This episode of the Revenue Harvest Podcast with Nigel Green features Lisa Earle Mcleod, author of Selling with Noble Purpose. Leaders must point toward a noble purpose as their true north because the numbers are lagging indicators of the beliefs and behaviors of the sales team. The great thing is that you can train for belief and behavior. When people have a strong purpose about how to help others, it stops being about themselves and about others. It is from this core that you can build upon sales skills. To create a reorientation in your salespeople, start by asking the question, "how will this customer be different after doing business with you?" Finding the answer to this question requires sellers to look deeper and realize that making it about others creates true impact which translates to even better numbers. You can connect with Lisa in the links below: LinkedIn: https://www.linkedin.com/in/lisaearlemcleod/ Amazon book link: https://www.amazon.com/Selling-Noble-Purpose-E...