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XBOX thinks outside the well, box. Brands who love AI influencers and the consumers who hate them. Three big themes from the 2026 Cannes Lions, and more. And is GenAI about to hit Gartner’s Trough of Disillusionment?”

IN THIS EPISODE

🎮 XBOX hits 25 with a quarter-life crisis all its own

🧟‍♀️ Why did Netflix cancel a hit show after just one season?

🤖 AI influencers: Brands love ‘em…but what about consumers?

🔃 Have we finally hit peak GenAI? And what comes next?

☀️ AI, Entertainment, the Creator Economy at the Cannes Lions

😎 Sony Pictures Entertainment bets big on The Cosm

⚽️ Mercado Libre scores big with a stadium-sized barcode

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