The Brutal Reason Most Entrepreneurs Never Scale: Busywork, Sales, and Weak Offers | Tanner Chidester

Summary

---

Podcast Summary: Right About Now – Legendary Business Advice

Episode: The Brutal Reason Most Entrepreneurs Never Scale: Busywork, Sales, and Weak Offers | Tanner Chidester

Host: Ryan Alford (The Radcast Network)
Guest: Tanner Chidester, Founder of Elite CEOs, Author of "Infinite Income"
Date: June 9, 2026

---

Episode Overview

This episode of Right About Now dives deep into the real and often harsh reasons most entrepreneurs fail to scale: busywork, sales avoidance, and weak or me-too offers. Host Ryan Alford talks with Tanner Chidester, serial entrepreneur and founder of Elite CEOs, about hard-earned lessons from building (and rebuilding) successful businesses. Together, they slice through industry platitudes and get honest about what it actually takes to move beyond scraping by and build something sustainable and legendary.

---

Key Discussion Points & Insights

1. The State of Coaching & Info Businesses

[01:40-05:26]

• Oversaturation & Trust Issues:
  • The coaching world has exploded in recent years, leading to skepticism and a race to the bottom on pricing and offers.
  • Trust is low; clients often pick the cheapest coach, not the best one.
  • "What's happened is that trust has gone down because trust is so low. It's just taking an immense amount of marketing to get people through." (Tanner Chidester, 02:49)
• Success through Differentiation:
  • Standout offers (with clear, powerful value) are crucial.
  • Example: A client’s green card service app acted as a "no-brainer" offer—clear value, high price, low sales friction.

2. The Evolving "Guarantee" Culture

[08:35-11:10]

• Performance Guarantees' Double-Edged Sword:
  • Guarantees are everywhere now, diluting their impact.
  • “If the client has to do some work to hit the goal, you have to do performance-based. You can't just do unconditional, get it whenever you want.” (Tanner, 08:56)
• Branding Isn't Overnight:
  • Performance expectations clash with the slower results of brand-building.
  • “The value and the things that I'm doing to elevate your brand value...isn't paying dividends month one, two or three, or even month six.” (Ryan, 09:08)
• Reality Check for New Entrepreneurs:
  • Unrealistic ROI expectations are rampant; entrepreneurs blame agencies instead of recognizing their own gaps in process, follow-ups, and systems.
  • “A lot of times they're just doing the wrong stuff. It's so fixable and they feel hopeless, but it's really not. They just don't know what they're doing.” (Tanner, 14:27)

3. Tactical Takeaways from "Infinite Income"

[11:55-13:53]

• Chidester’s Brutal Honesty:
  • Tanner admits rushing his book and encourages “more time for greatness”, QR codes, more video links.
  • “It's a good book, but it could have been way better...you have to put in 200% more effort for 20% more reward.” (Tanner, 12:16)
• What The Book Offers:
  • Tactical, step-by-step approaches, not fluffy mindset talk.
  • “Just tell me what to do and I’ll do it. I don't need you to give me all this hard work stuff like I do that.” (Tanner, 13:17)

4. Sales, Lead Gen, and The Real Work No One Wants

[13:53-19:09]

• Identifying Entrepreneurial Bottlenecks:
  • Most struggling business owners are sabotaged by busywork and fear of uncomfortable yet vital sales activities.
  • “What they're doing is things that do not produce sales whatsoever. It just mind boggles me.” (Tanner, 14:27)
• Sales Volume & Lead Generation:
  • Everything starts with leads—not content, not branding, not checkbox tasks.
  • “If you don’t have leads, you don’t have the potential for closes.” (Ryan, 16:16)
• Get Good at Sales—No Excuses:
  • Door-to-door sales recommended for building sales grit and speed of feedback.
  • “Go do door to door sales for three months, you'll never suck at sales again.” (Tanner, 17:09)
• Facing Hard Choices:
  • Many avoid painful but necessary decisions (like firing, changing strategies).
  • “You guys are doing all these things to avoid the work that you know you need to do.” (Tanner, 18:33)

5. Motivation, Mindset, and Personal Stories

[22:51-24:22]

• Facing Reality:
  • Tanner encourages people to confront their fears head-on, often by visualizing the worst-case scenario.
  • “No one's coming to save you. People forget that. They think that it's going to magically happen and just won't. No one cares.” (Tanner, 22:51)
• Own Experience as Proof:
  • Tanner shares depths of desperation he experienced before business success, applying the same grit to clients' journeys.
  • “There's nothing I haven't done that I ask people to do. I've spent 3 million on coaches. I've hired hundreds of staff members. I've got multiple businesses, I've had lawsuits, I've been in chargebacks.” (Tanner, 23:32)

6. Scaling, Productizing, and Going "Beyond Coach"

[24:24-26:34]

• Lessons from Billionaires:
  • Almost all successful, bootstrapped billionaires had internet marketing backgrounds and scalable, easy-to-deliver products (e.g., Yelp for weed, Invisalign competitor).
  • The businesses that scale biggest combine marketing savvy with "no brainer" offers and simple fulfillment.
• Tanner’s Next Chapter:
  • Tanner hints at a stealth new project with these principles in mind.
  • “I'm just trying to continue to push myself...I just don't want to be known as a coach. I want people to look at me like, damn, that's impressive.” (Tanner, 26:09)

---

Notable Quotes & Memorable Moments

• On Busywork and Avoidance:
  “You guys are doing all these things to avoid the work that you know you need to do.”
  — Tanner Chidester [18:33]

• On the Harsh Truths of Entrepreneurship:
  “No one's coming to save you. People forget that. They think that it's going to magically happen and just won't. No one cares.”
  — Tanner Chidester [22:51]

• On Guarantee Culture:
  “When everyone's given the guarantee, it means nothing.”
  — Tanner Chidester [10:03]

• On What Actually Starts a Business:
  “If you don’t have leads, you don’t have the potential for closes...You have to get at bats.”
  — Ryan Alford [16:16]

• On Building Sales Skills:
  “Go do door to door sales for three months, you'll never suck at sales again. But they don't want to do it.”
  — Tanner Chidester [17:09]

• On Vision Beyond Coaching:
  “I just don't want to be known as a coach. I want people to look at me like, damn, that's impressive.”
  — Tanner Chidester [26:09]

---

Timestamps for Important Segments

• [01:40] — How Tanner transitioned from fitness to business coaching
• [02:49] — Why online coaching and consulting is harder than before
• [08:35] — The rise (and limits) of guarantees in offers
• [11:25] — The long game of brand and audience-building on YouTube
• [12:16] — Candid lessons from writing "Infinite Income"
• [14:27] — The real activities (and busywork) that make or break entrepreneurs
• [16:16] — Why leads matter more than anything else
• [17:09] — Door-to-door sales as the best sales training
• [18:33] — Painful but essential moves in scaling a business
• [22:51] — The importance of facing your worst-case scenario and taking responsibility
• [24:24] — Lessons learned from interviewing bootstrapped billionaires
• [26:09] — Ambitions beyond coaching; moving into bigger entrepreneurial arenas

---

Where to Find More

• Tanner Chidester:
  Instagram (@tannerchidester) — lots of tactical, free content and direct interaction.
• Ryan Alford:
  Instagram (@ryanalford)
  All episodes and show notes at ryanisright.com

---

Final Takeaways

• Scaling a business is less about the latest hacks and more about unrelenting focus on sales, bold offers, and a willingness to do the hard, unglamorous work others avoid.
• Guarantee-led offers are increasingly commoditized—real differentiation is about results, not hype.
• Long-term authority, brand, and scaling require effort over time, not just social media quick wins.
• Ultimately, success belongs to those willing to face reality, outwork everyone on what really matters, and reinvent themselves along the way.

---

Transcript

[Grainger Advertiser]

When you're a maintenance engineer in a beverage manufacturing plant, you keep production lines moving and quality on track because there is no room for slowdowns. With Grainger's vast selection of high quality motors, sensors, belts and hard to find parts, you can get what you need fast and all in one place. So nothing gets in the way of getting the job done. Call 1-800-GRAINGER Click grainger.com or just stop by Granger for the ones who get it done.

[Tanner Chidester]

You guys are doing all these things to avoid the work that you know you need to do. Sometimes they know they need to do it, but they try to do other things to feel they're being productive even though they know those are the wrong things to do. You can't avoid it. When I got back and I was looking inside my business, I just knew I have to cut all these reps and it was the whole sales team for a division. I have to go out and find four new guys, not one four. And I didn't want to do it, but I just knew that's what I had to do. And I think a lot of people avoid that.

[Ryan Alford (Podcast Outro)]

You don't win by following the playbook. You win by rewriting it. 700 episodes deep with the people who actually built something real. No theory, no fluff, no shortcuts. This is right about now with Ryan Alford.

[Ryan Alford (Host)]

Hey guys, what's up? I'm Ryan Alford, your host. We save. It's radical. We cover it. We might cover it more than once. That's why we got Tanner Jennifer back. What's up Tanner?

[Tanner Chidester]

What's up, Brian? Thanks for having me, man.

[Ryan Alford (Host)]

Yeah, man. Founder of Elite CEOs author of Infinite Income. We need infinite wisdom from Tanner. Let's remind everybody a little bit, Tanner, about elite CEOs and how you help aspiring entrepreneurs.

[Tanner Chidester]

I started off in the fitness industry when I was younger. I want to play in the NFL. I took that all a D1 level. I got hurt a bunch. I don't think I was good enough. I did play some first round draft picks, so that was a blessing. I started a fitness business and it did super, super well. And it did so well that I had trainers start asking me for help, especially in the clickfunnels community. I have my little 2 comma club award and they're like, oh, this guy, he got it not being a business coach ironically, all these people want me to business coach em and I said, hey man, I don't want to do that. I hate business coaches. After a while they keep asking you See the dollar signs. I was a young guy. I was 25, 26. I started doing it, and then that did so well that I started helping people outside of fitness. In short, when people ask what we do or what Alicios does is I just showed everyone what I did to become a multimillionaire. From the messaging, the sales, the marketing, the ads, hiring, training, managing, all that stuff. Backend system. There's just a lot of people out there who don't know what to do. What we're trying to do is just shortcut that for them. That's really it.

[Ryan Alford (Host)]

It seems like there's this oversaturation of coaches. Obviously, more and more people are tuning in and hiring coaches and doing that. I don't think that's going away. But what's going to separate or be the differentiator for the ones that stick around and the ones that end up back in fast food?

[Tanner Chidester]

You got to be good. When I first got in, it was newer, or it seemed newer to me. And so when Covid hit, it just accelerated everything because everybody was looking for things online and stuff like that. Facebook was loving live, serving all kinds of those ads. Now what's happened is that trust has gone down because trust is so low. It's just taking an immense amount of marketing to get people through. The first reason it's getting harder is, when you think about it, $100 million offers came out and I really hit on a lot of these things. Well, let's say you're a business consultant and there's 10 other business consultants. You're having to get people to understand, hey, I do similar things, but I'm better, and that's a harder pitch than I do something completely different. I build flying cars and no one's doing it. So that's the number one thing to understand why it's gotten harder. Because now the trust is low and they see all these different options and then a lot of people, what do they do? They pick the cheapest option versus the best option. Because pay value is what you get. A lot of people make mistakes there. That means the marketing has to be really, really good. And a lot of people just aren't good at marketing. That's why having a hundred million dollar offer makes it easier. Because the marketing doesn't have to be as good, the team doesn't have to be as good, the sales reps can mess up. You'll still make a lot of money. That's the first part. The second part is then thinking about what can you do differently? I'll give you one of my clients who has an amazing offer. He legally helps people get green cards and he can't guar guarantee it, but it's essentially guaranteed on his app. It's crazy. His app will say, the price is 15k, can you pay it? They get on the call and there's no sales call. It's just basically they're just customer service rep who just processes the payment. To me, I'm going, wow, that is a great offer. That is a really good offer. The final part is part of why I'm looking to do other things is not because I hate what I do and I love it. And to be honest, it's helped a lot of people. And being back recently, I've been so out of the business for so long that it was kind of good to get back in the trenches, to get reminded. It really helped some people. They'll send messages and say, I had a guy the other day, hey man, I was doing zero dollars for three months and I hadn't told anyone. And then you helped me. We had a conversation and now I've done 70k in 30 days. I don't care, I don't need more money. I was like, wow, that really is cool because you kind of get really far away from that sometimes. But then the other part is I'm trying to do things that hit more of the criteria that billionaires seem to follow. And with all the conversations I've had, the reason a lot of them don't stay in the info space is not there's a lot of good, there's a lot of bad, it's 80, 28s percent is bad, 20% is good. But it's because it' not a no brainer. When the offer is not a no brainer, it's very hard to scale because you have to spend so much money on marketing and sales teams and that cuts margins. A lot of these companies I've seen just scale to tremendous levels. They basically don't even have to market. If you get 60% of your expenses back, it's a lot easier to scale.

[Sponsor Announcer]

You know, weight loss is one of those things that sounds simple when people talk about it, but in real life it can be frustrating. You're busy, you're traveling, you're working, you're trying to eat better, trying to move more, sleep better, and still somehow stay consistent. That's where weight loss by HIMS comes in. HIMS now offers access to an affordable range of FDA approved GLP1 medications, including WeGovy, designed to help you lose weight and keep it off with WeGovy@Hems, you can lose up to 20% or more of your body weight when combined with diet and exercise. It helps regulate your appetite and it helps you eat less so success feels more within reach. And the process is simple. Everything happens online. You connect with a licensed provider who determines if treatment is right for you and if prescribed, your medication is delivered right to your door. No insurance necessary. Hims also gives you access to 24.7 messaging with your care team, plus in app lifestyle and nutrition support like recipes, meal plans, fitness videos, sleep content and more. Ready to reach your goals? Visit hims.comryan to get a personalized, affordable plan that gets you that's hims h I m s.com r y a n ryan hims.com ryan based on advertised cash price for 30 day supply of medication only, membership required, fee not included and billed separately. Weight loss by HIMS is not available in all 50 states. Wegovy is the registered trademark of Novo Nordisk as To get started and learn more, including important safety information, WeGovy clinical study information and restrictions, visit HIMSS.com starting something new isn't just exciting, it's honestly a little terrifying. I remember right before I launched my podcast, all those what if thoughts creeping in. But looking back, taking that leap was one of the best decisions I've made. And I'll tell you, if your systems are clunky, everything slows down, things are smooth. You actually keep moving. That's why having the right platform behind you makes such a big difference for a lot of founders and entrepreneurs. That platform is Shopify. From massive brands to people just getting started, they make it easier to go from idea to real business. You get hundreds of ready to use templates, design a store that actually looks like your brand. You get AI tools that help write product descriptions, page headlines, even cleanup product photos, which saves founders a ton of time. And once you're live, Shopify handles the hard stuff. Inventory, payments, shipping, returns, all one dashboard. Instead of bouncing between different platforms, everything's just in one place, which honestly saves us a ton of time. And that's the part people don't always see. It's not just about building a website. Start your business today with the industry's best business partner, Shopify, and start hearing. Sign up for your $1 per month trial today at shopify.com Ryan that's shopify.com Ryan.

[Ryan Alford (Host)]

It's interesting back to like the offer discussion. Hermosi's got the book out and all these things.

[Tanner Chidester]

Got guarantees now it's funny, I remember when it came out, everyone started doing the guarantees, then $100 million leads comes out. It's really funny. It's kind of like tidal wave of shifts. It's really funny.

[Ryan Alford (Host)]

But it's like if people call in those bluffs. I've seen some lawsuits flying around with some of these people that have. Making the offers is about making the offers, about keeping the offer.

[Tanner Chidester]

Yeah, you have to be able to deliver. I think the best guarantee to usually make is performance based. If the client has to do some work to hit the goal, you have to do performance based. You can't just do unconditional, get it whenever you want. In my personal opinion, and I own

[Ryan Alford (Host)]

an ad agency and marketing agency and I've been in the industry for 20 years, performance marketing has been both a great thing for marketing and a terrible thing. Because what it's done is it's made agencies certainly accountable outcomes, which is probably a little overdue. However, it's diminished the services that agencies do, the ideas that we create that take time to manifest outcomes, I. E. Building a brand. It takes time for branding to seed. And you don't see branding results overnight. Certainly if you pay me $20 to run Facebook ads, I should deliver an ROA eventually on that and that's reasonable. But the value and the things that I'm doing to elevate your brand value, your cachet, your authority isn't paying dividends month one, two or three, or even month six. That's the only thing I've hated about all this guarantee performance driven stuff.

[Tanner Chidester]

First off, the funny part is when everyone's given the guarantee, it means nothing. The other thing is a lot of people, what they don't understand is they hear the word guarantee and they think it's like this amazing promise. But I'm going, look, think about it like if someone says, hey, we'll work with you until you get the result, I go, well, if you haven't gotten in three months, why would you want to work with them for another three months for free? People don't think through, they're just so scared, they're so fear based that they don't even even think through the guarantee. And then like yesterday, one of my sales guys was talking to me about a combo. Some people don't even know what good looks like. And he'd spent 25k on ads and he's made 100k and he's like, well, I think I should have made 10x and I'm going 10x. Who told you that like 10x like Amazing Forex, you're crushing. If you're collecting 4x, 2x to me is my goal, we can collect 2x, the rest is payment plans, whatever, that's fine. They think that the media buying company is the issue. When I'm thinking, well what do you do for follow ups? Do you have emails, do you have setters, do you have sales reps, do you have text messages? Do you do retargeting? Oh, we don't do any of that. Why are you changing media buying companies? The media buying company who's getting you a 4x return is crushing it for you. You just don't have any systems or follow up processes which is more important than the actual ad. There's a lot of stuff like that that makes me shake my head. But people just don't know what they don't know.

[Ryan Alford (Host)]

Just because you turn on something overnight doesn't mean you immediately have the authority to sell it. Brand is a big word or a small word depending on your position. But it's credibility, it's time, it's authority. All those things people forget. You got to play that game too.

[Tanner Chidester]

I mean I've been doing YouTube for forever. Not very well. I was just throwing stuff at the wall. But recently we started doing these one to ones and it's been great because one, I feel it's more in alignment with my brand. I'm not really trying to be flashy. I just want to put out like good info. And then number two was that the videos, I'm actually helping them build their business in a two hour window. And so what's been crazy is the videos are doing significantly better. Way better. I might be onto something. It took me kind of years and years and years of sticking with it. I agree with you. A lot of people, they're just short that they're not willing to play the long game.

[Ryan Alford (Host)]

We all got to make sales and we got to live. There's two sides of that coin. But if you're wanting to be an entrepreneur, keep the day job while you build enough to turn that switch and then move over. Everybody wants to become the entrepreneur overnight. Let that be the only thing they do immediately when it's just not always that easy. Let's talk a little bit about your book Infinite Income. What are some of the key takeaways from that?

[Tanner Chidester]

The first thing I learned from writing that book is I didn't do nearly a good enough job. I just wanted to get a book out. My intention was part of it was I wanted to Use it for marketing. I want to get out my story. I remember I asked one of my buddies who had a book that's crushed and I said, why did your book do so well? He's like, why? I wrote it 10 times. I spent 5,000 hours wherever it was. I don't know the numbers. I'm sitting here going, huh, how long did it take me? And it didn't take me nearly enough time. That was a hard lesson learned. It's a good book, but it could have been way better. Going from good to great. Even that book, good to great, you have to put in 200% more effort for 20% more reward was number one. But in terms of the book, I tried to make it very short. It's like 100 something pages. It's just exactly what I did to be successful. It's a little bit of my story. So it's like, hey, here's my backstory, here's where I came from, and then here's what I did and here's how you do it. If I could redo it, I would have spent more time just thinking through maybe the chapters and what I would teach. I would have put in more links for videos or QR codes because I think that's something that I really wanted to help teach. For whatever reason. You're going to laugh. When I was writing the book, I didn't think to do that. I just thought, well, I got to try to describe it with words, but obviously there's something that are way easier to describe in videos. I think I was a little short side and I wanted to get the book out quick and stuff like that. A couple of mistakes, but overall, if someone reads the book, what they'll get is a little bit of my story and then exactly what I did as I went. They're getting the story as they go. But then here's how I got my first client. Here's what I said on the calls, here's what I did in ads, stuff like that. That was my intention, was to try to help people know where to start. Because a lot of books I read, I hate them because they talk about a lot of mindset. Some people need that. Most people do. But for a guy like me, just tell me what to do and I'll do it. I don't need you to give me all this hard work stuff like I do that. I just need to know what to do. And that's what I tried to make my book is make it very tactical.

[Ryan Alford (Host)]

I get and apprec that we all have to get be in the right place and create habits that make us work hard. I'm not perfect, far from perfect. But I don't need motivation, I don't need the mind tricks. Just cut to the chase. I appreciate the hell out of you being transparent about your process with the book. A lot of people resonate with that honesty, the authenticity, maybe using that as infinite income and your own experience. What are maybe a couple of things from your experience and things in the book or just what you know now that are the biggest shortfalls or things that people don't understand about that process and what it takes to make it happen.

[Tanner Chidester]

There's two clients I spoke to recently. I've been out for so long that it's fun to talk to you now because these are recent. So I had two clients. They're both struggling. One was doing 25k a month. They wanted to get to a hundred. They're breaking down crying because their family's going through stuff and her parents and stuff like that. And the other one was kind of more in beginning stages, but similar spot. Girlfriend left him, had to move home. It sucks. The first thing I do when that happens, I say, tell me what you're doing. Just what do you do all day? And more times than not, what they're doing is things that do not produce sales whatsoever. It just mind boggles me. So I sit there and go, well, what do you do? How do you make sales? To make sales in a high ticket business, let's just assume the person has a high ticket business. You need to get sales calls. Well, how do you get sales calls? You need leads. How do you get leads? Messages or ads if you're not making the money you want to make, why are you doing anything besides talking to people with cold DMs or running ads? There's really nothing else you should be doing. And what a lot of times they're doing is like, well, I'm taking a course or I'm reading a book or I'm making content. Who watches your content? You have 100 followers. It's more about what they need to stop doing more than what they need to do sometimes as well. What gets me kind of sad is a lot of of people will say this doesn't work, but it's either a they're not doing it or two, they're not doing enough volume. When people will ask me and I talk about in the book, how many cold DMS did you send a day when you were broke, I said, man, I would send at least 200 a day, if not more. When I did that, I would make sales and people are like, well, I can't do it. I'm like, you just don't want to do it for eight hours because that sucks. But I was willing to do it. That really is the biggest pitfall. As they scale, it turns more into team building. A lot of great solopreneurs, horrible with people, horrible at management, horrible at understanding that they need to think about them and not themselves. People don't work for you, they work for them. How can you make it advantageous for them to help your mission? Those would be the biggest three things. And that's what gets me frustrated, because a lot of times they're just doing the wrong stuff. It's so fixable and they feel hopeless, but it's really not. They just don't know what they're doing.

[Ryan Alford (Host)]

You've experienced it firsthand, I assume. I don't know. I don't even have the guy's name to give him credit for. But he's well known in the sales and marketing industry and he pretty much says, leads are everything. Throw it all away. But leads are everything. Because if you don't have leads, you don't have the potential for closes. You have to get at bats. It's volume. And you have to get in front of more people because the content, all that matters. But none of it matters if you don't have leads.

[Tanner Chidester]

I ran an ad back in the day. It was called Rich Trainer versus poor Trainer. It was off Robert Kiyosaki's Rich dad, poor dad. A lot of people get off. But it worked really well. And the premise was all of these trainers are so good at exercising and the cardio and the meal plans and you're broke. I'm like, well, why are you broke? Because you don't know how to get sales, you don't know how to get customers. You're not convincing enough. It was funny that I'm probably one of the highest paid trainers ever. I don't know, maybe someone makes way more than that. But I mean, even when I was just only doing a fitness company, I was making a couple million a year. Best paid trainers in Miami. Probably two 50, 300 a year. Best paid. It wasn't because I was the best trainer. And I even said that I'm like, there's a lot of trainers. You're probably more experienced and better than me. But I was better at sales and running a business. You do need a good product eventually. But even marketing, sales supersede a product for beginners because they don't know your product is good or bad till they buy. You can't even get them to buy. They're never even going to experience your product. It's a huge issue for most people. And honestly, the way they could fix it, they won't do it. But I tell people, go do door to door sales for three months, you'll never suck at sales again. But they don't want to do it. They don't want to. It takes them years and years and years and call and call and calls. Door door sales was a blessing for me because I would do a hundred doors a day. The feedback loop I got was significantly faster than doing high ticket sales where you might only get two to 10 calls a day. So your feedback loop takes probably 10 times longer than if you did door to door sales. And it's easier than door to door sales. I wish more people would do that. That should actually be required in high school instead of all the other nonsense they make you do. I mean door door sales, you that you can do anything.

[Ryan Alford (Host)]

Well, people do what they want. They enjoy filming the content, they enjoy doing the exercises. They enjoy talking more than they should to people maybe about things that aren't sales. They enjoy checking boxes on the page. But it's not Fun to cold DM 400 people in a day or to cold call 40 people in a day. We can make all of the excuses in the world, but we do what we want to do.

[Tanner Chidester]

That's the thing that frustrates me. You guys are doing all these things to avoid the work that you know you need to do. Sometimes they know they need to do it, but they try to do other things to feel they're being productive even though they know those are the wrong things to do. You can't avoid it. When I got back and I was looking inside my business, I just knew I have to cut all these reps. And it was the whole sales team for a division. I have to go out and find four new guys, not one four. And I didn't want to do it, but I just knew that's what I had to do. And I think a lot of people avoid that. And they'll try to go, well, maybe I can fix it, maybe I can just work with this person. And sometimes you just have to look reality in the face and just go at it. And a lot of people, they don't want to do it.

[Ryan Alford (Host)]

I guess other than just the hard reality truth that you get when you're working with People to get get them over that hump. Or at the end of the day, it's just that person's got to decide to do it.

[Sponsor Announcer]

If you're like me, you probably spend a lot of time paying attention to what's happening in the world markets, business, crypto, interest rates, sports, politics, all of it. I'm always looking at headlines thinking, okay, what happens next? That's honestly why I've been spending time on Gemini predictions. What makes it interesting is instead of just watching stories move the market in real time, you can actually trade on the outcomes of real world events. Maybe it's oil prices, what happens with the Fed, crypto movements, major sports events, or broader world headlines. There are live contracts across all kinds of categories. And what I like is it feels built for people who already think this way. If you naturally pay attention to trends, follow business news, or spend your day analyzing what's happening in the economy and market markets, this gives you a completely different way to engage with it. The platform itself is also really straightforward. Everything runs directly through the Gemini app. The interface is clean, and there are new markets opening every day. I've been on there browsing different contracts and it's honestly just fun seeing how quickly things shift based on real world news and momentum. And again, it's not about just passively watching headlines anymore. You can actually participate in what you think happens next. To start trading right now, head to gemini.com predictions and browse through all available contracts. NBA Finals time is one of those stretches where every possession matters. And if you're anything like me, you're not just watching the stars score or you're watching the matchups, the defensive pressure and the hustle plays, the guys who completely swing a gang with one steal. That's what makes underdogs steal the pot so fun. There's a million dollar pot sitting there and all you have to do is pick the player who finishes the NBA Finals with the most steals in the series. Your picks don't even need to win. You just have to back the right thief. I love this because it makes you watch the game differently. Start paying attention to who's jumping passing lanes, who's getting more minutes, who's guarding other team's best player, and who has real defensive edge. Pick your player every game. Include their steals stat and when the series ends, the steals leader is crowned. The pot gets split among everyone who called it right. The more finals games you back that player, the bigger your share. Download the app today and use promo code collector to score $50 in bonus entries. When you play your first $5 dollars, that's promo code. Collector Underdog make picks win Money must be 18 19 in Alabama, Nebraska 19 in Colorado for some games 21 in Arizona, Massachusetts and Virginia and present in a state where underdog fantasy operates. Terms apply. Concerned with your play? Call 1-800-MY-RESET or 1-800-GAMBLER or visit www.ncpgambling.org Arizona 1-800-Next Step 1-800-639-87873 or text Next Step to 53342 New York. Call the 24.7Hope line at 1-877-8-HOPE, New York. That's H O P E N Y or text H O P E N Y 467369.

[Ryan Alford (Host)]

Is there one trigger or another or they're just so individual?

[Tanner Chidester]

It depends on the person. I'm a very logical, straight, no BS type guy. It does depend on maybe the person I'm talking to. I'll have mindset coaches and stuff on ST staff in case I missed the mark. Talk to them in case I'm being rude to you or you don't like how I'm saying it. But a lot of times I try to get people to think of the worst thing that can happen. I just say, what's the worst thing that could happen? Well, I could lose everything. If you could lose everything, then that should be strong enough motivation to send a couple messages. Because for me, that's where I got. I got so low in life. I just was willing to do anything. And when I say anything, I'm talking probably some illegal things too. I was getting that desperate. I didn't want to go down that route. But I was so desperate where I finally said, I will do anything to be successful or I'll be homeless. And I was genuinely fine to be homeless. If that's what it takes, that's what I'll do. But it's very different saying it. It's very different feeling it. A lot of people, they talk a lot of shit, but their actions say otherwise. And that's what's always been frustrating for me because the way my dad raised me is he just raised me that no one's coming to save you. People forget that. They think that it's going to magically happen and just won't. No one cares. The government's busy doing whatever they're doing and no one's going to help you. And it's a hard reality for some people to face because it's kind of sad. It's kind of lonely. But I try to get people to understand that whether it's through motivational or using my own stories, there's nothing I haven't done that I ask people to do. I've spent 3 million on coaches. I've hired hundreds of staff members. I've got multiple businesses, I've had lawsuits, I've been in chargebacks. Whenever someone's complaining I'm like yeah, I get it. But I really do get it because I've been there. And that gives you a lot of power as well coming from experience.

[Ryan Alford (Host)]

What's the big plan? You can talk about something.

[Tanner Chidester]

This last year when I left the company the whole point was to interview a bunch of billionaires or at least mega millionaires. People sold for the lowest was 40 million. Terrible, right? The highest was 4 billion. The thing that was the same across the board typically bootstrap billionaires, no VC capital was they had an Internet marketing background which I thought was very interesting because it gets a lot of shit but they understand how to market. You mix that with a good product and good products that I typically saw. Scale was $1500 plus easy to know fulfillment. Two examples. Justin Hartfield sold We Maps. I think it's 1.6 billion and it was Yelp for weed. There's no fulfillment. And the other guy was these are just two. But Scott Cohen sold bite for billion or something in under two years and it was just an Invisalign competitor and he just out marketed them and there's throwing the braces, they're done. There's probably recurring somewhere but that was pretty much it. I'm working on something behind the scenes. I was telling you I like to make mistakes in private. It's kind of nice actually. Been really nice. Just no one knows what's going on and I'm making mistakes but it hits that criteria. And that's why I feel it's going to do really well because it's got all the key components I need to be successful with it. I've gotten so good at sales and marketing. If I can just build out this product and service that I think is infinitely easier to deliver on, have something special because really if you look at what I've done, I've probably built one of the hardest businesses you can build. 30 million a year is pretty much top line for most consulting info space companies maybe if you get above that but it's very rare. That's usually about the top line and I've hit that done big numbers. So to me I'm going man, if I can do that. This will be a cakewalk. At least that's where my head's at. And I could completely fail, and it'd be an utter failure. That's also why, like, I'm not saying what it is yet, because I could completely bomb. And then you're gonna be like, well, Tanner, how'd that work out? I could tell you that didn't go well, but.

[Ryan Alford (Host)]

But they will have you on. We'll have you on, and you can write the book about the failure. See, that's the thing. Like, that's part of the brand.

[Tanner Chidester]

Infinite Income would be hilarious, because then I feel like, Infinite Misery or something like that. That's what I'm excited about now is I'm just trying to continue to push myself. I feel I'm ready for the next step in my career. I'm just ready to do something big, really big, where people don't just say, oh, Tanner's just a coach. Like, that's not how I want to die. Nothing wrong with it, but I just don't want to be known as. As a coach. I want people to look at me like, damn, that's impressive. And not for other people, but it's for myself. I want to prove to myself I can do it.

[Ryan Alford (Host)]

You can't be legendary unless you take chances. It's been good catching up, brother. Working. Everybody keep up with all the you got going on.

[Tanner Chidester]

Instagram has been the best. I'm putting out crazy amounts of free content right now, and it's been doing really well, and it's really been exciting for me. So if anyone's watching this, just shoot me a message on IG Tanner Shitter. I'll try to hook up with any resources that are helpful. I've really been enjoying life lately doing that. That'd be great.

[Ryan Alford (Host)]

You guys can find all of Tanish info in the show notes from today and you know where to find. Find us. Search for Tanner Chenister. You'll find a couple of his episodes and more to come. It'll be either the biggest blow up one way or the other. Appreciate you, brother.

[Tanner Chidester]

Thanks for having me, man.

[Ryan Alford (Host)]

I'm at Ryan Alford on all the platforms.

[Sponsor Announcer]

We'll see you next time.

[Ryan Alford (Podcast Outro)]

Here's the truth. Information doesn't change your life. Execution does. So don't just listen to this episode and move on. Take the idea, make the call. Launch the thing. Fix the problem. Build what you keep talking about building. For more, follow Ryan alford on Instagram ryanalford and watch or listen to every [e-mail] this is right about now. Now quit waiting. Go win.

[Grainger Advertiser]

When you're a maintenance engineer in a beverage manufacturing plant, you keep production lines moving and qual on track because there is no room for slowdowns. With Grainger's vast selection of high quality motors, sensors, belts and hard to find parts, you can get what you need fast and all in one place, so nothing gets in the way of getting the job done. Call 1-800-GRAINGER click granger.com or just stop by Grainger for the ones who get it done.