This episode of the Revenue Harvest Podcast with Nigel Green features Andy Paul, sales coach, consultant, host of the Sales Enablement with Andy Paul podcast, and author of Sell Without Selling Out book which was just published recently. Andy stresses the importance of sales leaders to be intentional in reinforcing positive rather than negative sales practices. This means that frontline managers must be guided that their odds of succeeding are better when they devote time and attention to helping their individual sellers. For sellers, Andy also says that they must stay in the right situations to ensure that they grow in alignment with their personal values. And in actual selling, Andy explains how cognitive empathy differs from mere sympathy and how practicing this can produce win-win-win situations for the buyer, company, and themselves. You can connect with Andy in the links below: LinkedIn: https://www.linkedin.com/in/realandypaul/ Website: https://www.andypaul.com/ Podcast:...