In this episode of the Rich Habits Podcast, Robert Croak and Austin Hankwitz are joined by Candace Nelson.

Candace co-founded Sprinkles Cupcakes with her husband, Charles, in 2005. In 2012, they sold the business for 10s of millions to a private equity firm.

In this conversation, we discuss scaling a business from scratch, essential mindset shifts entrepreneurs need to make, as well as the compounding effects of small efficiencies.

---

You can follow Candace on TikTok, Instagram, and Substack! You can also find her book, Sweet Success, on Amazon.

---

Public has finally released options trading on their platform! To learn more about all of the product features Public offers, ⁠click here!⁠

---

⭐ Download our FREE Budgeting Template – ⁠click here⁠

⭐ Earn 5.1% on your savings with a High-Yield Cash Account – ⁠click here⁠

⭐ Automatically buy stock where you shop with Grifin – ⁠click here⁠

⭐ Protect your family with term life insurance from Suriance – ⁠click here⁠

⭐ Use code “Spotify” for 15% off our 4-module video course – ⁠click here⁠

⭐ Optimize your portfolio with Seeking Alpha – ⁠click here⁠

---

👤 Explore everything Austin does – ⁠click here⁠

👤 Explore everything Robert does – ⁠click here⁠

❓ Ask us questions for our Q&A episodes – @richhabitspodcast on Instagram

📬 Inquire about working together – christian@witz.vc

49: Scaling a Small Business to Millions w/ Candace Nelson

Powered by Wave AI