Okayyy so this episode is one I've been wanting to record for a hot minute because can we just talk about how much copy is changing right now?

The playbook from 2022? Done. The AI-everything era? People are kinda already over it. And the brands that are winning in 2026 are doing something completely different and once you hear it, you can't unhear it.

So I sat down with Elyssa Jakim, who is a non-AI copywriter (yes really, she uses ZERO AI) and has been behind the scenes of MAJOR launches for some of the biggest names in our space.

So she has the intel. She sees what's working right now, what the high-converting brands are doing differently, and exactly how to bring your copy back to life if it's been feeling a little flat lately.

And we got into ALL of it, including:

→ The energy shift that's separating the brands winning right now from the ones flopping (this one alone is worth the listen)

→ The AI tells to immediately cut from your writing (you might cringe because you're probably using at least one)

→ How to romance your muse back when you feel disconnected from your work

→ The shift I made in my own copy that made my last promo my best converter in 12+ months

→ Why being misunderstood is your competitive edge in 2026

If you've been feeling a lil' bleh about your copy lately and you're ready to bring the heat back, plug into this one. It's gonna shift something for you. Pinky promise.

Links Mentioned in This Episode:

The Copy Crush Audit ($33): jillstanton.com/copyaudit

Elyssa will personally review one piece of your copy that's not landing. You walk away with at least 3 actionable insights to make it CRUSH again. Real human eyes on your work.

The Glow Up: Non-AI Copy Rewrite: jillstanton.com/glowup

If you have a launch, sales page, or email sequence that flopped or just feels OFF, this is where Elyssa rewrites it for you. All human, no AI!

Connect with Elyssa on IG: https://www.instagram.com/elyssajakim

Connect with Jill on IG: https://www.instagram.com/iamjillstanton

Subscribe to the show: jillstanton.com/podcast