DIY Facebook Ad Strategies For 2025 Dominate Any Market with Stephen Johnson & Stephen Blackburn

Summary

Right About Now with Ryan Alford: Episode Summary

Episode: DIY Facebook Ad Strategies For 2025 Dominate Any Market with Stephen Johnson & Stephen Blackburn
Release Date: October 22, 2024

---

Introduction to the Episode

In this insightful episode of Right About Now with Ryan Alford, Ryan is joined by Stephen Johnson and Stephen Blackburn from Rich from Anywhere (RFA). The discussion centers around advanced Facebook ad strategies aimed at helping businesses dominate their markets by 2025. The conversation delves deep into practical marketing tactics, the evolution of social media advertising, and the importance of strategic execution over mere hard work.

---

From Music to Marketing: A Strategic Transition

Timestamp: 02:30 – 06:30

Stephen Johnson and Stephen Blackburn share their unique journey from being struggling music artists to successful marketers. They emphasize how their background in writing lyrics and understanding emotions translated seamlessly into crafting compelling ad copy. Stephen Blackburn reflects, “[04:32] ...writing lyrics and writing songs, you're training your brain to speak to the emotions and to pull that emotion out of people...” This transition underscores the importance of emotional connection in both music and marketing.

---

The Evolution of Facebook Ads and Social Media Marketing

Timestamp: 07:10 – 15:09

The hosts discuss the significant changes in Facebook's advertising algorithms since 2016. Stephen Blackburn explains, “[11:33] ...the algorithm has changed a lot. And the algorithm has gotten smarter... Facebook has 52,000 data points on every single profile...” This deep dive highlights how Facebook’s advanced data tracking allows for highly personalized ad targeting, making it a formidable platform for marketers.

---

Platform Comparison: Facebook vs. TikTok vs. Google Ads

Timestamp: 22:01 – 24:25

The conversation shifts to comparing different advertising platforms. Chris Reynolds points out, “[23:22] ...the quality of customer for us isn't as great as it is with a Facebook platform.” They discuss TikTok’s advantages for lead generation and lower CPMs but note that Facebook remains superior due to its extensive data and smarter algorithms. Google Ads is praised for its search-based targeting, yet Facebook is favored for its ability to interrupt potential customers with solutions they didn’t know they needed.

---

Holistic Marketing Approach: Lifetime Value vs. Acquisition Cost

Timestamp: 19:43 – 20:50

Stephen Blackburn emphasizes the importance of understanding the Customer Lifetime Value (CLTV) versus the Cost to Acquire a Customer (CAC). “[19:47] ...messaging is the new targeting.” By focusing on long-term customer relationships and repeat purchases, businesses can offset initial acquisition costs and achieve positive ROI over time.

---

Hiring Agencies vs. Self-Education

Timestamp: 31:34 – 36:44

The hosts discuss the pitfalls of hiring ineffective agencies and underline the necessity of self-education in marketing. Stephen Johnson advises, “[35:13] ...you need to educate yourself a little bit or learn this stuff first...” They highlight that relying solely on agencies without understanding the fundamentals can lead to wasted investments and business setbacks.

---

The Power of Mentorship and Coaching

Timestamp: 36:01 – 41:25

Stephen Blackburn advocates for mentorship, stating, “[36:35] Coaches are condensers. Coaches are people who can take complex subjects and break them down so that a second grader can understand it...” Mentors accelerate the learning curve, providing clarity and actionable strategies that empower entrepreneurs to execute effectively.

---

Execution Over Information: The Need for Action

Timestamp: 41:25 – 43:08

Both Stephen Johnson and Stephen Blackburn stress the importance of taking action rather than merely consuming information. Stephen Johnson remarks, “[43:08] Hope is not a strategy... you need some more execution, right?” They encourage listeners to implement the strategies discussed rather than getting overwhelmed by the abundance of information available.

---

Deep Dive into the Hot 30 Strategy

Timestamp: 44:00 – 51:09

A significant portion of the episode is dedicated to explaining the Hot 30 Strategy, a two-pronged approach designed to build brand awareness and authority through Facebook Ads.

1. Campaign One: Video Views Objective

   • Target Audience: Retarget website visitors, Instagram, and Facebook page viewers from the past 30 days.
   • Objective: Video views.
   • Creative: Use clips that position you as an authority (e.g., podcast interviews, magazine features).

2. Campaign Two: Traffic Objective

   • Target Audience: Same as Campaign One.
   • Objective: Traffic.
   • Creative: Identical to Campaign One to maintain brand authority messaging.

Stephen Johnson explains, “[50:01] You're letting Facebook target these people at specific times of the day when they're more likely to interact with that objective...**” This strategy leverages Facebook's algorithm to maximize ad effectiveness by targeting users at optimal times based on their behavior data.

---

Final Tips and Takeaways

Timestamp: 51:09 – End

Stephen Blackburn and Chris Reynolds offer actionable advice for listeners:

• Data-Driven Decisions: Always base your marketing strategies on data rather than intuition. “[52:27] Everything that's not a test is a guess at best.”
• Creative Messaging: Focus on crafting compelling messages that resonate emotionally with your audience.
• Continuous Testing: Regularly test different ad placements and strategies to identify what works best for your specific audience.
• Omnipresence: Maintain consistent visibility across multiple platforms to keep your brand top-of-mind.
• Actionable Steps: Move beyond learning and start implementing strategies immediately to see tangible results.

Stephen Johnson concludes, "Don't just listen to a podcast like this, get all pumped up on information and then have no implementation... you need more execution, right?"

---

Conclusion

This episode of Right About Now with Ryan Alford provides a comprehensive guide to mastering Facebook Ads through strategic planning, understanding platform dynamics, and emphasizing execution. Stephen Johnson and Stephen Blackburn offer valuable insights backed by their extensive experience, making this episode a must-listen for entrepreneurs and marketers aiming to elevate their advertising game and achieve sustained business growth by 2025.

For more information and to access the Hot 30 Strategy, visit RichFromAnywhere.com.

Transcript

[Matt Reynolds]

Struggling to grow or start your business or drowning in an ocean of urgency. You're not alone. I'm Matt Reynolds and my brother Chris and I have been in the trenches of entrepreneurship for nearly 40 years combined. We've built successful companies from the ground up. We're sharing our hard earned lessons and practical strategies on the build you'd business podcast. And I'm excited to say that the build your business podcast is the newest addition to the Radcast network. Learn more at Turnkey Coach. Build or subscribe on your favorite podcast platform.

[Chris Reynolds]

I'll dive into the strategy and then you could follow that up with Facebook Instagram meta situation. So here's a strategy and we never share this strategy on a podcast. We've actually never done this before.

[Ryan Alford]

This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business business for over 6 years in over 400 episodes. You ready to start snapping next and cashing checks? Well, it starts right about now.

[Stephen Johnson]

What's up, guys? Welcome to right about now. We're always getting right and we're always about what works now. Well, you know, that's why we're here today. We got Stephen and Stephen. We're rich from anywhere. What's up, brothers?

[Stephen Blackburn]

Come on, bro. Come on. What's up, Ryan?

[Chris Reynolds]

Hey, let's get it.

[Stephen Johnson]

Thanks for having us, man. Glad to have some marketers on the show. You know, we always talk in business, always getting down to business one way or another. But good to have some fellow marketers in the fla. What's. What's cooking down in Florida, man?

[Chris Reynolds]

We just had. We just had Hurricane Milton out here. Hurricane Milton causing destruction and losing power and stuff like that, man. But you know, it's part of the cost of living in Florida. You know, you got to.

[Stephen Blackburn]

It's always. There's always ways to flip it though. Like one of our clients is actually a auto grow glass shop. Auto glass repair shop. Right. So we're always finding a way. Hey, look, we just had the hurricane. This is the perfect time to run a campaign.

[Chris Reynolds]

Everybody's glasses shattered out here.

[Stephen Johnson]

Yeah. You know, so I see that. And then if you're depressed, you just go get some crumbled cookies. Hey, you gotta tell them. Get, you know, drown your sorrows and some crumble cookies.

[Stephen Blackburn]

That's it, bro.

[Stephen Johnson]

Hey, there's always a reason to market when you go high or low. You know, if the market's bad, you got to double down because everybody else is saving money. You know, the market's good. You got to go hard because you got to compete. Yeah. Or you, or if you're doing well, you know, that's the hardest thing is convincing clients that are doing good that they could do great, you know, with better, more marketing. I don't know about you guys. I run into that a lot.

[Chris Reynolds]

There's always an angle. You know, there's, there's always an angle when it comes to marketing. And that's why, like, we love marketing is because regardless of the tension or the situation going on in the world, there's always an angle, whether it's good or bad. And if you're good at that stuff, you can thrive in your business, regardless of what it is that you sell.

[Stephen Blackburn]

Yeah, and I love, we love working with businesses who already have a lot of momentum and a lot of word of mouth and stuff. But I try to get other people to understand that word of mouth is not a marketing strategy. Right. Word of mouth is a, is the cherry on top. Right. That's the whipped cream. Because the problem is, like, if you're relying on other people's mouths, like when other people's mouths stop working, your business stops working. Right? So you, you need, you need the word of mouth. It's amazing, right? But you always need to have a lead generation source that you can control, right? So that you can have the leads and the sales coming on tap. Right? And then let the word of mouth be that whipped cream on top, bro. You know what I mean? So we deal with a lot of really, really successful people who have that organic traffic coming in. But anytime we can throw in some paid ad strategies behind it, it's like it turns into a bonfire.

[Chris Reynolds]

Oh, yeah. It, from, from our experience, it always works better. Like, we get excited. Like if we get, get a client or a coach that's already doing really well. For instance, Myron.

[Stephen Johnson]

Right.

[Chris Reynolds]

Myron Golden. If we have someone who's already doing well and has data already and they haven't tapped into the marketing yet, man, it goes crazy, crazy, crazy.

[Stephen Blackburn]

Yeah, yeah, yeah.

[Stephen Johnson]

It's hard to, it's hard to put lipstick on a pig. Let's just call spade a spade. You know, like marketing, I mean, you can sometimes you amplify, you know, a bad business. All you're doing is causing grief because they, they're not ready to handle it or it's a bad bit. I mean, it's just hard. Like, and I, I, we had to have those discussions sometimes. I mean, I'M not somebody that's going to tell you each business bad. But like, dude, there's no differentiation here or you don't have something that we can light a fire under. You know, typically, you think about it, I always use the music and my producer Sawyer Rice has a cool ass band and so he'll get this. But like, if you sing good or you play good guitar, you want an amplifier to make it louder. But you know what, if you sing like shit, you don't want to amplify that.

[Chris Reynolds]

You know, it's funny, bro, just speaking about music, we used to be music artists as well.

[Stephen Johnson]

Kind of look like, you know, you know, frisk from anywhere, don't work out. I could see Stephen and Stephen, you know, doing something.

[Stephen Blackburn]

Y'all got the look 1,000%. That, that was our, that was our life for a long time, bro. Real life singers. Yeah, yeah, yeah. So we actually used to be music artists a long time ago. So I'm. I'm a recording engineer. We rap, we sing, we. And like, you know, hey, look, we did it for a long time. I've been writing lyrics since I was like 12 years old. So, like, the transition into marketing and writing ad copy was a very easy transition, right? Because when you're writing lyrics and writing songs, you're training your brain to speak to the emotions and to pull that emotion out of people. And it's really not too much different when you're selling something on a sales page, right? You have to hit people in their fields and bring out the emotions because people buy with emotion and they justify with logic later. So that was kind of an easy transition for us, man. But yeah, we were doing, we did music for a long time, but the problem is we were just broke, bro. We were your typical broke music artists out here, just struggling, working jobs we hated, you know, couldn't take care of our family, the whole nine.

[Chris Reynolds]

But you know what, man? Like, one thing that I do appreciate about the music industry, because, I mean, we were deep in the industry, we worked with Grammy award winners, songwriter. Like we were in there. But one thing I really appreciate is the fact that we didn't achieve that success that we wanted. Because what that instilled in us was a hunger and a desire to learn how to market more effectively, right? Because if nobody knows who you are, you could be the greatest thing in the world. You could be the greatest thing since sliced bread. But if no one knows that you're amazing, then it doesn't really matter. And we took that to heart. So. So what we decided to do.

[Stephen Blackburn]

I'm glad you had that perspective because it pissed me off.

[Chris Reynolds]

It for real gave me the hunger. Because you got to think about it. Like, if you're a grinding artists, the one thing you need to work on is your marketing, right? And that's one thing that we did a lot. A lot. But to his point, we didn't really make any money. So we transitioned to E commerce, and we created this E commerce brand. And you know how it is. Shopify. You go on YouTube and you look at these successful Shopify stores, and they're like, oh, I make 100k a month. And you're like, oh, I could do it too. That's easy. And then you just follow these YouTube videos and try to learn ads on your own, and it ends up not working. And you spend all this money. That's our story. Spent all this money, didn't work. Finally hired a coach to teach us, and in seven months, we went from zero to $209,000. And that's not a lot of money in the grand scheme of things. But for cats that was super broke, working two jobs, couldn't afford to pay rent. That's a lot of money at the time.

[Stephen Johnson]

Yeah, yeah, yeah, yeah, yeah.

[Chris Reynolds]

So, you know, from that point, we ended up selling the brand. We packaged up the assets, sold the brand. But we learned marketing. Like, we learned how to do it because we were in the trenches doing it on our own. And from there, we started acquiring other clients and doing it for them. But segueing it back to music, we realized how amazing ads were, so we infused it into our music. And we actually sold out a few shows in Atlanta, Georgia because of Facebook ads. And when we did that, that's when we looked at each other and we were like, yo, bro, like, if we could do this for, like, our music, we could literally do this for any brand, any. Any situation out there. So that was really, like that real light bulb moment that told us, yo, we could do this for anybody rich from anywhere.

[Stephen Johnson]

Stephen and Stephen.

[Stephen Blackburn]

That's where it all came from, man. Yeah. And we came up with that name when we were in a really crappy apartment with, like, roach problems and ant problems, right? So, like, we were. We were definitely, you know, projecting that into our future, like. Cause it wasn't. We weren't. We were broke from Atlanta, Georgia. That's where we were. But we were trying to be rich from anywhere.

[Stephen Johnson]

I know I'd rather be rich from anywhere than broken Atlanta. I'm only two hours from Atlanta. When I'm Atlanta. I like to have some money. Yeah. Yes, sir.

[Stephen Blackburn]

You got to.

[Chris Reynolds]

You got.

[Stephen Johnson]

I was like, I lived in Manhattan, and I had some money, and that was fun.

[Stephen Blackburn]

Oh, my goodness.

[Stephen Johnson]

But I wouldn't want to be there broke. I had a lot of employees. They're like, early in their career. I'm like, damn. I would not want to be suffering here in New York. Like, damn. I mean, because it's like, you got so much to do, but if you ain't got no money, it's like, damn, what you gonna do?

[Chris Reynolds]

There's nothing you can do. You can't do anything.

[Stephen Johnson]

I know. No, you know, so.

[Chris Reynolds]

And that's kind of how it was for us, man. But no, go ahead.

[Stephen Johnson]

I mean, I've been in the game a while, and it's been interesting watching sort of the Facebook and the social media spectrum change and grow, I feel like. And you guys obviously are in it day to day, so I look forward. We'll get into some real tactical stuff here. But, like, it was like 2010, 2011, you could throw $5 at Facebook and make 500. You know, like, it was, like, crazy. And then I feel like we've gone through this nuance with social media, whether organic or paid. Definitely the organic, you know, train ended a long time ago. But for a lot of things, you can get viral and all, but let's not play that game. You know, you show me a marketing guy tell you to go viral, I'll go tell you somebody you need to run from. And I'm not saying you can't do it. I've had clients do it, but I don't sell that. It's like, not.

[Chris Reynolds]

That's not the aim, but.

[Stephen Johnson]

But it's interesting. Like, I'm curious, you know, you guys have kind of gotten in, I think, towards the. You've had to really work for it to figure out what works. Because it wasn't 2011 when you guys started doing this, when it was just, oh, anybody could throw it. Now it's gotten what I would call, like, real marketing. You got to really play the game of earning, how to get in front of people, the right audience, targeting, all that stuff. I mean, what.

[Chris Reynolds]

Yes.

[Stephen Johnson]

What's been your. Just, you know, before we get to the absolute nitty gritty, just a general perspective of social media marketing the last few years, man.

[Stephen Blackburn]

Well, yeah. So, like, when we first started 2016 is when we really started, like, really getting serious about Facebook ads. And, yeah, that was when your CPMs were really low. You know, you were just reaching, got A bunch of bang for your buck. And so it was a lot easier, but you still needed strategy. Because, like, when we first started our first e commerce store, he told you we went from 0 to 209,000 in about seven months. But what he. He kind of brushed over was we spent three months and $5,000 of our own money trying to figure out what worked even back then. So it's not necessarily about time. It's about strategy. Because when we hired that. That coach to come in and look at our stuff, I'll never forget that in my entire life. Because this guy came in, he looked at our ad account, and he was like, dude, no wonder you guys aren't making any money. Like, y'all are doing everything wrong. Like, you're not targeting, right? You're not using that right words, this and that. So we switched up our strategy, ran the new ad, and we made a sale within seven hours of the ad launching. So that right there was the switch for me. It was like, you know what? It's not about just working hard at things and just time, time, time. It's about doing things the right way, right? So now it's really not too much different in today's age. You still gotta have the right strategy. The thing is, though, the thing that has really changed a lot from my perspective is that the algorithm has changed a lot. And the algorithm has gotten smarter, right? I mean, bro, it has gotten ridiculously smart. Like, I don't know. I don't even think people even know how. How powerful the Facebook ads algorithm really is. Like, that's why we're so gung ho about Facebook and Instagram ads, because it has the best ads platform by far. And the reason why that is because it has more data on its users than any other platform. Like, literally by a long shot, right? For the people who don't know, Facebook has 52,000 data points on every single profile on Facebook, right? So that means Facebook has 52,000 data points. They know 52,000 things about every single person, right? And I always say this, but I couldn't Even name you 52 things about myself. Like, it would take me all damn day. And Facebook's out here, like, knowing 52,000 things. And Facebook, on average, has about 10 years worth of history on each profile, right? So that means, like, like, imagine if someone was just like, stalking someone for 10 years straight. 24, 7. Like, you gave up your entire life to just stalk this one person for 10 years. You think you would know a lot about that person, right? Facebook knows Everything about you, right? And so there's some things about, like, and I'll even enlighten your audience if you want, man. Like some of these things that Facebook knows about you. Have you ever heard of shadow profiles? So for those of y'all who don't know what a shadow profile is, when you sign up for Facebook on your phone and all this kind of stuff, Facebook is actually pulling in your contacts inside of Facebook too, right? And it's gathering all your data from your contacts. And what it's doing is it's creating shadow profiles on the back end of Facebook. These are not publicly seen Facebook profiles, but they are. But they're shadow profiles on the back end. And the reason why Facebook is doing this is because Facebook doesn't just want to know information about you. Facebook wants to know information about your entire network and how your network influences your behaviors and your thoughts and your actions so that it can target you with the right ads. So there's people who come to us and they're like, oh, I'm not on Facebook, so they ain't got my data. I'm like, bro, you got another thing coming. They know about you.

[Chris Reynolds]

So you know what though, bro? Like, and this, this speaks to the power of Facebook. Everything that you're saying right now speaks to the power of Facebook. Because you know, we come across people in business own owners who feel like, oh, I tried Facebook ads once and they didn't work for me, so it doesn't work, right?

[Stephen Johnson]

If I've heard that once, I heard it 10,000 times.

[Chris Reynolds]

You already know, bro. So it's like, but what people don't understand is that you have to take into account the cost to acquire a customer. Because a lot of times these people will run these top of funnel ads and they'll stop right there and they'll say, oh, Facebook ads doesn't work, right? But you got to understand that in the Facebook ads game and especially in e Commerce, about 97% of the people that visit your website the first time aren't going to buy from you anyway. So a lot of times people get discouraged by that and they're like, oh, ads don't work so they don't go deeper, right? Once you continue to go deeper and you begin doing the retargeting and messaging that way, right? It changes the game. But a lot of times someone might be like, well, I ran ads one time and I spent $200 and I got got three customers, so I didn't get a positive ROI out of that, right? But you have to understand that it's not just Facebook ads, right? You have to make sure that you have a certain type of product offering that's going to actually get these people to buy from you over and over and over again. Right? Because if I spend $100 to acquire a customer and they spent $20 on a product from me, yes, I'm in the hole initially, but if I have bundle offers on the back end that get them to buy as well, now all of a sudden I'm decreasing the negative roi. And eventually what's going to happen is if you continue to market via text and email marketing and have your automation set up the right way, over time, they're going to continue to buy from you. And now that ROI is going to turn positive. So it's a holistic approach that people need to take. I love Facebook. And Facebook is amazing because what it does is it introduces new people to your brand. And as long as you can get them into your ecosystem, if you have good products and services and you're marketing correctly, you can make a fortune doing it.

[Stephen Blackburn]

Yeah, but like, and Ryan, you, you know this man, like at the end of the day, amateurs, they always focus on the front end results, right? And professionals, they're focused on the back end results. And you've always heard the term, like the, the company that's willing to spend the most to acquire a customer wins because they understand, like, look, when I, when I run these ads, yeah, even if your cost per acquisition is a little bit higher than you want it to be, if you got stuff on the back end and you can make that a loyal customer, that's where the money is back here. So shift your focus and understand that Facebook is a customer acquisition tool, right? It's an awareness tool. Use it for what it's been it's supposed to be used for. And then make sure that you have a business model that supports it, makes everything work right. So if Facebook ads don't work for you, I would say it might not be Facebook, it might be your business model that's not working. Right? So you gotta, you gotta look at it that way. And because Facebook gives you all the tools, man, the algorithm, going back to some of the things that it does, it even tracks your movement patterns. So it, like your phones have sensors inside of them and Facebook's inside of your phone and it can detect your movement pattern. So if, like, for instance, if Ryan, you know, he likes to go out and take a walk at 7 o'clock in the morning and he's got his phone with him. Well, his phone can track those movements and Facebook can detect those patterns throughout the day. And it starts to realize, okay, Ryan likes to walk at 7 in the morning, he likes to work out at 11:00 in the morning, and he's stationary at about 2:00. Okay, so let me run ads to Ryan at 2:00 because that's when he's stationary, looking at his phone. Right? So like the Facebook algorithm, it goes way deeper than people think. And you just gotta let Facebook do its thing. I think that's the difference between how it was in 2016 and how it is today. The Facebook algorithm is way smarter and it's less about targeting now. Right, Because I don't know if you remember like 2016, ish. Like you were, there was all these targeting strategies where you had multiple boxes and you were narrowing things down. It was all intense. Nowadays, dude, the Facebook algorithm, so smart, you don't even need to do that anymore. What you need to focus on now is messaging. Right? We always say messaging is the new targeting. So get really, really good at understanding your client, understanding their pain points, speaking to your avatar, and let the algorithm find your person.

[Chris Reynolds]

Right?

[Stephen Blackburn]

It's not about targeting, it's more, it's, it's more about messaging, you know, and creative.

[Stephen Johnson]

So I think back to sort of like the business as a whole, you know, working or not working. I mean, so many companies, I mean even like multimillion dollar companies haven't spent the time like even looking like, what's the lifetime value of a customer? Like how, like what, you know, if you sell monthly services, it's one thing, like you said, if it's fifty hundred dollars to acquire that customer. But if you sell them something monthly or they get into your CRM and they're now a customer lifetime value. And so like sometimes you'll be talking with some clients that you know, until they get it. Then some clients don't, you know, like, what's ltv? Like, I'm like, come on man, like, you know, like back up here a minute, we gotta do some business strategy. Then we'll do some marketing strategy. Like, because you know what, you gotta know what it costs to acquire a customer. You gotta know what your average lifetime value is and then you can back your way into what you can afford to pay, you know, to acquire that customer.

[Stephen Blackburn]

Exactly, yeah.

[Stephen Johnson]

And so that's a business discussion. Hey everyone, Ryan Alford here. We all know that everything is too expensive these days, especially groceries. As a father of five, I know man, this boy's about to eat me out of the house. It feels like we're constantly stretching our paychecks thinner and thinner. But don't worry, I've partnered up with Paycheckology to help everyone spend less. Check out this hilarious and informative article from Paycheckology on how save money at the store. They've got five fast facts. The triple F. Five fast facts. They go beyond just clipping coupons. Trust me, you'll find these tips super useful and they might even give you a good laugh. Paycheckology makes economic news easy to understand and fun to read without all the political spin. So if you want to save some cash, have a laugh, then head over to Paycheckology and give that article a read. Link is in our show notes. Happy saving. I am curious. I got a. I got several questions on on Facebook specifically slash meta. It's just so hard. It's so hard. So hard.

[Stephen Blackburn]

Again, no, I still call it Facebook.

[Stephen Johnson]

But I'll come back to why I brought that up. But I take it, you know, you guys have done this long enough, you're spending enough money. You guys are, you know, gurus now and you've obviously evaluated other platforms to try to do the same thing. I mean, have you guys dabbled in, you know, TikTok or Google Ads or programmatic, you know, native type stuff like display? I mean, is it just you always come back to Facebook or, you know, what's your been your perspective on other platforms?

[Chris Reynolds]

Yeah, man, so we dabbled. So we've dabbled into Google Ads, YouTube ads, TikTok ads. We've dabbled into those. Programmatic we haven't dabbled into at all really. But with our experience with TikTok ads, TikTok ads are great for like lead generation and acquiring more, more potential customers quicker. It's also great for CPM. Like if you want a really low CPM, go to TikTok because there's less competition over there. So it's going to cost you way less to get the eyeballs on your brand. One of the things that I noticed with TikTok is, and this is from our experience, the quality of customer for us isn't as great as it is with a Facebook platform.

[Stephen Blackburn]

Right.

[Chris Reynolds]

And TikTok's kind of new and you know, a lot of kids are on TikTok and stuff like that. So TikTok is a great way to acquire leads and to make money depending on the cost of your product or service. Right. I know people who are selling like $250 coaching programs. And they're doing great on TikTok because that's kind of like that audience, right?

[Stephen Blackburn]

And that's the thing too is it goes back to again, the business discussion of knowing your audience, knowing what it is that you're selling, right? So if you're an e commerce brand selling a $20 product, hey, TikTok will go crazy for you, right? It'll smash for you. But you know, I know you have a lot of high level entrepreneurs watching this podcast. You know, if you're selling 5,000, 10,000, $50,000 programs, TikTok might not be the best place for you to advertise because you're going to get a lot of tire kickers coming in. And then the other thing about the TikTok algorithm, you got to understand is just that TikTok's just not as old of a platform, so it just doesn't have as much data on its users. So therefore the algorithm just isn't as smart as Facebook. And again, if we're going to put our marketing dollars somewhere, don't we want to put it where it's best used?

[Chris Reynolds]

Right?

[Stephen Blackburn]

Don't we want to use the best platform? And I'm not saying that TikTok's not great. It is, but it ain't as powerful as Facebook. And then you have Google, which obviously Google is great because it's search based, right? So if people are searching for certain keywords, then they're gonna, they're gonna look for you and they're gonna find you, right? And so, but the thing is, that's great, but you also have to understand that sometimes people, they know what their problem is, so they go off and they search for their problem. But sometimes people have problems that they don't know what the solution is. So how are they going to search for something that they don't know exists? So you have to have a blend of both, where it's like, hey, if you got people who are looking for you, great. Do some Google Ads. Although Google Ads for us always tend to be a little bit more expensive. All right, so that's another reason why we tend to favor with Facebook, but Facebook is more interruption marketing. So Facebook's going to interrupt people with a solution that they didn't even know existed. And I'm sure it's happened to you. It's happened to me all the time. Where literally, like, I have a shoulder issue right now. Like I was working out in my shoulder, I tweaked it, right? And somehow Facebook knows that I Tweaked my shoulder in the gym.

[Stephen Johnson]

You probably did a search somewhere for probably, you know, or it's watching me.

[Stephen Blackburn]

In the garage, like, work out. And he's like, oh, tweak the shoulder. But then, so next thing I know, I'm getting hit with these, right? These red light therapy products, bruh.

[Chris Reynolds]

Me too, bro. Like literally every day.

[Stephen Blackburn]

But here's the thing, though. Here's the thing. I did know red light therapy was a solution to that problem.

[Chris Reynolds]

Yeah.

[Stephen Blackburn]

So therefore I'm over here wondering how I can fix my shoulder issue. And so Facebook ads is a way for you to interrupt people with the solution that they, that they're looking for that they don't know existed. So it's just another perspective, man, you.

[Chris Reynolds]

Know, and that's why we choose Facebook over those other platforms. Now I will say TikTok, we run TikTok ads as well. And it's good for certain things. But if you want to find like quality people, from our experience, Facebook ads is where it's at. And for the high level entrepreneurs listening, if I were to suggest a place to start with your ads journey, if you're really trying to acquire more higher ticket customers or higher ticket clients, I would definitely start with Facebook first because it's very easy to use, too. Facebook ads are not difficult. They're very easy to use. And now with Facebook and AI, it's just, it makes everything so much easier to the point where people aren't even targeting anymore. People are literally not putting in targets when they're running ads. They're not telling Facebook what type of people they're trying to target. They're literally just focused on the messaging, getting their messaging right, speaking to a particular customer, a specific customer. And they're running ads like that, and they're still doing well. So Facebook is where it's at, man.

[Stephen Johnson]

Talking with Steven Johnson and Steven Blackburn. Rich from anywhere. Rich, rfa. Rich from anywhere. I get rfa. I like, I like, you know, RF Team, rfa.

[Stephen Blackburn]

Some of the most successful companies have that three, that three word acronym.

[Stephen Johnson]

Hey, power of threes. That's Mark.

[Stephen Blackburn]

That's it.

[Stephen Johnson]

It's kind of like even in the Bible, the Father, the Son and the holy Spirit, you know, they knew they were the first.

[Stephen Blackburn]

Come on, bro.

[Stephen Johnson]

So come on.

[Stephen Blackburn]

Right about now.

[Stephen Johnson]

It ain't accidental, buddy.

[Stephen Blackburn]

Come on, man.

[Stephen Johnson]

You know what? One of my marketing, I have like a mentor, you know, I like to say I'm a mentor, you know, but I do have one mentor. His name is Christopher Lockhead. He said he who owns the problem becomes the solution. So you frame the problem. He who owns the problem becomes the solution. So you don't have to. You don't. You know, we can talk about brand and all your features all day, but you got to talk about the customer's problem and own the problem so that you become the solution. Because that's big. Yeah, so that's really big, bro. Yeah.

[Stephen Blackburn]

Because, I mean, they like people. I think a lot of people struggle with selling products, and they do that because of the thing that you just said. Right. They're out here trying to sell their products. They don't understand that people don't care about their products. Like, listen to me right now, guys. Everybody listening. No one cares about your product. No one cares about your service either. Right. You think anyone comes to us and they care about Facebook ads or they care about our logo and what rf. No one cares at all. The only thing they care about is can you help me get more customers? Yes or no? Can you help me streamline my business and automate it more so I'm not pulling my hair out every single day?

[Chris Reynolds]

Right.

[Stephen Blackburn]

Can you help me with those problems? And so, like, the whole thing about, you know, sell the hole, not the drill, and the. Too many people are out here selling the drill. Selling the drill. And the wonder why no one's buying their stuff. Well, they don't want the drill. The only thing they care about is the hole that the drill produces. So understand that that is. And then. And sell that instead.

[Stephen Johnson]

Yeah.

[Stephen Blackburn]

Everything will change.

[Chris Reynolds]

Stop worrying about yourself and how cool you are and how you look and how amazing this product is and all the little trinkets that it has and all of that stuff and start focusing on why these people actually want that product and add that to your messaging. You got to tie them in emotionally. It's funny. We both recently bought new homes and I was dead set on a price, right? I told. I told my wife, I was like, yo, we're not going above this price for the house. I don't care what this lady says when we go in here. I am not spending more than this, right? And I told her that I get in there and she's trying to get me to do an add on and add some brick to the front and get a lake view. And I would, like, literally before I went in there, I'm like, I'm not doing this, babe. I'm telling you right now. No, right? And she comes in and she's like, well, you know, it's gonna look so Nice on the lake when you can watch your kids just play on the lake and you know it's gonna be all nice and breezy and then when you walk up to the front of the house, it has such a homey vibe. She literally didn't even talk about the feature of just having the lake view. She talked about the emotions that I would have by acquiring that thing. And guess what? I did. I bought it. Yeah, I went above my price just because she got me emotionally tied to the product or to the product and service.

[Stephen Blackburn]

Right?

[Chris Reynolds]

So, yeah, it's true.

[Stephen Blackburn]

So be careful like, by the way, this stuff, be careful like who you share this insight with, right? You start sharing this insight on how to sell with your wife or with your husband, like they're going to start selling you on stuff.

[Stephen Johnson]

Happy wife, happy life. I think Steven, Steven Johnson got that right. Whether it was a realtor or not. I know that one real. I wrote the book on how to fuck it up and how to get it right. Both editions. Editions one, Everything not to do. Addition two, how to get it right. Oh, shit, it's. You ain't selling ads. You're selling 12 more rounds of golf this year because you ain't got to with ads because you get it, you know, like you're selling the benefit, you know, more birdies, less business, 1000% right?

[Stephen Blackburn]

We're selling like we're telling the, you know, take out, take out the stress of like having to like, you know, rely on agencies that a lot of them don't care about your success. Now, not all agencies, there are some boutique agencies out there that do amazing results.

[Chris Reynolds]

And yeah, Ryan got a good agency.

[Stephen Blackburn]

Ryan got, Ryan got a popping agency. But I'm telling you right now, like we've heard thousands of horror stories of people hiring agencies that didn't get them results, wasted their money and then they put them on a six month retainer, a contract and then they left six months and they got no results. They spent, you know, 40, 50 grand, got nothing. And then they. The problem with all that is because we have no problem investing 40,000, 50,000 into our business. We do stuff like that all the time. The problem is when you spend 40,000, 50,000 and you still don't know what the hell you're doing, right? That's not an investment. That was just a waste of money. So all that could have been saved by just being educated on how ads work. Know what questions to ask your agency when you're thinking about hiring them, right? And so that you know that they're legit. And so that they can't pull the wool over your eyes. And even if you do hire that agency, well now if you're educated, you can go into their ad account and look at the strategies they're using and kind of keep a thumb on the pulse at least, right? Because if you don't do that, you're just asking to get taken advantage of.

[Chris Reynolds]

Yeah, you're flatline. Like I can't tell you how many people come to us from the agency world, right? And they've hired a bad agency. And what happens is, just like you said, they hire them for six months, they spend all this money, business stops working, they decide to empower themselves and they're like, yo, I'm going to fire my agency because my business is about to get popping again, right? So they get off this courage, they fire their agency and then the business literally tanks. And the business tanks simply because they weren't educated on the marketing piece themselves. So they couldn't even replicate what the agency was doing anyway. So now they're in a very bad situation. And that's typically when they come this way. So not saying don't hire an agency, but if you are going to hire an agency, educate yourself a little bit or learn this stuff first, right? Get, get some momentum going, make a little bit of money and then when the clients and the influx of sales start coming in and it's too much for you, then go holler at Ryan and be like, yo, I can't handle this anymore. I want hands off and do it like that.

[Stephen Blackburn]

And Ryan, Ryan, wouldn't you agree that it's better to work with an educated client?

[Stephen Johnson]

Oh God, look. Right, I'm gonna jump in. I wish we only work with clients at a certain level. I don't want. There's a lot of clients that hire agencies too early at the wrong time. I would. And my best clients are educated and like in marketing and know like enough. Because the ones that drag that cause the most work for us are less sophisticated and don't really understand what we're doing. So we're answering some of a lot of questions even if what we're doing is working. Right. You know, this just gets into there. But I'm a firm believer that you need to be at a certain level before even higher. Like we just don't even get in that camp because it's a lose, lose. I'm not in this for four month customers, you know, like.

[Stephen Blackburn]

Right.

[Stephen Johnson]

And if I am and we have packages where I just hire me to consult with you for three months, you know, and I'll teach you, give you all the keys to the car. I'd rather do that with a smaller or medium sized client than them hire us, use all our resources, not get the results that they wanted because they don't spend enough or there's not nuanced enough, or it's not, it's like we can't do enough. And so.

[Stephen Blackburn]

Right.

[Stephen Johnson]

Believe me, that's why I wanted to have you guys on the show because there's a lot of education needs to happen and not every client should be working with an agency. And it's exactly, it's yes, 1,000%. And there's this assumption that you can, I don't know, hire your way to success, you know, with certain things, but it's just not the case when you're scaling and at a certain size. You've got to. And the tools now, and this is what I want to delve into with you guys, you know, some of the specifics of using the platforms and the AI and that kind of stuff. You know, the tools now aren't. So I don't know, this is it. It can be overwhelming, but they're manageable and people need to learn how this stuff works at the very least, if not do it themselves.

[Stephen Blackburn]

Yes, well, everything that's worth learning has a learning curve, you know, so you got to understand that. Don't be afraid of a learning curve. That just means you're learning something that's worth learning. Right? And yes, of course, like Facebook ads and all these different things, they have a learning curve. But I'll tell you, right, if you want to shorten that learning curve, get yourself a mentor, dude. Get yourself a coach, right? Don't be an idiot. Don't be out here like trying to do everything by yourself looking for free stuff. Like, I think looking for free stuff is what keeps people broke. Because looking for free stuff all the time is a, is a, is an energy.

[Stephen Johnson]

Yeah, right.

[Stephen Blackburn]

And it's a, it's an energy you're putting out into the world. You're constantly looking for free, free, free. While all you're doing is you're attracting people who also looking for free. And you wonder why you're broke.

[Stephen Johnson]

Yeah, exactly.

[Chris Reynolds]

That's good, man.

[Stephen Blackburn]

Stop looking for that. Instead, look for the hack to six. Because every successful person knows that mentorship is the hack, right? It's not a secret. Like, why would I try to like learn Facebook ads for 10? Like, why would I try to spend 10 years of my life when I can just pay this guy a couple thousand dollars and he can just show me in a matter of weeks. Like one time, one of our mentors told me one time, he's look, if you want to really scale your business and be successful, never ever, ever spend your time trying to save money. Always spend your money so you can save time. Because once you spend your time, you never get it back. It's gone forever. But when you spend your money, you can actually get it back and you can double it, triple it, quadruple it. 10 exit, 100 exit, right? And so find yourself a coach and it's not that hard is what we're. Ultimately, what we're trying to say is when you have the right guidance and someone's showing you one step, one step, two step, three, right? And they're with you and showing you in a way that's like EAS easy to understand. And that's what I think with us, I think what one of our superpowers is being able to take complex subjects and make them very like, easy to understand, right? Because I believe a good coach is a condenser, right? Coaches are condensers. Coaches are people who can take complex subjects and break them down so that a second grader can understand it, right? And not over complicated. And then you walk away feeling empowered. You feel you have clarity. And when you have clarity in your business, that's where all the creativity gets sparked and you get, you get hopeful again and you get excited about your business. And when you have overwhelm and confusion, that's when you're just like, oh, the hell with this. I'm not doing any of this.

[Chris Reynolds]

Like, you know, you know what it is too? It's this thing in our heads, right? I like to say too much thinking leads to your ship sinking, right? And a lot of times if people don't have the guidance or the roadmap laid out for them on, on the next steps to do, they get in their head and they start thinking to themselves, oh, well, I, I kind of want to do this, but I kind of want to do that too. Or I started this and I think maybe I should go here next. But there's all these other options here. So I'm kind of confused. I don't know what to do. And then they just stay in that same exact spot, right? But here's the thing. Like, we like to model our business off of other successful businesses, right? Because if the multimillion dollar, billion dollar brands are doing it, then you need to do it too. So one of the biggest things that these successful billionaire CEO entrepreneurs, one of the biggest things that they have in common, like Elon Musk. Right. Steve Jobs, Bill Gates, like all of these successful entrepreneurs, the one thing that they have in common is that they're great thinkers. Yes. They're the greatest minds in the world. Yes. But they have the ability to stop thinking when it's time. They literally have the ability to shut down their brilliant mind, stop thinking and execute. Right. They have the ability to do that. Elon Musk just landed a rocket that came from space and it landed on this container thing. Right. You can't do that if you're too caught up in your thoughts. You have to be able to execute. And what's even crazier, we're big into, into Law of Attraction, metaphysics, manifestation, stuff like that. So for those of y'all listening that are into like meditation and prayer and things like that, there's this. There's this state of being called God consciousness, right? It's the state of being, right. And everyone has the ability to achieve a God like consciousness. Now, the way to do that, I don't know if you follow Dr. Joe Dispenser or not, but we're big into Dr. Joe Dispenser. But anyway, the way to achieve God consciousness is to literally stop thinking, don't think about anything at all. When you're in a meditative state, Dr. Joe Dispenser calls it attracting nothing, basically. And it's basically where you're just in a still state. That's God consciousness. But when you get to that consciousness, that's when the ability to do anything you want opens up. Literally the ability to do anything you want. Anything that you want, you now have access to because you're still. Now you're not thinking. So it is very important for entrepreneurs that are listening that might get caught up in their thoughts and might not know which way to go. It is very important to quiet it down a little bit and start executing. And the best way to do that is by finding a mentor, someone who can guide you and hold your hand through the process and actually give you the roadmap that you need so that you're not thinking and going left and right and not knowing what you're doing.

[Stephen Blackburn]

Yeah, take. I mean, at the end of the day, success loves speed, right? Every successful person, when I see them, they see an opportunity. They don't just sit on it, they get on it. Right. They move fast. And also, like your pa, like there's so many, like, sayings and Say like your pace determines your place, right? Like, move like. It's so funny because like, so many people want success to come fast to them, but then they move slow and it's like, well, that scientifically doesn't even make any sense. Like, how do you expect success to come to you fast if you're moving slow? Like, I would say the biggest thing that I try to get people to do is to get them action, get them taking action, get them moving, right? When you see an opportunity, when you hear that voice in your head, when you feel that inclination to like, I should do this thing, start training yourself to move on it fast and watch what happens to your life, right? Don't just think on like, just get on it, man, and then watch what happens in your life. It's just so crazy, man. But I don't know, I guess at the end of the day people like, they don't have to do it, but I'm just saying what's worked for us and what's worked for so many other people, man. Just start moving on this stuff. Like even like listening to us right now. We're telling you how amazing Facebook ads is, right? Ryan's telling you how amazing all these different strategies are and how life changing they are. And we're giving you facts and proving you prove. Like when we have so many case studies and all of us together, there's so much proof. We don't need any more proof, right? You need more action, right? Don't just listen to a podcast like this, get all pumped up on information and then have no implementation, right? I think that's what we're really, really lacking in this world is implementation. We got, we got enough information. We need some more execution, right?

[Stephen Johnson]

Hope is not a strategy. So last five minutes, guys. Talk some tips for out there. We're obviously not going to teach Facebook ads in five minutes, but maybe, you know, like some of the nuts and bolts that you guys get in with clients. Obviously I don't know that anyone's going to just jump from this episode and jump in the Facebook ads manager and be a pro, but yeah, and then so that I wanted to, you know, hear some perspective from you guys for, you know, how to people to start to take that step. Obviously we'll have some call to actions for how they can learn from you guys, but that and then differentiate for the audience. You know, we're saying Facebook, slash meta. Instagram. When we say Facebook, are we talking about Instagram? Are we talking about Facebook?

[Stephen Blackburn]

No, we're talking about Facebook and Instagram.

[Stephen Johnson]

And that's kind of where my thing was, you know?

[Chris Reynolds]

Yeah, I'll dive into the strategy, and then you could follow that up with Facebook, Instagram meta situation. But one strategy. So here's a strategy. And we never share this strategy on. On a podcast. We've actually never done this before on a podcast.

[Stephen Johnson]

Right about now, first, ding, ding, ding, ding.

[Chris Reynolds]

Yep, yep, yep. That's a hook right there, too, by the way. Now everybody's paying attention. But no, like, if y'all are listening and y'all are in a position where it's like, dang, I just. I'm getting. I have traffic coming to my site, but no one is converting. Like, what is going on? Why aren't people buying from me? We have a strategy called the Hot 30 strategy, all right? And the way that this works is it's designed to build your brand awareness like nothing else. We run this strategy now, and when we do, it's really crazy. We started doing it a few years ago, but when we started doing this, we would be taking sales calls with potential clients, and we'd be like, hey, what's going on? This is rich from anywhere. And literally on the other side of the phone, all I hear is screaming like, oh, my God, I can't believe it's you. This is crazy. Like, literally, like, fanning out over rfa, right? And we don't have a huge. We have, like, 15,000 followers on IG, so we don't have a huge brand. But I'm just telling you that because this strategy works. So pay attention to this. All right? So what you want to do now, obviously, you have to get into Ads Manager to run this play, but I'm just going to talk as if you're already in Facebook ads, and you just want to learn this strategy. So what you do, number one, is you want to create omnipresence, right? So you want to be retargeting people that have visited your brand in any aspect. Meaning you want to retarget people who have visited your website over the last 30 days. You want to retarget people who have visited your Instagram in the last 30 days, and you want to retarget people who have visited your Facebook page in the last 30 days. You take all three of those audiences, and that's the audience that you're going to target inside of your Facebook ad. Now, the objective that you're going to choose for this ad is going to be a video view objective, okay? So now you have your audience. You have your objective. The last part is the actual creative. So for the creative or the visual that you're going to use, you're going to use, you're going to find clips of you being interviewed on, let's say, a podcast, right? Like this podcast, you're going to find clips of you being held in a higher regard, whether it's you being on it. Maybe there's a feature of you on a magazine or a news channel, or there's a podcast interview. Anything that you're doing that postures yourself in the place of being in authority, you want to use those visuals to retarget these people. Okay? Now that's the first campaign you're going to do. Campaign number two, you're going to use the same audiences, those three audiences, the website viewers, the Instagram viewers, and the Facebook viewers. This time you're going to change the objective. So this time you're going to do a traffic objective with this ad, right? So you have your traffic objective, you have your audience. The last thing left is the visual. You're going to use the same exact visuals, the visuals that are going to put you in the space of being an authority. Same visuals, same ad. Copy all of that. So let's, let's, let's zoom out real quick. So what you have here is you have a campaign that's, that's, that's optimized for video views. Then you have another campaign that's optimized for traffic. You're sending them to the same videos. Now the question becomes, why would I run the same ad with different objectives? Now here's why. Remember earlier we talked about how Facebook has 52,000 data points on each person that's using the platform, right? So Facebook knows the times of day when they need to be targeting you. One of those 52,000 data points is them knowing that at 3pm Eastern time, Ryan likes to watch videos on Facebook. So if they know that, then at 3:00pm Eastern time, that's when they're gonna hit Ryan with that particular ad. They also know that at 7pm is when Ryan likes to click links, right? So what they're gonna do is they're going to deliver that traffic campaign to Ryan when he likes to click links. So what you're getting now is you're getting Facebook to target these people at specific times of the day when Facebook knows that they're more likely to interact with that objective that you chose. So what happens is you let this run, you spend two, three dollars a day, you let this run, you keep interchanging out the videos that you're using over time. And what begins to happen is now anyone that visits your website, Instagram, Facebook, they're going to continue to get hit with things that are putting you in the space of being an authority. And what's going to happen is they're going to eventually decide to book a call with you, they're going to decide to buy from you, but they're going to also turn into someone who might be moderately interested in you to someone who can potentially become a raving fan. So that's our Hot 30 strategy.

[Stephen Blackburn]

So the thing about that strategy too is that you don't need a lot of budget to make that happen, right? You can literally run that at like a dollar a day, $2 a day maybe, because the people that you're retargeting, it's not going to be hundreds of thousands of people. You're probably talking maybe thousands of people at the max, right? So you can, you can get away with that with a very, very small budget and just have that running all the time. And that's how you create that omnipresence. And because like what they say, it's out of sight, out of mind, right? If they don't see you, they're not thinking about you. Out of sight, out of mind. And if you're out of mind, then you're out of pocket, right? So you need to make sure that people are seeing you all the time, because perspective is everything. And you can run that play in so many different ways.

[Stephen Johnson]

Do you do, how else do you spread apart the first to the second? Like do you have. You immediately set them up at the same time or you do one for same time? Same time, exact same time, just a different objective.

[Stephen Blackburn]

Yeah, exactly, exactly. And so you can run this play with like a hot 30 like he just said, which is more kind of a broad approach. But you can also do a very, very specific, what we call journey retargeting. Let's say you have people going into a lead magnet and you know that that lead magnet is going to turn to pull them into an email opt in, and it's going to throw them into an email sequence for two weeks. Well, what you can also do is as soon as those people opt into your lead magnet, you can pull them into a custom audience, a two week custom audience. And you can now run ads side by side, basically parallel with your email sequence. So now for the, for the two weeks, people are not only coming in, they're getting emails and text messages and all this stuff, but they're also seeing Ads that are relevant to your lead magnet for those two weeks as well. Right. And you can run this play. Guys, I don't even know if y'all even understand how powerful this is. Right? But again, when we're saying this stuff, get creative with the way that you use it, because there's a lot of different ways you can do it. With webinars, with challenges, with lead magnets, with any kind of like brand awareness play that you're trying to run. But when you do that, it's going to just increase the effectiveness of anything that you're trying to do.

[Stephen Johnson]

So I don't know, call it the Tom. A top of mind awareness. Come on, Come on.

[Stephen Blackburn]

I like that.

[Stephen Johnson]

Talk to me. I mean, so we're talking. When we talk Facebook, though, you guys, obviously Facebook will place it where you need to, but it might be Facebook, it might be Instagram. But do you let the algorithm figure out where it wants to target those people? Or do you go Instagram only, you know, or do you let it.

[Stephen Blackburn]

Yeah, we always, in the beginning we want to split test both, right. Because a lot of people think that they know where their audience is, but a lot of times you might be wrong. Right? So never make decisions based off your own opinion or your emotions. Always make data driven decisions. So we would recommend just letting it. Letting the placements just go right. And then letting Facebook figure out what the best is. Now, it's most likely always going to be the feed, right? Like you got right column, you got stories, you got Marketplace, you got all this stuff. Most of the time they're going to. It's going to split test everything at first, but then it's going to say, ah, the feed is where it's at. So you'll notice most of your money is going to get spent delivering your stuff in the feed. But in terms of which placement, Facebook or Instagram, I would definitely split test because you don't know where your audience.

[Stephen Johnson]

Is until you test, test, test, test. Gotta look at the data and it will tell you where to go.

[Stephen Blackburn]

Everything that everything that's not a test is a guess at best.

[Stephen Johnson]

You guys got all the names, all the acronyms. I thought I had a lot.

[Chris Reynolds]

Used to be writers, man.

[Stephen Johnson]

Oh, hey guys. I love it. A lot of action here, a lot of good advice. Where can everybody learn more about everything you guys are up to?

[Stephen Blackburn]

Absolutely, man. So if you guys want to go to Rich from anywhere dot com, check out our website, man. We have tons of different courses that you guys can. If you guys are just getting started. Hop into those courses. They'll blow your mind. We have different challenges that you guys can join. If you're more of a high level entrepreneur, you already have some momentum, you got some things going and you want to take things to a whole nother level really fast. You can actually request a call, request.

[Chris Reynolds]

To speak with us.

[Stephen Blackburn]

You can go to the contact and just request a call. We'll sit down, see where you're at, see how we can help you and have a nice little convo. But yeah, rich from anywhere on all platforms. Check us out, hit us up. We're not bougie. We respond to everybody.

[Chris Reynolds]

Yes. Yes.

[Stephen Johnson]

We don't want to be broke anywhere. We want to be rich from everywhere. Yes. Yes. Appreciate you guys. Stephen, Stephen.

[Stephen Blackburn]

Likewise, man.

[Chris Reynolds]

And thank you so much, bro. Appreciate you.

[Stephen Johnson]

Hey, guys. You know to find Rus Ryan is right.com you find all the highlight clips from today, links to these guys programs and of course link to all of our sponsors. Hey, go give them some love, Brandon. Bill's been taking care of us. You go take care of them. You know how this works. We'll see you next time or right about now.

[Ryan Alford]

This has been Right about Now with Ryan Alford, a Radcast network production. Visit ryan is right.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.