This week, our host Kristin Taylor flips the script and goes solo answering one of the most asked questions from her inbox:

“How did you start Mom Juice?”

What started as a last-minute guest cancellation turned into one of the most raw and transparent episodes we’ve ever dropped. Kristin shares the full journey from blogging during college and planning galas at 20 in Charlotte,NC to building KT Winery and getting Mom Juice into Target, Total Wine, and Safeway.

Whether you’re an early-stage founder, brand builder, or someone sitting on a big idea you haven’t acted on yet; you’re going to want to tune in

What You’ll Learn in This Episode:

- How Kristin went from dreaming of writing romance novels (guess her pen name) to launching a wine company

- The exact steps she took to start KT Winery and develop the Mom Juice brand

- What it really costs to build a product-based business without outside funding

- How she landed a pitch with Target and got Mom Juice on shelves

- Why starting small but thinking big is the key to sustainable growth

- What founders should know before white labeling or launching a CPG brand

- The emotional toll of building and the gut-check moments that keep you going

🔥 Mic-Drop Moment:

"It’s never not felt right; even when I was crying on the closet floor."

Who This Episode Is For:

- Founders in the early stages of building

- CPG entrepreneurs navigating retail and distribution

- When everything is just so hard and so demanding

- VCs looking to understand underdog founder journeys

- Brand builders balancing creative vision with cash flow realities

Links + Resources:

- Follow Kristin on IG → @kristin.taylor

- Follow the podcast → @morethanthehypepodcast

- Learn more about Mom Juice → momjuicewine.com

🎧 Like what you hear?

Make sure to:

✅ Rate + review the show

✅ Subscribe wherever you get your podcasts

✅ Share this episode with a founder friend who needs to hear it

More juice, less fluff. This is More Than the Hype. 🍷

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