
Hosted by I Hear Everything · EN
The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.

Are you going through your budgeting cycle and looking for ways to reduce costs without hurting the business? Have you considered optimizing your tech stack to keep and pay for only essential software? Listen to Indus Khaitan, the CEO and Founder of Quolum, as he talks about ways to optimize your tech stack. Show NotesConnect With:Indus Khaitan: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The recession is on, and nobody knows it better than tech because tech grew so fast with the benefits of the pandemic. Many startups got a series of funding, hired more people, and paid for more tech. Now the team and the tech are bloated. How do you determine which people and software are essential? How do you know the tools you're overpaying for? Listen to Indus Khaitan, the CEO and Founder of Quolum, as he discusses how to slash SaaS spending and keep your company healthy. Show NotesConnect With:Indus Khaitan: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The problem with PLG brands is that they have plenty of signups they can't keep up with and don't know who to target. They also generate a ton of data, and they don't know which is relevant and which isn't because much of it is difficult for humans to make sense of. How does machine learning help with this problem to drive product-led sales? Listen to Thomas Schiavone, the CEO and Co-founder of Calixa, as he discusses machine learning's role in product-led sales. Show NotesConnect With:Thomas Schiavone: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Product-led growth companies struggle with sales. They wrongly assume that the product will sell itself--that's false. They need to grow to a point where they get good at selling. When do you need product-led sales? How do you go about it? Listen to Thomas Schiavone, the CEO and Co-founder of Calixa, as he discusses when you need product-led sales and how PLG companies can go about it. Show NotesConnect With:Thomas Schiavone: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In brand tracking, you measure your brand awareness, assess purchase drivers, and do proper market sizing. It is a function of understanding how your brand's ups and downs over time impact your ability to make sound go-to-market decisions. How do you do brand tracking, and why does it matter? Listen to Angeley Mullins, the Chief Marketing and Growth Officer of Latana, as she discusses how brand tracking impacts revenue. Show NotesConnect With:Angeley Mullins: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Outside of the marketing world, a brand is one of the more misunderstood aspects of go-to-market. SaaS companies often focus on growing revenue without considering the role of brand identity, perception, and understanding the target audience. How do you measure brand, and how does it impact your bottom line? Listen to Angeley Mullins, the Chief Marketing and Growth Officer of Latana, as she discusses the power and purpose of brand tracking. Show NotesConnect With:Angeley Mullins: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO of RevOps Automated, Natalie Furness discusses her company’s approach to agile implementation of RevOps. RevOps Automated has identified a service they call RevOps as a service. Using this service they can help organizations implement their RevOps strategies even faster. Today, Natalie takes us through this process. Show NotesConnect With: Natalie Furness: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO of RevOps Automated, Natalie Furness walks us through her approach when getting companies started with revenue operations. A good RevOps strategy identifies gaps in processes across your organization and implements ways to close those gaps with the least effort while making the largest impact. Today, Natalie discusses how RevOps automated implements a great revenue operations strategy. Show NotesConnect With: Natalie Furness: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO of RevOps Automated, Natalie Furness talks about RevOps and the critical role it plays in strategy building. Companies that are looking to increase their profit margin and longevity within their industry need to have some form of revenue operations. Today, Natalie talks about the role RevOps plays in a company and also gives us an overview of the study she undertook on the topic. Show NotesConnect With: Natalie Furness: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the sales managers' most significant failure points is not understanding the difference between inspection and coaching-oriented activities. As a result, they struggle to improve seller agility because they don't know the tools and frameworks to support agility. Want to know about these tools and frameworks? Listen to Michelle Vazzana, CEO of VantagePoint Performance, as she talks about tools & frameworks for sales managers. Show NotesConnect With: Michelle Vazzana: Website // LinkedIn The Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.