
Hosted by Scalestack.ai · EN

With leadership roles at MongoDB, Docker, and Starburst—Javier shares why tech sales, while challenging, is still one of the most rewarding careers, and why humility and curiosity are cultural superpowers. We dive into universal patterns of category-winning companies, the art and science of territory management, and the critical collaboration between sales and ops. Javier also reflects candidly on unconscious bias in hiring and why recruiting should be treated like revenue.

RevOps teams often drown in manual workarounds, not flawed tools. Eugene Berson, Head of Strategy & Operations at Lambda, unpacks go to market systems that shift from friction to flow. Discover his equation-based framework for aligning strategy with execution, optimizing revenue operations metrics, and leveraging AI orchestration agents for growth.

"If your sales team is still choosing an Excel spreadsheet over your CRM, then your CRM is a problem. "—That’s just one of the truth bombs dropped by McKenah Johnson—sales creator, TikTok influencer, and GTM disruptor—on this episode of Revenue Engine Masters. With over 135,000 TikTok followers and deep roots in tech sales, McKenah is helping reshape how we talk about—and execute—modern B2B sales strategies.In this lively and insight-packed conversation, McKenah and host Elio Narciso (Co-founder & CEO of Scalestack) explore how go-to-market execution is evolving. They dig into actionable frameworks like: how to use content to build top-of-funnel momentum, why most CRMs block sales motion instead of enabling it, and how AI SDRs are reclaiming lost pipeline by reactivating closed-lost deals—automatically.You’ll hear how HubSpot boosted McKenah’s productivity, why AI research agents are now must-haves in sales workflows, and what makes a sales message actually stick in the buyer’s mind. Whether you're scaling a revenue ops system or building trust in every deal cycle, this episode is packed with practical, high-leverage strategies that help remove friction and unlock flow.

Roman Gruhn reveals why broken pipelines and stale data push reps into shadow systems—rebuilding CRMs in Excel—and how to refocus on rep needs, nail the build-vs-buy decision, and automate routine enrichment. Packed with real-world war stories and actionable change-management tactics, this episode supercharges your go-to-market execution and revenue growth.Roman Gruhn, VP of Revenue Operations at Multiverse and former RevOps leader at MongoDB and Remote, explains how broken systems and quick fixes slow teams down and break trust. He says RevOps should work like a product, not a help desk, and that its job is to make sales—one of the toughest roles in tech—as smooth as possible.He shares a dashboard story that ran perfectly but saw zero use because it never asked what reps actually needed. That taught him to focus every project on the people who use it. Roman also walks through when to build your own tools and when to buy ready-made ones, warning that quick scripts won’t hold up as you grow. He recommends keeping your goal clear and choosing projects that make the biggest difference.Finally, Roman predicts that computers will take over routine tasks like data updates and routing, freeing RevOps teams to handle strategy, account planning, and working closely with their stakeholders.