Podcast Title: Right About Now with Ryan Alford
Episode Title: Mindset vs Skillset: The Secret to Business Success with Pace Morby
Release Date: April 8, 2025
Host: Ryan Alford
Guest: Pace Morby, Real Estate Investor and TV Personality
Network: The Radcast Network

Introduction

In this compelling episode of Right About Now with Ryan Alford, host Ryan Alford welcomes Pace Morby, a renowned real estate investor and TV personality. The conversation delves deep into the critical interplay between mindset and skillset in achieving business success, particularly in the real estate sector. Pace shares his journey, insights on effective marketing, the importance of community, and the pivotal role of family in building a thriving business.

1. Mindset vs Skillset in Real Estate Success

Timestamp: [06:00]

Pace Morby opens the discussion by emphasizing that 99% of people fail in real estate not because of their techniques or sales skills, but due to mindset issues. He illustrates this point with the story of Robert Allen, a pioneer in creative finance, whose breakthrough came from overcoming self-imposed limitations and embracing a bold marketing strategy.

“99% of people fail in getting into real estate because of one thing. And it's because of mindset, not because of technique, not because of their sales skills.” — Pace Morby [00:00]

Pace narrates how Robert Allen accepted a challenging proposition from the LA Times, leading to the acquisition of multiple properties without any initial investment, highlighting the power of a resilient and innovative mindset.

2. Marketing as the Core of Business

Timestamp: [08:24]

Continuing on marketing, Pace underscores its enduring importance in business success. He recounts how marketing strategies have evolved but remain fundamental in attracting and retaining clients.

“Marketing has always been the most important thing ever in your business and your journey.” — Pace Morby [08:24]

He discusses leveraging social media platforms like Instagram, Facebook, and TikTok to generate leads and build a recognizable personal brand. Pace also highlights the necessity of adapting marketing techniques to stay relevant in changing environments.

3. Building a TV Show: Triple Digit Flip

Timestamp: [23:24]

Pace shares the story behind his TV show, Triple Digit Flip, detailing how creative marketing and collaboration led to the opportunity with A&E. He explains how showcasing genuine transactions and collaborating with competitors transformed his brand and opened new avenues for growth.

“A and E was like, we freaking love that. They saw the YouTube video, they reached out and they're like, we want that.” — Pace Morby [28:00]

This segment highlights the significance of authenticity and creativity in branding, demonstrating how Pace and his collaborator Jamil Damji elevated their real estate business through strategic media exposure.

4. The Power of Community and Masterminds

Timestamp: [35:27]

Pace delves into the immense value of masterminds and community building. He compares joining a mastermind to shopping at Costco versus Walmart, emphasizing the quality of connections and support available through selective communities.

“Community is huge.” — Pace Morby [40:55]
“If technique and information was all we needed, then we'd all be skinny, healthy, and wealthy.” — Pace Morby [37:47]

He explains how masterminds provide access to high-caliber individuals, fostering relationships that lead to significant business opportunities and personal growth. Pace shares personal anecdotes of how mastermind connections have directly contributed to his success, including lucrative partnerships and investments.

5. The Role of Family in Business Success

Timestamp: [41:12]

A heartfelt discussion unfolds as Pace talks about the integral role of family in his life and business. He describes how integrating family into his business practices not only strengthens personal relationships but also enhances professional productivity and satisfaction.

“The foundation of my world is my family. It allows me to leverage my superpowers out in the world, knowing that everything is safe at home.” — Pace Morby [47:23]

Pace emphasizes the balance between business ambitions and family commitments, illustrating how a supportive family environment contributes to sustained success and fulfillment.

6. Adapting Strategies in a Changing Market

Timestamp: [49:03]

Addressing market dynamics, Pace discusses how flexibility and adaptability are crucial in real estate investing, especially in fluctuating markets. He shares strategies for navigating challenges such as foreclosure moratoriums by shifting focus to properties with code violations.

“We are still using sub 2 and seller finance, we're still using all the strategies that I talk about. It's just that there might be small little tweaks and changes.” — Pace Morby [51:59]

This segment underscores the importance of staying informed and agile, adjusting tactics to meet current market demands while maintaining core investment principles.

7. Final Thoughts and Advice

Timestamp: [53:47]

As the episode wraps up, Pace offers actionable advice for aspiring real estate investors. He highlights the importance of persistence in marketing, building a strong personal brand, and the synergistic relationship between mindset and skillset.

“Marketing as a mindset and then leveraging the community is part of what has made me really successful in real estate.” — Pace Morby [52:51]

Pace encourages listeners to embrace authentic marketing, invest in community-building, and continuously cultivate a positive and resilient mindset to unlock their full potential in the real estate industry.

Conclusion

This episode of Right About Now with Ryan Alford provides a comprehensive exploration of the indispensable roles that mindset and skillset play in achieving business success. Through Pace Morby's experiences and insights, listeners gain valuable lessons on effective marketing, the power of community, strategic adaptability, and balancing personal life with professional ambitions. The conversation serves as an inspiring guide for entrepreneurs and real estate investors aiming to elevate their endeavors.

Resources and Links

• Pace Morby’s Instagram: @pacemoreby
• Podcast Highlights and Links: www.RyanIsRight.com
• TV Show: Triple Digit Flip on A&E: Sundays and Mondays
• Follow Ryan Alford: @rightaboutnowshow and @ryanalford
• Listen to More Episodes: Right About Now on Apple Podcasts

Notable Quotes:

• Pace Morby [00:00]: “99% of people fail in getting into real estate because of one thing. And it's because of mindset, not because of technique, not because of their sales skills.”
• Pace Morby [08:24]: “Marketing has always been the most important thing ever in your business and your journey.”
• Pace Morby [37:47]: “If technique and information was all we needed, then we'd all be skinny, healthy, and wealthy.”
• Pace Morby [47:23]: “The foundation of my world is my family. It allows me to leverage my superpowers out in the world, knowing that everything is safe at home.”
• Pace Morby [53:47]: “Marketing as a mindset and then leveraging the community is part of what has made me really successful in real estate.”

Join the Conversation:

Stay connected and continue the conversation by following Pace Morby and Ryan Alford on Instagram. Engage with their content, ask questions, and be part of a community dedicated to growth and success in business and real estate.

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