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Gary Vaynerchuk
If you and I told our 22 year old selves that same fire that you have in your stomach right now, you'll have it at 49. We would have been ecstatic to know.
Ryan Alford
That this is right about now. With Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start? Snap happen next. And cash and checks, well, it starts right about now.
Hey guys, what's up? Welcome to right about now. We are in the midst of our trading card hobby business edition. We are talking a business of trading cards, investments, opportunities and look, we're talking opportunities. I knew no better person to call than my good friend Gary Vaynerchuk. He is the creator of Vee Friends, the hottest, newest tops Chrome trading card that is out and of course the CEO of VaynerMedia. Gary, what's the up man? Thanks for joining the hobby series, man. I, you know, I had to have the king of the hobby. I've been watching you for 20 years talk about trading cards. So appreciate you joining.
Gary Vaynerchuk
Thanks Ryan. I really appreciate it, man. Hope you're well.
Ryan Alford
Yeah, man, life is good. I, it's been exciting watching you've been talking about, you know, you've been going to garage sales, going talking trading cards and I grew up collecting cards. Part of the, it might have been the first reason, you know, between the wine, if it's wine to start. Gary, I gotta admit, I was in New York, we traded places. I'm in South Carolina, I was in New York, you're talking wine. I go, I like this guy. And then you started talking trading cards. So now it comes full circle. But you've had your hand, you've had your finger pinged on this for a while.
Gary Vaynerchuk
Yep.
Ryan Alford
You know, set this table for our audience a bit. We'll get into Vee friends and congrats, man, it's a big deal. I mean it's not lost on me. What you're doing here. So congratulations, number one.
Gary Vaynerchuk
Thank you.
Ryan Alford
Set the table for our audience that knows you. But with trading cards and what led up to this?
Gary Vaynerchuk
You know, I've just, I've always thought about intellectual property. It's always been a fascinating industry creatively and, and business wise. Disney, Marvel, Lucas and I, I wanted to have my own world. And when the NFT thing happened, I saw that as a really smart place to create the providence because I could mint these characters on the blockchain. And I believe in digital collectibles. I still do. I know so many people think that NFTs were a fad or baloney, but if you look today, it's stunning how many NFTs will sell today. Like I was saying back in the hype, in 2021, 99% of NFTs were going to go to zero. Just like 99% of trading cards and comic books and watches and toys and sneakers are not worth anything. Same with NFTs. But so I saw that and I launched this be friends world in that manner. But I knew that I was gonna do comic books, cartoons, trading cards. And it's actually our third series of trading cards. We had a series one and series two with a company called Zero Cool that Topps bought. But this has obviously been a whole different animal because Topps is the iconic brand in the industry and Topps Chrome is such a big platform. And so, yeah, just kind of, you know, year four of a journey of building this intellectual property that I'm very excited about. Ry.
Ryan Alford
Yeah, man. And, and congrats. It's a big deal. Especially the Topps Chrome, if anyone's into collecting it, is the iconic brand of Tops meets the new and hottest thing that the collectors want. The Chrome, the inserts, the parallels, all that stuff. I love how you've sort of embraced the, you know, part of me. I think some people might would ask, well, why Tops Chrome and why this and why the Parallels and all that? Oh, I get it, man. You, you. I feel like you've created something uniquely original while tapping into sort of the hype and interest that already exists with some of, of these products. Talk a little bit about that.
Gary Vaynerchuk
Yeah, I think to your point, obviously you're a little bit deeper and you're knowledgeable. Like there's a lot of inserts and structure to this checklist that honors the Chrome model that, you know, the red refractors to 5 and 50 gold and the super fractor one of one. And then there's uniquely new stuff. We did something really smart. Our main character, the very, very, very, very lucky black cat, has yellow eyes. But we didn't insert a variant where you could get him with green eyes or blue eyes or white eyes or red eyes. And that's a little head nod to Pokemon's original set with the Pikachu. And so there's a lot of really clever things. There's a one in every nine cases insert called Erupt that I'm very fond of. That is a hat tip to the Kaboom inspired by that great insert. And we found the original artist of that Kaboom set and he designed the characters. So it's, it's, you know, I think it's been fun because even people that, let's say, are cynical to this project, or even me in the hobby of trading cards because it's a very insular kind of protective community which I respect and love, have been giving flowers to. How thoughtful the checklist is. And that has been rewarding.
Ryan Alford
Yeah, man. Smart is what I'd call it. Where does what gets me? You know, you brought up the NFT thing, but we live in a digital world. And you're an attention arbitrage guy.
Gary Vaynerchuk
Yep.
Ryan Alford
Where does veefriends fit? And you know, two parts for you in attention arbitrage and building your long term, you know, legacy. Where do you see V friends in that? And then part two of that, you've got to. We live in this digital world, but physical cards are still booming.
Gary Vaynerchuk
Yeah, I mean it's. I'll do the second part because it's so easy. Six, seven years ago, eight years ago, people were like, gary, why do you still write books? You're so Mr. Digital. And my answer always was because people read them. Like, I don't know why the world is obsessed with. Or. Yeah, right. People love. Or people are like, even in politics, blue or red. Right. Like, you know, digital or physical. You know, like the life is gray. Everything is the middle. So I, I, of course, physical cards and comic books and, and I'll do toys like, because the world is physical, but the world is also digital. And the world continues to become more digital, not less digital. Right. So, you know, all those hours today that are being played on Roblox 40 years ago were kids that were outside playing physically. So, you know, things are changing, but not to zero. We're not in Ready Player one full time yet.
Ryan Alford
So true.
Gary Vaynerchuk
Thankfully, that's why I keep doing those things. Where do I see veefriends sitting really at the center? You know, I think veefriends is probably gonna end up being the biggest business I ever built. You know, I feel like it's a very substantial intellectual property, collectible business. I think the characters represent the things I most care about in the world. So I think these 250 characters are going to allow me to extend all these things I want the world to know about. And so Patient Panda will take the baton in helping people learn that patience matters, not just Gary Vee's content, the one that you've been consuming for 20 years. I've done a lot as a human and put myself on the map, but I'm not going to reach all 8 billion people. Meanwhile, a Vee Friends cartoon that talks about tenacity and hustle and kindness can be dubbed in Italian and be running on Netflix Italy in five years. And I'll be accomplishing the same ambition, which is my whole life has been about, really, a framework of selfish and selfless behavior. Right. Selfishly, I'm an entrepreneur. I want to build things for me and my family. I think I'm allowed. I think you're allowed. I think everyone's allowed. However, I do like leaving a positive impact. I want other entrepreneurs. I get pumped when entrepreneurs come up to me that. That basically make more money than me. Taking my learnings and applying them. I'm like, good for you. That makes me happy. That doesn't make me unhappy. So I think that's kind of the goal with the framework here.
Ryan Alford
Yeah. And when people have asked me, you know, how you describe Gary Vee? I say, well, he's got the tenacity of a cougar, but the dude's really empathetic. If you go watch his shit, man, like, it is like. And I see it, you. You live and breathe it. You couldn't have spoke it any better because it's clear that you are selfish motherfucker going after your legacy. However, if you really pay attention the way you do, it is truly empathetic. And the. And the messages that you push are positive. And I commit. I commend you for that.
Gary Vaynerchuk
Thank you, brother. I really do. I do not see a world where you're like, I. I believe that all of us as animals, especially us men, we want to protect and provide for our families. Like, I don't know, like, you know, we're animals. What do you want from me? I'm sorry. We're not robots, exactly. But at the same token, I was born and raised in a manner that has a lot of compassion. I feel feelings. I do care about my fellow man. I Do not want to win at the expense of someone else, Ryan. You know, like, I want to be better than the businesses I'm competing with, but I don't want bad for them. And then there's a billion other people, billions of other people that are in businesses that have nothing to do with mine. And I cheer for all of them. I do not understand envy and jealousy. You shitting on someone else and saying they're not as good as you think they are does not make you better. And until people figure that out, we will continue to have a lot of people who spend all their energy envying instead of building.
Ryan Alford
Yeah, man. Well, guess what's exciting. I'm holding the cards and I'm gonna open some packs. I got a few more questions, but let's have some fun, man. It's not fun. So you can narrate for me as I go through this. All right. Your team sent some packs. We've got the boxes. I got a local guy. My boys hooked me up with some. Some stuff here. So let's open. First one. We got diamond hands hen.
Gary Vaynerchuk
Yep. Have conviction. Believe in what you believe in. Nice one. Good character.
Ryan Alford
Kind Kudu.
Gary Vaynerchuk
The kind Kadu is an interesting one to talk about for a second because I want Be Friends to be a global brand. As you know, kindness is a huge part of like, what I try to push. I didn't go with a kangaroo. I didn't go with a koala. I didn't go with some other easier known character. I went with an African American based character and I in one of my long term strategies is to build out certain characters in certain regions where the kids or the culture might feel more of an association towards it. So Kang Kadu was a very thoughtful reason because I do. I'm very bullish on Africa in general over the next 30, 40 years and wanted to have one of the more important traits represented by an animal that was indigenous to the area.
Ryan Alford
You right there just showed the thoughtfulness. You put in all this, like, it's crazy. Creative crab.
Gary Vaynerchuk
You can see one. One of the reasons I love creative crab. I don't know if you felt this, Ryan, but when you, like, look at it, it's very easy to like this character very fast. There's a level of like instant. One of the things that's been really working for veefriends is it doesn't take a lot to like get associated with the universe. Meaning I'm getting a lot of emails here in the first couple weeks of people who are like, wow, I knew Nothing about this, my friend, is into you that we bought a box, we opened it. I can't believe I already have a fav. Character. And I reply to them, I'm like, that's because it's easy to understand. You either associate with being creative, so you're like, oh, I'm super creative. I love the creative crab. Or you add a crab as a pet when you're a kid and you love crabs, or you grew up in Maryland or the out in. In Boston and you love crabs. And so, yeah, creative crabs, very popular.
Ryan Alford
I grew up in South Carolina, and I'm a big boy, and I like eating some crab down in Charleston. So it made me think, you know, just the association growing up, going down to Charles. Sympathetic squid.
Gary Vaynerchuk
Very, very solid character again. Oh, read the back of this card. Right?
Ryan Alford
Yep. Let's see. We got it. Competitive advantage. Compassionate and attentive. Reaches out to support others without judgment.
Gary Vaynerchuk
And then what about the quote from Sympathetic Sweat on the bottom there?
Ryan Alford
With open arms and a caring heart. I'm here for you.
Gary Vaynerchuk
So this. What just happened there is been the other big piece of feedback. The amount of. First of all, a lot of dads collect trading cards and a lot of conversation about how they love this set because they're going to collect it with their daughter, and they've been able to find a hobby with their daughter. So that's been huge. Second, a lot of parents just stumbling on the product and they're reading the back of these cards. They're going, wait a minute. I want my kid to care about these characters. These. These characters are opening up the dialogue to things that I want to teach them. I think parenting is hard, and I think we should be helping parents more. And veefriends has that ability.
Ryan Alford
Yeah. And I've heard you made the connection. And Look, I have four boys under the age of 15, and let's just say trading card fever has hit the offered house. And Vee friends is on the list. And. But I love it for that very reason. You know, the nine is the youngest, 15 is the oldest. And I love the message, you know, like, it's. It's. It's teaching them, okay, the collectibles, the business side, the things I love teaching them. But the messages are positive. And, you know, it's still. I think you struck this really great balance between. I've heard you use the Sesame street comparison, but it doesn't feel too kiddie. It feels. I don't know, it's. It's.
Gary Vaynerchuk
You're. You're hitting Exactly. Open another pack.
Ryan Alford
Yes.
Gary Vaynerchuk
You know, this is exactly what I care about. Like, I. Your boys represent my target. I, I, I want good virtues. It's kind of like Gary Vee. Gary Vee is cool to teenage boys, but I'm pushing positivity in a good way on them. I want be friends to do a very similar thing. I want to basically, I want to trick kids into thinking these characters are cool so that they then start to care about being sympathetic, being, you know, being, you know. And then there's other things. I mean, like, let's go. There's. There's tenacity. There's. There's. It's not just soft skills. There's plenty of what I would call alpha skills in these characters as well.
Ryan Alford
5, 5, 5. 555 fan.
Gary Vaynerchuk
Yep.
Ryan Alford
And let's look at the back of that one competitive advantage. It's Pokemon meets Sesame Street. It just hit me. I don't know why. I know that's not probably a unique take, Gary, but it just hit me. 55. 55 fan shows that support is about quality, not quantity. Has unwavering loyalty. Feels like the strength of thousands pushing you towards every victory. You don't need 55. 55. 5,555 fans. Just one person who support supports you enough. And I'm blind as a bat, so I can't even read the quote. And my contact is blurry. This is real, live, real life here, Gary. I'm 48, buddy. I just turned 48 yesterday.
Gary Vaynerchuk
I'm 49. Dustin's filming right now. He's laughing. I become street blind, too. It's devastating. Don't turn 50.
Ryan Alford
Don't turn 50. All right. Authentic anaconda. There we go. Oh, oh. I've got a little parallel after it, too. The rationale. Rattlesnake.
Gary Vaynerchuk
Yep.
Ryan Alford
At a gold parallel. Oh, man, I'm getting excited. I'm shaking. That's what all the videos say. I'm shaking at a very low. And then finally. Pleasant platypus.
Gary Vaynerchuk
Yeah. I think. You know what's going to be fun about this is I recently joined the board of Spin Master, which on owns Paw Patrol and all these great. It's the third biggest toy company in the world behind Hasbro Mattel. And I'm just in this great chapter in my career, kind of making this more broad for a lot of people that are listening. I've had all these accomplishments. I've done all these things, but, you know, I'm invigorated by being in a new chapter and Doing new stuff. And I just really hope it motivates people to realize you can change your script at any point in the movie, you know, and I really, I'm challenged and I'm invigorated and I'm enjoying it and I hope it inspires others to try some creative ventures, some different stuff that's been on their mind. It's like, I don't know, you know, back to us being 49 and 48, I could you imagine if you and I told our 22 year old selves that same fire that you have in your stomach right now, you'll have it at 49? We would have been ecstatic to know that to be true.
Ryan Alford
100%. I wouldn't have believed it.
Gary Vaynerchuk
Yeah, it would have been hard. You know, I don't know how I thought about age and all that. I've always been pretty a wisdom oriented kid. I was patient, but it might have been too hard to believe it. I would have been like exactly the same. And yeah, and then I would have said to myself, yeah, exactly the same.
Ryan Alford
No different. No different every day. Gary, talk to what's your feelings on the overall hobby? You know, this series is about the hobby veefriends fitting right into it. It's a huge launch. Everybody, hey, go out there, we're gonna hit all the channels where you can do that and if you're in South Carolina, I'll send you there. But talk to me about what your feelings are in the hobby overall.
Gary Vaynerchuk
I think the hype of 2020 Covid, you know, 2019 into 2020 Covid, and then the bubble bursting when we all came back to real life and had other things to spend money on besides cards on ebay during COVID I think that that was really good for the hobby of where it's at now because we're only a couple years removed from a lot of rookie speculation and other speculation losing a lot of value. I think the consumer right now is more educated than ever. I think that they're being more thoughtful. I say a lot that people will not buy Jackson Dart rookies the way they bought Mac Jones rookies. And I use that analogy as not that I think Jackson's better or worse than Mac, it's that people are starting to be more strategic and thoughtful. And I think that's really good for the hobby. And I think that the hobby is probably in the best place it's been in a very, very long time because there's so much content. Podcasts, social media, breaking platforms, all this stuff really is Helping.
Ryan Alford
Yeah. Speaking of breaking. Rad. That's my boys and I are breaking. We're actually partnering up with Si Collectible the. It's fun. I mean, you know, I'm living to live vicariously with my kids and teach them business and everything else. So it's got a lot of, I don't know, there's sort of the stigma that goes with it. But I think the positive outweigh the negatives. And I think you can teach your kids.
Gary Vaynerchuk
And the negatives are controllable. Like, you know, like this is just good parenting. Like the positives in social media outweigh the negatives. Yet the whole world has decided to spend 100% of its time worrying about the negatives. You know, like, I feel as though the negatives in a hobby is you allow your kids to treat it like gambling and all they really care about is opening up expensive packs, hoping for a miracle lottery ticket. But for example, let me give you my favorite thing about the hobby. If someone was disciplined and educated and put in the work, the amount of money people could make by going to Dollar Boxes, that shows stores, buying cards for dollar and selling them for 4.996-9999 on eBay, somebody with $100 listening right now, in a year, only buying dollar cards for the dollar box if they put in the hours of, you know, because you got to be really knowledgeable, you can't look up every card at a show or at a store. It'll take you too long. But if you got really good, even with AI, even with image, if you really knew your shit, the fact that you take $100 and I'm serious about this, and turn that into 20,000 in a year by only buying $1 cards and flipping them for 5 to 10 a piece, which is all day long with these dollar boxes at shows and stores, you teach your sons that, your daughters, that that is a skill set that they'll take with their whole lives around. Arbitrage, market dynamics, marketing, putting in the work ethic on tedious behaviors and things to get to a goal. So, you know, you're in control. There's good and bad to everything in life. You're in control.
Ryan Alford
What's it been like working with Tops?
Gary Vaynerchuk
It's been. I mean, in many ways it's been a dream come true. Because, I mean, it's the. It's the company that like I most looked up to as a child and in other ways, really the only negative was they didn't believe how much demand there would be for the product. So we didn't make enough. I was trying to tell them the whole year. I was like, I'm telling you we're not making enough. And so I'd be lying if I didn't say I was disappointed that these boxes have gone from $99 a box on presale to now close to 500 a box. That has been a bummer because I know that that has kept it out of the hands of many people who can't afford a $500 box who would and could afford a $99 box. So that's my one, you know, regret slash raz at tops. I wish they'd listened to me a little more, but I was empathetic to why they didn't. They didn't know. They weren't sure. They appreciated my conviction, but they had to make their own business decisions. But I'm excited for. For 2026 version of this set.
Ryan Alford
Yeah. Anything you can say with what would be changing for the next round?
Gary Vaynerchuk
You know, hopefully they'll make. We haven't really like there'll be. So there's 250 characters plus in vfriends land. This set only has 100. So I'm comfortable in saying that we'll have most, if not all of the characters that were not in this set. And there's a lot of big ones. Rare Robot, Resilient Red Devil, Motivated Monster. There's some big, very popular characters that were accountable. Aunt Gary B. My personal favorite, were not in this set. So that I can say for sure. And I can also say that we'll have a bunch of cool inserts like we did in this. But we still got a couple more months of building the product.
Ryan Alford
How many texts you get a week for people asking you for cards?
Gary Vaynerchuk
These first, you know, came out two weeks ago. In the first two weeks, it's dozens a day on text, email or DM from people in my life that I'm more acquaintances or random acquaintances with than, let's say friends and family or fans on social. So it's definitely. It's hitting for sure.
Ryan Alford
Yep. Now, how many do you keep yourself? You got to have some stocked away.
Gary Vaynerchuk
Yeah, I do. I have a couple cases sealed because I want to keep sealed product forever. And then I'm building a collection. I'm collecting the Erupts, that very rare insert. I'm gonna try to collect the whole set of that. It's. It's definitely.
Kat
It's.
Gary Vaynerchuk
I want to wait a little bit because if I'm gonna buy it on the open market. I don't want to, like, impact the market too much, you know?
Ryan Alford
Yeah, yeah.
Gary Vaynerchuk
So I'm kind of. I'll wait on a couple more months and let the storm settle, but I'll be collecting for sure.
Ryan Alford
So if I get some hits with my kids, can I get Gary Vee to sign? Can I send your team some cars to sign for their collection?
Gary Vaynerchuk
100.
Ryan Alford
Make year? I told them I'm talking to Gary Vee today. They like, V. You know, they. You're V friends. You're not Gary to them. Like, you know, I. You're Gary to me. I'm like, yeah, you know, V friends, like. Yeah, I don't know. V friends, like, you idiot. Yeah, I know V friends.
Gary Vaynerchuk
Have they seen the ebay comps yet? Right?
Ryan Alford
No.
Gary Vaynerchuk
You got to show them what these things are selling for. Their heads are going to spin.
Ryan Alford
Yeah, they. I've almost kept them away from it because I wanted them to just kind of.
Gary Vaynerchuk
Yeah, organic.
Ryan Alford
Take in the organics. A little bit of it. You know what I'm saying?
Gary Vaynerchuk
Yeah, of course. Because once the commerce part comes up, it eats up the oxygen of the room and they're worried about the value, not the message. I get that.
Ryan Alford
Yep. Yep. Any final thoughts on this product and what it means to you?
Gary Vaynerchuk
Honestly, I'll flip it. And what it could mean to all of you. I've said it already. I am telling you right now, if you're a dad like I was, where you're constantly thinking about shared interests with your children. Some come easy, some don't. My son is my carbon clone and likes every single thing I like, and it's the easiest thing in the world. My daughter has different interests. I cannot explain to someone who's lucky enough to have somebody who's 4 to 8, 4 to 10 in their life right now. This is a hugely awesome collectible. Having common interests with your children, I think is one of the great gifts in the world. So my final thought is, if you're looking for an interest with your child, listen, let's talk about a bunch of bros who get sad when their boys aren't into sports. I have a couple buddies like this. Maybe they're not into sports like you are with basketball cards or football cards, but maybe this is something you could be in with. And then the other final thought is not about them being collectors of veefriends, but befriends, inspiring them to do their version of veefriends. I've always wanted to do something like this. Now I'm Doing it. Maybe you've always wanted to open an ice cream store down the shore or at the lake because your grandpappy did. And you've been dragging your feet for seven years talking about it. How about this interview and me doing Be Friends inspiring you to go, you know, rent some space and opening the ice cream shop, like, never, never, ever, ever give up on your dreams and execute on them. And so whether this leads to you being a collector of be friends and the value of that, or if this leads to you creating some version of your own be friends in a different form factor in a different dream that you've had, I hope that. I hope one of those two things happens.
Ryan Alford
I'm gonna let that breathe on its own, brother.
Gary Vaynerchuk
Thank you, brother.
Ryan Alford
Where can we. Obviously it's hard to find, but any calls to action for everyone?
Gary Vaynerchuk
Yeah, I mean, you know, if you're Vee, friends.com is definitely the site to go to. We have free cartoons, free, like, stuff for kids. You should definitely check that out. And ebay, type in veefriends go to completed sold items. You'll get a real sense of the market. If you're a flipper collector like I am and you're curious about getting in, that's the way to do the homework.
Ryan Alford
Always gracious with your time, brother. I appreciate you.
Gary Vaynerchuk
Always happy to support brother. Talk soon.
Ryan Alford
All right, brother. See you. When I started this series, it was all about the business. But Gary brings it back to what this is all about for me. My four boys, teaching them business, also teaching them great characteristics. Like Gary talked about hustling, getting ahead, repetitive tasks, learning business through the lens of this. It's an incredible hobby for investing and learning and collecting and doing different things. And I couldn't be more proud to talk with Gary today about v friends and everything he said and he's doing with these characters in a positive way, bringing to life these characters that teach our kids and different people traits of accountability, responsibility and empathy. And again, I can't thank Gary enough for coming on the show. You know where to find us. Ryanisright.com all the highlight clips from this incredible series links to Vee Friends, Gary's info. And we appreciate you. We couldn't do it without you. Thank you for making us number one. We'll see you next time on right about now.
This has been right about now with Ryan Alford, a Radcast network production. Visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.
Podcast Summary: "The Hobby is Big Business - Introducing Vee Friends w/ Gary Vaynerchuk"
Podcast Information:
Overview: In this engaging episode of Right About Now, Ryan Alford delves into the booming hobby of trading cards with none other than Gary Vaynerchuk, the visionary entrepreneur behind Vee Friends. The conversation navigates the intersection of business, collectibles, and personal legacy, offering listeners a deep dive into the strategic and emotional facets of the trading card industry.
Ryan opens the episode by expressing his excitement about discussing the trading card hobby with Gary Vaynerchuk, a prominent figure known for his entrepreneurial spirit and marketing prowess. Gary, the creator of Vee Friends and CEO of VaynerMedia, brings a wealth of experience and passion to the table.
Notable Quote:
Gary Vaynerchuk [00:30]: “If you and I told our 22 year old selves that same fire that you have in your stomach right now, you'll have it at 49. We would have been ecstatic to know.”
Gary elaborates on his journey into the trading card industry, emphasizing his long-standing interest in intellectual property and digital collectibles. He discusses the inception of Vee Friends as a response to the burgeoning NFT market, aiming to create a sustainable and meaningful collectible series.
Key Points:
Notable Quote:
Gary Vaynerchuk [02:32]: “Disney, Marvel, Lucas and I, I wanted to have my own world... I believe in digital collectibles.”
The discussion delves into the collaboration between Vee Friends and Topps Chrome, highlighting the strategic significance of partnering with an established brand. Gary details the meticulous planning and creative decisions that went into the design of the trading cards, ensuring they resonate with both traditional collectors and a new generation of enthusiasts.
Key Points:
Notable Quote:
Gary Vaynerchuk [04:34]: “We did something really smart. Our main character, the very, very lucky black cat, has yellow eyes... a head nod to Pokémon's original set with Pikachu.”
Ryan and Gary explore the balance between digital and physical collectibles in today’s market. While digital collectibles like NFTs offer new avenues for ownership and creativity, physical trading cards continue to hold significant value and appeal.
Key Points:
Notable Quote:
Gary Vaynerchuk [06:31]: “The world is physical, but the world is also digital. The world continues to become more digital, not less digital.”
Gary shares his vision for Vee Friends as more than just trading cards—it's a platform for imparting valuable life lessons and virtues to future generations. Each character embodies traits like patience, tenacity, and kindness, aiming to inspire both children and adults.
Key Points:
Notable Quote:
Gary Vaynerchuk [07:21]: “Vee Friends is probably gonna end up being the biggest business I ever built... a framework of selfish and selfless behavior.”
The conversation shifts to the role of Vee Friends in fostering shared interests between parents and their children. Both Ryan and Gary highlight how trading cards can be a conduit for teaching business skills, responsibility, and empathy.
Key Points:
Notable Quote:
Ryan Alford [14:38]: “My four boys... learning business through the lens of this. It's an incredible hobby for investing and learning and collecting and doing different things.”
Gary provides insights into the current state of the trading card market, reflecting on the impacts of the COVID-19 pandemic and the subsequent market corrections. He observes that consumers are now more educated and strategic, contributing to a healthier and more sustainable hobby.
Key Points:
Notable Quote:
Gary Vaynerchuk [18:11]: “The hobby is probably in the best place it's been in a very, very long time because there's so much content. Podcasts, social media, breaking platforms, all this stuff really is helping.”
Gary candidly discusses the challenges faced during the partnership with Topps Chrome, particularly the overwhelming demand that outpaced supply. He expresses both disappointment and optimism, sharing plans for future releases to better meet collector demand.
Key Points:
Notable Quote:
Gary Vaynerchuk [21:39]: “The only negative was they didn't believe how much demand there would be for the product... but I'm excited for the 2026 version of this set.”
As the episode wraps up, Gary shares his enthusiasm for the future of Vee Friends and encourages listeners to engage with the community. He emphasizes the importance of pursuing creative ventures and maintaining resilience in the face of challenges.
Key Points:
Notable Quote:
Gary Vaynerchuk [25:19]: “Never, never, ever, ever give up on your dreams and execute on them.”
Conclusion: This episode of Right About Now with Ryan Alford offers a comprehensive exploration of the trading card hobby through the lens of Gary Vaynerchuk’s Vee Friends. From strategic business insights and brand collaborations to the personal and educational benefits of shared hobbies, the conversation underscores the multifaceted nature of trading cards as both a profitable venture and a meaningful pastime. Listeners gain valuable perspectives on navigating the evolving landscape of collectibles, building lasting legacies, and fostering positive values through engaging and well-crafted products.
Where to Listen: To catch the full conversation and delve deeper into the world of Vee Friends, visit ryanisright.com for the complete audio and video versions of the show.