Sun Aug 17 2025

In this short segment of the Revenue Builders Podcast, we revisit the discussion with John True, General Partner at Cultivation Capital, to explore the critical role of emotional intelligence (EQ) in sales leadership. From reading the room to eliminating partial listening, John shares insights on why understanding personal and professional wins is as important as the deal itself. He reveals why active listening is a lost art, how group interviews can reveal a candidate’s EQ, and why being fully present is the foundation for leadership and influence. KEY TAKEAWAYS [00:00:47] EQ is not optional—it's a core characteristic of great sales leaders. [00:01:16] Understanding personal and professional wins is essential to influence without dictating. [00:03:11] Active listening, note-taking, and reading the room set elite salespeople apart. [00:04:00] Asking "How do you know?" reveals deeper self-awareness in interviews. [00:05:12] Group interviews can uncover a seller’s ability to assess...