
Loading summary
Danny Lynn Robinson
Did you know a 2018 study showed half of prenatal vitamins tested had unacceptable levels of heavy metals? I'm Kat, mother of three and founder of Ritual. When I was four months pregnant I couldn't find a prenatal I could trust. So I created my own. Ours is made traceable third party tested for heavy metals and recently earned the purity award from the Clean Label project. But don't just take my word for it. Get 25% off@virtual.com podcast did you know that parents rank financial literacy as the number one most difficult life skill to teach? Meet Greenlight, the debit card and money app for families. With Greenlight, you can send money to kids quickly, set up chores automate allowance and keep an eye on your kids spending with real time notifications. Kids learn to earn, save and spend wisely. And parents can rest easy knowing their kids are learning about money with guardrails in place. Try Greenlight Risk free today@greenlight.com wondery I think as entrepreneurs we love the thrill, we love the chase. And it's really easy when things get boring or repetitive to go, hey, look over there. When boring and repetitive is actually what takes you to true success. This is Right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month, taking the BS out of business for over 6 years in over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.
Ryan Alford
What's up, guys? Welcome to Right about now. We're always talking about what matters now. Could we get about last week? We talked about last year. We talk about three years from now. We're not here to tell the future. We're here to advance your now. That's why we've got Denny Lynn Robinson. She is the founder of Freeman Freedom Family Investments. I will get that out. Lots of it. Ffi. That's what I'm going to call it. Freedom Family Investments, the co founder, Danny Lynn Robinson. What's up, Danny?
Danny Lynn Robinson
Hey, Ryan. It's great to be here. Thank you so much for having me on.
Ryan Alford
Yeah, I'm pumped. Ready to talk some investments, some vertical integration. You know, all, all the terms that us marketing nerds and like business nerds love. But I what I'm excited about is I could feel the energy before we got started. I think we're going to have fun. We're going to break it down. We're going to teach some people the do's and don'ts in A lot of different angles and, hey, maybe some investment advice.
Danny Lynn Robinson
Sounds great. I'm all for it.
Ryan Alford
Danny, we're in Florida, right?
Danny Lynn Robinson
Yes, we are. Just southwest of Orlando.
Ryan Alford
There we go. Yeah, real estate's been interesting. I mean, to talk about a little bit of the headlines. It's like I. I often wonder, and I know you're on a different side of it with investments versus, you know, single family homes and stuff, but interest rates just kind of clingy, hanging on, you know, forever. Here to hire, you know, any forecast or you're in the business. I mean, you guys. I mean, even if. If it's on the investment side, surely you hear banking rumors and tell, like, you know, what's. What's the word on the street with within, you know, interest rates and everything else as it relates to real estate.
Danny Lynn Robinson
Yeah. So I surround myself with experts, and we have a mortgage broker that they work with, Marcus and Millichap, and they sold their company, and they are really big, and they stay on the top of this stuff for us. We're actually refinancing a couple properties right now. Man, Bridge loans coming due. That's tough stuff for a lot of people right now. So I would say right now is the time to refinance if you're looking to do it, because we're getting some really good deals from the banks that we. That we're talking to.
Ryan Alford
That's good. Hey. Yeah. Positive news is. But I. But I guess if you're doing it now, there's not definitive hope that rates are coming down in the, you know, like the rest of this year.
Danny Lynn Robinson
Yeah, we just don't like to. Well, part of it is the bridge loan. So if you're watching real estate and you know what's going on, a lot of these bridge loans are coming due. We're. We're in that boat. So in the next two months, we've got two coming due. So it is a time where you need to do what you have to do. But I would still choose to refinance right now as opposed to a couple months, just based on what I'm hearing from our mortgage team.
Ryan Alford
Yep. Makes sense. Danny, let's set the table for everyone. How the hell did you get into real estate and investing? And, you know, like, tell us a little bit about that journey.
Danny Lynn Robinson
Yeah, so it's kind of crazy. My husband and I started off as musicians playing trumpet. We both went to college in Florida. We both worked at Disney. We both worked on cruise ships. That's where we met. Is this crazy story of fate but then ultimately, musicians don't get paid very well. So we decided, let's go into the art auction business. Because I was working for them and I saw their check and I, I was like, bam. And it's like the entrepreneurial spirit was, like, ignited. So we started in the art auction business. And eventually I said, I want to do something else. I'm tired of traveling. Chose three Industries, tried them all, Insurance, mergers and acquisitions. As soon as I hit real estate, it was done. I just fell in love. It took eight months to get there to fall in love, but we got there.
Ryan Alford
I mean, it's so funny. It's interesting hearing you kind of talk about that journey a little bit in the process of, I don't call them the process of elimination, process of finding passion. You know, there's a lot of debate sometimes, hey, follow your passion. And you know what I say to that? I say, yeah, I believe in that. I believe you should be happy and fulfilled in what you do. And that's why I loved a little background. And we're going to talk about that. But I also believe this, Danny, you sure do love what you get good at. And so we can talk about, oh, well, you know, I love cars and I love this, but, well, I chased that down and lost a million dollars in the car business, you know, because I wasn't any good at it. But I've always been a good marketer and salesperson. So it's like, okay, somehow I got real passionate when I got really good at something. You know, is it chicken or the egg? Is it passion or what you're talented in?
Danny Lynn Robinson
Yeah, I, I, I think I agree with you. I think it's a little bit of both.
Ryan Alford
Yeah, exactly. So you must be pretty most both passionate and good at what you do.
Danny Lynn Robinson
Yeah, truly. Like, we hired a mentor. I really believe in, like, surrounding yourself with the best. And we hired a mentor. They taught us 12 ways to buy and sell real estate. And they're like, you guys are killing it. And all we did was just simply did what they told us to do. And ironically, that's rare.
Ryan Alford
It's, you know, Danny, you could. It seems simple, but it's profound. It's like I do hear people all the time because I'll tell people because they'll ask, okay, well, how'd you, you know, grow your podcast or how, you know something that, you know, we all have our strengths, and so people will ask you, like, how did you do that? Or. And it's like, I just followed the formula and, like, and consistency and showing up and, like, doing it. It's like, yeah, you got to get, you know, you learn and you get wisdom to make things better. But it's amazing how few people are just willing to sort of put one foot in front of the other every single day.
Danny Lynn Robinson
Yes. Yeah, absolutely Right. We actually tested out being coaches with that same mentor because he was like, I want to take you and travel with you, and you just tell them you did exactly I told you to do and you were successful. So we did and we started a coaching program. And that's where I found lack of fulfillment. Because truly, people are handing over 10, 20, $30,000 and then not doing what you tell them to do to be successful. And I thought, huh, well, that's interesting.
Ryan Alford
Why is that? Like, what. What is that? Roadblock? Is it self sabotage? Is it. I mean, I'm gonna call Spade. Spade. I'm. You're gonna learn that, Dan. That's me. I mean, is it laziness? Is it self sabotage? Is it. What is it?
Danny Lynn Robinson
Yeah, that's a great question. I really think it's probably different for every single person. We all have our limiting beliefs. We all have our traumas, we all have our blockers. I think every person is probably a little bit different. But I think. And you can tell me if you agree or not, I'd be interested in your opinion. I think more than anything, it's lack of belief in their ability to succeed and. Or their fear of actually succeeding.
Ryan Alford
Yeah, it's an interesting thing. Like, I always thought it was fear of failure, but fear, fear of actually succeeding, that one always gets me. I hear people say that. I'm like, why would you be scared to make the damn thing happen? Why is that? Is that what we want?
Danny Lynn Robinson
Yes. Yes. I think it turns into the. What happens now. Right?
Ryan Alford
Yeah. Like duplicating it, repeating it. Or. Or is it the responsibility that comes with it sometimes? I'm not trying to lad. Yeah, all roads back to. I don't know. It took me a long time. And I don't know about you, Danny, like, in your journey, like, it's not that I thought people were the same. Like, I hunt. We all have our differences, clearly, and there's definitely different attributes, but there is a level of drive and initiative and want that I just always assumed everyone else had. Like, I. I think in my. Even though I was almost 30 years old, I'm well past that now, but I thought that that was sort of universal. We all had different traits. Okay. You know, different looks, different things. Like, but I'VE learned that's not always the case or there's just different motivations, you know, like, and I don't know, especially as you've learned and he. To hire people and do different things. Talk to me about how you've seen that.
Danny Lynn Robinson
Yeah. So I'm going to relate it to actually building the companies. And one of my probably epic failures was thinking that everybody was like me. Like, they all have this drive. They're always going to do exactly what they say they're going to do. They're going to never give up. They're going to push, push, push because they want to win and they refuse to lose. And I didn't care about hiring the Ferrari who had proven success because I thought, I can meet anybody and just say, hey, I'm going to take you with me. Let's go. And we're going to drive together. And ultimately I learned really fast and I learned this lesson over and over and over again that people aren't like me and they really just want to follow directions. And you have to go find that elite, maybe top 3 to 1% to be able to lead the companies so that you're not stuck leading all of them with a bunch of followers.
Ryan Alford
Yeah, that's true. Well spoken and well learned. And you and I, maybe you and I would have worked well together back in the day as we both have that gene. Obviously you followed the steps and the 12 things, but now that you've done it long enough, what is it that it takes other than, you know, following the steps? Is there intuition? Wisdom? Beyond that?
Danny Lynn Robinson
Here's what I've learned. A lot of people understand that there's power and wealth behind real estate investing, but it's not what they're passionate about and it's not what they're going to do full time. So they think they can become an active investor because that's the door that most people enter in. I want to be a landlord. I'm in. Buy and hold or I'm going to fix and flip this property and make $40,000 and they lose a lot of money, they lose a lot of time, and they're not doing what they love. And so ultimately, what I've learned is active investors get miserable, lose a lot of money, and ultimately turn into passive investors. And that's where they find joy because they get to pursue what they wanted to do anyway, and then they get to invest their money with other people who love doing the active side of real estate, are really good at it, and they just get a passive income and they get to build their wealth. And that was really interesting and surprising to me how many people I've talked to that have lost money. And it's sad. And I'm out to try and help fix it.
Ryan Alford
I hope you can, because I've heard a lot of people that have done that same thing. But it's really interesting. I want to get underneath what you just said, and I've been guilty of this myself, where you think if you just take it all on that, that extra 20%, 30%, whatever it might be, you know, you think, okay, I can handle all of this part of it, and I'm going to get full bore into it. And then you realize either passion, expertise, whatever it might be, you. It doesn't get as far as it would have if you had just taken the pass of 10% or whatever. You know, like, let's get underneath that a little bit. That I think that's kind of what you're Defin defining.
Danny Lynn Robinson
Yes, 100%. And that realization came from actually getting on the phone with real estate investors. So we only started having other investors invest with us in 2017. 2015 to 2017 we started. And so we would talk to private money lenders. And the stories that I would hear on the phone was them lending money to other people or them trying to do a flip themselves or any type of real estate experience where they said, I just don't know what I don't know. And I lost money. So I called you because you said X. And that X was, here's how many deals that we've done. Here's our track record. Yes, we're human and we lose money, but I make sure my investors never lose a dime. I will lose it myself. And that's the success I found in business is earning the trust and doing what you say you're going to do and making sure that people are taken.
Ryan Alford
Care of, doing what you say you will do.
Danny Lynn Robinson
Pretty rare.
Ryan Alford
It's more rare than I want it to be. And I hold myself accountable to that one. Look, we all fall short at times. None of us are perfect, but that's a big one for me. And I try to practice what I preach. But, man, you say you're gonna do it, do it, you know, or at least follow up and, you know, extend the timeline, you know, whatever it is. Like, it's not always because life doesn't happen or shit gets in the way. Like, that's right. But dang, just communicate.
Danny Lynn Robinson
Yeah.
Ryan Alford
Like, yeah, send me a text, bro. Yes.
Danny Lynn Robinson
We've actually been Lenders to other people. And I've just said that, I said I like you. This is one of your first deals. I need to make sure that you're actually just going to communicate because shit's going to happen, things are going to go wrong and that's okay, just let me know. And still it doesn't happen. It's like a head in the sand moment, that fear of failure perhaps, but that was something that we always just stood by and, and said, hey Ryan, thanks so much for investing with me. Your term is up. We're about three months away from when I owe you money. Here's what's going on with the property and would you like to extend, would you like me to pay you back? Because I'm going to find somebody else and refinance your loan if you'd like to get paid back. And that conversation happened many times and all we did and was we are going to bring in another investor. Right. So it was an easy solution. We gave ourselves ample time. But that investor, it was just the communication that they felt, oh my gosh, she's actually just being transparent with me about what's going on. And 100% of the time they said, let's extend. People just want the truth. They want you to be honest, they want you to have integrity. They want you to do with your, what they, what you say you're going to do. And it's a win for everybody.
Ryan Alford
And everybody thinks they can over communicate. Yes. You know, and if it makes you feel better, call it cya. But, but over communicate, people just want to know what's going on, what's the plan? And you build trust when you tell the good, bad and the ugly, but you just be direct about it, right?
Danny Lynn Robinson
That's right. It's low hanging fruit, isn't it?
Ryan Alford
It is. You know, again, I get on this show and talk to amazing smart people like yourself and I'm, you know, and then I talk about these things and I go, you know, I haven't always been perfect at that either, but I've learned it and it's like it took longer than I wanted it to on some of these. But let me save you the headaches that I created for myself. St taking down that entrepreneurial path that you've been in and reflecting on. How many years are we into it?
Danny Lynn Robinson
Nearly 20.
Ryan Alford
Wow, 20 years. What would you tell yourself 18 years.
Danny Lynn Robinson
Ago that you know now avoid shiny object syndrome. I think as entrepreneurs we love the thrill, we love the chase, and it's really easy when things get Boring or repetitive to go, hey, look over there. When boring and repetitive is actually what.
Ryan Alford
Takes you to true success, it's not overspoken, Danny. And guilty as well on that one. At times, I've gotten better at it. It's kind of an entrepreneur's disease. I've gotten better, but it is sage advice. And some of the smartest people that I trust and listen to say the same thing. Fall in love with boring, repetitive things because it will make you a lot of money and save you a lot of heartache. And there's truth to it. It's just, you know, but you do need to find that boring, repetitive thing that makes, you know, money or adds value. But once you do, don't get too distraction, man. Is the theory of progress 100%.
Danny Lynn Robinson
And I would say that I think when you graduate is when you have that team underneath you who can focus on the boring and repetitive stuff and master the skills while you get to look at the next thing and start researching and discovering what you want to do and what you want to build next.
Ryan Alford
Good point. And it's true, like, don't move on until you've got a lot of coverage, mastery and either team supporting what you've mastered, depending on what it is. I think what I've gotten better at, and I think this, I want to tee you up for this because I have a feeling just knowing. Going back to the vertical integration, my favorite thing, finding ways to channel what your core, like mastery is into different things kind of within either the same vertical or, you know, in alignment with those skill sets. Because where you get into trouble is like the hard pivot that's like, maybe away from, you know, for us being an agency, we had to market things, we had to do these things, and we had to create content, all that. So how can we take that mastery and maybe extend it into things that utilize that, but not go from, you know, here to, I don't know, selling dogs or something? I don't like complete left turns that have nothing to do with one another. You're staying in that lane a bit, right?
Danny Lynn Robinson
Yes. I'm going to answer this two ways. One with the fail, and then one with a success. So the fail was when I vertically integrated, I was doing it for control. Because when we had a turnkey real estate business that we're scaling back right now, that business, in order for it to be successful, I needed to bring in acquisitions, bring in renovations, bring in property management management, bring in a retail brokerage. That's how we started building so many Companies. The fail, in my opinion, was not very passionate about those businesses. And some of those businesses are really, really hard. And it's hard to create raving fans because you're serving so many people in some of those, then the success is going, okay, I really don't love these businesses, so why don't I scale those back and then say, what am I good at? I'm really good at lead generation. And so I took lead generation for my real estate business and then created Oodles. And Oodles is, it's just a fun brand that does lead generation for home service businesses. And it took off and I was like, ding, ding, ding, ding, ding. Okay. Instead of vertically integrating, because you have to actually find what you're good at and build something that is similar and has alignment and that's where you win.
Ryan Alford
Well, hey, lead generation is the lifeblood of every business. That's a great skill. That's one that can apply anywhere. Because as you know, you don't have leads, you don't have skin in the game. I mean, talk to me about Oodles. What made you good at that and what was the secret sauce?
Danny Lynn Robinson
Yeah. So truly was lead generation. So we are in the real estate business. And so we had an acquisition company that was going and talking to sellers and bringing us deals. We built a huge cold calling team. We were just really, really good at it. And so somebody said to me, you're so good at that, what if you actually helped all the people that like are in your renovations department, Companies like that, your roofers, your H vac, your plumbers. And I was like, hey, that's a great idea. So we did it. And in less than six months, like we blew up. We started with roofing and just, and just scaled like crazy. And it was literally me saying, I do this for me already. Like, I can do 20 leads a day. I can do 50 leads a day, 100 leads a day. That's what I do for myself. Now I'm going to do it for you. Tell me what you need, tell me how I can serve you. And it was that type of trust. They said, she's doing it here. She can of course do it for me here. And then what we've talked about, do what you say you're going to do. We attached some guarantees, we attached month to month contracts. Like we said, we're going to put our money where our mouth is because this is new. But test us out, see what you think. And we're doing fantastic.
Ryan Alford
What's a universal truth with lead generation that you know, I know you're not sitting here saying that it would work in any vertical, but I bet you there are some things that in wisdom because I mean anyone listening at any level can benefit from lead gen techniques and guidance. What are some key truths?
Danny Lynn Robinson
I think the number one truth is you don't need more leads. You need to stop wasting the ones you have. Because the additional value that we're going to start supporting people with is taking advantage of the leads that are already in there that I already know like and trust you or I have heard from you once or have seen you a few times and actually nurturing those relationships so that you get called again. I think it's really about doing a great job with the audience that you have that's in front of you that already trusts you. I think that's number one. And number two, there's plenty of ways to build your lead machine. And even you and I started talking about that right before we started recording about how I'm investing with people like yourself to say, hey, you do this really well and I would like just another avenue to expose my companies to people that might be interested and then I can help.
Ryan Alford
Yep, yeah. And we're going down that road. I mean, I'll say it for you, like content creation and sharing value, it's is how you feed the top of the funnel these days. Like it's in a world where, you know, depending on what you sell. I mean if you're local and you've got a retail footstore and all that, like, okay, there's some nuances to that. But in a world where your audience pool is the Internet or a broader audience, you've got to attract that audience in. And it's not always, unfortunately, you know, at the local chamber of commerce. I mean that's great if you can rub shoulders and, and share your in person brand with them. You're selling, you're sharing information and all those things. So you have to do that with content and you can amplify it these days with the tools that we have, some free with social media, even podcast delivery and things like that. Because it's a way to share perspective, insight, all those things. People get to know you before you even have a convers and then, I mean that's how you start to build that, you know. No, like trust before you even have your first conversation.
Danny Lynn Robinson
Right, that's right. Yes. Yeah, you just perfectly aligned with exactly what I just said. It is that it's not always about getting the new leads and so many people are like, I need more leads, I need more leads. I was like, what about the leads that are sitting right there? What about feeding them, nurturing them, delivering value just like you said. And it compounds, right? That's really how you grow, that's really how you succeed.
Ryan Alford
I'll put one more Lola, like just stamp on that for anyone listening. And this is a marketing and business show that's called branding. Yes, it's the long game. And it doesn't always have to necessarily be years, I'm not saying that. But you have to create awareness, intent and drive them. A, you can call it a purchase cycle, purchase funnel, whatever it might be. But people don't learn about you day one and buy from you day two. I mean sometimes, but not as much as we think it does. And you've got to play that long game where you're building. It happens over time and that's why some of the oldest brands in the world have built reputation over time and have consistency with that. But it's brand building in 2025 and it's never been a better time is the thing because again, the democratization of content distribution and amplification, it just, you know, 15, 20 years ago, TV, radio, outdoor print, stuff that was very expensive, unattainable, is now no longer in the way.
Danny Lynn Robinson
Yes, 100%. I think that a lot of people put marketing on a, a pedestal and if you're just true and authentic and add value, the compounding efforts is what's going to win you the trust and then you have to continue to earn it with the back end delivery.
Ryan Alford
Talk to me about real estate investing in 2025 for passive investor. What's the lay of the land? What do you guys specialize in? What's the counsel you give to people that are thinking about that?
Danny Lynn Robinson
I'll go straight to passive investing because I've seen the horror stories of active investing and if you want to live the life that you deserve and you believe in and that you're dreaming about, you don't want another career and another job, finding a team that you can invest in. I love multifamily. Multifamily is, it's economies of scale. So I've done single family, over 2,000 single family properties. And it's one property, one tenant, one roof. Whereas the multifamily is, you've got one tenant that's not there, that's one vacancy out of 48, you know, depending on how big the apartment is. And so I believe in economies of scale. I believe in Diversification. I believe in passive income. I believe in not being confused. I think it was Warren Buffett has this quote that I love. Invest in something that you understand. And so, so many times you are talking to people and they're talking so over your head that you don't understand it, it gets complicated, and you ultimately don't invest. And that hurts you. Nobody else but you, because now you're sitting on your money, it's losing value. And so I would say find a team that you can trust. Find a team that's doing something that you can, you know, get behind in terms of who they are and that you align with and let your money work for you while you get to live the life that, you know, you dream of.
Ryan Alford
It's. It reminds me a little bit. I always tied the American dream to, you know, ownership. You know, you're talking about multifamily and apartments and things like that. But, like, there's some truth to that, I think. And in a lot of levels, the ability to be able to afford to invest, you know, is like that second step. Your first, your biggest investment is typically your house. And then if you, you, you're doing and stable enough and you're making enough money where you're like, okay, I've got stocks and got retirement and things like that, but you're wanting to go, all right, the next phase of the American dream, you know, having, you know, wealth, you know, comfort, safety, freedom, and then the ability to invest, to build wealth for yourself and your family. It's interesting as you think about real estate, because at least I've always felt this way. And I think my. This is kind of instilled in me. It's like over time has there been other been proven to be anything more safe to invest in than real estate?
Danny Lynn Robinson
There's been so many studies. In fact, I wrote an article for Forbes, and that was the number one article, like stocks versus real Estate. And I was just driving home the numbers and the historical track record. But, you know, when I invest, I invest everything in real estate. Like, that's how much I believe in where to put your money. It's also how much I believe in boring investing because so many times you can get emotional, right? So we find success in business by boring, repetitive tasks and mastery, right? You find success in investing the exact same way. Put your money somewhere you trust somebody with a track record, somebody that you believe in, and leave it there, because over time, it will turn into exactly what you want. And you didn't get emotional about, oh, the stocks are up. Oh, the market's down. Oh, I'm going to pull it, I'm going to move it. I'm going to. Here's a new crypto, here's the, the new, you know, NFTs whatever it is that they're. And those people end up not getting to where they want to go because they just keep on moving their money all the time. Where is. If you just set it and forget it with a team that you like then I think that eighth wonder of the world compounding.
Ryan Alford
It does bring me to this though. Danny, like talk to me. You know your perspective. I imagine you use it on some level. Every, every successful business person. AI and technology. Are you seeing and feeling the impact in your business?
Danny Lynn Robinson
I'm not feeling it yet. I think that the, the business that I'm in of management and wealth building, they're still very, very old school. So I am getting ahead of the curve. I actually hired an AI team and they're going into each of my businesses and telling me where they can add value the most. And I'm very focused on what brings the best ROI and what serves the people that I serve even better. And we talk about low hanging fruit, we talk about that communication. How can I automate that? How can I make sure that I'm always making sure that I'm over communicating to them. So we're using AI for sales and operations. That's what we're automating first. And, and we're, like I said, we're going to stay ahead of the game and we're doing it every single business. And I think you have to, it's the world's changing and it's changing fast.
Ryan Alford
Yeah, it is changing real fast. The things that if you aren't deploying it, you need to be looking at it because it's too powerful to ignore. And I make, you know the analogy like whether you're an entrepreneur or you work for someone, AI is not coming for your job. But people that are using AI efficiently are coming for your job and the ones that are mastering it are really coming for your job or your opportunities because it just, there's a speed and efficiency that comes with it. Call me naive, I'm not worried about robots taking over yet. I still think we have a human drive and humanity here. It's just another tool. It's kind of like if you didn't use Google search 20 years ago.
Danny Lynn Robinson
Yeah, 100%. Yeah. I think that's something really important for us all to keep in mind because I think that Is for me, the fear is that people not using their brain like we are the humans, right. There's something special about who we are and what we can create as humans. AI is a tool that's going to make us faster and is going to give us new ideas. But we have to incorporate the human element into that idea, I think in order to be truly successful. And I think that people that are just going to solely rely on AI without using their natural talent, their superpowers, hours are not going to succeed to the level of people that are understanding. This is a tool in my tool chest. This is not how I succeed. It's a part of why I succeed.
Ryan Alford
100% because knowledge has gotten cheap. But creativity and your spin and your nuance and your ideas, the creativity around that is where you'll thrive. And I think that's exactly what you just described.
Danny Lynn Robinson
Yes.
Ryan Alford
And because I just relying on it for the fast answers, your partner next to the buddy down the street, everybody, they can get those same answers too.
Danny Lynn Robinson
Exactly.
Ryan Alford
That's not the solution.
Danny Lynn Robinson
That's right.
Ryan Alford
And it does maybe ask you this, Danny. Like when I think about real estate and you think about the paperwork and the title work and the complexities and the lawyers and the doctors, I'm not throwing the doctors in there. Not doctors, hopefully. Hopefully, you know, the doctor of real estate, Danny. But, but all in all seriousness, is any of this technology AI going to help like, like remove the friction that it. That feels that the. I call it like in my business, there's like hairy transactions. Like, it's like, you know, like some things are just, hey, frictionless. But is that getting any better?
Danny Lynn Robinson
It is little by little. There are some superstars that are rising to the top already that have, have been working on it for years in the real estate industry and they are just now perfecting it. So it still has some issues, it still has some kinks that we're working through, but there's going to be some leaders in the. And I think that's what's important about being an entrepreneur and taking advantage of AI. If you're on the front line and if you're really obsessing about how it can help you and help humanity and help the, you know, how you deliver your product or service, it's going to change the game for you. And if you stay a step ahead of everybody else, there's, it's unlimited as to where you can go.
Ryan Alford
As we close out Dani, I want you to talk about this statement. She doesn't just teach strategy, she speaks Transformation. When you stop trading time for money and start investing with intention, you finally become who you were meant to be. Talk to me about how you counsel people and you know where that passion comes from.
Danny Lynn Robinson
Yeah. So I really believe in becoming the person that you're meant to be. And I believe that every person has a purpose here on earth and has a natural talent that if they tap into it, makes the world a better place. It makes our partnerships, our businesses, how we serve humanity a better place. And so when I talk about transformation and investing and using that money to invest with purpose, it's very much about the stop trying to do things that you don't know how to do that you're not the expert at. Take your money, put it somewhere where you're going to grow the wealth. You're going to be able to be successful whether or not your business succeeds. Your money over here is working for you. And the power that that gives you means you take care of you, you take care of your family, and then above and beyond that, you get to take care of all the things that you're so passionate about. And then you feel your purpose, right? You feel your power because you didn't chase something that was unachievable. You actually said, hey, I'm going to see what I'm really good at. I'm going to lean in towards joy, I'm going to have fun, and I'm going to also invest my money with other people doing the exact same thing so I can go down the road and give back to the world and just make this place just a better place for all of us to live in. And I think people are good, and I think people want that more than anything. So if we can encourage people to just chase their dreams, have fun and do what they're meant to do, I think life gets a lot better for.
Ryan Alford
All of us, 100%. Hey, I like positive people, you know, like, it's too much negativity in the world. It's like most people. There's a country song, it's called by my friend Luke Bryan. Most people are good, you know, and that's what you know, I thought about while you're talking, you know, like, don't forget that. Right?
Danny Lynn Robinson
That's right.
Ryan Alford
And, you know, stick to what you know. And I bet, you know what if I was gonna trust somebody with 20 grand, 50. Danny, you seem like person I'd write that check for.
Danny Lynn Robinson
Thank you, Ryan.
Ryan Alford
Yeah, that's the best compliment I can give you. Talk to me how people can work with you. What that looks like, what the opportunities are, things like that. With Freedom Family investments.
Danny Lynn Robinson
Absolutely. So they can connect with us@chatwithfreedom.com and I tell everybody, every single phone call I've been on, I say, hey, start small. I want to earn your trust. I want you to experience the journey of earning money passively while you're doing something else actively that you love it, love to do. So we have things like the liquidity fund that in 90 days you can put your money back in. And in 90 days go, hey, I want to back out. Okay, great. You earned interest while that was just sitting there. And so it's just a way to test this out. And we have other things that are going to give higher interest, that you can get tax benefits and all kinds of things. I tell everybody, understand your goals, and if you don't know what your goals are, we'll help you figure that out on the phone. And then ultimately, look at the track record, look at the investor payout record. Make sure you're aligning with the values of the company. And yeah, just get to know us. You don't have to invest with us. Just invest. Make your money work for you so you can live a better life and give back to the world.
Ryan Alford
Amen. What about us stunt flying risk takers? You got some high risk, high reward stuff.
Danny Lynn Robinson
We don't because I don't believe in it.
Ryan Alford
All right, all right. Just kidding, just kidding. Danny, it's been a pleasure. Where can everybody find you? Website, social links, all that stuff.
Danny Lynn Robinson
Stuff, absolutely. So ChatWithFreedom.com is the place to go. And on there, you're going to find all of my social media profiles because it's easier than figuring out how to spell Danny Lynn Robinson. But if you want to look me up and you spell that right, you, you'll find us on YouTube, Facebook, LinkedIn, Twitter, TikTok, all the channels.
Ryan Alford
Chat with freedom. Chatwith freedom.com Chat with freedom.com you can remember that. Go to that site, check out Danny and her team. They're doing amazing things. You can tell she's an amazing person. Really appreciate you coming on, Danny.
Danny Lynn Robinson
Thank you so much, Ryan. It was a pleasure to be here.
Ryan Alford
Hey, guys, you know, to find us Rya, you'll find highlight clips, how to spell Dani's name, find her on social media, and you'll find all of my social links. RyanAlford got that blue check before you could buy it, baby. We'll see you next time. Right about now, this has been Right.
Danny Lynn Robinson
About now with Ryan Alford. A Radcast network production. Visit ryanisright.com for full audio and video versions of the show, or to inquire about sponsorship opportunities. Thanks for listening, Sam.
Podcast Summary: Unlocking Passive Income: Secrets to Real Estate Success with Dani Lynn Robison
Podcast Information:
Overview: In this engaging episode of Right About Now, host Ryan Alford sits down with Dani Lynn Robison, co-founder of Freedom Family Investments (FFI), to explore the intricacies of real estate investing with a focus on building passive income streams. Dani shares her entrepreneurial journey, insights into passive versus active investing, the importance of trust and communication with investors, and the impact of AI and technology on the real estate industry.
Timestamp: [01:43] – [02:40]
Ryan Alford welcomes Dani Lynn Robison to the show, highlighting her role as the founder of Freedom Family Investments. The introduction sets the stage for a deep dive into real estate investment strategies and Dani's expertise in the field.
Timestamp: [02:40] – [04:19]
Ryan initiates the conversation by discussing the persistent nature of current interest rates in the real estate market. Dani provides a practical perspective:
Dani Lynn Robinson [03:46]: "We're actually refinancing a couple properties right now. Man, bridge loans coming due. That's tough stuff for a lot of people right now. So I would say right now is the time to refinance if you're looking to do it, because we're getting some really good deals from the banks that we’re talking to."
Dani emphasizes the strategic timing for refinancing and navigating bridge loans amidst fluctuating interest rates.
Timestamp: [04:19] – [06:30]
Dani shares her unconventional path to real estate, transitioning from a career in music and art auctions to exploring various industries before finding her passion in real estate:
Dani [04:29]: "My husband and I started off as musicians playing trumpet... But then ultimately, musicians don't get paid very well. So we decided, let's go into the art auction business... Eventually, I said, I want to do something else. I just fell in love with real estate."
This segment highlights the importance of perseverance and finding one's true calling through diverse experiences.
Timestamp: [06:05] – [07:32]
Ryan and Dani discuss the critical balance between passion and expertise in entrepreneurship. Ryan reflects:
Ryan [06:05]: "You should be happy and fulfilled in what you do. But I also believe this, Danny, you sure do love what you get good at."
Dani concurs, emphasizing that both passion and proficiency are essential for sustained success.
Timestamp: [07:32] – [08:08]
Dani discusses her experience with coaching programs, revealing why many participants fail to achieve success despite financial investments:
Dani [07:32]: "People are handing over 10, 20, $30,000 and then not doing what you tell them to do to be successful... I think more than anything, it's lack of belief in their ability to succeed and/or their fear of actually succeeding."
This insight underscores the psychological barriers that can hinder financial growth and investment success.
Timestamp: [09:33] – [10:25]
The conversation shifts to the difficulties Dani faced in hiring, realizing that not everyone shares her drive and commitment:
Dani [09:33]: "People aren't like me... You have to go find that elite, maybe top 1-3%, to be able to lead the companies so that you're not stuck leading all of them with a bunch of followers."
Dani highlights the importance of building a team with exceptional talent and alignment to drive business forward.
Timestamp: [10:25] – [13:01]
Dani delves into the distinction between passive and active real estate investing, advocating for passive strategies to achieve financial freedom without the stress of daily management:
Dani [10:25]: "Active investors get miserable, lose a lot of money, and ultimately turn into passive investors. And that's where they find joy because they get to pursue what they wanted to do anyway..."
This segment emphasizes the benefits of delegating management tasks to focus on building wealth passively.
Timestamp: [12:13] – [15:40]
Ryan and Dani discuss the pivotal role of communication in maintaining investor relationships, especially during challenging times:
Dani [13:07]: "We are going to bring in another investor... It was just the communication that they felt, oh my gosh, she's actually just being transparent with me about what's going on."
Dani underscores that honesty and transparency foster trust, ensuring long-term investor confidence and support.
Timestamp: [15:40] – [17:02]
Reflecting on two decades in business, Dani advises entrepreneurs to stay focused and avoid distractions that derail long-term success:
Dani [15:45]: "Avoid shiny object syndrome... When boring and repetitive is actually what takes you to true success."
This advice encourages entrepreneurs to embrace consistency and mastery over fleeting trends.
Timestamp: [17:02] – [19:12]
Dani shares her experiences with vertical integration, detailing both failures and successes:
Dani [18:02]: "The fail was not being very passionate about those businesses... The success is going, okay, I really don't love these businesses, so why don't I scale those back and focus on what I'm good at."
She explains how pivoting to core strengths, such as lead generation, led to the creation and rapid growth of her successful brand, Oodles.
Timestamp: [19:12] – [23:09]
The discussion moves to effective lead generation strategies, where Dani emphasizes maximizing existing leads and nurturing relationships:
Dani [20:52]: "You need to stop wasting the ones you have... nurturing those relationships so that you get called again."
She advocates for leveraging trust and consistent communication to enhance lead conversion and retention.
Timestamp: [23:09] – [24:23]
Ryan and Dani explore the importance of long-term brand building through content creation and value delivery:
Ryan [23:09]: "Brand building in 2025 has never been a better time because of the democratization of content distribution and amplification."
They discuss how modern tools enable businesses to build trust and awareness without the high costs of traditional advertising.
Timestamp: [24:23] – [27:48]
Dani outlines the landscape of real estate investing in 2025, highlighting her preference for multifamily properties due to their scalability and reduced risk compared to single-family homes:
Dani [24:35]: "I believe in economies of scale. I believe in Diversification. I believe in passive income."
She advises investors to partner with trustworthy teams and focus on investments they understand thoroughly.
Timestamp: [27:48] – [31:54]
The conversation shifts to the impact of AI and technology on the real estate sector. Dani mentions her proactive approach to integrating AI to enhance sales and operations:
Dani [28:01]: "We're using AI for sales and operations... it's too powerful to ignore."
They discuss how AI can streamline processes and offer a competitive edge, while still valuing the indispensable human element.
Timestamp: [31:54] – [35:19]
Dani speaks passionately about transformation through intentional investing, emphasizing that investing wisely allows individuals to focus on their true purpose and passions:
Dani [32:11]: "Stop trying to do things that you don't know how to do... your money over here is working for you so you can live the life that you dream of."
She advocates for aligning investments with personal values and purpose to create meaningful and sustainable wealth.
Timestamp: [35:19] – [36:09]
Ryan wraps up the episode by highlighting Dani's integrity and providing listeners with ways to connect with her:
Dani [34:20]: "Connect with us@chatwithfreedom.com... understand your goals, and if you don't know what your goals are, we'll help you figure that out on the phone."
Listeners are encouraged to reach out via ChatWithFreedom.com to explore investment opportunities and receive personalized guidance.
Key Takeaways:
Notable Quotes:
Connect with Dani Lynn Robison:
Final Thoughts: This episode provides valuable insights for both budding and seasoned real estate investors, emphasizing the importance of strategic planning, trust-building, and leveraging technology to achieve financial independence through passive income.