Podcast Summary

Right About Now - Legendary Business Advice

Episode: Making Real Estate Investing Approachable For The Masses
Host: Ryan Alford (Radcast Network)
Air Date: November 4, 2025
Guest: Grant Cardone

Episode Overview

This episode of Right About Now features real estate mogul Grant Cardone in an energetic and unfiltered conversation with host Ryan Alford. Their discussion centers on how Grant is democratizing access to real estate investment, making institutional-grade deals available to “everyday investors.” The episode also covers practical advice for success, critical takes on the investing landscape, and Grant’s bold vision for the future of real estate in America.

Key Discussion Points & Insights

1. Making Real Estate Accessible for the Masses

• Grant’s Mission: Grant explains his drive to open high-quality real estate investment to unaccredited investors, allowing people with as little as $1,000 to participate alongside him in major deals.

  • “We opened up a fund for...unaccredited investors. People with a hundred thousand and less. Starting with a thousand bucks. And now invest alongside me in what are arguably the best real estate in America.” (05:27 - Grant Cardone)

• How the Investment Works:

  • Investors’ money goes directly into the fund, with no middlemen or broker fees.
  • Dividends are paid quarterly or monthly, depending on investment size.
  • Investors share in cash flow, asset appreciation, and possible refinance events.
  • “Your capital is protected. Two, you get cash flow. Three, when we raise rents on 456 units, if I only raise the rents $10 a month, the investors will make 20 million bucks.” (06:47 - Grant Cardone)

• Cardone’s Credibility:

  • Personal skin in the game: Grant puts millions of his own capital into every deal.
  • “I'm the number one investor, so I want to get a check.” (06:47 - Grant Cardone)
  • Extensive experience: $4 billion portfolio, never lost a property, solid cash flow history.

2. Returns, Asset Protection, and Unique Strategies

• Multi-Faceted Profits:

  • Investors get returns via rental income and shared gains at a sale or refinance.
  • “If you would have been invested in apartments since 1945, you'd be a billionaire today...It's a big play, man. We're going to go to $40 billion.” (07:39 - Grant Cardone)

• Transforming Renters into Investors:

  • Grant aims to offer tenants the opportunity to invest in their own apartment complex.
  • “I'm going to take the 456 people that own that rent for me...offer every one of them to invest with me so the tenant becomes an investor.” (08:22 - Grant Cardone)
  • This strategy creates “456 police on the property”—invested tenants care more for the property, reduce turnover, and uphold value.

• Brand Power:

  • The 10X brand adds premium value and attracts motivated tenants.
  • “The brand you've built is going to increase immediately the position of the property. You're playing chess and some people are playing checkers.” (09:02 - Ryan Alford)

3. Institutional Bias and Structural Barriers

• The Accredited Investor ‘Scam’:

  • Grant criticizes regulations that limit investment access based on net worth or income.
  • “It's a complete scam. There's no accredited, non accredited to protect people. This isn't about protecting someone. All this was set up to keep me from getting your money.” (10:29 - Grant Cardone)
  • He argues the system favors the rich, preventing those who most need wealth-building opportunities from participating in the best deals.

• Wealth Concentration:

  • Large institutions dominate prime real estate purchasing.
  • “The average American only gets a chance about the crumbs and leftovers of the real estate market.” (11:19 - Grant Cardone)
  • “That's why the wealthy just keep getting wealthier because they get the opportunity to have wealth.” (11:19 - Grant Cardone)

• Cardone Capital’s Solution:

  • Lowering the minimums for non-accredited investors, making high-value real estate approachable.
  • “Our average non accredited is doing almost 25,000 bucks. Taking advantage of this deal...If you're accredited, minimum's 100,000. If you're non accredited you can do any number as low as 1 bucks.” (12:25 - Grant Cardone)

4. Cardone's Success Formula and Mindset

• Three Tenets for Success:

  • Show Up: “You got to show up. If you don't show up, you can't get lucky.” (13:48 - Grant Cardone)
  • Think Big (10X Rule): “I wake up every day never satisfied where I'm at, because I'm always looking for the 10X.” (14:29 - Grant Cardone)
  • Give Back: “If I'm winning, I'm going to share it with somebody...if I'm failing that day...Let me go see if I can help somebody. Get up.” (15:09 - Grant Cardone)

• Grant’s Relentlessness:

  • “I'm going to get 120,000 units, bro...I'll be like, I could run for president of the United States.” (14:40 - Grant Cardone)
  • Candor about doubts and ambitions: “I don't know that I have enough time. I don't have enough money, but it's cool to think about it.” (14:48 - Grant Cardone)

5. The Macro View: The Future of U.S. Real Estate

• America as a 'Renter Nation':

  • “This country will become a renter nation. I said that back in 20. We will become Europe. Politics will become Europe.” (15:32 - Grant Cardone)
  • Single-family homes shifting to rental/investment uses, massive growth in investor-owned housing.

• Key Market Forces:

  • Housing shortage, low interest rates aiding investors, not buyers.
  • Barriers to homeownership: High down payments, restricted access to mortgages.
  • “There’s no place to get yield. There's a shortage. Inflation's going to happen to real materials...This is going to be the best bet for the next decade, maybe 20 years.” (16:19 - Grant Cardone)

6. Closing Notables and Final Advice

• Best Asset Ever:

  • “That's the best piece of real estate I ever bought in my damn career.” (16:52 - Grant Cardone)
  • Grant values community with “10X people”—those with integrity and drive.

• Networking and Personal Growth:

  • “I need targets. I need people around me that are blowing up. I don't need a cold bath...All I got to do is get around the right people.” (16:52 - Grant Cardone)

Notable Quotes & Memorable Moments

• “You got to show up. If you don't show up, you can't get lucky. Nobody's going to come to your home, your sofa, your bedroom and give you anything.”
  — Grant Cardone (13:48)

• “I'm buying real estate that when we sell this, only the richest companies...have to buy real estate. They don't have a choice. When we bought this, three other groups were involved to buy it...I am the chump of the four. But the problem with a chump is chumps can move faster.”
  — Grant Cardone (09:19)

• “It's a complete scam...When we started looking into this, I'm like, why is the number 200 grand a year? Well, because only a small percentage of people make 200 grand a year. Why? If my niece makes 195,000 a year...she can't invest with me? Why would that be, man?”
  — Grant Cardone (10:29)

• “If you would have been invested in apartments since 1945, you'd be a billionaire today.”
  — Grant Cardone (07:39)

• “Every day, I got to be thinking about...not how to get one deal, how do I get 10? Not how do I get 10 people, how do I get a hundred?...Just 10x, to think it's ridiculous anyway.”
  — Grant Cardone (14:40)

Important Timestamps

• 05:27: How Grant makes investing accessible for small investors
• 06:09: How returns and distributions work
• 08:22: Turning tenants into property investors
• 10:29: Grant’s critique of accredited/non-accredited investor rules
• 12:25: Steps for getting involved with Cardone Capital
• 13:48: Grant’s three rules for success
• 15:32: Why America will become a “renter nation”
• 16:52: The power of Grant’s brand and best investment ever

Call to Action

• To get involved: cardonecapital.com
• Community & events: 10xgrowthcon.com

Episode Tone

Dynamic, direct, motivational, and irreverent—both host and guest are unapologetically candid, focusing on real talk, big ambition, and actionable takeaways for everyday businesspeople and aspiring investors. Grant’s signature “10X” philosophy and clear disdain for business-as-usual run through the entire conversation, making it both energizing and educational.