsthand how modern marketing can transform businesses. We’ll explore how foundational elements like a solid brand identity, effective CRM integration, and tailored digital strategies can help B2B brands scale successfully. Terri shares insights into avoiding common pitfalls, leveraging modern marketing tools, and aligning marketing with broader business goals to drive sustainable growth. Whether you’re grappling...