Right About Now Evolves: New Formats, More Guests, and the Launch of Collectibles on SI

Summary

Podcast Summary: "Right About Now Evolves: New Formats, More Guests, and the Launch of Collectibles on SI"

Podcast Information

• Title: Right About Now with Ryan Alford
• Host/Author: The Radcast Network
• Release Date: August 15, 2025
• Description: Right About Now is the premier marketing and business show on Apple Podcasts, hosted by Ryan Alford. The show delivers unfiltered insights, hard-earned wisdom, and straight-up truths from the business frontlines through two punchy episodes each week: Tuesday's Guest Sessions and Friday's No B.S. Business Briefing.

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1. Introduction and Special Edition Announcement

The episode begins with Ryan Alford greeting the audience warmly on August 15, 2025. He acknowledges the show's substantial growth, boasting over 1 million downloads monthly and nearing 600 episodes. Ryan expresses gratitude towards loyal listeners, emphasizing the value they bring to the show.

Ryan Alford [00:23]: "Right about now is your number one marketing and business show on Apple. I thank you to everyone that listens to our show every week or whenever you do listen to it."

2. Podcast Evolution: New Formats and Increased Guest Episodes

Ryan announces significant changes to the Right About Now podcast, responding to the high demand for guest episodes. Initially, the show balanced guest interviews on Tuesdays with topical business discussions on Fridays. However, due to overwhelming guest requests, Ryan plans to shift focus towards increasing guest-centric content.

Key changes include:

• Expanded Episode Frequency: Transitioning to two or three episodes per week, primarily featuring guest interviews.
• Introduction of "Now and 10" Segment: A new format offering 10-minute, fast-paced interviews with a consistent set of questions aimed at delivering maximum value with minimal dialogue.
• Schedule Updates: Potential shift to a Monday, Tuesday, Friday release schedule, subject to further announcements.

Ryan Alford [02:45]: "We're going to be maximizing that with two to three episodes per week more in that guest category... what makes the most sense within the catalog of what we're doing, the resources that we have and again, the demand that we're seeing for people that want to tell their story."

3. Launch of New Show: "Collectibles on SI"

A significant portion of the episode is dedicated to unveiling Ryan's new venture: Collectibles on SI, a show under the Sports Illustrated network. This expansion into the collectibles niche marks a strategic move to cater to passionate hobbyists and tap into a lucrative market segment.

a. Concept and Vision

Collectibles on SI aims to delve deep into the collectibles industry, covering sports cards, memorabilia, figurines, sneakers, and more. The show will feature:

• Behind-the-Scenes Insights: Exploring the booming collectibles market, innovations like AI grading, and asset class developments.
• Engaging Content: Live selling on eBay, real-time card grading, and strategy discussions on supply and demand.
• Family Involvement: Ryan's four sons will participate, showcasing the generational aspect of collecting and educating them on the business side.

Ryan Alford [05:30]: "It's going to be really meta from the standpoint of not just talking about something theoretically as a possibility, but living and breathing that industry with my sons bringing that to life on the collectibles on SI podcast."

b. Partnerships and Collaborations

Ryan acknowledges key collaborators and supporters:

• Brian Ludden from Ludx
• Jeremy Eisenberg, Partner at Sports Card Nonsense Media Network
• Gary Vee
• Chris Peroni and Jeffsy Gibson from Sports Card Network

These partnerships aim to leverage their expertise and networks to produce high-quality content and engage with a vast audience.

Ryan Alford [06:50]: "I really appreciate Chris Peroni and Jeremy Eisenberg, we the Sports Card Nonsense Media Network and HSI and my GeoCefi and Jeffsy Gibson with Sports Card Network for trusting me, welcoming me into the family."

c. Launch Details and Promotion

Scheduled to premiere on August 25th, Collectibles on SI will initially release twice a week. The show promises a mix of audio, video, and multimedia content, including trailers and behind-the-scenes footage from industry events like The National.

Ryan Alford [08:15]: "Collectibles on SI lands August 25th and then twice a week... We've got a great trailer out and now that kind of pumps up the episode."

4. Inside the "Collectibles on SI" Episode Segment

The transcript includes a segment from the Collectibles on SI show, featuring Ryan, Mike Giofi, and Chris Peroni. This portion provides a sneak peek into the show's dynamic and content style.

a. Live Card Trading and Conversations

The hosts engage in real-time card trading, sharing their excitement and insights about various collectibles. Highlights include:

• Acquisition of Rare Cards: Discussion about valuable cards like the 1966 Bobby Orr rookie autograph.
• Market Observations: Awareness of high-priced items, such as Spider-Man cards in bubble wrap valued at $50,000.
• Personal Anecdotes: Sharing personal stories and interactions during card purchases.

Chris Peroni [10:45]: "Little 101 Larry bird card... We didn't think we were gonna meet him."

b. Community and Engagement

The segment emphasizes community interaction and the thrill of collecting, with hosts expressing enthusiasm for the hobby and its broader cultural impact.

Ryan Alford [13:00]: "This is the hobby's premier media network."

5. Future Directions and Closing Remarks

As the episode wraps up, Ryan reiterates the commitment to evolving the Right About Now platform by niching down into areas of passion and high engagement. He highlights the lucrative opportunities this presents for brands and sponsors, particularly within the affluent collectibles market.

Ryan Alford [14:19]: "We're with collectibles on SI. That's Sports Illustrated. Best card in the box. Playing Gretzky. That is sick card."

Ryan concludes by directing listeners to visit ryanisright.com for full episodes, highlight clips, and sponsorship opportunities. He affirms the show's continued dedication to providing top-tier business and marketing content.

Ryan Alford [15:01]: "You'll find highlight clips from all of our past episodes... moving to more of that interview format two to three days per week on right about now."

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Conclusion

In this special edition episode, Ryan Alford outlines the strategic evolution of Right About Now, focusing on expanding guest content and launching the new Collectibles on SI show. This move not only broadens the podcast's reach into the lucrative collectibles market but also enriches its content offerings with specialized, passion-driven segments. Listeners can anticipate a more dynamic and diversified listening experience, with Ryan continuing to deliver actionable business insights alongside engaging new content.

Transcript

[Ryan Alford]

This is Right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over 6 years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.

What's up guys? Welcome to Right About Now. It's Friday, Friday, Aug. 15, 2025. I hope everyone is having a great summer thus far. This is a special edition of Right About Now. Short but sweet. But you know, just wanted to bring to light some of the changes that are happening with the podcast network, what we're doing with this show and some of the opportunities that are in front of me that we're taking advantage of here in and really excited about. First and foremost, Right about now is your number one marketing and business show on Apple. I thank you to everyone that listens to our show every week or whenever you do listen to it. It's not lost on me that you have choices. We really appreciate your loyalty to the show. If you're new listening, I'm Ryan Alford, the host. Been doing the show for almost seven years, approaching 600 plus episodes, and it's been a joy and a pleasure to get better in this seat while also trying to bring you actionable advice from founders, CEOs, executives, myself and anyone and everyone in and out of the marketing and business space that I've been connected to and been lucky enough to and blessed to meet. I can't thank you enough for trusting me and coming on the show and for ultimately listening and getting the value that we've tried to bring for the last six years. We're pivoting a bit with this show. We get, it's, it's really flattering almost how many guest requests we get. We do a guest episodes on Tuesdays and then, you know, more topical episode on Fridays other than when we'll run some back catalog best of episodes. Hopefully you've gotten some value out of that where we've really maximized and curated the best of the shows. But what we get so many requests for interviews with the popularity of the show, the value that we're getting from the best and brightest across the country, we're going to be maximizing that with two to three episodes per week more in that guest category. There was a time and a place where we were going to be bringing you more news and less interviews, but we're sort of following where the demand is and honestly with some of the other opportunities that have hit our table. What makes the most sense within the catalog of what we're doing, the resources that we have and again, the demand that we're seeing for people that want to tell their story and that are providing tremendous value in the way of AI, in the way of technology, in the way of evolving business, growing business, learning lessons. And so you're going to see a few different formats, one of which will be a now and 10 segment. We're going to do 10, 10 minute hard fast interviews, getting the best we've got, a set series of questions. We're going to ask everyone to really derive value from that guest, let them provide value to the audience you that's listening and to really just maximize that time and consistency of the show. Getting those same questions in so a little less dialogue like I have on on the Tuesday shows and more straight to the good stuff. And we're excited about that format. We've got a lot of demand for that. So you're going to be seeing more of those. We're going to come back. We'll be in like a Monday, Tuesday, Friday release is what that's going to look like. It might be Tuesday, Wednesday, Friday, more announcements on that of the coming weeks. But we will be backing off of this news show in favor of those guest episodes and those max value episodes, the now in 10 editions which we'll be doing. The other news is I am starting a new show for Sports Illustrated, part of the Sports Illustrated network called Collectibles on si. Hopefully you tuned in for our series on the hobby and the industry. We had some amazing guests. Brian Ludden from ludx who you see some of the gear here on the table to Jeremy Eisenberg who's now a partner with Sports Card Nonsense Media Network and then Gary Vee to name a few. And it was an amazing and enlightening series. Getting to understand everything that's happening in that industry. I've been blessed to been offered the ability to start the collectibles on SI show for that network. And that will be starting on August 25th with the first release as Mike Giofi and I sit down and talk about the hobby, talk about his journey in the industry, my coming into it with the boys and the family with the RAD collective and everything we're doing on the collectible side of the business and really unexpected but, but at the same time rewarding and exciting. You know who as a childhood boy growing up and collecting, who would have thought I actually had Sports Illustrated poster on the wall from some of my Heroes growing up to then, now getting the opportunity to host a Sports Illustrated branded show. I really appreciate Chris Peroni and Jeremy Eisenberg, we the Sports Card Nonsense Media Network and HSI and my GeoCefi and Jeffsy Gibson with Sports Card Network for trusting me, welcoming me into the family and really excited how we're going to bring to life everything that's happening in that industry. It brings a lot of passion points for me. Together you've got obviously the collectibles and the sports avenue which I'm knee deep in, but then getting to do that with my boys and teaching them the business side as well as sharing that knowledge with our guest from a business perspective of what's happening in the hobby, how you can take advantage, how it's becoming an asset class. And so I'm really excited about what we're going to be doing within that platform. Going behind the scenes while also living and breathing it ourselves. The Rad Collective is an E commerce brand. We'll be doing breaks on ebay live, we'll be selling on ebay. We have a huge store there. And so we're going to live and breathe exactly what we're talking about. It's going to be really meta from the standpoint of not just talking about something theoretically as a possibility, but living and breathing that industry with my sons bringing that to life on the collectibles on SI podcast. But it'll be audio, video, multimedia. As we really go hard at telling you those behind the scenes stories of the broader collectible space. We've got an amazing lineup of guests that's coming on. So again please go look up collectibles on si. Hit that follow button. We've got a great trailer out and now that kind of pumps up the episode. What were we talking about? And then it launches August 25th and then the following week will be twice a week. So super excited about that, that partnership and getting to work with an iconic brand like Sports Illustrated. But more importantly, the people that that I get blessed to work with, the guys that I mentioned, guys like Brian Ludden at Ludx and I could go on and on naming names but don't have to name them. You're going to see them, hear them and learn from them on the collectibles on SI Podcast starting August 25th. You'll find all the details of that in our show notes. As we evolve our podcast platform, the the way with which we are reaching people and how we build community, I'm excited about niching down a bit the broader marketing business category. Has been amazing. But getting a niche down on something that I have passion for, my kids have passion for and that has tremendous opportunities for brands and sponsors. It's incredible the affluent audience that's in this market. So if you're listening and you're wanting to get in, it's a great time to do it because our numbers are going to be incredible. We've got the support of the Sports Card Nonsense Network, which has the largest Facebook group on the planet for the hobby and of course their newsletter and them, Mike and Jesse, having the number one show promoting and talking about our show. The synergy we're going to bring across these shows and across the Sports Card Nonsense Media Network is going to be incredible. So can't wait. And look, the great thing is, whether you're into sports or not, the hobby touches so many, so many layers. From non sports cards, memorabilia for movies and different things like that, to figurines, Pokemon, all kinds. We're going to touch a little bit all of it. It's certainly going to be heavily hobby focused and sports card focused, given that's what we do every week with the kids. But the great thing is there's a broader category here and there's something for everyone in the collectible space and we can't wait to bring it to you. So I'm excited about the new show Collectibles on si. Want to show you a little sneak peek behind the scenes look. We'll also throw in some of the videos that we did with the team at the national so you can see just how crazy that industry is and how much it's booming and what we're doing and how we're getting behind the scenes. Some of the interviews I'm doing. So we're going to have a little bit of the trailer and some of the behind the scenes at the national right here, right now. I'm Ryan Alford and this is Collectibles on si. Chasing grill, cards, comics, kicks and more. With my four sons, we'll rip into the whole collectibles universe. Cards, sneakers, figurines. If it moves the market, we're on it. First we unpack hobby innovations like AI grading, fractional shares and all the latest in card collection management. We'll make sure you stay ahead of the curve. You'll hear raw insights from athletes, sharp investors and culture shaping creators. This is data you can act on with a side of nonsense.

[Mike Giofi]

Let's go.

[Chris Peroni]

I wasn't prepared.

[Ryan Alford]

From the nationals to local gyms, we show you every deal and hidden gem. Watch us rip grade Flip or hold cards, kicks and collectibles in real time. I'm teaching my kids supply, demand, and the joy of collecting. And I hope you'll join us on the journey. Collectibles on SI lands. August 25, then twice a week and 0fomo that grill, whatever it is, could be next.

[Chris Peroni]

Today was a sneak away day. Buy some cards and not be on the radar. First buy of the day. Little 101 Larry bird card. Like we said in the pod the other day, overpay for PC. First of all, we didn't think we were gonna meet him.

[Mike Giofi]

No, not at all.

[Chris Peroni]

Then it was like, well, maybe we'll get a handshake.

[Mike Giofi]

Handshake, if that. And he said it's a win. He will talk about coming on the pod. Everyone jumping on a podcast. All right, we'll figure it out.

[Ryan Alford]

Yeah.

[Chris Peroni]

Thank you. Figured out good price on wax. Some of it will rip ourselves, some of it will take back and break and make some money on. But it's some really cool old 80s, 90s, up to 2,000 wax. That is the white whale card for us this week. A 1966, tops. Bobby Orr rookie autograph. He had a grade of a three and a half with a 10 auto. That's a Sunday card. If you haven't bought anything, you have money in your pocket. You're buying it and walking away. I don't remember last time I saw an autograph or rookie like that. That was a nice card. Super nice card.

[Ryan Alford]

Good deal, Hulk Hogan. All his stuff's gone up. This I'm sure. Yeah, this is when you know, like, how broad the hobby is. You get to some of these tables and it's like wild stuff, dude.

[Chris Peroni]

You go a whole show without seeing marvel, literally 50 grand and three cards for Spider man is nuts. Oh, it's in bubble wrap. That means it's expensive. Stay away from that. Also, you'll never see more adults and fanny packs in your life.

[Mike Giofi]

Love your page, man. Love absolutely.

[Chris Peroni]

Love your concept, brother. I just insulted guys with fanny packs. I was like, this dude just heard me about to bust my head open. What content that would have been.

[Ryan Alford]

This is the hobbies premier media network.

[Mike Giofi]

Are these your cards? Oh, never mind. Are these your cards? My card into Tom Brady's hands.

[Chris Peroni]

I really appreciate it, man. Thank you.

[Mike Giofi]

And you giving me cards now.

[Ryan Alford]

This is your own.

[Mike Giofi]

Yeah. What did you catch right there? Oh, that's a largemouth bass. How big was it? It was three and a half pounds. The picture makes 19 pounds. A little bit bigger, but I don't like to brag about it. Fish story. How was that beef, though? Yeah, it was great. How was that? Unbelievable. I didn't feel uncomfortable. No.

[Chris Peroni]

And he's a good looking dude.

[Mike Giofi]

He's so handsome. Touchdown there. They're good cards.

[Chris Peroni]

Love that.

[Mike Giofi]

Love that.

[Ryan Alford]

Thank you.

[Mike Giofi]

Have it holding.

[Chris Peroni]

I just want to say thank you. I feel like from the beginning of this process with the Topps Chrome product, I've sensed from you both from your words on the podcast, but more importantly, just even your actions and watching, I feel like you believed in it, and that means a lot to the creator.

[Mike Giofi]

Damn. Let's go. I love sports. I love what athletes do, but I also love the imagination, the movies, cartoons, everything around all of this. So to be here with you, to hear those words is absolutely the highlight of this.

[Chris Peroni]

Bathroom.

[Mike Giofi]

Bathroom is that way around the corner. I don't know.

[Ryan Alford]

I'm all right. This is the hobby's premier media network. If you were gonna just put a value on a one on one card, what would you put a value on for this one? That one.

[Chris Peroni]

That guy's handsome.

[Ryan Alford]

Oh, my God.

[Mike Giofi]

I mean, he's got at least a million, right?

[Chris Peroni]

He's got a Louis Vuitton.

[Ryan Alford]

Yeah. That's my private jet.

[Mike Giofi]

And wow.

[Ryan Alford]

Yeah. We gotta know what's in the box.

[Mike Giofi]

Come on.

[Ryan Alford]

We're with collectibles on si. That's Sports Illustrated. Best card in the box. Playing Gretzky. That is sick card. Very nice. What's the best card in the box? You want to take a look? Yeah, I want to know. Oh. Redemption.

[Mike Giofi]

Dual super factor.

[Ryan Alford]

Auto of the Ewan McGregor and Aiden Christensen. Nice. What card are we chasing?

[Mike Giofi]

We're big Cardinals fans, so even, like, not the big name guys, we like. Vicker Scott Mason. Always looking ohtanis like most people.

[Ryan Alford]

Any autographs? Probably not. Have a great rest of the show. Appreciate y'.

[Chris Peroni]

All.

[Ryan Alford]

Thank you.

[Mike Giofi]

Yeah.

[Ryan Alford]

What are we chasing then?

[Mike Giofi]

Kyle Van Noy. Fred Warner. Taysom Hill. Yeah. Go Cougs.

[Ryan Alford]

Hey, man. Appreciate you. Have a good show. All right. This is the hobby's premier media network. Really appreciate your loyalty for listening. Again, you know where to find us. Ryanisright.com you'll find highlight clips from all of our past episodes. Full episodes. Don't Forget us on YouTube where you can watch the episode in our beautiful studio here in Greenville, South Carolina. And again, we're moving to more of that interview format two to three days per week on right about now, we. We will continue to be your number one show for business and marketing. See you next time. Right about now.

This has been Right about now with Ryan Alford, a Radcast network production. Visit ryanisright.com for full audio and video versions of the show, or to inquire about sponsorship opportunities. Thanks for listening.