Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.

In this episode, Justin interviews Emily Buckley, Insurance Risk Manager at Specialized Bicycle Components. They discuss how, in her career, she arrived at risk management, from tossing T-shirts into the stands at Ball Stadium. They talk about her work leading risk at Kroenke Sports and Entertainment for years, and then joining Specialized Bicycle Components to become their Risk Management program and launch ERM for them. Emily talks about Specialized hiring the best people, including professional and Olympic athletes, to make the best product. Emily's purpose is to build the best Risk Management and ERM Program for them. Justin and Emily discuss how she feels about being named the RIMS 2026 Honor Roll Recipient. They discuss her involvement with the Rocky Mountain RIMS Chapter and her engagement in the ERM Engage Group. Listen for the excitement and energy Emily brings to the ERM Program at Specialized.

Key Takeaways:

[:01] About RIMS and RIMScast.

[:16] About this episode of RIMScast. We are so excited to welcome back to the show Emily Buckley of Specialized Bicycles. She was recently named to the RIMS Honor Roll at RISKWORLD, so we have lots to discuss regarding safety, career development, and ERM. But first…

[:48] RIMS Virtual Workshops. The next RIMS-CRMP Exam Prep will be held on June 9th and 10th. The next RIMS-CRMP-FED Exam Prep with AFERM will be held on June 16th and 17th. Links to registration are in this episode's notes.

[1:04] You can enroll now in the RIMS CRO Certificate Program in Advanced Enterprise Risk Management hosted by the famous James Lam. Beginning July 15th, workshops will be held bi-weekly from 11:00 a.m. to 3:00 p.m. Eastern Time. The registration link is in the show notes.

[1:25] The RIMS ERM Conference 2026 will be held on November 19th and 20th in Columbus, Ohio. We want to hear from you. Submit a session proposal by June 19th that will reach engaged practitioners, innovators, and leaders looking for guidance they can utilize right away.

[1:43] Help define what's next for Enterprise Risk Management. Submit a session proposal by Friday, June 19th. A link is in this episode's show notes.

[1:51] Folks, RIMS is back on YouTube. Our handle is @RIMSOfficialChannel. We've got plenty of videos there, including RIMScast, RIMScast Canada video podcasts, and other informative and entertaining content from RIMS. Subscribe to the channel today!

[2:10] On with the Show! Our guest today is one of the liveliest RIMS members I know! She is Emily Buckley, the Insurance Manager for Specialized Bicycle Components, a global performance brand.

[2:23] Emily is the Vice President of the RIMS Rocky Mountain Chapter. At RISKWORLD 2026, Emily was named to the RIMS Honor Roll in 2026. Emily made her RIMScast debut in 2024 for National Bike Safety Month in Man, and we're recording in May again.

[2:47] We'll have a lot of fun talking about bicycle safety and how Emily embeds safety into all aspects of risk management and the risk culture over at Specialized Bicycle Components.

[2:59] Emily has had a remarkable career at Specialized. She is the company's first-ever dedicated risk manager. She has built a modern enterprise-ready risk and insurance function from the ground up, which we are going to talk about today.

[3:12] We'll talk about her risk philosophies, her approach to polycrisis and supply chain risk management, and why her involvement in the RIMS Rocky Mountain Chapter has been so critical for her career. Let's get to it!

[3:27] Interview! Emily Buckley, Welcome Back to RIMScast!

[3:50] Emily says receiving the RIMS Honor Roll award seemed surreal. It was very cool to be onstage, be recognized, and have the village she had built around herself there supporting her. Everyone was so excited for her. It was one of the coolest things she had ever experienced.

[4:27] Justin calls Emily the Risk Queen of Denver and the Greater Denver Area and says she has a lot of support behind her. She's "got heat!"

[4:48] Justin is recording this episode during National Bicycle Safety Month. This is Emily's month. At Specialized Bicycle Components, every day is National Bicycle Safety Month!

[5:19] Justin talks about safety being embedded into the manufacturing and shipping of bicycles.

[5:34] Emily says every day, even when she is sleeping, safety is on her mind.

[5:46] Specialized Bicycle Components has a Safety Team. Emily's broker has a Safety Specialist assigned to her account. Emily has connected those two teams. She is a liaison between them, and she works very closely with her Safety Team at Specialized Bicycle Components.

[6:02] Emily has monthly meetings with groups at Specialized Bicycle Components to discuss safety initiatives. She says the Safety Team at Specialized does a phenomenal job.

[6:26] Emily says Risk Management is a department of many hats. She tells people that if there is pushback on an initiative, I'll be the bad guy. Tell them, Sorry, Risk Management is making us do this. Sometimes that's a little bit easier to sell.

[7:11] Emily has been practicing risk management for almost 15 years. She started at Kroenke Sports and Entertainment in Customer Interaction, including tossing T-shirts into the crowd for the Denver Nuggets. People wanted those shirts.

[9:05] When Kroenke posted a job for a risk analyst, Emily applied, and Peggy Miller hired her. Emily talked about this in her past appearance on RIMScast. Peggy is the President of Rocky Mountain RIMS. Peggy taught Emily almost everything Emily knows about risk management.

[9:34] Peggy took Emily under her wing. She taught Emily how to review contracts for risk management wording and insurance requirements. Emily could go to Peggy with any question, and Peggy would explain it. Emily says that Peggy is a phenomenal boss.

[10:07] Emily found an opportunity at Specialized when it was time to spread her wings. She still calls Peggy from time to time for advice. Peggy is always willing to help.

[10:34] Emily joined Specialized Bicycle Components and became the risk management department. She came in two or three months before they did their insurance renewal, so it was initiation by firehose.

[10:53] It was a great opportunity to learn about the program. She was also educating them about what risk management does and how they should be running their program, and educating them about insurance requirements.

[11:16] Emily says Specialized has an amazing executive team and ownership. They were so receptive to all the ideas Emily brought them. They also had a lot of creative ideas. As a risk manager, it was fun to come into that environment.

[11:49] The risk department has not grown since Emily joined Specialized.

[12:21] Emily started an ERM Program at Specialized. It takes a team, and it takes the right partners. Emily thinks every company will benefit from an ERM Program. Stepping into a manufacturing company very dependent on the supply chain, Emily saw that ERM was a must.

[12:49] Emily worked with the right partners, did a couple of different tabletops, and hyper-focused on three or four ERM initiatives, for which she built the ERM foundation and the risk management foundation on top. Every project she works on goes back to those initiatives.

[13:24] Emily says she is very fortunate to have the ear of the executive leadership.

[13:32] One of the mantras at Specialized Bicycle Components is Innovate or Die. Emily has taken that to heart in Risk Management and ERM. Emily is constantly trying to find ways to make the ERM stronger and better, going back to those three or four initiatives.

[13:51] Emily thinks outside the box. She has seen some products that don't completely fit Specialized, but by working with the service providers and saying she likes this product, but she needs it to do this, she has found some amazing service providers and partners to work with.

[14:24] As a risk manager, Emily lives in worst-case scenarios. Professionally and personally, she can never get away from worst-case scenarios. A good risk manager is always preparing for the worst-case scenario, always thinking, what is the absolute worst thing that could happen.

[14:46] Emily says one of the hardest things is realizing that a lot of people don't live in that headspace. When she goes to teams and tells them the worst thing that can happen, they ask if she is OK. She insists that this worst-case scenario is something they need to think about.

[15:12] That's where education comes in. We need to think about it. If this worst-case scenario happens, all of these ripple effects hit every portion of the company.

[15:43] Emily says Specialized has been around so long, and with the leadership and experts they have in place, Emily is amazed every day at the team that Specialized has assembled. She says they are the best in their class. There are Olympic and professional athletes on the team.

[16:43] A service provider noticed that Specialized Bicycle Components recruits the best people in the world. They want that experience so they can build a better product with better processes...