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Ryan Alford (0:50)

This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month, taking the BS out of business for over 6 years in over 400 episodes. You ready to start snapping next and cash and checks? Well, it starts right about now.

Chris (1:13)

What's up guys? Welcome to Right about now. It's our weekly business news. Highlights of the week here on April 18, 2025. Good Friday. Happy Easter to everyone. Early that celebrates. It's a reason for the season, baby. I'm telling you and I salute everyone is hopefully taking off the day, enjoying the day with family. Whatever you do on this pre Easter Friday, it's a good time to reflect on the things we have to be thankful for. And you know, I just think we have a lot to be thankful for and this episode is going to be a little lighter for sure. Just me today again, Chris had a few business things. Hey, we're taking care of business, baby. Chris had a few things going on. We're recording a little bit earlier in the week giving our team some time off for Holy Week and just, you know, reflecting a bit on things happening on and around us. Been an interesting ride in the business world. Again if if you're heeding our advice from last week, stop reading the headlines, stop calling your trader every day playing this stock for the long game and you know there won't be any tariff talk today could talk about that. Nothing bad back and forth but it almost like by the time you talk about the news, something's changed about it. We are going to talk about some interesting facts today. So today's episode we're going to talk the economic impact of Easter. How much are we spending on all those candy baskets like and where's all the money going? The numbers are startling and Cadbury is the big winner. I do believe we're also going to talk about. Tom Brady has expanded into one of my favorite hobbies now, which we're also going to get into sports card collectibles and all the stuff to do with trading cards memorabilia. He has expanded in his 50% stake in CARD Vault, which is now very wisely named Card Vault by Tom Brady. Let's just get, if you're going to get in a 50% deal with Tom Brady, let's get his name in the name of the company. Hey, not stupid. Tom's built a brand, brand and a name for himself. So get him in the whole name of the company if you're going to do it. But it's fun. I like what they're doing with Card Vault, really expanding the retail experiences for trading cards and everything you can do. Getting into the digital aspect, which we'll talk about everything that he's got going on there. Again, signaling the size of this industry that is too big to ignore. I am excited we're building out our trading card business series again. I didn't mention, you know, I've got four boys under the age of 16 now. I said 15 for the longest time. I think I said that the other day, but My oldest is 15 and driving. I can't believe it about fell over to saying that out loud. But it's been, you know, you have, I'm an entrepreneur, have multiple companies. It's been hard to, you know, hey, doing digital marketing, social media, some stuff that's actually cooler than most jobs. You know, I'm not a banker, but it's hard to get your kids like excited about things. But they've gotten into the sports card trading thing and being a digital marketing guy, being a brand guy, I've used that as a lens with which to teach them business, teaching them e commerce, teaching them how to set up business, how profit and, and margins work, how to, you know, what are your costs involved, minus in. So we're having fun with it, but I'm also teaching them the business side of it. And so and in doing that, and I grew up trading, I've seen just how big this industry is and it's been exciting getting back in it and using this platform because I want to bring, hey, we've got a lot of people out there that look for diversification of investments in different things. Trading cards is one of the fastest growing segments for alternative investments, the memorabilia and things like that and the younger generations into it. Let me tell you, I, I've hosted events and done things and sometimes hard to get people to show up. You hold a trading card event, people show up. Like I'm telling you. It's crazy the number of kids, adults. Everyone's into trading cards and Pokemon and everything else. So we're going to continue that. We'll have some fun opening up a couple packs as well from our good friends at Panini. Get their new Zenith football edition out. A little underrated. I'll just say that we like to have fun. You need to check us out on the YouTube channel to watch and get the best of the pack openings that we do. And hey, maybe some lucky winner will get today's best cards. But we're hey, Tom Brady's in it, so he ain't no dummy. You guys know that. So Tom Brady and Card Vault and then and our keeping it light episode here on a Good Friday, Katy Perry got blast into space literally with Blue Origin and Jeff Bezos. So interesting story there. Even more so the. The woke people that come out like bitching about it. So come. Yeah, people can go to space if they want to go to space. But those are your topics on a light Good Friday. Keeping it light and easy on your listening wherever you're listening. Hopefully on a ride to some family member or taking it easy. The I. I couldn't believe this number. I don't know why. I know how big our economy is and how many people we have, but it's always staggering. The dollar amounts and the zeros that are in some of these things. The US Easter spending is reaching $23.6 billion this year. That's billions nearing a record high. When was the record high? Getting high on our own chocolate supply. That's what we're doing here. Us each are spitting nears record high. Americans are expected to spend $23.6 billion on Easter this year, up from 22.4 last year. Just 1 billion more. Hey, just one more billion eggs. One more billion Cadbury chocolate Easter eggs. Look, I'm telling you, I don't even like like candy as much. I like gummy candy. I don't like chocolate candy. But you get those little Cadbury tiny little chocolate eggs around like you want to see a daber David Copperfield magic trick disappearance. That's. That's what happens when those things come around. Gone. In our household. Nash, my youngest and I, we can, we can attack one of those bags. I. I know why. Where the billions going. And get this. The top spending categories for easter candies. Number one at 92% top spinning food, 89%. This is the percentage of people that do spend it on it, gifts, decorations and clothing. Rounding it out, even non celebrants are, are spending with 54% planning to buy Easter related items. That's because they want those Cadbury eggs. Even if you're not into Easter, you want those Cadbury eggs. You know what's polarizing, you know what a polari. Polarizing candy for Easter is, is the Cadbury cream egg. That's a polarizing piece of candy, let me tell you is a little chocolate ones, the milk chocolate. If you don't like those, I don't know what to tell you. Okay. You know, that's got to be, I would guess 80%. Dude, 20% are crazy. But the Cadbury creme eggs are a little strange and I have learned to like them. But I have to admit, you open that thing up and you're like, I don't know, it's very sweet and very rich, but very tasty. Anyway, let me know how, send me some comments. Do you like the Cadbury creme eggs or not? I kind of, kind of dig them now. Nash likes them, naturally. Four of those things. I'm like, how did you just eat four Cadbury cream eggs and not like, I don't know, wanted to lay down and never get up? During this, this is a quote during this time of economic uncertainty. I mean, how, how long have we been saying during these uncertain times? I mean, that started with COVID Like I'm going to go ahead and just call this one out. I didn't, I was getting into this quote, hadn't even pre read it. But I'm like, during this, when are we not in economic, We've been in an economic uncertainty for, for six years, okay? Like we have the greatest country on the planet and there's all this fear mongering going on. But you know what? It's a great time to be alive in an American. And it's not really economic uncertainty unless you allow it to be. And you. And I'm not taking that lightly or saying that because it's easy. But this ain't no an economic uncertainty. This is make it what you want it to be time. Anyway, off my hours. During this time of economic survey, consumers are prioritizing their Easter celebration and retailers are ready to help them enjoy the special occasion with loved ones. I didn't know that I was going to get into this. It's supposed to be a light episode. But let me say this, this whole article is about how it's the Most money ever spent on Easter. And during this uncertain economic times where people are spending $5 billion on Easter egg candy. Give me a break. Come on. Anyway, so how do they compare to Christmas or Halloween? Christmas obviously takes the. The big kahuna, but it does beat out almost every other category because it beats out Halloween. You think of Halloween being, you know, decorations and all the candy the kids get. Easter beats it all out because you get, hey, on Easter, you get the, the basket with the candy and go finding all that and you get the presents now. I mean, kids got it good. Now, in these un. Uncertain economic times, how much, how much stuff you gonna get? I just think about the number of, like, I. I gotta get the article. You know, maybe it's a follow up. Like, how many pounds of chocolate candy, like how many million pounds of Cadbury eggs get eaten every year? You know, it's millions. Millions of pounds of Cadbury eggs. Survey's favorite east egg. Know what I can't do? You know what else is polarizing? Easter has a polarizing candy. The chocolate cream eggs. A little strange, those peeps. You keep those things away from me now. Not only they kind of stare at me funny in the package. I do not think those are interesting or tasty whatsoever. And another thing, that N. Nash will eat any candy that kid will like if you put it front. Yeah, he'll eat it. But peeps, no way, Jose. You kidding me? What is a peep made out of? Is it a marshmallow or is it something more nefarious? I don't know. These are the mysteries of Easter candy that I think we need to get underneath here in our investigative business journal, Journalistics Approach. Again, we said we're keeping it light. We're keeping it really light. That's. Those peeps are real. Like, let me tell you, don't know what theirs are made of. I think there's like, Twinkie, you know, like they're made out like similar material in a different format as a Twinkie, probably. If you left one, like underneath a car seat for 40 years, I guarantee you that peep looks, feels and acts exactly the same. That's scary manufactured candy that we get into. And you know what? So here's something to keep in mind. If you're listening to this on Friday and you're wanting to get out and about. Target and Lowe's are closed. Walmart and Ikea are open. There you have it. You've got the insights if you need to get out there. So Target, Costco, Sam's Club and Lowe's closed. Walmart, Home Depot and Ikea will remain open. You'll need to be some blowback for them, probably. But hey, Home Depot's no dummy. They're like, okay, Lowe's, you go ahead and close. We're gonna stay open because we know people are gonna be working on some DIY no matter what the day. Let's see their, how, what their sales are like on an Easter Sunday because you know, they don't have any competition. So if you're gonna go buy something, you have to go to Home Depot. And I'm not supporting that it's Easter holiday. Like, I don't, I, I think everybody should close. I'm just stating the facts here of what, like what is the business outcome of this? Interesting. We will see. As we mentioned, Tom Brady is expanding into sports collectibles with Card Fall by Tom Brady Come to us from our good friends@si.com Tom Brady is has recently made a significant move into the sports collectibles industry by acquiring a 50% stake in CARD Vault, a premier sports card and memorabilia retailer. The company has since rebranded as Card Vault by Tom Brady, signaling Brady's deep involvement in future direction. I think so. Or the smart branding using his name, whatever you want to call it. Brady's acquisition is more than a financial investment. It's a strategic partnership aimed at expanding Card Vault's footprint and influence in the collectibles market. That sounds like someone at Cardboard wrote that. It's more than a strategic partnership or more than a financial acquisition strategic partnership. They're going to have an enhanced customer experience. The stores offer immersive experience including cutting edge authentication services, exclusive VIP trading experiences and a curated selection of sports card and memorabilia. Beyond the physical storage, Card Vault is expanding its digital presence with exclusive content and live stream box breaks, aiming to engage a broader audience of collectors and investors. So let me tell you a little insight on something for for this Card Breaks. This is something as you get back into the realm of live shopping whatnot, you're trying to be getting someone from whatnot in on the sports card series that is a whole, let me just say it's a thing all amongst it to itself. We've set up a whatnot channel go to breaking rad on on whatnot. You can see our channel. We do. We've done a few sales but Card Breaks are very interesting and very fun. This is like this is gambling for kids or traders essentially. Essentially. And if you're watching the YouTube, which you should be the YouTube video having it all so the Breaks of the car. Like, literally these boxes I'm holding up and I'll open some packs here in a bit. But the this is more to get into. So most of the cards, if you don't buy like a single retail pack, come in these boxes. And what these breaks are is essentially, you know, these boxes are expensive. They're any from 40 to hundreds of dollars, depending on what they are. And you've got multiple packs in them. And so one of the most traditional, like breaks for this would be, okay, maybe I put three of these boxes together. So you got three boxes, there's six packs. So you got 18 packs. And you buy into the break by buying a team. So what they do is they'll have like a digital wheel that will spin and you get the team that it lands on, but you've got to buy the position. So what you're doing is bidding on a position with which you get a spin of the wheel to determine what team you get. So they spend that wheel and let's say you get the commanders, which is the desired spin for this year's class because Jaden Daniels cards are worth the most. So that win that you buy the position. 30, 40, 50, 100. I mean, it depends on, you know, what, what, what level of cards and value you're breaking. You get a spin and you might end up getting the, you know, Bad News Bears and not necessarily the Chicago Bears, but let's just say a team that's not so desirable, but you spend X amount to get it. You get all of the players that are open out of those packs within that break. So open all 18 packs that are in these boxes and every player that's on that team that you got, you get all those players. So it's a very interesting gamble to see if you get the best cards most valuable if you get those special edition cards. As long as it's that team, you get the player and the cards and all that go with it. So you can do a break. Like I did a break once where they opened like 10 boxes. I got two cards. It just happened to be. They got very few of that team. It was not a good investment, let's just say that. But we hold them ourselves on breaking radio. You can learn more about it breakingrad.com and our and our Instagram channel. Breakingrad.com/last. If you go to breakingrad.com on Instagram, you'll find it. But nonetheless, we're doing these as well with my boys. They're fun. It's fun. You get to watch people see what team they get, see what cards they get when they open it. But that's what. When you hear the word breaking, that's what breaking is. They're gonna be doing those live. That's gotten huge. We tell you, you go into these rooms, there's hundreds of or thousands of people sometimes watching. You know, you only got maybe 10 people that actually bought something, but you got a thousand people in there watching. This is the future of live shopping and digital retail, folks. That's where the business tie in here. It's not just sports card. I'm using that lens because my boys are into it. There's a lot of money, and it should be something that you consider investing in as a collectible. It does have that value. But let me tell you, the live shopping nature of what's happening in sports, sports cars, and other is the future of a lot of things. I mean, it's crazy, the amount of stuff on whatnot that's going down. I just do a series on live shopping and whatnot. And look, if you go back to 2018, I did a FedEx event where I was a guest speaker in marketing, and I talked all about this live shopping thing. And if you got on board with the what I told you to do in 2018, you should be doing all right. You better be one of these pioneers on whatnot, I'll tell you, because I told you it was coming. Oh, and finally, Blue Origin launches Katy Perry and an all female crew into space. They completed a safe landing. Oh, I am glad that this came up. I love this, by the way. And I. I actually love it because it's. It's funny that, you know, there's been some blowback from it because people are going, oh, I mean, how much gas and fuel do they use for that? And, oh, flaunting your wealth. Like, give me a break, guys. Like, this woman's worked her ass off her career, successful, made a lot of money. She's like, she can spend that money on whatever she wants. You know, she can go blast into space or go blast in the ocean. She can go do anything she wants with her money that she's made and go have a good time doing it, because who else? I mean, I. I personally don't have the interest to go spend a million dollars on this. Like, it's not worth that to me. But if I got invited, hell yeah, I'm going. It's very unique. Yeah, it's like the greatest roller coaster ride of all time. It's no one Gets to take. So basically she gets shot up into space. They came down safe somewhere in Texas and then there's blowback because everybody complains about every thing. Like, just like everything else, they can't just go, wow, that's probably awesome. Katy Perry. Yeah. I wonder if she's saying in space. No, I can't believe it. It was, it was, you know, she's wasting money. And it was against the environment. But the mission was intended to promote her upcoming music tour and to highlight STEM initiative. But it quickly drew criticisms, labeling the stunt a tone deaf display of wealth. Come on, guys, you know, we take the BS out of everything. Just. Just stop already. Really, just stop. You need a life. Go find a life. Like, you're worried about what Katy Perry is doing with her money. You know, promoter al concert, she's going to get blasted into space with. With Bezos and his girlfriend and having a good time promoting her album, and you're worried about her flaunting her wealth. Get over it. Some fans expressed disappointed, noting the trip seemed more like a vanity project than a meaningful contribution to science or culture. Come on, come on, guys. Like, can we please just let an event be an event? Is it possible? Have we just. Have we just gone to these depths where everything is a problem? Like, I don't even. Katy Perry's not even like my jam, you know, like. But I respect her as an artist, as, you know, one of the top female artists the last, what, 15 years. Like, she's got to be up there. So she's earned her place. She's on American Idol. You know, she was very attractive at one time. I don't really know anymore. I don't know what's. You know, it's kind of gets a little funky with some stuff. But she's a great artist. Like, she entertains people. Let her go spend her money, go to. Go to space, go to promote whatever she wants. We don't need to complain. And I just can't. I'm reading some of these quotes. It's unbelievable. Just let Katy Perry go to space. That's all I got to say about that. Let her enjoy her space flight in the giant penis. If you've seen those rockets as they look like. I'm sorry. Yeah, I call it spade a spade. Bezos. The rocket ships just look hilarious. I'm hopeful it was the same one. I didn't see an actual picture of it. So anyway, Katy Perry blasted into space, then blasted by fans that are too woke to know how to even think Easter. Spending 23.6 billion at a record high, even amongst this economic uncertainty. Imagine that. And card vault. All right, today, last part of today as we get into our trading card series. You know, I want to share the excitement with everyone. You know, that comes with a pack opening pack discovery. That is what it is. So we are today, our good friends at Panini, you know, them and tops slash fanatics are kind of the players in the space. And this is a product from Panini Zenith Football 2024. Pick these up at any of your local retailers. Walmart carries them. A lot of other people carry them. Fun packs too. Good looking cards. So we're gonna open a couple here. This is out of their mega box. This is about a 50 box. So you're trying to say, okay, how much value can I get out of $50? Backs of cards. Well, you'll see. You're wanting to get one of these rookie cards. You got our overhead camera. I mean, Joel's got us hooked up here. Dude, we've gotten fancy. We got the overhead cam. The card cam. That's what it is. We. And look, Panini. Joel needs a sponsor here for the card cam. So we need the card cam sponsor. We can have your logo right here. Card cam brought to you by. I'm actually gonna call Brian at Ludx. We hit it off one of our first interviews. BR LXD is the sponsor of the card cam. That sounds right, Joel, doesn't it? Yeah, for sure. All right, here we go. These nice black with the gold trim. Still getting my alignment right up. I think we got the zoo. Oh, there we go. We got Joel's got the fancy zoom it right at one spot. There you go. Now you can see them. We got that gold and black. Miles Garrett. These are the base cards. Jalen hurts. Miles Garrett. Josh Jacobs, Richard Sermon. Josh Allen. My favorite player. I always pull him out. Nate Wiggins played at Clemson. Oh, we've got our first insert, guys. This is a chrome insert. This is the A to Z. Oh, look at how shiny that is. A to Z. I'm not even going to try to pronounce his name. He plays for Seattle in wasu. Maybe, maybe. I don't know. Oh, we got another insert behind it. Oh, I like those. These are fun. State of the art. You get it up. State and the art. You see the state. Yep, there they are. He plays for Detroit. So you've got Michigan there. And the hollow nature of these fun cards. Jared Goff had a good season. Jared Verse, another rookie. Tyreek Hill, Pat Fmouth, Andrew Richardson, Terry McLand, Jim Carball. There's your throwback card. Fun, fun pack. Couple inserts there. Decent cards. Fun I enjoy. You know, it's the thrill of the open. It's like a scratch off card, right? You know, you open them, you get to see what you got. Got that Josh Allen right there. What's fun is easy. You always have one autograph or memorabilia in it. I've gotten pretty good. You can usually feel like the thicker packs, like my kids have gotten so good at this. Like they're feeling the packs to see which one is thicker to know. Okay, which one's got their memorabilia card in it. These are actually pretty balanced. This thing might mean we have an auto. We'll open one more pack to see if we get it. And if not, you can watch. Probably be on our YouTube or our whatnot will be live where all our cards go for sale there and@breaking rad.com okay. Blast the pass. Adam Ventieri. Dak Prescott. He's got some competition now. Andre Johnson, Russell Wilson, Eddie George. Another throwback player. Jahim Bell, Rookie Renan Rice. Your rookie card. It's a green parallel. Oh, we've got a. Another insert card. These are really cool. That's cool. Okay, so this is. These are called the Idols card where it's got an old school and new school player. So you've got Lawrence Taylor Ltd in the black and white and that's Micah Parsons who plays for the Dallas Cowboys in the foreground. So it's technically a Micah Parsons. They show kind of the. This is Michael Parsons idol growing up. Which is who's. Why wouldn't it be Lawrence Tayor's like the most feared man in football. That guy would destroy some people. So that's hiding behind there. Really cool what they did with these. One of my favorite inserts of this series got Xavier Leg, Yante Coleman, Drew Brees Menace young Michael Irvin. We got some throwbacks here. TJ Watt, one of the best defenders today. Hey. And there's Peyton Manning to end off the pack. These are fun open. I'd call these a middle of the road set. I think better than people think they'll be. And the inserts are pretty cool. The state of the art. They. They actually thought through some. It's kind. That's cool concept, right? I think so. Kind of an art. Gather that and this. It's a little more thoughtful. You get the foreground, the new player. Background the old player with the black and white in color. Joel. Love it. You give me a pretty looking cool right they're pretty nice. Joel's a creative extraordinaire, graphic designer, art direction, all that stuff. So he knows good art when he sees it. We trust his opinion. We appreciate our friends at Panini and Zenith. You need to, you need to sponsor Card Cam, though, telling you it was light, it was fresh, it was easy. Staying out of tariff talk this week. It is an Easter Sunday weekend and a good Friday. I hope everyone out there has a wonderful time with family, celebrating, whatever you celebrate. And you know, just don't forget the reason for the season. Hey, guys, you know, to find us Ryan is right.com you'll find all the highlight clips on some of these trading cards. You always follow me on Instagram at Ryan Alford. See links to all the stuff, all the things we're up to with the Radcast Network and all our good sponsors who we appreciate. Again, we appreciate them all and especially give a shout out to independent center.org go check them out for all of the latest studies and insights that remove the politics and just focus on the policies. Hey, thank you for making us number one. We'll see you next time. Right about now, this has been Right.