Record-Breaking Live Stream: Influencers Now Dominate The Media and Coca-Cola Backlash for Christmas Ad

Summary

Podcast Summary: "Record-Breaking Live Stream: Influencers Now Dominate The Media and Coca-Cola Backlash for Christmas Ad"

Right About Now with Ryan Alford – November 22, 2024

---

Introduction

In this engaging episode of "Right About Now with Ryan Alford," hosts Ryan Alford, Chris Hansen, and Brianna Hall navigate through a spectrum of current events impacting the business and media landscapes. From the meteoric rise of podcast influence to the contentious reception of Coca-Cola's AI-driven Christmas advertisement, the trio offers insightful analysis, seasoned perspectives, and their trademark blend of humor and candor.

---

Podcast Success and Industry Milestones

The episode kicks off with a celebratory note as Brianna Hall announces that "Right About Now" has achieved significant milestones, ranking number one on Apple's podcast charts for marketing shows and securing the fourth spot among all business podcasts in the U.S. (04:03). Ryan acknowledges this success with heartfelt gratitude, stating:

“All because of you. If you're listening, you heard that. It's because of you.” (04:03)

He further highlights the podcast's international reach, noting its presence in the top 20 across 14 countries, attributing this global acclaim to the dedicated listener base and the dynamic contributions of his co-host, Chris Hansen.

---

The Ascendant Power of Podcasts in Modern Media

Ryan delves into the transformative impact podcasts have garnered in recent years. Citing recent studies, he emphasizes that more Americans now tune into podcasts than those who don't, marking a significant shift in media consumption trends (06:53). Brianna supplements this by referencing an AdWeek article where Bloomberg's Ashley Carmen labels the 2024 election as the "podcast election," underlining how political candidates are leveraging popular shows to engage with and influence large audiences (07:17).

Ryan underscores the efficacy of podcast advertising, highlighting:

“The trust, the affinity of the listeners, the buying power, all this stuff, all the data supports it.” (07:52)

This assertion reinforces the podcast's role as a pivotal platform for marketers and business owners aiming to capitalize on its growing influence and dedicated listenership.

---

Mike Tyson vs. Jake Paul: A Case Study in Influencer-Driven Spectacles

A substantial portion of the discussion centers around the high-profile boxing match between Mike Tyson and Jake Paul. The event shattered streaming records, amassing 108 million global views and 65 million concurrent live streams, as reported by Netflix (13:11). Ryan and Chris dissect the fight's execution, pondering potential contractual stipulations that might have influenced the bout's outcome. Ryan muses:

“If you've ever questioned the power of podcasting, you don't anymore.” (14:12)

This statement draws a parallel between the fight's massive viewership and the overarching influence of modern influencers and digital spectacles in captivating and mobilizing audiences.

---

Influencers as Primary News Sources for Young Americans

Shifting focus, Brianna brings to light a CNN report indicating that nearly 40% of young Americans now receive their news primarily from influencers, with a noticeable skew towards conservative viewpoints (16:18). Ryan expresses skepticism about traditional journalism's credibility, remarking:

“We don't believe that journalists are telling the truth anymore either.” (16:45)

This sentiment captures the growing distrust in mainstream media and the increasing reliance on influencers who blend opinion with factual reporting, often blurring the lines between the two.

---

Coca-Cola’s AI-Generated Christmas Ad: Reception and Controversy

Brianna introduces the segment on Coca-Cola's latest Christmas campaign, which has stirred significant debate due to its use of AI-generated art for the brand’s iconic polar bears and festive imagery (23:10). The public reaction on platforms like Twitter and Reddit has been overwhelmingly negative, with critiques labeling the ad as "the fakest, most talentless ad of all time" (26:20). Ryan and Chris explore whether the backlash is more about the AI utilization or the creative shortcomings of the advertisement itself. Ryan posits:

“But I think you'd have more issue with just the ad itself than necessarily that AI was used.” (24:00)

This discussion underscores the complexities brands face when integrating AI into creative processes, balancing innovation with authenticity.

---

Cryptocurrency: Trends, Investments, and Cautious Optimism

The conversation then shifts to the ever-evolving world of cryptocurrency. Ryan shares his recent engagement with the Kraken app and discusses notable gains in cryptocurrencies like XRP and Dogecoin (28:05). Chris offers investment advice, advocating for a balanced approach:

“This is not financial advice, but I would get into it now. There’s no better time in the present.” (29:47)

He recommends focusing on established cryptocurrencies such as Bitcoin, Ethereum, and Solana, while also acknowledging the potential of meme coins like Dogecoin and Pepe Bonk due to their widespread popularity and community support.

Ryan reflects on the challenges of navigating the vast array of available tokens, emphasizing the importance of research and discernment to differentiate between sustainable investments and speculative ventures.

---

Final Thoughts and Recommendations

As the episode draws to a close, the hosts offer their final advice to listeners, particularly concerning cryptocurrency investments. Chris cautions against "get rich quick" schemes, suggesting a more strategic and diversified investment portfolio akin to traditional stock investments (33:19). Ryan echoes this sentiment, advising:

“Invest only what you can afford to lose and prioritize smarter investments over gambling.” (33:43)

Their collective wisdom reinforces the importance of informed decision-making in both media consumption and financial investments.

---

Notable Quotes

• Ryan Alford on Podcast Success:

  “All because of you. If you're listening, you heard that. It's because of you.” (04:03)

• Ryan on Podcast Advertising Effectiveness:

  “The trust, the affinity of the listeners, the buying power, all this stuff, all the data supports it.” (07:52)

• Brianna on the Influence of Podcasts in Elections:

  “Bloomberg’s Ashley Carmen called this the podcast election. Candidates were prioritizing sit downs with popular shows and basically engaging mass audiences that podcasts have driving conversations that influence significant segments...” (07:17)

• Ryan on AI vs. Ad Quality:

  “But I think you'd have more issue with just the ad itself than necessarily that AI was used.” (24:00)

---

Conclusion

This episode of "Right About Now with Ryan Alford" offers a comprehensive examination of the confluence between media influence, technological advancements, and consumer reactions. From celebrating podcast milestones and dissecting high-profile influencer events to navigating the contentious terrain of AI in advertising and making informed cryptocurrency investments, the hosts provide valuable insights tailored for business owners, marketers, and avid listeners alike. Their balanced approach, combining factual analysis with personal anecdotes, ensures that both new and long-time listeners find the content both informative and entertaining.

For more in-depth discussions and additional content, visit RyanIsRight.com or follow the show on Instagram at @rightaboutnowshow and @ryanalford.

---

This summary is intended to provide a detailed overview of the podcast episode for those who have not listened to it, encapsulating all key discussions, insights, and conclusions presented by the hosts.

Transcript

[Ryan Alford]

Struggling to grow or start your business or drowning in an ocean of urgency? You're not alone. I'm Matt Reynolds and my brother Chris and I have been in the trenches of entrepreneurship for nearly 40 years combined. We've built successful companies from the ground up. We're sharing our hard earning lessons and practical strategies on the build you'd business podcast. And I'm excited to say that the build your business podcast is the newest addition to the Radcast network. Learn more at Turnkey Coach. Build or subscribe on your favorite podcast platform.

[Brianna Hall]

This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over 6 years in over 400 episodes. You ready to start snapping next and cashing checks? Well, it starts right about now.

[Ryan Alford]

What's up, guys? Welcome to write about now. It's your weekly business news of the week. You never know what the hell we're going to get into on this show. It's business news, it's topical, it's what you want now. And hey, it's an opinion. So we'll say we're always fucking right. Because you know what? In our minds, we are. We appreciate you wherever you are, whenever you are listening. We. It is not lost on us that you have choices in your content. So thank you for making us one of them. It is the week of November 22nd. Hope you're ready for some turkey day that's happening next week. And I know who will be who. The greatest turkey of all is. His name's Chris Hansen. You know, he's actually. He's actually Tom Cruise today. He's. He looks like a Hollywood movie actor. This is why you need to watch our YouTube channel, to see Chris. I mean, he looked. Tell me. Brianna, let's be honest.

[Brianna Hall]

He looks good.

[Ryan Alford]

He looks. I mean, I'm. I'm very heterosexual. But if I wasn't, you know, Chris.

[Chris Hansen]

You should. I'll take it.

[Ryan Alford]

You'd be my hundredth choice at least.

[Chris Hansen]

Wintertime in Miami.

[Ryan Alford]

What's up, Brianna?

[Brianna Hall]

Hey. Hey.

[Ryan Alford]

We are here in our fabulous G Vegas studios at Greenville, South Carolina. Got Sawyer Rice doing our programming. As always, we appreciate him. Go check out his new album. I want him to. I want him to hit it right here. Saw your what? Tell everybody where they can find it. In the name of all that, tell me. Okay.

[Chris Hansen]

Yeah, this is Sawyer.

[Ryan Alford]

Yeah, it's called no one's Home.

[Chris Hansen]

And the band's name is Sun House. You can find it on all streaming platforms.

[Ryan Alford]

No one's home, baby. Hey, look. Hey, Holiday Listening. You're going to be homed. Go give it a listen. We appreciate Sawyer and it's good music, folks. They had to play and I've heard it. I think I heard it in the background yesterday at the office. I was like, I thought it was Sawyer, but I was like. Then I got busy doing something else.

[Brianna Hall]

We've been playing it in the office. Everybody on the team is a big fan. It's a great album. Yeah.

[Ryan Alford]

So go give that some support. Go buy some albums merch on their website too. I'm sure there's links and all that stuff. So go support local music.

[Brianna Hall]

Sun House.

[Ryan Alford]

Yes. Chris. Chris Vegas. I feel like I've been renamed you today, baby. I like it. You look tan. Yeah, I'm jealous. Like, we're getting, you know, dreary and cold here in South Carolina. Chris looking tan. He's got the shades on and you know the trick. Yeah.

[Chris Hansen]

This morning, baby.

[Ryan Alford]

Oh. So I need to go next door.

[Chris Hansen]

It's that blood flow going your cardiovascular system.

[Ryan Alford]

Yeah, I need to do that. They get cold plunge and sauna next door. Now, our good friends at Soul Yoga here in G Vegas, Greenville, South Carolina. Everybody had a good week?

[Brianna Hall]

Yeah, I had a great week. And some exciting news for the Right about now show. Right about Now. Number one on Apple podcast for marketing again. And number four for all business shows in the US on the charts.

[Ryan Alford]

Hey, hey, hey. Look out. Hey. All because of you. If you're listening, you heard that. It's because of you. We appreciate you. I saw that. We're in. We're ranked in the top 20 on Fort in 14 countries. Somehow, some way. All thanks to Chris Vegas. I wanna. I would. I think you should officially change your last name to Vegas. Chris Vegas.

[Chris Hansen]

See, I don't know. I'm not a big Vegas guy.

[Ryan Alford]

I know.

[Chris Hansen]

I mean, I know. I know. I know what you're saying.

[Ryan Alford]

Yeah. You're a Vegas guy. It just. He's kind of. I don't know, it's. It's more intriguing.

[Chris Hansen]

Keep stopping the charts like this. I may just need to change my name and go Hollywood, you know?

[Ryan Alford]

I know, but it's like a. I think it's more like a. Not necessarily that you're Vegas Vega. Vegas. But, you know, people change their last name to something just kind of. That draws attention and conversation, so.

[Brianna Hall]

Well, the problem is, is if Chris gets famous, you know, more famous than he already is, there's already a famous Chris Anson.

[Ryan Alford]

Ah, yes.

[Chris Hansen]

That's the fact. And I literally get. Someone reminds me of that probably once a week.

[Brianna Hall]

And today it was me.

[Chris Hansen]

Ryan can attest to that. Group chat two days ago.

[Ryan Alford]

Oh, yeah. Hey, Chris.

[Chris Hansen]

The first reply getting introduced was, yeah, I already was.

[Ryan Alford]

It was somebody that had, you know, chris has a good name. It's not like he had a worse name, but it was like he had a name that you could make fun of or more or less easier. Chris. Chris slapped back pretty quick. Yeah, yeah. He's like, whoa, whoa, whoa, whoa. You can't get that in.

[Chris Hansen]

So I was like, hey, did you bring the wine coolers and lubricant?

[Brianna Hall]

Yeah.

[Ryan Alford]

What was his name?

[Chris Hansen]

Chris Hansen.

[Ryan Alford]

No, but yeah.

[Chris Hansen]

To Catch a Predator.

[Ryan Alford]

Yeah. Oh, I know that. I know that. I can't remember whose name it was. That message, I thought it was just kind of funny. He had that of a funny different name too. So, anyway, nonetheless, what's happening in the world? We've. It's been a interesting media week, for sure. There's lots going on. And I'll say this, I don't know that this was part of our news. I'm pretty sure it wasn't. But, you know, if you've ever questioned the power of podcasting, you don't anymore. I mean, some of the numbers that have come out that are staggering for, you know, the presumed influence it had on the election. And I think you'd be, I don't know, living under rock or just not very intelligent if you didn't think it did have an impact. And then a study that, you know, we've been fault, we follow, it's a podcasting study. We stay with all the stuff. Hey, when you do a show, you gotta stay with the data. More Americans now listen to podcasts than those that don't. And so you might go, well, who. Well, that's not that surprising. Who cares? Well, it's the first time that's ever happened in this study that's been going on for 10 years. So more people listen or watch podcasts than those that don't. So. Thought that was interesting.

[Brianna Hall]

Yeah. I found an article from adweek that says that Bloomberg's Ashley Carmen called this the podcast election. Candidates were prioritizing sit downs with popular shows and basically engaging mass audiences that podcasts have driving conversations that influence significant segments of, you know, the population of the American people. It says, brand leaders take note.

[Ryan Alford]

Yeah. So if you're listening, give us a call. You need to be marketing on this show. Going up, numbers are going up, rankings are going up. And, you know, it's just the amount of money that gets spent on advertising that doesn't work. And what's been proven with podcast advertising, the trust, the affluency of the listeners, the buying power, all this stuff, all the data supports it. So again, if we bring this up mainly, we're a marketing business show, so it's relevant from that standpoint, even if it sounds a little self serving, but it's not meant to, we'll take it well.

[Brianna Hall]

And this article also says that from when Trump originally ran in 2016 to now, the number of people who listen to podcasts doubled in that time period. So it says now as of 2024, going into 2025, about 135 million people listen to podcasts every month.

[Chris Hansen]

I'm in that. I'm one of those people. If I think of the last four years of if, do I listen to more podcasts? 100%, absolutely.

[Ryan Alford]

Yeah. And I would say we're blowing the lid off that. And brought to you by our good friends at Brandon Bills, that's letting the lid off right there. Those are lid, lid blowing stats, I'm telling you. And look, I've got it on today. I got, you know, this isn't the radical green, but it's falling. So I wore, I wanted to put the fall colors on because they've got an amazing selection. I'll say this, they're one of our longest sponsors, best sponsors. They send us gear, whatever we want. And I almost ordered something yesterday. I get it in my email feed and, you know, I'm their customer when I'm like shopping going, okay, they would send that to me anyway. But I'm like, almost checked out. Like I'm in the shopping cart going, oh, yeah, they'll send me that if I ask for it. I'm telling you, really good flannels. They've got all kinds of, like, stylish stuff, stylish colors. I'm a guy that's. Here's the deal. Guys are. It's hard to wear color if you're a guy. I wear white and black a lot. There's Chris over there. Chris Vegas. He's got his white shirt on and exactly. I got my black on. But I want to, you know, fall color. So you get this kind of that camo green with the brown. You can get your logo, that patch going, that leather patch going. It's stylish, it's cool. It's our official brand partner branded bills. Go to brandonbills.com, click that custom button and you'll thank us for it. I know. I mean, you gotta admit, it's hard for. I don't know if your husband's this way, Brianna, but getting color, like getting him to wear color or things like.

[Brianna Hall]

No, he is new favorite thing. Ever since we moved to South Carolina. The man is in salmon. He started wearing like salmon color coral. I'm like, who are you?

[Chris Hansen]

North Carolina? The Easter egg colors.

[Ryan Alford]

I can pull that off. I'll get a little pink every now and then or a little past.

[Brianna Hall]

Yeah. But no, he's pulled. He. So back when we lived on a farm, it was all jeans and boots and a big belt buckle. And now he's wearing salmon colored polos. Yeah, but you know, I should get him some branded Bill's gear for Christmas. And if you visit their website, they actually have 25 or 25% off coupon when you spend 150. So I might check it out.

[Ryan Alford]

They've got their Black Friday deals already live. Get up there, get you some samples, get you some stuff that you want and then go order it for your company. You don't. Look, friends don't let friends send their logo. Cheap shit. You just. You can't. I can't allow you to do this. I did it for years. Thought, hey, it's a T shirt that, you know, that Hanes Comfort T shirt that you send that either shrinks all the way from a large to a small or it's so baggy, it's like it makes it doubles the size of you. No, no, no, no. This is why branded bills, all their stuff has got a nice fit to it. Again, quality hats, colors, and again, that design team's awesome. Go check them [e-mail]. hit that custom button. Tell them the Radcast team here on the Radcast network sent you.

[Brianna Hall]

I know what I want my secret Santa to get me for Christmas. See Brandon, Bill's mom hat.

[Ryan Alford]

I know. But, hey, what else we got in the news today?

[Brianna Hall]

So we have, of course we have to talk about the fight. I watched it. I don't know if you guys watched it. Mike Tyson versus Jake Paul. We had the group chat firing off. A lot of people were really favoring Tyson and it just did not deliver that way.

[Ryan Alford]

All right, I'm away for the conspiracy theories, Chris. One of you two is going to say that. What were you going to say that, Chris? Did you think it was fixed?

[Chris Hansen]

I got no conspiracy. I. I think, I think it was a win win for them, you know?

[Ryan Alford]

Oh, Yeah, I, I did not think it was fixed in the moment, but I've seen a couple things that I think you can make anything look like it. If you do slow mos or slow things down, you can kind of do it that well.

[Chris Hansen]

And there was contract stipulations, like he couldn't knock him out. I think in the first three rounds, Tyson couldn't knock Jake Paul out. Like someone put up a real detailed breakdown of the contract of the fight.

[Ryan Alford]

Like neither one of them could try to lay a. Lay the haymaker in the first couple rounds.

[Chris Hansen]

Yeah, like if you did, then you would lose the money or get penalized some. Something like that.

[Ryan Alford]

Right, I can see that that made sense. A couple of things they showed where Tyson kind of led up on a couple punches in the first couple rounds. I was like, yeah. And I didn't, I thought Jake, look, I thought if it was an even fight, Jake Paul would win because of his age.

[Brianna Hall]

And he's a decent.

[Ryan Alford]

Just 30 years younger and he's been boxing for four years. Whether he's a prize fighter or not, he's put a lot of work in and he's 30 years younger. And Tyson's 58.

[Chris Hansen]

I mean, you know, and Tyson after the fight, you know, said, oh, I had eight blood transfusions and yeah, was in the hospital. It's like he was in pretty poor health and had to bounce back quickly to even make this happen.

[Ryan Alford]

So the fact that he could make it eight, eight rounds, two minutes or not, I mean, there's. He's in the 99 percentile to be at 58 to be able to do that.

[Brianna Hall]

Yeah.

[Ryan Alford]

With another professional athlete.

[Brianna Hall]

Well, it was interesting because it was the most streamed sporting event ever, according to Netflix. Had 108 million global views and 65 million concurrent live streams.

[Ryan Alford]

Yeah, you know why I knew that that was happening? Because it was buffering the whole damn time. So I was going to save that, you know, and try not to wear them out too much. But I'm just going to go there because it, it was annoying for an hour. It was the pre. Most of the preliminary fights. Once the big fight came on, it did stay on for the most part, which. Okay, good. But come on, man, you know, you knew that was coming. I mean, like you've known this is, you know, we'll say five Ps prior planning prevents piss poor performance. Come on, you gotta, you had to be ready for that and they weren't.

[Brianna Hall]

Well, especially after like there, there's been a few. This is, I think like their Third really big live stream and the first two went down for various reasons.

[Ryan Alford]

So yeah, they're like Garrett, the NFL has two huge games on Christmas day and they're getting all kinds of shit. Cause people like, it's one thing for, you know, these pre fights to go down, it's another thing for my football on Christmas day. Yeah, not a lot of confidence that they can keep the network on, but either way it's. It shows you the draw that these kind of events happen. The power of influencers, the power of spectacle and sport. Still it draws more than anything else. And I think you're going to see for good, bad or ugly, more of these kind of, I don't know, one off fights like this, you know, entertainment, it's becoming, I guess there's a component. I mean look, they're still hitting each other. Again, someone with a higher pay grade than me that could judge whether it was fake or real. But it's just the spectacle. It's like World Wrestling Entertainment in a way. But now you, because you have these superstars like who do we want to see? It's Brad Pitt versus Tom Cruise. You know, like shirtless. Tell me. Yeah, tell me. But tell me what millions we wouldn't pay to see that.

[Chris Hansen]

Dude, you know what it is? It's like that show MTV Celebrity Death Match.

[Ryan Alford]

Yeah, Remember that? Yes.

[Chris Hansen]

That was just random famous people and just fighting. Yeah, like coliseum style stuff.

[Ryan Alford]

But those were all like D list, right? Celebrities, weren't they?

[Chris Hansen]

I mean well that was all. No, it was all like animated with clay. Remember? It was like not.

[Ryan Alford]

Oh, the. Oh, I thought there was actually some kind of like D list people that did a fighting thing.

[Chris Hansen]

I mean I've seen that. They're like I, I've had buddies that were on like rally TV shows, I.

[Ryan Alford]

Think boxing match, something like that. Yeah. Okay, but no, the clay I did not all remember that.

[Chris Hansen]

I don't know.

[Ryan Alford]

Yeah, who knows? But anyway, a lot of, a lot of number, big numbers. But get your network right.

[Brianna Hall]

Nearly. Here's another article from. This is coming from cnn, so take it with a grain of salt but it says nearly 40% of young Americans getting their news from influencers. Many of them lean to the right. I'm not going to read too much of that summary but I do think it's interesting. I get a lot of my information in my news from influencer or like freelance journalists that put their stuff up on social media. What about you guys?

[Ryan Alford]

I think I do, but only thing is it's like how do we know it's like I'm going to talk out of both sides of my mouth here because I don't know that we believe that journalists are telling the truth anymore either. But in theory they were supposed to track this stuff down three sources, whatever it might be. Don't know if that still happens. And so you knew there was some validity there, you know, with influencer, like shit both real and unreal can spread in a hurry. But I think everybody gets news From, I mean 40% of young Americans, I mean it's 100% of the people I know.

[Brianna Hall]

I mean I've, I've seen it. Like somebody will come up with something and just post it on TikTok and people repost it thinking it's, you know, the gospel and it's not even, you know, factual. And so I do think you have to be, I think you have to be very open minded no matter what you believe or which side you lean open minded to like fact checking things or doing a little bit of research to see if what you're seeing on social media is true.

[Ryan Alford]

I do think that this also played a role in the election with like, I think it skews mail from what I read.

[Chris Hansen]

Yeah.

[Ryan Alford]

And so young men voting for Trump, you know, that are on social media where, where I felt like, you know, a lot of the election took place. So I think it validates a lot of that. It even says it on this article, the election influence. It says most influencers have no formal ties to news organizations and often blur the line between opinion and factual reporting. Hey, that's true. And look, we're a news show, we're an opinion news show. We say it, you know, and we're more hitting the headlines and giving opinion on them than breaking news that may or may not be validated yet.

[Brianna Hall]

Yeah.

[Ryan Alford]

So there's a difference.

[Chris Hansen]

Well, I would even venture to say with the mainstream media, like, is it factual reporting? Because it's really a lot of opinion now. Right?

[Ryan Alford]

Exactly.

[Brianna Hall]

Yeah.

[Chris Hansen]

Like, look at the View or cnn, even Fox, all of them. There's obviously biased and underlying messaging being pushed and opinion. But if anything, I think you have a lot of these independent journalists now that are great researchers, like real journalists and getting these massive followings. Like there's one guy I follow, Ian Carroll I think is his name, but you know, he's one of these guys that has dug super deep in, he was looking like political contribution, campaign donations, right?

[Ryan Alford]

Yeah.

[Chris Hansen]

But he puts it in a 90 second clip. Boom, boom, boom, boom. Shows the data, shows the actual, you know, Facts where it's like, okay, we didn't have that four years ago.

[Brianna Hall]

Yeah.

[Chris Hansen]

But I do think Facebook was definitely strong in 2016 election. But I think it was more advertising on Facebook where now I think you have like this says more independent kind of free thinking people that are just kind of going down the rabbit hole. Right?

[Ryan Alford]

Yeah. But I think mainstream media let the wolf in the hen house by putting so much opinion in their news coverage. So they, if they had stayed very in the middle, I don't now I question if they ever were and I just wasn't paying as much attention. But let's pretend they were at some time. Their credibility, Mike, could hold this off for like the real news. But because they're so opinionated, why the hell not can influencers come in and share news and share their opinion too? Because it's also, I don't know, painted with bias on one side or the other. So they've, they, they've got no one to blame for themselves for, you know, this and to go, oh, well, this is not fact. You know, how do you know this is based in fact? How? Half of what you are, three fourths of what you guys say on the air is opinion.

[Chris Hansen]

And I think a lot of it is urgency and access. Right. Like a lot of these people aren't going to editors and having to do this and that. It's like, you know, you have a cell phone and you're on scene, you can, you're the news.

[Brianna Hall]

Oh, totally. And then like you said, access. Because I follow a page. It's called house in habit. Jessica Krause, she is an independent journalist, but she was invited both on RFK's to like his house to go to dinner, like with his family and stuff. So she did a bunch of behind the scenes coverage and then she got invited on the MAGA boat parade and she did a bunch of behind the scenes there. And she asked multiple times for access to Kamala's campaign and was denied. So she has like 1.5 million followers. And she provided a lot of back behind the scenes access and, you know, humanized the candidates.

[Ryan Alford]

Yeah. And even like local news now a local news crew can't get ahead of like a woman that's watching a house burn down, you know, on a street, who's filming it live on Facebook or sending there now, now the news station just go, hey, can you send us that footage? They throw it on the news. You know, if you go watch local news, half of it's, you know, smartphone feed, like whatever it is, because they don't have it because they can't keep ahead of it.

[Brianna Hall]

Oh, we were watching on the team, the. Something was going down at the kut with like 500 police officers the other day and we were like watching it on tech talk going on while it was live happening.

[Ryan Alford]

Yeah, it's. It's wild for sure. Yeah.

[Chris Hansen]

One of the chopper pilots like filming.

[Ryan Alford]

Yeah, I bet. I'll say this, I mean, this show is gonna eventually, sooner than later, evolve to more of what we're doing here than the interview side. That's going to be a different thing. So we're embracing this as what people want and how they want to get more news coverage and opinion. So with podcasting and new media and all that stuff.

[Brianna Hall]

YouTube so well, and in marketing and in business, there's so many different things going on. And one thing that, you know, we want to bring you guys is the news and how people feel about things and market trends and business trends. So this next one is coming from Forbes. Coca Cola did their iconic Christmas advertising campaign that they do every year, and this time they use AI generated art. And people are kind of in an uproar on X over it. If you click the link there, you can see the video. But they used AI to generate like the polar bears and the trucks and the humans.

[Ryan Alford]

I wonder, like, who's pushing back? Like the ad agencies that aren't getting paid to do it or like, are real consumers pushing back real?

[Brianna Hall]

Like if you look in people on.

[Chris Hansen]

Reddit just complaining about the new AI Coca Cola ad.

[Brianna Hall]

It'S on X. People are in like a full on uproar. They're very upset about it.

[Ryan Alford]

So here's what I would ask. So is AI generate. What's the difference between. Is it because it's not real? Yeah, because what, what if it was an animation?

[Chris Hansen]

The ad is terrible.

[Ryan Alford]

Okay. Is it so boring?

[Chris Hansen]

Okay, what was it before? I'll say that I don't care if they use AI, but the ad is so boring.

[Ryan Alford]

Sawyer says the ad is terrible. So I did not see the actual ad. Maybe we'll watch it here and see how terrible it is. But if it's, hey, there's bad ads, whether it's. Whether it's AI or not.

[Brianna Hall]

Yeah, somebody.

[Ryan Alford]

I've made some of them good and bad.

[Brianna Hall]

It is true. So people seem to be in an uproar. This comment says Coca Cola is red because it's made from the blood of out of work artists.

[Ryan Alford]

The blood. Wow. Yeah, that's going pretty hard. Yeah.

[Brianna Hall]

Yeah. So people, you know, Feels painfully ironic that they're using the quote real magic as a slogan while making the fakest, most talentless ad of all time.

[Ryan Alford]

All right, I'm watching it. This may not be the best podcast. Let's see here. I don't really get the point. Like, okay, it's coming in, Christmas is coming into town, and, like, cheersing with Coke or something. It does happen really fast.

[Chris Hansen]

Yeah, there's a longer version, a little.

[Ryan Alford]

Bit longer than that, but it's just that this.

[Chris Hansen]

The shots are so static, you know.

[Ryan Alford]

It feels like it's not wonderful. It feels like it's trying to be wonderful, but it's not sympathetic or something. The cheesy guy at the end holding the Coke up, he might as well be AI. They've been better off getting an AI guy for that than maybe doing real with everything else. But I think I'd have more issue with just the ad itself than necessarily that AI was used. But AI is going to get dragged along for the. For the process when the commercial kind of sucks and it's cheesy and doesn't really make a point.

[Brianna Hall]

Yeah, you know, people were pretty outraged online. There's not one positive comment, and I get it. But people also will find something.

[Ryan Alford]

They will. But I, you know, I did bring up a couple months ago if there'd be a backlash at some point because people don't like fake shit. You know, like, they wanted there to be a semblance of real, whether or not this is an example of that. But I do think you will see, especially this goes back to crappy commercial, so it's kind of easy to target.

[Brianna Hall]

You can't slap real magic at the end.

[Ryan Alford]

True, true. I never liked that tagline anyway. I panned that three years ago or two years ago when it came on. We'll have to go back to those archives. Real, real magic. Come on, man. I get it.

[Brianna Hall]

It's not even real soda in that can.

[Ryan Alford]

No, it's got real, real bad ingredients. Stop and read the labels. Wake up and read the labels. It's my good friend Jen Smiley, who's on the Radcast Network, would say, you don't want to read that label. I started reading it. I had to back off my Cokes, you know, drink more energy drinks. They're just so much better for you.

[Brianna Hall]

Get out of here.

[Ryan Alford]

No, there's only one that's better for you. That's exponent X marks the spot right there. You see it? This is why you gotta watch. You gotta see the X's up here. X is marking spot to healthy, clean energy. My kombucha this morning is not X there. It would be clear if it was, because it's clear of everything you don't need and only what you do, which is that zing that I have. That's why I'm always a little peppier in the studio, because, you know, I get that zing, zing going. All kinds of things. Right, Chris? You know it. Yes. Hollywood Chris. That's what we call him. Hollywood Chris. I can't stop thinking. I feel like I'm on the movie set every time I look at Chris on the show today.

[Brianna Hall]

Hwc.

[Ryan Alford]

I feel like I'm. I'm rehearsing, you know, and I've got the talent actor, you know, our talent judge, whatever.

[Brianna Hall]

Yeah. I feel like I'm being judged.

[Ryan Alford]

You are, yeah, yeah. He's either judging, like, he's. He's either like a Wimbledon judge or a Hollywood director.

[Chris Hansen]

I'll. I'll do both.

[Ryan Alford]

Yeah, exactly. Chris is for hire for such duties as those. He needs no job, but he would do one of those if you really wanted him. Yes.

[Brianna Hall]

He doesn't need a job because crypto is doing so well.

[Ryan Alford]

Yes.

[Chris Hansen]

It's a good segue into Bitcoin.

[Ryan Alford]

I finally got my Kraken set up. That's the name of the app cracking.

[Chris Hansen]

I think I'm familiar with that one.

[Ryan Alford]

Yeah, yeah, yeah. I already. I already had it on my phone and I'd already gone through all the. But I just had to, like, verify one more thing, so I was like, boom. And they had the. The auto feature, the auto drop. So I'm back in the game, people.

[Brianna Hall]

There you go.

[Ryan Alford]

Back in the game. That XRP did be, right. I bought that, like, day one, and that went up like 30, 40%, like, last week. I love this. See, I. I love. Trump got elected, like, everything like this kind of, you know, like, this is the look I made. I made, like, 20 grand on, like, Dogecoin back in 2000.

[Brianna Hall]

I'm just mad because two, three weeks ago, when Bitcoin was at 75,000, I didn't buy any, and now it's at 94,000.

[Ryan Alford]

Yep, yep, yep.

[Chris Hansen]

It's sitting steady above 94. It's holding.

[Ryan Alford]

So what's any. Any tips this week for our audience, Chris, on. On the crypto, including me?

[Brianna Hall]

Do you get into it now or do you wait for it to drop?

[Chris Hansen]

This is not financial advice, but I would get into it now. It's. You're like, you're too late to Wait for it to drop. It may go down, you know, 87, 85. But there's no better time in the present. It usually. And, and here's a tip for the audience. They're usually a big pump with Thanksgiving, an average of a 10% climb over Thanksgiving holiday. So 10% is more than you're making annually, probably at your bank. So if you want to make 10% this month, jump in.

[Ryan Alford]

The hardest thing that I find with it is knowing, okay, and the meme coins are cool. Like Doge probably will stick around just as. Just at least for this administration with it being called Doge. But like the meme ones, you don't know what's going to be high or not. They're not. They're really based on 100% sentiment. It's really like, can you make some short term cash? But some of them are, you know, are based on legit technologies that could like blow up based on the tech behind it. And that's what I'm having a hard time deciphering. I read the descriptions and I can do that, but trying to keep up with what, okay, is this, you know, like predicting, you know, which ones are on there. So that's why I need Chris to tell me which one. So I got the cheat sheet. Any of them that are guaranteed or possibly everything possible, you compare it to.

[Chris Hansen]

Like the stock market, like blue chip stocks. Bitcoin, Ethereum, Solana, Those are your big boy blue chips. Safe. If you're looking more into a meme coin, Dogecoin, that would be one I would feel really comfortable in right now.

[Ryan Alford]

Especially how about Pepe?

[Chris Hansen]

Pepe, Yes. I personally don't hold any Pepe I have before, but you know, I would. Pepe Bonk is another one that's very popular right now.

[Ryan Alford]

I'm looking at the big movers today. The Gainers mirror protocol is up 162%, whatever that is. Basilic basilisk BSX is up 127%. What? In one day?

[Brianna Hall]

Dang.

[Ryan Alford]

But we're talking about a coin that's worth.0001 and it's up. That's the thing. Some of these coins are like fractions of a penny.

[Brianna Hall]

Penny stun.

[Ryan Alford]

Mango M NGO is up 30% to 3 cents.

[Brianna Hall]

I just have such a hard time because I'm just not a gambler. I'm cheap at heart and so.

[Ryan Alford]

Oh, I'm a gambler, baby.

[Brianna Hall]

Oh.

[Chris Hansen]

That's why you just invest in like a 401k. Just do like a hundred dollars a month.

[Ryan Alford]

I mean I don't get. Yeah, I don't get. I'm. I'm a good. I used to be bad gambler. I'm a good gambler now. Like, I. I could put over here, like, what I can afford to lose and go, hey, maybe I'll quadruple it or maybe it'll go away, but I'm not, like, mortgaging my house over it. Yeah, yeah. There's all kinds of weird names on here, Chris, that I'm gonna need some help deciphering. After the show, we'll talk. Yes. Oh, any other final news today?

[Brianna Hall]

Well, there is a little bit, but most importantly, just don't invest in crypto and keep listening to the show.

[Ryan Alford]

Yes, for sure. Chris. Any final words or recommendations here before the Thanksgiving holiday?

[Chris Hansen]

Again, don't try to get rich quick. Just look at as another investment, like a stock portfolio or an asset class. It's even rfk. Put up a tweet about it. Bitcoin is the currency of freedom. Like, the people coming to power support this. I would get in behind it now.

[Ryan Alford]

I'm trying to get extra more rich. Behind on it, though. Just.

[Chris Hansen]

Yeah, you want to get extra more rich? I'm just a little rich.

[Ryan Alford]

We're good cop, bad cop. I'm like, you know, I'm all in on this thing, but just. Just what you can afford. Put a little bit over here. You know, instead of college football, this is way more likely to win.

[Chris Hansen]

Yeah, stop giving your bookie money.

[Ryan Alford]

Yeah, stop giving your bookie money. Give it to the bitcoins. Is that all we got, Brianna?

[Brianna Hall]

That's all.

[Ryan Alford]

All right. Hey, you know, to find Rus Ryan is right.com and the highlight clips, the full episodes, links, all of our wonderful sponsors who we appreciate and we're thankful for more than anything, we're thankful for you and all of our sponsors. Independent Center, Exponent, and of course, branded bills and look and to be named. We told you those podcast numbers. Give us a ring. We love to hook your brand up. Chris Broby Hansen on Instagram, Brianna Hall. Ryan Alford. We'll see you next time. Right about now.

[Brianna Hall]

This has been Right about now with Ryan Alford, a Radcast network production. Visit ryan is right.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.