Liora Dudar’s career has never followed the rules. Before co-founding Overtone, the viral color-depositing conditioner brand that reshaped the beauty industry, she was a photographer creating bold feminist art — including hand-painted tampon murals and raw photo essays that challenged beauty standards.

In this episode, host Kristin Taylor talks with Liora about the journey from art school to building a $55M brand, and the emotional weight that comes with turning creativity into a company. They get into the politics of self-expression, the pressure to “show up” online, and how guilt unexpectedly became a tool in Liora’s coaching style after leaving Overtone.

You’ll hear about:

How a feminist photo project went viral and shaped her creative voice
Why at-home color should be about identity, not conformity
The early days of building Overtone from a kitchen in Tucson
What scaling a fast-moving beauty brand really takes
The physical and emotional toll of entrepreneurship
How she rebuilt her life after exiting the company
The surprising coaching framework she now teaches founders
What self-expression means in a world that constantly watches

Liora’s story is for anyone navigating identity, creativity, leadership, or the complicated overlap of all three. It’s honest, artistic, and full of lessons for founders and creatives who want to build without losing themselves.