Podcast
Revenue Champions
Hosted by Cognism · EN
The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!
26episodes
Episodes
Newest firstAll episodes
115: Approaching Multi-Regional Outbound, Enterprise & More (with Sylvia Farag, Founder at Farag Consulting & Coaching)
Oct 4, 202300:31:51Tap to summarizeWhat does it take to break through Enterprise nowadays? Also, have we ever stopped to consider the importance of regional differences, when approaching outbound? Well, all will be revealed in this week's episode, as David sits down with Sylvia Farag.
Transcribe →114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc)
Sep 27, 202300:47:48Tap to summarizeCognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?
Transcribe →113: The Playbook for 'Hyper Growth' and More (with Chris Orlob, CEO at pclub.io)
Sep 20, 202300:29:38Tap to summarizeIn the current economic climate, it's important to take a step back and re-evaluate how you're approaching the growth of your GTM function. For example, have you enabled your sales team to fine-tune their outbound techniques so they can put the buyer first? Frida sat down with Chris Orlob to discuss this, plus much more.
Transcribe →112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs)
Sep 6, 202300:26:38Tap to summarizeSenior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.
Transcribe →111: Driving High Quality Pipeline (with Lu Juarez at HiBob)
Aug 30, 202300:30:40Tap to summarizeIn this week’s episode, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are approaching their goal of driving high quality pipeline. Luciana took a deep-dive into 3 main tactics she’s utilising this quarter. Listen to find out what they are, plus much more.
Transcribe →110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)
Aug 23, 202300:31:56Tap to summarizeCognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.
Transcribe →109: The Importance of Creativity in Outbound (with Will Aitken at Lavender)
Aug 16, 202300:31:56Tap to summarize‘Be creative with outbound!’ Sellers are told this all the time. But what does it actually mean or entail, to think outside the box when it comes to prospecting? And why is it important to be creative in this new era of outbound? Why should leaders care about this trend, given the new era of outbound? Well, David sits down with Will Aitken, Social at Lavender, to discuss this.
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108: G.A.S strategy (giving a s***) - How to actually provide value in the sales process (with Jen Allen-Knuth at Lavender)
Aug 9, 202300:31:51Tap to summarizeEveryone talks about adding value in the sales process. But what does that mean, exactly? There's a believe that value has become lost in translation for many sales teams. Well, Jen Allen-Knuth has cracked the code on what it comes back to. It's the fundamental idea of "giving a s***" in sales. She sits down with David Bentham this week, to discuss the importance of buyers being heard, problem-centricity, plus more
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107: Transforming the B2B Buyer Journey (with CMO at PwC, Antonia Wade)
Aug 2, 202300:30:49Tap to summarizeAlice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.
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106: The Importance of Revenue Team Alignment (with Alex Olley, Co-Founder & CRO at Reachdesk)
Jul 26, 202300:29:45Tap to summarizeThe key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.
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