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Ryan Alford
With Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month, taking the BS out of business for over 6 years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about.
Chris
What's up, guys? Welcome to right about now. It's Friday, April 11, 2025. It's our weekly business news here on your Friday. We appreciate you for joining. Today's topics, we've got Tariff Talk. Who will blink first in the art of tariff war. You like what I did there, Chris? It's the art of terror, the Art of War, Turf war, Tariff talk. How many acronyms can we get? We've also got. Today we're going to talk UFC and meta signing a sponsorship deal. You know, Dana's going out, taking it to the mat. He's gotten tough. Now he's sponsoring or, you know, they're working together. Let's just say that official fan technology partner, whatever that means, you know, helping the fans get closer to it. So talking ufc, meta, tariffs, the impact. Who's going to blink first? The stock market. Chris can talk crypto and you know how we get down what's happening today, Chris?
Guest
How you doing, big dog? Feel good?
Chris
Oh, you know. Yeah, I know you've been, you know, we're actually doing jobs and we're running around making happen.
Guest
Got to do the actual stuff that pays the bills, you know.
Chris
I don't know. We don't just get to talk about it. We gotta, we, you know, a lot of people could just talk to talk. We gotta walk the walk and then talk. Yeah, walk the walk.
Guest
Walk.
Chris
Walk it like you talk it. It's amigos. Here is our intro music. You know, talk it and walk it. We like to take the BS out of business. That's why we're living and breathing that business life. Keeping up with everything, Chris. Just to hop right In, I mean, stock market's taking a beating this week. If you're going to talk business news, you got to start there. Have you read the Art of War?
Guest
Yeah, I have it right next to me.
Chris
Yeah. And like the 48 laws of, of power, like in certain things, if you really read between the lines here, Trump's a negotiator, or Trump's art of the.
Guest
Deal, I would assume. Another great reference point.
Chris
Yeah, exactly. I, I have to admit, as a risk taker myself, like, I get a little uncomfortable with some of the, that he does. But I, I still firmly agree in the principle of what he's trying to get done. But I gotta admit, he's playing with trillions of dollars here, so I sure as hell hope he's right. But it does just feel like if all the chips fell, I, I, I do believe the US is in the best position. So sometimes you gotta go all in when you know you've got the hand.
Guest
Yeah.
Chris
Even if you gotta sit there and sweat it and because sometimes, look, as a business owner, you'll, you'll get this, Chris. Like sometimes we have to make uncomfortable decisions and he's having to make undercomfortable decisions on behalf of all of us. Where when you go all in on a poker, poker game and you know you got it, or you're Pretty damn, you're 90, you're as sure as you can be, you still got to put all the chips in and wait it out. Like as a business owner, sometimes you got to write that check and you know it's coming back, but you go all in.
Guest
Yeah.
Chris
And that's, I think that's what we're experiencing right now. And look, you know, everybody's looking at their stocks and I believe, I get it, you know, and you drop 30%, 10%, 20%, whatever it might be, depending on, you know, where your holdings are, it's uncomfortable and it can make you second guess everything. And there's moments where I'm like, I'm not sure that I know what he's trying to do. I think I know what he's trying to do here. And I think the end is right. I think I know to what end, but there's a lot of discomfort involved in getting there. Yeah, that's what it feels like.
Guest
When you brought up the, as a business owner, that just is what I think of, I think, and I think maybe that's why I, I don't feel freaked out by this because I know that you have to have some pain. Right. It's Like, I think of everything, like the gym, like you're gonna have uncomfortability and discomfort to build that muscle, but then you're stronger after that.
Chris
Yep.
Guest
You're gonna be sore for a little bit. You know, everything, every big change in pivot feels painful at first and then, you know, you see the other side. So not only that, but I just think we don't have a choice. Like, I think, yeah, we're kind of at it.
Chris
Yeah. I mean, we've been slowly. It's, it's comfortable. Like if you're losing a little bit of blood at time, you don't know it.
Guest
Exactly.
Chris
I mean, that's a really dramatic like.
Guest
Oh, that's exactly where that popped in my head. It was a slow bleed. Yeah, yeah, go on.
Chris
Yeah.
Guest
You don't notice it when it's like drip, drip. Like boiling a frog.
Chris
Yeah, exactly. Yeah. Happening. It's happening. And you're comfortable, but you're still dying.
Guest
Costco open, guys. New Costco open. But we're slowly bleeding. It was like the next shiny thing. And meanwhile, I mean, if we really look at the numbers and even like millennials, my generation, we know this. I mean, I think everybody knows this, but when you look at inflation and homeownership, there's obviously something wrong. Right.
Chris
Yeah.
Guest
So, you know, I think even you and I, when we've talked about the tariff stuff, there's times I've been like, not feeling good. I'm like, I don't like this. Like this.
Chris
Yeah.
Guest
Sucks.
Chris
Yeah. I don't like this medicine.
Guest
Yeah. But I'm also like, well, it is what it is. Kind of just keep doing what you do. Maybe watch the news a little less, be a little triggered by it.
Chris
Yeah. And I'm less like, don't get wrong. My. I'm still young. You're young. Yeah. Relative to. In long term investments and as an entrepreneur, that's youngish. I have a lot more vested in business. You know, I'm not sitting here with 90% of my net worth, the stock market, you know, so I'm vested in multiple businesses and other things that I have more control in that. Don't, don't get me wrong, they would be impacted by sort of consumer spending, business spending long term if there was something drawn out. But short term, you know, I can stomach the stock market drops. But what I will say, you know, you can see the strategy and. But you don't want to get in an all out Troy war that extends for months and years. I think it's really. Who Blinks first. And I think some countries probably already have blink that, you know, some of these smaller countries that have no choice but to sort of get in line here, and then it'll be really who Blake's first. Between China and us.
Guest
Yeah.
Chris
Both retaliatory. And the only thing that scares me is China doesn't give a. About its people, I don't think. They sure don't act like it most of the time. So even if it hurt them and we're in a stronger position, could they just say screw it and ride it longer than we want to before blinking? I don't know. That's the only. The only kind of variable here. You would think not. But you know what I'm saying, though?
Guest
I mean, I'm pro America all the way, baby. So I just think, like, I agree, like, China and its people, it's a different culture.
Chris
Yeah.
Guest
But in that same note, are they willing to fight as hard for their culture where they're kind of like, in my mind, not a completely free population? Not that anyone's truly free. Let's be real.
Chris
No, I. What I'm saying, the point I'm making is, you know, Trump, Trump likes to be favored. He, look, everybody likes to be liked, and I think he does. He likes people in his camp, and he likes, you know, being, like, making tough decisions, but, like, he likes, you know, to make people happy. I think he wants to see good happen. And there's more pressure on him the longer this rides out than maybe, like, the president of China, like. Yeah, because the president of China says, like, no one's going to challenge him. He doesn't care. His people aren't going to get on X and Twitter and all the social profiles and bash him the way Trump is going to feel the pressure from our people. The longer the pain extends. You know what I'm saying? That's what I'm saying.
Guest
Yeah, there's definitely. I mean, yeah, freedom of speech gives people the right here to be very critical compared to Communist China, that's for sure.
Chris
Yes. And I mean, look, Trump, look, I'm just going. And look, I support and voted for this president whether. And I support him, whether I voted for him not. By the way, it's called being an American and supporting those in power as best you can. You can disagree with decisions, but at least supporting your nation. But I'm just saying, like, I think the pressure starts to build the longer this goes on. On how long, you know, how long can you take both sides of the pain. The pain of the Stock and the markets and all that and the pain of your people calling you out and because look, no one likes to boast more than Donald Trump how high the stock market is when he's president. How many times has he boasted that as a stat line? A lot.
Guest
Oh yeah? Yeah.
Chris
So six months from now, if we're still sitting here, you know, it's possible. Yeah, I mean, I don't think that's possible either. But I'm just saying you gotta. The art of war is knowing every possible path. Right. And know thy enemy better than thy know thyself. So somebody may be playing these worst war store or war scenarios. That's all I'm saying.
Guest
I have a feeling that it's probably been pretty well looked at.
Chris
Oh yeah.
Guest
From every strategic perspective, trade war to actual physical war.
Chris
I'm sure we talked about this pre episode. Chris, what's your. I mean, Rand Paul came out and like, look, we take the BS out of business. Like we're here to steer all sides. Rand Paul, Republican Party still, still supports Trump says that clearly he, his argument is that, you know, free trade is, is good trade and that once someone makes a decision to sell something for a certain value, whether there's a tariff or a percentage marked up or not, you've, you've, you've decided that that was worth what you paid for it. And Annie makes a note that I, that he has a deficit with his own local grocery store. Point being that grocery store has never bought anything from him because that grocery store has what he needs. He doesn't have anything the grocery store needs. And so that's just the dynamic of that. I think he's oversimplifying it. Yeah, a little bit. But I think that's the point he's trying to make is that, you know, there's an exchange that happens and both sides have to agree that it's worth that at some point. And I think, I think he's not wrong in saying that. But I do think that there's the unintended consequences when those deficits are higher than they are, I. E. Jobs in America, I. E. You know, our own goods and like over reliance outside of our own walls. Sometimes you got to look at the bigger picture. It's kind of my, my, my reflection on him though. I sort of get the point he's making. What about you?
Guest
I think, I mean, I disagree with him fully. I think he's a member of the Republican party, but I think he's probably has a lobbyist for many transnational corporations that Are probably profit margins being affected?
Chris
Yeah.
Guest
Bottom line, this is a fight you either win or lose. Right? Like we can hold it out and win or we can sit down and get fucked. That's it. He's being very short sighted. Oh, my grocery store. Great. Dude, we need jobs. We need to correct inflation. I would rather pay more for American goods than keeping in his bullshit. The bottom line is we're the largest consumers on the planet. No other country can even compare close to the amount of money we spend and what we buy. So, I mean, my grandfather worked for the Danish diplomats office trying to literally traveled all around America to negotiate importing Danish goods because everyone wants access to the American market. And I've seen this in my diamond business, in the NAD business. Every single person outside of America wants to tap into America because it's the largest consumer market, period. Like, I'm fine with waiting it out. Someone said yesterday, quit complaining and whining, sack it up and get on the team. Otherwise you're just sitting here making noise, chatter. Your opinion doesn't mean Rand Paul, you've been in politics for 30 years. You haven't done, you've never won. Trump is the best negotiator probably on the planet. We've all watched his entire career of negotiating, teaching people to negotiate. So that's where I'm like, we voted for this. It's going to be painful. We're not even six months into the presidency. Quit being and let's roll straight up. Like, everyone wants to talk and have an opinion. I don't hear any other solutions. Right. We know we talk pre show. We know this works. Reagan did this in his administration. It's kind of just what you need to do.
Chris
Yeah. All these companies, you had the right side.
Guest
Like, oh my God, these companies are gonna have to bring back manufacturing. That's gonna cost the money. Great. They're all profiting billions and billions of dollars. They have the money, they can do it and they can do it very quickly if they want our money. That's the exchange. We're the American consumer. We have the power and the leverage. Boom. That's it. Like military, population, spending. We are everything.
Chris
I think that that is a play. That's what Trump's doing here because, and we've talked about this before and if you look at like the last four years, eight years, I mean, I would even say part of even Trump's first term, we've sort of diminished on the world stage. Even though we have dominance. It's a really weird, you know, like on all fronts. Like, like you just said, we have the buying power, we have the wealth amongst our people. We have a lot of these things that are just reality because we're a large company, we're blessed to live here. So I don't take it for granted. And yet we've sort of cowered on the world stage a bit like on a lot of different fronts.
Guest
As if we didn't have that strength ever since Obama. That's when all the self, self negative talk about being American and we were like, oh, we're the bad guys.
Chris
Like we're the bad guys or something.
Guest
That was their agenda diminishing.
Chris
And now to your point, I think this is a Trump's going. No, let me remind you, I think of like a wrestler or something, you know, don't you forget, you know who I am. Let's get it, let's get this right, you know, like, because we kind of, it's kind of like showing up at the party like the meek and meager, like hey guys, you know, and it's like, no, you're the confident biggest badass in the room. Like, it doesn't mean you need to be arrogant, it doesn't mean whatever. But let's know your role and as.
Guest
Americans know that too. Like everyone's playing a victim when it's like we live in the greatest country on the planet, let's act like it. Like that's half of our power. Like Think about 9 11, dude. Think about the patriotism after that happened, right? Yeah. It was like American pride was explosive. But unfortunately, to be frank, the Democratic Party has been trying to kill the morale of American society and culture since they've had power since Obama. Really?
Chris
And yeah, and so here's what I would say. Pick up the phone and make that deal happen with that friend that you've been talking to start that company that you've been thinking about starting. Double down on deals internally, locally and tune all this out.
Guest
It tells me that if there's not enough people taking risks because and then touches earlier, you and I have a higher risk tolerance. And that's why a lot of what he does doesn't seem crazy to me because I've been in those negotiations and those we, I mean you and I know this. I kind of been in one for a while now. Right. We're sitting right now, right. So it's like we're going on three years basically. So it's like you got to be okay with not being okay and knowing that the long term plan is, is coming to Formation. But like my example earlier, nothing good comes easy. Right. The hardest things, people usually if you ask them what was the biggest things in your life, it was usually the most difficult thing that transformed them the most.
Chris
Yeah.
Guest
So if we're talking about a country, this is difficult, hopefully it transforms us.
Chris
Time to start, you know, putting some skin in the game. You know, we've got, we got the amazonification of everything that we do in life. Everything's more convenient, everything's faster, everything's easier.
Guest
Comfort.
Chris
And look, it's a great thing and those things don't have to go away, but it's time to like ball up here and make some happen. But don't cower. Don't you know how much everybody.
Guest
The tariffs India. Oh really? How much do you guys buy from India?
Chris
Like exactly. Don't let the sentiment of open your eyes.
Guest
Stop listening to the news and like use your brain.
Chris
Yeah. If you're under the age of 60 or even 65, look, we live to like 90. A lot of healthy, like I know that the average is probably not this but if you're people listening to this show, affluent, probably gonna live to 85, 95, who knows, 100 hope maybe longer than that. Some of these things we Talked about on 5 Science start coming to fruition. But you don't have to worry about the, the day to day turn of the stock market. So shut the news off, stop calling your broker and go make that deal happen.
Guest
Stop being so afraid.
Chris
Go, go run that Facebook campaign to promote your business that you've been thinking about. Because let me tell you, yeah. There's going to be money to be made and it's going to be for those that aren't scared to go all in.
Guest
Yes.
Chris
And it's, that's how it's always opportunity coming, baby.
Guest
Like when things go down, that's when you jump in and ride it up.
Chris
Yes.
Guest
I mean right now, like the market, right. It's like I see yo, if you got free cash flow, you're buying at crazy good discounts. Right now. You're buying stocks and crypto on a huge sale.
Chris
Yeah, exactly. Everything on sale right now. That's how you should look at it. All the stuff you already bought that's for 30 years from now or 20 years from now or 15 years now is still sitting there. You didn't. It's sitting on the shelf and everything else went on sale. That's how you need to look at it. And you get to double your inventory while it's on sale. And it'll be there when you get ready to sell it all. And if you're selling it this week, I might wait a few weeks. I get it. But that's about 1%, the 99%.
Guest
You know the panic selling when things go down is like, it's like the dumbest. Don't do that.
Chris
Every reason that you're in the market, you, you turn your back from when you do that and it's like whatever. Like I get it. We got a lot of people that are real comfortable, don't like the risk or, and perceive, perceive every boogeyman behind the corner that isn't really there. And don't get me wrong, it doesn't mean there's not. But it, it's, it's never what we spend more time on. Making your company better, make doing your job better, adding value and less time. Fear mongering. And look, I mean nobody wants to stop market to go down but all of this is reactionary. There is absolutely zero finance. Like what made the stock market X amount today dropping 2 trillion whatever it is. There's no financials that drove that. It's 100 speculative now. Could it be financials eight months from now? If the terrorists. Of course it could, but it's not, it's all speculative right now. So don't ride the fear. Ride the opportunity. It's. Don't buy it. Don't. It's. They are selling it cheap right now. Fear is on sale for a penny. You're at the dollar store and you ought to buy a hundred pieces of it. Don't fall for it. The fear candy. You know, it's, it's a crazy world out there, but ride it out, baby. The art of tariff war. That's not, it's really not even the art of tariff war. It's just the art of war, the art of negotiation. This is a negotiation play that I think is going to favor us when it, when it all shakes out. If everybody can just sort of chill the out for a minute.
Guest
I know, it's almost laughable. I'm looking at like the next article about tariffs affecting sneakers and jeans. It's like you get a pair of jeans for $20 right now if you want, you know, exactly like oh no, yeah, your sneakers might cost more for the next six months to a year. Get over it.
Chris
So in other news, UFC signs a wide ranging sponsorship deal with Meta bringing Mark Zuckerberg closer to Dana White. This is a transformation that I can get behind.
Guest
Zuckerberg.
Chris
Zuckerberg. Yeah.
Guest
For real, bro.
Chris
I thought I would never care for this guy. I like, I like his technologies. I'm think, hey, I, I, I love Instagram.
Guest
Hey, I was gonna say you made a lot of money on Facebook, brother. You gotta gratitude.
Chris
Yeah, I like your tech, dude. So I just, but let's just say this, I do like that. I just thought I'd never, I just thought he was, didn't think you'd want.
Guest
To have a beer with him and now you're like, yeah, bro, exactly. Now let's go get a lift in and grab a brew.
Chris
I could have, I'll say this, I could have cared less two years ago to have Zuck. I, I'm smart enough as a business person that I would have, of course, taken that opportunity, but I could have cared less to have him on my show. Cared less. Now I'm like, damn, I'd love to talk to Mark, you know, like, have a beer, come break it down. That's an invitation, Mark, if you know, I'll get it to you. You're busy. You know, I'm not data white, but hey, I like this Mark. UFC just locked in a multi million dollar deal with Meta. Is this just branding or the future of sports tech? Zuck's in the gym, Dana's on the Meta board, and now UFC's going digital. So here's the deal. UFC Meta sign a sign a wide ranging multi year sponsorship deal. Meta becomes the official fan technology partner of the ufc. Branding will appear inside the Octagon during pay per views and fight night events. So you'll have integration across Meta's ecosystem. Meta AI, Meta Quest, Meta Glasses, Facebook, Instagram, WhatsApp threads. Obviously, if you've been watching anything to do with Mark, he's been training. He's literally for this, I think him, him and Elon Musk. Right.
Guest
I think he was like entering jiu jitsu tournaments, like anonymously, like under a pseudonym.
Chris
Metazone filings say Zuck's combat sports hobby is a business risk.
Guest
But meanwhile, he's on Rogan. The workplace could use more masculine energy. It's like his own board is like calling it a risk.
Chris
I do. But look, look, what a change this is. Zuckerberg on Rogan. He said having a culture that celebrates aggression has its own merits.
Guest
I tend to agree.
Chris
A quote that I never thought I'd.
Guest
Hear, but I like, especially from him.
Chris
So Meta is the Official Marketing Partner, AI Glasses & Wearables partner, and social media partner for the ufc. So it's cool. See, you know, Dana's already on the board of Meta said. Meta is going to blow away fans. See what's not. Part of the deal is the meteorites. ESPN's exclusive negotiation window ends April 15th. That's four days away. I expected to renew early. Meta's partnership could position UFC for future direct to fan or streaming plays, possibly even in VR. That'd be kind of cool. Put this VR glasses on and be watching like a live fight.
Guest
Be like, yeah, like the fact where you're wearing like live like you can.
Chris
Like, what if you go like, like pov. What if you could make yourself sit like on top of the, whatever the ring day. You're like looking down. I mean, you think if they had the cameras in theory that could come to life, right?
Guest
I'm sure it is coming. It's going to be, I mean, interactive as possible.
Chris
AI based fan engagement, easier access content across all Facebook, Instagram and threads. More immersive and personalized experience. So they're getting in deep here. It's Meta strategy is embedding itself in culture through sports, not just hardware or social media. For ufc, it's staying ahead of the curve. And fan engagement by teaming up with tech says this becomes probably more of a norm. It's, it's interesting. I, I, I can see the integration and fan engagement and experience is going to be changing with all this technology and different things like were just talking about from the AI to the VR experiences to social. I mean you could see even like the fighters and like their accounts or the interactions with fans through Meta's platforms see that kind of thing coming to life. And I think the better the relationships are with really popular things like this, the better it is for fans, you know, versus everybody's trying to become like their own media entity now. So I'd rather people that are good at one thing stay in their lane and partner with the others, you know, to get done. So you don't have, we don't end up where it feels like we're headed sometimes with, you know, we're moving away from cable, but we're still going to have 47 channel because everybody wants to do their own thing, right? Yeah, I'm gonna have 47 apps to watch 47 shows. We need some kind of, I don't know, collaboration, unification, whatever you want to call it. Are you 1 to 10, UFC fan, 10 being highest.
Guest
I mean, I enjoy it, but I don't know, like, I don't follow it. Yeah, so I'd say like, I don't know, seven, eight. Yeah, I like watching fighting stuff.
Chris
I mean, it took I used to be. I grew up with my grandfather watching boxing, like ESPN, my grandpa. I remember being like 7 years old sitting next to my grandfather. It was one of my last memories. My grandfather who passed away when I was 16, and we would sit there and I would sit in a chair next to him. He had this lazy boy that was, you know, more worn out than worn out things. The Eddie, we'd sit there and watch boxing. You know, he's. He's showing me the jabs and like talking to his, like Sugar, Sugar Ray Floyd, Sugar Ray Leonard, like Marvin Hagler. That was the days, like 80s, like late 80s, early mid-80s. I remember that. It's like my fondest memories. And then boxing's just gone to. Man, it's like nobody fights the big guy. It's gotten a little better here recently, but it's. And UFC's just taking it over. I mean, it's just more exciting. The fighters fight each other. They're not worried about every. What's that?
Guest
It's more fights too. There's just more.
Chris
Yeah, it's more. Yeah. They have like every weekend there's a.
Guest
UFC event and people love violence and aggression, you know. But also, I think boxing just got very business and very rigged and corrupt.
Chris
And fraud and corruption.
Guest
It became too much of a show Entertainment.
Chris
And the UFC's made it a show for sure. They've also. Remember, it's about the fighting.
Guest
Right.
Chris
Like, don't forget it's about the fight.
Guest
Yeah.
Chris
And not the build up. Because Roxy's become all about the build up, the pay per view and all that. But now it's like just.
Guest
I mean, even look at the fights. Tyson, Jake, Paul fight, like, huge build up. The actual fight was like, yeah, man. If. If that was two other guys that weren't who they were, you would have not watched one minute of that thing.
Chris
Exactly. So they got the partnership. We'll see how it plays out. Tariff Talk is owning the business news, Chris.
Guest
It is.
Chris
Throw that in there. I don't think. I think that's all we got today, biggest news. I mean, there was some news with Cinnabon, but I saw that. Yeah, well, we'll save that one for you. Any final thoughts on all this?
Guest
Turn off the news. Live your life. Stay positive. Control you can control, but don't let the media manipulate you one way or the other. Right? Live your life.
Chris
Yeah, exactly. And look, we can't control it.
Guest
Control what you can control. Right?
Chris
Yeah. Start that new business. Get that side hustle. Go, go. Like, can one foot in front of the other. Like, keep. This is what America's about. Like, keep moving forward.
Guest
You'll gain a lot more than money, too.
Chris
Yeah, exactly. Don't. Don't let the. The news guide. I don't know.
Guest
Yeah. Don't let them take your power. Don't sell yourself short. Empower yourself. Don't let the news guide your emotions and your fear.
Chris
Speaking of empowerment, Chris and I do another show. It's called 5Science. We got a new website that launched today, vibescience.com we're empowering you to your highest five. It's about mind, body, energy. We're excited about that. We're bringing to life all the stories. We're up 70 plus episodes. Chris and I've been doing that for about 18 months. We really believe in that. It's part of it. And look, it's part of business is being healthy, dude, like, taking care of yourself. And so we've been blessed. Chris knows a ton in this space, you know, we bring in, like, guests. They're talking about everything. We're. We're blending modern medicine and alternative wellness to really bring a different and fresh perspective on the health and wellness space. So we're both excited about that. So go check that out@vibescience.com. give that a subscribe and a listen. We'd appreciate it. And we've got that on YouTube. And of course, if you're a supplement brand or someone in wellness, hey, give us a shout out on social media. We got a really growing audience there. We started a newsletter. I haven't even told Chris this on LinkedIn. We had 763 subscribers in two weeks on that. People are hungry for this stuff.
Guest
Yeah.
Chris
So we're bringing it to life there. And I know we're excited about that. Right, Chris?
Guest
Heck, yeah, baby. Let's do it.
Chris
Yep.
Guest
Check it out. A lot of good tips in there. And, you know, part of building your business is building yourself too, 100%.
Chris
So we're just the guides. We're curating, navigating, sharing our experience. Chris, part of the ownership group with a lab and has a lot of stuff in health and wellness. And we've got contacts, so we're getting a lot of energy, pun intended. Around that. So appreciate everyone for listening. Chris, any final words today?
Guest
Have a great weekend, y'all.
Chris
Yeah, have a great weekend. Stay positive. Go start that business. Go hug a friend. Stop looking at the. The daily news and the stock market. Go look at it in two. Two months, you know, like. Yeah, unless you're planning to cash out this week.
Guest
Just, you know, spring break.
Chris
Everything's on sale. Everything's on sale. That's all it is. It's a sale. You know your stuff's not on sale because your stuff's not for sale. You gotta remember that. It's like your stuff's not on sale. It's everybody else's. So you get to buy it on sale while your stuff stays in the closet for when it's worth full retail. There you go. Ryan is right dot com. Find highlight clips, the full episode, all the links to social media. Chris Barbe Hansen on Instagram. I'm at Ryan offer on Instagram. Give us a follow there. We love you. We appreciate you for making us number one. We'll see you next time. Right about now.
Ryan Alford
This has been Right about Now with Ryan Alford, a Radcast Network production.
Chris
This.
Ryan Alford
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Podcast Summary: Right About Now with Ryan Alford
Episode: Navigating Business News: Trump's Tariffs and Market Trends - Trade Wars and Their Impact - Facebook & UFC Sign Partnership
Release Date: April 11, 2025
In this episode of Right About Now with Ryan Alford, host Ryan Alford and his business partner Chris Hansen delve into the latest developments in the business world, focusing on the ongoing trade war initiated by former President Donald Trump, its ramifications on the stock market, and a significant sponsorship deal between UFC and Meta (formerly Facebook). The conversation is characterized by insightful analysis, Southern charm, and witty banter, aimed at both educating and entertaining listeners.
Timestamp: 02:04 – 16:24
Ryan and Chris kick off the discussion by examining the escalating tariff war between the United States and China. They draw parallels to Sun Tzu's The Art of War, highlighting President Trump's negotiation tactics and the high-stakes nature of the trade negotiations.
Negotiation Tactics:
Chris notes, "Trump's a negotiator, or Trump's art of the deal, I would assume. Another great reference point" (03:14). He emphasizes Trump's willingness to take significant risks, stating, "sometimes you gotta go all in when you know you've got the hand" (03:18).
Impact on the Stock Market:
The hosts discuss the immediate effects of the tariffs on the stock market, with Chris observing, "the stock market's taking a beating this week" (04:00). They express concerns over the volatility and the long-term implications for both American and Chinese economies.
Consumer Perspective:
Drawing on personal anecdotes, Chris compares the situation to a slow bleed, explaining, "It's like a slow bleed. You don't notice it when it's like drip, drip. Like boiling a frog" (06:07). This metaphor underscores the gradual yet damaging impact of the tariffs on everyday consumers and businesses.
Political Commentary:
The conversation also touches on political dynamics, with Chris critiquing Rand Paul's stance on free trade and expressing skepticism about political oversimplifications. He asserts, "Trump is the best negotiator probably on the planet" (16:24), while highlighting the pressure Trump faces from public opinion and media scrutiny.
Notable Quotes:
Timestamp: 16:24 – 21:49
The discussion shifts to the resilience required by business owners during economic downturns. Chris and Ryan encourage entrepreneurs to stay focused and seize opportunities despite market uncertainties.
Embracing Discomfort:
Chris emphasizes the importance of making tough decisions, comparing it to building muscle in the gym: "You have to have some pain. It's like the gym; you're gonna be sore for a little bit, but then you're stronger after that." (05:44)
Opportunities in Market Declines:
They advocate for using market downturns as buying opportunities, with Chris advising, "Everything's on sale right now. That's how you should look at it." (21:13). This perspective encourages listeners to invest strategically when assets are undervalued.
Call to Action:
The hosts urge listeners to take actionable steps towards their business goals, dismissing fear-driven decisions: "Stop being so afraid. Go, go run that Facebook campaign to promote your business you've been thinking about." (21:13)
Notable Quotes:
Timestamp: 25:08 – 32:33
The episode transitions to a major business development: the multi-million dollar sponsorship deal between UFC and Meta. Ryan and Chris explore the potential implications of this partnership on fan engagement and the future of sports technology.
Deal Overview:
Chris outlines the specifics of the deal, stating, "Meta becomes the official fan technology partner of the UFC. Branding will appear inside the Octagon during pay-per-view and fight night events." (25:53). The integration spans Meta's ecosystem, including AI, VR, and social media platforms.
Technological Innovations:
The hosts speculate on how technologies like Meta Quest and VR glasses could revolutionize the viewing experience, allowing fans to have immersive, first-person perspectives of live fights: "What if you could make yourself sit like on top of the ring on fight day, looking down?". (28:44)
Cultural Impact:
They discuss the cultural significance of this partnership, noting how it bridges traditional sports with modern technology, enhancing fan interaction and accessibility.
Personal Anecdotes:
Chris shares a personal connection to combat sports, reminiscing about watching boxing with his grandfather, and contrasts it with the evolving nature of UFC as a more dynamic and engaging platform: "UFC's just taking it over. It's just more exciting." (31:03)
Notable Quotes:
Timestamp: 33:02 – 36:18
As the episode wraps up, Ryan and Chris offer motivational advice to their listeners, emphasizing personal empowerment and proactive business strategies.
Empowerment through Action:
They encourage listeners to focus on what they can control, such as starting new ventures or enhancing existing businesses, rather than being paralyzed by external economic factors: "Control what you can control. Start that new business. Get that side hustle." (33:21)
Avoiding Media Manipulation:
The hosts advise tuning out negative news cycles and avoiding fear-based decision-making: "Don't let the media manipulate you one way or the other. Live your life." (33:30)
Promotion of Additional Content:
While briefly mentioning their other show, 5Science, they integrate a seamless promotion without detracting from the episode’s core content, maintaining the focus on empowerment and business growth.
Notable Quotes:
This episode of Right About Now with Ryan Alford provides a comprehensive analysis of the current trade war's impact on the economy and stock market, while also spotlighting a transformative partnership between UFC and Meta. Ryan and Chris offer valuable insights and actionable advice for business owners and marketers, all delivered with their characteristic blend of humor and thoughtfulness. The episode underscores the importance of resilience, strategic investment, and embracing technological advancements to thrive in a rapidly evolving business landscape.
Follow & Connect:
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