Podcast
Revenue Speaks
Hosted by Sheila Johnston · ENGLISH
Candid conversations with leaders who have navigated pivotal moments of growth, the podcast explores how strategic communication drives alignment across leadership, culture, and brand to deliver measurable results. Rather than treating communication as a support function, Revenue Speaks examines its role as core infrastructure that shapes decision-making, board alignment, digital presence, and long-term organizational performance.
4episodes
Episodes
Newest firstAll episodes
How Storytelling Became the Most Underrated Revenue Strategy. ft. Jeff Holden.
1w ago00:33:45Tap to summarizeJeff Holden, founder and host of the Nonprofit Podcast Network, has spent years helping mission driven organizations get their stories seen, heard, told and shared. He does not just believe in the power of storytelling. He has built an entire platform around it. And the results speak for themselves. In this episode of Revenue Speaks, host Sheila Johnston sits down with Jeff for a conversation about what it really means to use communication as infrastructure. From the pandemic origin story of the Nonprofit Podcast Network to the unexpected ways organizations have used their podcast episodes — grant applications, job seekers, university certificate programs — this episode is a masterclass in what happens when storytelling becomes strategy. "If you can't get your story seen, heard, told and shared, your organization is not going to succeed." — Jeff Holden Revenue Speaks is hosted by Sheila Johnston, Founder and CEO of Luminari Partners. This podcast is produced in partnership with Page Design Group. 🎙️ www.revenuespeaks.com👉 www.luminaripartners.com🎨 www.pagedesigngroup.com Links Mentioned in the show: Nonprofit Podcast Network — https://www.nonprofpod.com/people/jeff-holden/ Imperfect Heart — www.imperfectheart.com Silver Wishes — www.silverwishes.org Big Day of Giving — https://www.sacregcf.org/impact/big-day-of-giving Multipoint Content Strategies - multipoint content strategiesimp Revenue Speaks — www.revenuespeaks.com Luminari Partners — www.luminaripartners.com Page Design Group — www.pagedesigngroup.com Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 https://www.youtube.com/@RevenueSpeaks Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗https://www.linkedin.com/in/sheilabjohnston/ 🔗https://www.linkedin.com/company/luminaripartners/ 🔗https://www.linkedin.com/company/page-design-group Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.revenuespeaks.com 🌐 www.luminaripartners.com 🌐 www.pagedesigngroup.com
Transcribe →The Interim Executive Who Turns Communication Into a Transition Strategy. ft. Greg Wilson, CAE.
3w ago00:38:16Tap to summarizeMost executives build their legacy in one organization. Greg Wilson, CAE builds his across many. In Episode Three of Revenue Speaks, host Sheila Johnston sits down with Greg, a seasoned interim association executive with nearly 30 years of experience, for a conversation about what communication really looks like during organizational transitions, leadership changes and succession planning. They cover the CEO vs Executive Director title debate, the red binder strategy, the surprising power of relationships and why growth comes from challenge, confusion and adversity. Spoiler. After this episode every leader is going to want to start with themselves first. In the end, communication is always the bridge. Revenue Speaks is hosted by Sheila Johnston, Founder and CEO of Luminari Partners, and produced in partnership with Page Design Group. Subscribe and take the Revenue Alignment Assessment at www.revenuespeaks.com. Greg Wilson, CAE — www.gregjwilson.com Revenue Speaks — www.revenuespeaks.com Luminari Partners — www.luminaripartners.com Page Design Group — www.pagedesigngroup.com Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 https://www.youtube.com/@RevenueSpeaks Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗https://www.linkedin.com/in/sheilabjohnston/ 🔗https://www.linkedin.com/company/luminaripartners/ 🔗https://www.linkedin.com/company/page-design-group Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.revenuespeaks.com 🌐 www.luminaripartners.com 🌐 www.pagedesigngroup.com
Transcribe →How a Third Gen CEO Made Employee Ownership a Revenue Strategy. ft. Maggie Bender Johnson
Jul 700:27:24Tap to summarizeEighty eight years. Three generations. One bold decision that changed everything. In Episode Two of Revenue Speaks, host Sheila Johnston sits down with Maggie Bender Johnson, President and CEO of Bender Insurance Solutions — a third generation family business that became 100% employee owned and one of the most compelling examples of what happens when communication becomes the backbone of organizational transformation. Maggie brings a rare combination of legacy leadership and bold innovation to this conversation. From growing up with insurance in her DNA to almost choosing a different path entirely, her journey to the CEO chair is as unexpected as it is inspiring. What You Will Hear: Sheila and Maggie explore what it truly means to lead a company through one of its most significant transformations. From the moment Maggie decided employee ownership was the right move to the communication strategy that made it work, this episode is a masterclass in what happens when a CEO chooses people over profit. They talk about the misconceptions surrounding ESOPs and how Maggie and her team dispelled them through intentional, consistent communication. They explore how changing her own leadership style made her a better communicator and a stronger CEO. And they have an honest conversation about imposter syndrome, executive coaching and what it means to honor a legacy while forging your own path. This episode also shines a bright light on the extraordinary power of saying sorry, celebrating your team and training every person in your organization to tell the story of what makes you different. Revenue Speaks is hosted by Sheila Johnston, Founder and CEO of Luminari Partners, and produced in partnership with Page Design Group. Subscribe and take the Revenue Alignment Assessment at www.revenuespeaks.com Links Mentioned in the show: Bender Insurance Solutions: https://mybendersolutions.com/ Revenue Speaks — www.revenuespeaks.com Luminari Partners — www.luminaripartners.com Revenue Alignment Assessment — www.revenuespeaks.com Toastmasters — https://www.toastmasters.org/ _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 https://www.youtube.com/@RevenueSpeaks Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗https://www.linkedin.com/in/sheilabjohnston/ 🔗https://www.linkedin.com/company/luminaripartners/ 🔗https://www.linkedin.com/company/page-design-group Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.revenuespeaks.com 🌐 www.luminaripartners.com 🌐 www.pagedesigngroup.com
Transcribe →The Revenue Secret Associations West has Mastered, ft. Jim Anderson, President and CEO
Jun 2300:40:08Tap to summarizeEvery podcast has a first episode. Not every first episode sounds like this. Jim Anderson has spent 22 years as President and CEO of Associations West proving that communication is not overhead. It is infrastructure. In this first episode of Revenue Speaks, host Sheila Johnston sits down with Jim for a conversation thirteen years in the making. They cover membership growth, brand evolution, strategic storytelling and the one role every executive team is missing. Spoiler. After this episode every executive is going to want their own Jamie. In the end, it all comes back to communications. Links Mentioned in the show: Associations West — www.associationswest.org Revenue Speaks — www.revenuespeaks.com Luminari Partners — www.luminaripartners.com Revenue Alignment Assessment — www.revenuespeaks.com _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 https://www.youtube.com/@RevenueSpeaks Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗https://www.linkedin.com/in/sheilabjohnston/ 🔗https://www.linkedin.com/company/luminaripartners/ 🔗https://www.linkedin.com/company/page-design-group Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.revenuespeaks.com 🌐 www.luminaripartners.com 🌐 www.pagedesigngroup.com _____________________________________ 0:00 Introduction: Where Communication Becomes Growth 0:46 Meet Jim Anderson: 22 Years of Mission Driven Leadership 2:57 What Is an Association and How Is It Different From a Nonprofit? 5:40 What 38 Years in Mission Driven Work Teaches You About Communications 6:12 Breaking Through Communication Clutter 7:33 Getting Everyone Aligned on Your Mission 8:42 Embedding Communication Into Your Team Culture 10:06 Strategic Plans That Do Not Drive Decisions 11:19 Too Many Metrics Causing Organizational Confusion 13:01 How a Simple Membership Model Change Drove 45% Growth 15:14 How Do You Actually Listen to Your Members? 17:09 Building a Data Driven Culture 18:19 Keeping Your Board at the Right Level 20:19 When Your Brand No Longer Represents Who You Serve 27:34 Funding and Leading Innovation on a Limited Budget 30:07 Hiring the Right Communications Talent 31:38 How Jamie and Strategic Storytelling Changed Everything 33:51 Why Asking Good Questions Is So Hard 34:35 Leading Change When People Resist It 35:32 When Should You Start Your Strategic Thought Shift? 37:39 The Two Reasons Most Executives Get Let Go 38:55 The Moment It All Comes Back to Communications 39:02 Closing Thoughts and Revenue
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