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Welcome back to another edition of the Enemies List. Q A You guys love it, so we do it. Q and A where we answer your questions about what's going on at the Lincoln Project in American politics and culture in in in this insanity that we all live in. All right, present day Republicans are toxic and the Democratic brand is toxic. Tactically it was focused on the midterm, so Democrats it is. But we've seen this movie before with Trump 1.0 followed by a stable but uninspiring Democratic administration. When voters choose Democrats, this is a counterweight to Republicans, but relatively few in America honestly get excited by Democrats. So they just get voted back out of power quickly because they've got no breadth in their voter loyalty. When they get power, they largely squander their moment, as in the Obama era. Do you think Democrats can overcome this perpetual failure to resonate with an American electorate that votes on emotion and not principle? All votes are about emotion. I've said this a million times. The heart and the gut beat the head in politics. Every single time. Why did mom da me win in New York? He was correctly talking about affordability. He was correctly talking about the costs of living in New York. He was effectively talking about a happy warrior kind of approach. If you disagree with his sub sub tier politics, and I do, because there will be no deputy mayor for seizing the means of production. Sorry guys. Barack Obama won with an emotional connection to people. Donald Trump won with an Emotional connection to people. Joe Biden won as a response to Trump. He was the key that unlocked that, that moment. My Democratic friends are going to be mad at me, as they sometimes are, when I tell you a lot of the things you want to talk about, Voters hate you for it. They hate policy. And they feel like when you're talking about policy that they're being lectured to, that they're being looked down on. Oh, if you'd only read page 794 of my climate change plan, appendix two, you would understand, stupid, why we don't think you should have a truck driving job anymore if your truck isn't electric. There is a contempt, be honest, Democrats. There is a contempt that has displayed itself for working class voters in this country. And if you call someone a villain often enough, and you say somebody's a bad guy often enough, and you say somebody's wrong or evil often enough, they will start to believe you. And when someone else comes along and says, hey, I like you, hey, you're okay. Hey, you're my people, you know what happens? You become their people. So Democrats have got to unfuck themselves on this idea. You're going to win these elections based on complex DC driven focus group policies. Told this story a lot. We were in, in, In January of 2021, end of the month on this call with a whole bunch of Democratic consultants and, and, and money people and strategists and pollsters, and somebody pops, up goes, the big issue for 2022 will be prescription drug coverage. Our polling proves it. The fucking Capitol had been invaded two weeks before. Donald Trump was rising from the political grave like an evil zombie. Members of Congress and the US Senate had been hiding in their offices and behind chairs as people stormed the Capitol to kill them. Of course, since we're the weird Republican guests on the call, we were like, the fuck are you talking about? What the hell are you talking about? The issues you think are the issues are not really the issues much of the time. Donald Trump's first campaign was a toxic stew of racial resentment and economic resentment. His second campaign actually toned down some of the racial resentment so he could go and catch African American men and Hispanic men. And you know why? He was able to catch a lot of them. And the emotion he triggered in them was reflective of their cultures and communities. And most of it came, folks. I mean, a lot of people don't want to hear it because of the trans ads. Whether they're evil or not is not a dispute. They were in fact deceptive and evil. Whether they Were effective or not is the question. And they were, in fact effective, very effective. Only a handful of Democratic candidates understood how to respond to them. And they didn't respond to them by saying, this policy is this and that policy is that. Are we going to. They responded by saying, this ad is bullshit. This ad is a lie. You know me. This ad is a lie. The Harris campaign could not make themselves do that. Future Forward. Their super PAC assertively tried everything they could to not respond to the ad. They didn't want to talk about it at all. Because when they can't handle a policy problem, they pretend it doesn't exist. When they can't frame it in a policy dispute, they pretend it doesn't exist. Policy is what kills you. Don't talk about it. And I'm going to be very blunt with my, with my Democratic friends here. There are a lot of states in this country that are very red now because you walked away. You walked away constructively and effectively because you insisted that every candidate had to look the same. If they were running in Mississippi or Arkansas or Missouri. They had to look exactly. Look and sound and believe everything exactly the same way as a candidate in California or New York or Oregon. It's toxic. You can't, you can't demand ideological conformity. There is a trap that the MAGA folks are in right now is the demand of ideological conformity is going to kill them eventually. The demand of ideological conformity is a toxic thing because a candidate now in, in, in the MAGA world, in a blue state or blue district, a lot of these, A lot of these, you know, New York and California guys are going to learn this lesson the hard way. If you make a guy who's a Republican in California act like he's Marjorie Taylor Greene who lives in an R +32 district, you're going to lose a seat. And they're. They're going to lose a lot of seats because of that. You have to let people reflect the district or the state they're running in. Does that mean they're going to be perfect for you on every single thing? No, of course not. Let me tell you something. If I were running the Democratic Party of Florida, knowing what I know about the state of Florida, I'd shut up about gun control. Because you know what? Floridians love guns. And whether you hate that or not, and whether there are secondary effects to that or not, 35.8% of the people in Florida who have a concealed carrier license are either African American or Hispanic. That's wildly out of proportion to their split in the population. What does that tell you? The data of who's buying guns in Florida right now? You know who's buying guns per capita at the highest rate? African American and Hispanic women. So you guys think that that message works and it doesn't dismiss the tragedies of things like parkland, but it doesn't work in Florida. Find things that work in the states. Find people who work in the states. You can't square peg yourself in every single state. I don't. That sounded as good as I thought, but okay. All right. So end at the lecture on the dangers of hey, summer's winding down. But you know what doesn't belong in your epic end of summer plans? Getting burned by your old wireless bill. 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The quality of my Mint Mobile wireless service is terrific. The data is blazing fast. The sound, quality, quality is perfect. Everything works just like my old provider did, only much, much less expensive. I'm saving a tremendous amount of money with Mint Mobile and I think you will too. So this year, skip breaking a sweat and breaking the bank. Get this new customer offer for your 3 month unlimited wireless plan for just 15 bucks a month@mintmobile.com Wilson that's mintmobile.com Wilson upfront payment of $45 record required equivalent to 15amonth limited time. New customer offer for the first three months only. Speeds may slow above 35 gig on the unlimited plan. Taxes and fees extra. See Mint Mobile for details. Policy. We'll be right back. And now back to the show. Okay, let me go to the next question here. Why the hell are Democrats using guerrilla tactics in every means possible to stop this corrupt destruction machine? If they are, it doesn't feel like they are sending strongly worded letters. Schumer and agreeing to unanimity consent in the Senate voting to confirm any person Trump puts up. Tuberville could do his holds, but Democrats don't. It goes on. I'm going to answer this question, Neil, and just tell you, you and me both, brother. They should be obstructing every single moment of every single motion, of every single thing, every single day. There should be universal holds on every Trump nominee. There should be universal procedural roadblocks for every Trump nominee. There should be universal roadblocks for every single Trump bill. They should be doing the whole spectacle of legislative obstruction. There is, unfortunately, at the senior levels of the Democratic Party, in the House, the Senate particularly, not so much the House, but in the Senate particularly, a fallacious belief. Oh, if we look like we're obstructing things, the voters will reject us. Get the fuck out of here. People hate Trump's policies on trade, on the Big bill, on so many other things. They disagree at a fundamental level on these things. And the Democrats are still laying down like a fucking rug all the time for them. It is not the way to go. Showing that you are fighting against this monstrosity is going to include the occasional moment where you have to say, yeah, you know what? I'm not going to get that $150,000 of road building for, you know, Palatka, Florida, in the bill this year, or I'm not going to get this or that. If you, if you believe what you say, that Trump and his Administration and Project 2025 and Rus fought and Doge and all this represents an existential threat to the, to the, to the democracy we live in and the republic we adore, then why are you doing anything less but 100% all the time? Okay, Elon has created them. It's from Sandra in Ohio. Elon has created the America Party. What would be your advice if you were guiding him in this mission? Well, look, Elon, call me, because the enemy, the enemy of my enemy, et cetera. Elon Musk has one thing most third party efforts never have, which is unlimited money. Let me break the problem down on the downside first, and then I'll give some advice on how I would do it if I were in his shoes. The downside is it's 50 individual state parties, all of which have complicated and terrible legal requirements. There's a lot of maneuvering. It has to happen before you can get a third party off the ground. And I mean a lot. He will not be on the ballot in every state. They will fight it. And I will tell you, the duopoly, the two party duopoly will fight it in a lot of these states. And yes, Democrats, I know how stupid that sounds. There will be many, many Democrat, Democrats and Democratic officeholders who say, oh no, you can't put him on the ballot. We can't put those people on the ballot because what are you out of your minds? Let him go. Put him in the mix. There may be a minuscule draw of Democratics, Democratic voters to this party. The libertarian fiscally conservative side of it is going to pull. And guys, it's not going to be a third party that's competitive at the, at the duopoly level initially, but let it happen. He is promising to primary a lot of these Republican members of Congress who voted for this bill. And I will tell you that's tough because those people have to register as Republicans to run in a primary. So you're building the America Party or are you recruiting Republicans to run against them? What he should do in the, in these cases, get these guys on the America Party platform, brand them appropriately, run positive ads about why they're the fiscally responsible ones and you will drag down somewhere around between four and a half and seven and a half percent of the Republican vote. How do I know this? Because I fucking do it. It's what we do. It's what we do at Lincoln. It is what we've done for five years. Okay, 4.63 and 5.29. Okay, we know what we're doing. Anyone can follow it takes something special to be an original. Which is why the 2025 Lincoln Navigator SUV arrives with new ways of surrounding you in luxury including the ultra wide 48 inch panoramic display and the multi sensory Lincoln rejuvenate experience. A true original never stops evolving. So meet the 2025 Navigator. The original that's all new and better than ever. Learn more@lincoln.com Lincoln to Navigator at trademarks afford or its affiliates. It's doable. We'll be right back. And now back to the show. Starting small and going after these people and cutting down 3 to 5% of their of their win margin in the general election. If they existed in the top 50 competitive seats it would basically mean the Democrats would have a better chance to win in half of those. At least we're going to win a baseline number. I don't want to speculate on it right now because I haven't looked at polling this week, but House control is in sight to do a lot of. A lot of things Right. But House control is definitely in the picture. But he needs to run these America Party folks and brand them as a new party. Innovation, responsibility, fiscal. Fiscal restraint. Get away from all the Nazi bullshit, the natalism and the nationalism and the immigration garbage. Okay? Those aren't your people, Elon. Those aren't the people you're trying to seduce and bring over. But if he does this, it's going to require a massive campaign operation and infrastructure. It's going to require consistent messaging. He's going to have to step into the background a little bit on it. He can't be the candidate. His numbers are too negative. They're too upside down. He's being advised by a couple guys. Jeff Rowe is trying to still get back in with him. He's a, he was DeSantis's consultant. There's some other people around him who are not stupid. Not stupid. Greedy, maybe, but not stupid. It's going to be exciting to watch. It's going to be very interesting to watch. Can it be done? Sure. Have I tried to do it? Yeah. Have, have millions of other people, like, begged for a third party? Yeah. Is it, is it really tough? Yeah. The sensible center doesn't fire people up the way you think it does, unfortunately. But we'll see. We'll see what happens with Elon in the coming months. It's going to be exciting. Kelly in South Carolina. What's most likely to be a wake up call for average Americans? Are there certain goalposts we're predicting, you're predicting would shift the tides? Yikes, that's a tough one. Look, we, we are well past a lot of the goalposts right now. They're in the rearview mirror now. We're in a different and dark world. We are not in a good place. There are armed American soldiers, active duty soldiers, wandering the streets of American cities, assisting masked and anonymous men, rounding up American citizens and illegal immigrants. That ain't good. That is not the world you thought you would be living in. It's not even the world a lot of Trump people thought they'd be living in. There was a belief that some of the immigration was a, was a professional wrestling cafe. It was a, it was a, it was a show. It was to own the lips. But Miller, the Heydrich, the Reinhard Heydrich of the Trump administration. Look, if you said to Stephen Miller, hey man, I'm not going to tell anybody. Do you want death camps? He'd be like, how many do I get? That's what he wants. This guy is shaping up towards being one of the worst abusers of human rights in the history of this nation, including Bull fucking Connor. Stephen Miller is a truly evil and dark individual and he wants something out of this entire immigration debacle that is so much darker than even Trump wants. Those were some long answers today to questions, but I appreciate you joining us as always. Do me a favor, go over to Lincoln Square on Substack and subscribe. Take a free subscription if you can. Take a, do a paid subscription if you, if you, if you have the means. We'd appreciate it. It helps us grow the channel and get this information out to everybody. You can also catch me on Substack at the Rick Wilson. You can also catch me on my YouTube channel with the same name. And folks, we will be back with you again on the next version of Q and A on the Enemies List. Mike and Alyssa are always trying to outdo each other. When Alyssa got a small water bottle, Mike showed up with a four litre jug. When Mike started gardening, Alyssa started beekeeping. Oh, come on. They called a truce for their holiday and used Expedia trip planner to collaborate on all the details of their trip. Once there, Mike still did more laps around the pool. Whatever. You were made to outdo your holidays. We were made to help organize the competition. Expedia made to travel.