Podcast
Revenue Champions
Hosted by Cognism · EN
The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!
26episodes
Episodes
Newest firstAll episodes
42: Demandism: how to balance demand gen and traditional marketing practices (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)
Apr 20, 2022Tap to summarizeWelcome to Revenue Champion’s second episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on how to balance the requirement for modern demand gen tactics with a new look approach to some of the more prehistoric marking practices including how you can approach blog content to build demand, SEO in demand gen, email nurtures and more.
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39: Demandism: how to make the move from lead gen to demand gen (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)
Mar 30, 2022Tap to summarizeWelcome to the first episode of Revenue Champion’s Demandism. A new series aiming to give you actionable tactics to execute a demand generation first strategy to deliver month-on-month marketing revenue growth. Join Cognism’s marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham as they discuss gated vs ungated content, structuring paid campaigns for success, measuring the impact of demand gen and more.
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29: Why demand gen? (with Adam Holmgren, Head of Demand Generation at GetAccept)
Jan 19, 2022Tap to summarizeWelcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Adam Holmgren, Head of Demand Generation @GetAccept about his marketing strategy for GetAccept for 2022. In this episode, Alice and Adam discuss planning for 2022, the demand generation movement, globalisation and more. --- Send in a voice message: https://anchor.fm/cognism/message
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27: Intent data fuelled marketing (with Robin Izsak-Tseng, VP of Revenue Marketing at G2)
Jan 5, 2022Tap to summarizeWelcome to the second episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy talks to Robin Izsak-Tseng, VP of Revenue Marketing @G2 about intent data fuelled marketing. In this episode, Alice and Robin discuss ABM, social proof, events, outsourcing content and more. --- Send in a voice message: https://anchor.fm/cognism/message
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21: Bespoke marketing leadership with Doug Bell, CMO @LeanData
Sep 29, 2021Tap to summarizeAlice de Courcy, CMO @Cognism speaks to Doug Bell, CMO @LeanData about marketing leadership. In this episode, Alice asks Doug about his focus for his first 90 days at LeanData, how to approach marketing and sales alignment when you come in new to an organisation, movement from lead generation to demand generation and more. --- Send in a voice message: https://anchor.fm/cognism/message
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18: Scaleup Marketing: Prioritisation with Francesca Rock, Content Marketing Manager @kleene.ai
Aug 18, 2021Tap to summarizeAlice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more. 03:50 - Partner marketing 05:05 - Prioritisation 17:44 - Retargeting campaigns 22:18 - Tech stack --- Send in a voice message: https://anchor.fm/cognism/message
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