Hunter Zeesing (2:04)

It's like SEAL training. Yeah. But like I'm the kind of person when friends come to me and say, I'm not healthy, I'm a little bit overweight. I don't say, hey, yeah, you look great. I'd like, you look like. And here's you're coming to me and asking, you know why? I'm going to show you how. And then I'm going to give you a plan to make changes. And that's what I'm doing with my company.

Ed Gaudette (2:23)

Oh, very cool, Very cool. You still in the Bay Area?

Hunter Zeesing (2:26)

Yeah, I'm in San Francisco.

Ed Gaudette (2:28)

Nice. I love San Francisco. So you were going to show a demo? We've never done a demo. So why don't we get into it? I'd love to see what you have.

Hunter Zeesing (2:35)

Yeah. Before I do that, let me just tell you what we're trying to achieve. I'm sure you've been reading a lot and you saw Peter Attia on TV a couple of weeks ago. He's on 60 Minutes. And longevity has become a really hot space in the last couple of years. There's a little bit of myths going on in the space, but our product right now we have a three pronged approach. One, we have a high end longevity clinics similar to Peter Attia's or to one that you might go see at your local physician where you spend 20, 30, $40,000 to go through all this advanced testing. We do that, we charge $11,000. It's not for everybody, but it's a third the price of a bricks and mortar clinic because we're all online, our physicians online. So we start out with why are you going through this? What is it you're trying to achieve? And then we're going to show you how to do it. And we do six comprehensive tests, including a bone density test, which is called a DEXA scan. I'm sure heard a DEXA scan, it does visceral fat and bone. It does. We do comprehensive blood work, a sleep study, we give everybody a glucose monitor for two weeks to a month or three months, however long you need it. Some cases we'll do genomics testing depending on what individuals want. We don't do MRI, they're very comprehensive and expensive. A DEXA scan costs 80 bucks. And we do a sleep study and we do a gut biome test. And then we look at all that data specific to you, longitudinal data. And then we come up with a sort of a plan as to how to go about changing your behavior, your diet, your exercise. And we give you a personal longevity board, including a physician in every state that we're in, a clinician, an exercise physiologist and a nutritionist. And then we hold you accountable like we stay on you. We give everybody a Slack channel that uses slack.

Ed Gaudette (4:21)

No, no kidding.

Hunter Zeesing (4:22)

Yeah, you can slack your doctors and clinicians. 3 o' clock in the morning. Now that's all. I'm going to move to AI, but it's an incredible value for 11 grand. I went through it myself.

Ed Gaudette (4:31)

And the 11 grands for the whole.

Hunter Zeesing (4:33)

Thing, 11 grand per year.

Ed Gaudette (4:35)

Per year.

Hunter Zeesing (4:36)

Yeah. Includes all the testing, the doctors, the clinicians. I can't say we make a lot of money on the product, but it's our go to lab to establish credibility in what we believe is the need for longitudinal data versus getting a blood test for 500 bucks and thinking you've solved your longevity problems or getting a dexa, only a DEXA scan. We think you need a lot more data, and we need. You need a lot of subjected data. Being it comes down to the why are you. What's going on in your life? What are you worried? What do you want to change?

Ed Gaudette (5:09)

Interesting. All right, let's. Wow. I have a lot of questions, so let's. Let's get to the demo.

Hunter Zeesing (5:14)

So we believe we can take. Use AI to reduce that cost from $11,000 a year to $1,000 a year, $100 a month, using AI to take out the heavy lifting. Now, the problem with AI today is that consumers aren't fully ready for a driverless doctor. So you still need a doctor in the loop.

Ed Gaudette (5:39)

Yeah.

Hunter Zeesing (5:40)

Okay. Second, AI hallucinates and makes mistakes. Right. And AI is great. You can put all your health records in AI in a chatgpt now. You don't need me to do it, and you can come up with information. But AI is still going to medical school right now. It's in residency. We need to train these LLMs to the point where they're highly accurate. And then when the regulatory environment comes around, it will prescribe medicine, order lab tests, analyze all your data, which it does now with high degree of accuracy. And our plan down the road is to replace your primary doctor for $10 a month. Wow.

Ed Gaudette (6:14)

That's. You'll revolutionize healthcare if you do that.

Hunter Zeesing (6:17)

That's the plan for a billion users, and it'll be $5 a month for your employer. It'll be free with Medicare if you're over 65.

Ed Gaudette (6:24)

That's incredible.

Hunter Zeesing (6:25)

Yeah. So that's the division and the challenges. Right now. All these functional medicine companies, as great as they are, they're raising all this capital and creating all this noise in the marketplace. I got a blood test and it said I needed testosterone injections, which turns out I didn't. I just needed to lift weights and make some changes in my diet. They may have been right, but they wanted to sell me a thousand dollars a month program when my wife, I've been married for 30 years, just said, you have testosterone issues. Just go get a young girlfriend. Right. She's got a great sense of humor. But my point is, then I've been all these other blood test companies, they just want to sell me supplements and products, and then they want to upsell me on more tests. I'm like, no, no. You got to start out with what's going on in your life. So we built this app. Here, let me just you something really freaking cool.

Ed Gaudette (7:09)

I love this, too. Leveraging technology to change behavior.

Hunter Zeesing (7:12)

Let me see which desktop I'm on here. All right.

Jeffrey (7:15)

Share.

Hunter Zeesing (7:16)

Do you have my screen that says I do.

Ed Gaudette (7:17)

I have the app? Yep. Yeah, I see your mouse.

Hunter Zeesing (7:20)

This is what we use for our $11,000 program. You can see here, I can chat with my physicians just like you would with UCSF here in San Francisco or the Mayo Clinic. Whatever you use, there's my messaging. It. It keeps all of my documents that I've ever done, any of my testing. So you can see here is my glucose data right here. Here's my recent blood work that I had done. Okay.

Ed Gaudette (7:43)

Yeah.

Hunter Zeesing (7:44)

And before I. Now I went through the $11,000 program. But we're. This is going to be a thousand dollars a month, this new program. So at any time, I can call the AI chat agent, which is my virtual doctor, and ask it questions. My initial conversation with it was more about why I was doing this and what I want to change. I've already been through this, so I'm just going to give it a call right now. And I wanted to do a quick demo of what we're using right now with our AI with Human in the loop. So what you're looking at on my screen here. You have my screen, right?

Ed Gaudette (8:17)

I do. I can see it. Yep.

Hunter Zeesing (8:19)

So this is where I store and retrieve all of my records on an AWS server. I can also communicate with my physicians for appointments or chat with them. But for this experiment, I'm going to show you with AI, you can see, I have all of my data, the blood work, my VO2 max, my DEXA scan, and I can call up my AI engine anytime or my doctor and ask questions about what's going on in my profile. I've already done the onboarding with the AI doctor, and I've called it and told it about what I want to do. So it knows me. But let's just try to call it really quickly and see if we can get it on the phone and ask it a couple of questions.

Jeffrey (8:56)

Hello, this is Jeffrey from Longevity Health. How have things been going for you?

Hunter Zeesing (9:00)

It's going pretty well. Can you hear me okay?

Jeffrey (9:02)

Yes, I can hear you perfectly now. Thank you for confirming. It's Great to hear things are going pretty well.

Hunter Zeesing (9:08)

Yeah. Hey, do me a favor. Just pull up my blood work really quick and tell me if there's anything I should be thinking about with respect to my vitamin D and my creatine. I've been taking creatine also, like when should I retest for that again for blood?

Jeffrey (9:21)

Absolutely. I can do that for you. I'll pull up your blood work and give you a quick summary just to confirm. Are you referring to the blood panel from August 9, 2025?

Hunter Zeesing (9:29)

Yes, I am.

Jeffrey (9:30)

Okay, I have your blood panel from August 9, 2025 right here. I'll give you a quick summary of the key points. Your B1 to creatinine ratio was elevated at 26, which could suggest dehydration or a kidney related issue.

Hunter Zeesing (9:44)

And what can I do to get.

Jeffrey (9:45)

That down to help bring that BUN to creatinine ratio down? The most important thing is to focus on aggressive hydration. Making sure you're drinking at least 3 liters of water daily is a great start. We could also.

Hunter Zeesing (9:57)

Anyway, you get the idea. It's still a bit wonky. It's not hallucinating. It's just our beta test voice engine has just got some latency. Sometimes it's.

Ed Gaudette (10:05)

No, that's really cool though. My God, this is going to change healthcare.

Hunter Zeesing (10:09)

If I enter a new test, if I drag a new test into the platform, it'll analyze it, it'll send me a note, it'll change my plan. After every call I get an email updating our conversation and summarizing it. And with a new plan. So we do plans, diet, whatnot. It's all fully automated. A doctor still checks it and it's expensive for us because a doctor has you're assigned to a physician, an ND who can prescribe medicine. And because AI is not fully ready from a regulatory standpoint or from a hallucination standpoint, we have to check it. It's not a legal thing. It's just we want to be sure that we're giving people the right advice. Eventually that'll be fully automated with AI and where it will really become a trillion dollar company is at 5 or $10 a month is a every human on the planet that's on our platform will control and own all their data. Not EPIC, not Oura Ring, not Functional Health, not LabCorp. It's your data. The more data you have, the more we can analyze and use it to effect change. And then where it really becomes a trillion dollar business is when we can gamify it. And we can change people's behavior through incentives. Financial incentives such as you walk into a Whole Foods, it knows you're a type 1 diabetic or type 2, it knows you're a vegan. And three consumer packaged goods companies will pop up on your screen giving you a deal. When you're driving by McDonald's with your family, it's going to remind you to keep going a half a mile down the road because it's a better Whole Foods. Yeah, There's a restaurant offering a special deal. It'll have clubs and associations. Women with osteoporosis over age 55 of Greater Topeka, Kansas, all working out together. Strava Like Facebook challenges to create social determinants of health. And you could even have financial rewards, such as I did at my last company where we paid people a dollar a week to work out. And it's amazing what a small incentive will do to change behavior more. So social determinants than financial. Because the problem in America is companies provide all these class pass, gym pass, calm subscriptions, blood tests, and nobody does anything with it. You need to give people the tools and the social stuff to motivate them. It needs to remind you, like, hey, Hunter, get off your fat ass. I noticed you just been traveling for two weeks. We know you ate like shit. You're going to join the men of over 225 pound club soon and you're going to get kicked out of the two. Yeah, you're going to get sick.

Ed Gaudette (12:39)

I'm a member of that.

Hunter Zeesing (12:40)

Yeah. So. Well, the idea is to make it fun, to make it gamified. So when you're at 225 and you get to 200, you get kicked out of the 225 Club. And it's like it's to gamify health and make it engaging. Because all this shit about longevity, no one does anything with this stuff unless it's. You need the tools, you need the data, but you also need the tools to get people motivated.

Ed Gaudette (13:03)

Yeah, no, I agree. I use an app called Reframe to. To quit drinking four years ago. And I tell everybody about it because it was the one app. I also worked through AA as well, but I started with the app. And the app is really what changed behavior because of how they gamified it. It was incredible.

Hunter Zeesing (13:18)

Exactly. It's. It's funny, people always say, oh, America sucks, the food supply sucks, drug companies are poisoning us, the insurance companies get more money for sick people. That's true. But it's like people have to change. And you have to help them change behavior by giving them the tools. And most people, they're obese and oh, Americans are all fat, they're out of shape, they're all diabetes. They do care. People say they don't care about health. They do care about the health. They don't have the tools, they don't have the money and they don't have the support. And that's what Lance did with Livestrong. He did an amazing thing to create an app to help people with cancer survivors. I want to create a fun app around people's data to change your behavior.

Ed Gaudette (13:58)

I love. All right, so if you're not doing this, what are you doing? What are you most passionate about? What do you do? You have hobbies or other hobbies?

Hunter Zeesing (14:03)

Yeah, well, my, my favorite hobby. Cycling. My whole life.

Ed Gaudette (14:07)

Okay.

Hunter Zeesing (14:07)

I'm racing bikes. I still race now at my age. I ride. I don't know riding as much as I used to ride because I'm building this company and then I love to build. I. I'm a historic barn aficionado. So I like to build a. Recreate old barns with salvage.

Ed Gaudette (14:22)

That's so great. That's great. No, that's true. If you go back in time and tell your 20 year old self something, what would it be?

Hunter Zeesing (14:29)

What would I tell myself? Oh, well, I wouldn't do anything different career wise. I left my career at an early age. I tell myself to listen more as opposed to blurt out.

Ed Gaudette (14:39)

Yeah, we didn't really listen much when we were 20, did we?

Hunter Zeesing (14:42)

No. How about you?

Ed Gaudette (14:46)

Well, what would I tell myself?

Jeffrey (14:48)

Yeah.

Ed Gaudette (14:49)

Oh, 20 years old by Microsoft, probably.

Hunter Zeesing (14:55)

Yeah.

Ed Gaudette (14:56)

I wish I knew. Then what?

Hunter Zeesing (14:57)

I don't know.

Ed Gaudette (14:57)

Anyway, desert island. You could bring five records with you. What would you.

Hunter Zeesing (15:01)

Oh, gosh, I've been asked this one before.

Ed Gaudette (15:03)

Oh, okay. All right.

Hunter Zeesing (15:04)

Yeah. I would bring. Eat a peach, brothers. I would bring Frampton Comes Alive Rumors.

Jeffrey (15:10)

Dude.

Ed Gaudette (15:11)

Yeah. You must be the same age.

Hunter Zeesing (15:14)

Yeah. That's three. That's all. I literally listened to three other albums. Probably live at Fillmore East.

Ed Gaudette (15:24)

Nice.

Hunter Zeesing (15:24)

That's another Allman.

Ed Gaudette (15:25)

Another Allman Brothers. Yeah, yeah, yeah.

Hunter Zeesing (15:27)

That's four. I'm only going to give you four.

Ed Gaudette (15:29)

You're not. You don't listen to these guys. No.

Hunter Zeesing (15:31)

Oh, oh, yeah, yeah. Something with Terrapin station in it. Absolutely. Dude.

Ed Gaudette (15:37)

Terrapin.

Hunter Zeesing (15:38)

Yeah.

Ed Gaudette (15:39)

I wish you could show you.

Hunter Zeesing (15:40)

Phil Lesh's son went to high school with my daughter. Oh, wow. In California. Jerry was obviously long gone, but he used to play two years in a row. He Played with Phil Lesh and friends at the school fundraiser. And there's only like 300 families in the school, so it was awesome.

Ed Gaudette (15:57)

Well, he had a place up in Marin. Right. County that he did.

Jeffrey (16:00)

Yeah.

Hunter Zeesing (16:01)

He just passed away.

Ed Gaudette (16:02)

Yeah, I know. Terrible.

Hunter Zeesing (16:03)

Jerry was here for years.

Ed Gaudette (16:05)

They're all dying. They're all dying.

Hunter Zeesing (16:06)

It's sad. Yeah.

Ed Gaudette (16:07)

They can't keep a keyboardist. Do you see Dead and Company at all?

Hunter Zeesing (16:11)

I've seen them once.

Ed Gaudette (16:12)

Yeah.

Hunter Zeesing (16:13)

Golden Gate park about a month and a half ago.

Ed Gaudette (16:15)

Oh, you went.

Hunter Zeesing (16:16)

Oh, yeah. I'm not a Bob Weirth. Yeah, Bob Weird. His voice was horrible. I know he's old, and every time he would get up, the crowd would go crazy. And it was all like, guys 75 or 80 years old screaming. The guy's like a freaking legend. But he. Billy Strings let.

Ed Gaudette (16:32)

Oh, yeah.

Hunter Zeesing (16:33)

Sturgill was phenomenal. I think it was very good. And I love all that music genre of my age. But now I want to go to concerts of that genre. I make sure that they have a younger accompaniment with them like Phil Lesh did.

Ed Gaudette (16:47)

Yeah.

Hunter Zeesing (16:48)

So, I mean, he. Oh, God. Marshall Tucker. The best band on earth. Sorry to see Long Hard Ride. Yeah. So, like, I've been to see them three times and they suck because they don't bring in any young people and their voices are all going with their users phenomena. So I think these bands need to bring in younger people and trying to do that with Dead and Company. But Bob Weir is just tired.

Ed Gaudette (17:10)

Yeah. I suspect that when Bob passes, if they brought Billy Strings in with John Mayer, that would be epic. That would Continue. Continue on.

Hunter Zeesing (17:19)

Yeah.

Ed Gaudette (17:20)

Yeah.

Hunter Zeesing (17:20)

Cool.

Ed Gaudette (17:21)

Go back in time and change. One decision. What would it be?

Hunter Zeesing (17:24)

One decision that's too personal.

Ed Gaudette (17:27)

Okay. Okay. All right.

Hunter Zeesing (17:30)

There's pop into my head's too personal.

Ed Gaudette (17:32)

Okay. Riskiest thing you've ever done.

Hunter Zeesing (17:34)

Riskiest thing I've ever done. I was landing my airplane. I was taking off on my airplane with my family, and the fuel cap popped off and I was at altitude and the airplane. I started losing power on the aircraft, so I had to come back to the airport. And I was in the downwing leg, and I only had about 50ft of altitude, maybe 100ft of altitude left to turn base. And final. I'm in the downwind leg, so the Runway's not in front of me. I did an aerobatic maneuver with the airplane, and I pulled back on the yoke and put the nose at about a 45 degree. Sorry. First I dove. I dove the airplane. Dove the airplane to develop airspeed Then I pulled back and I did a full aileron roll wingover to turn the aircraft back to the airstrip. And literally, as I rolled level, the airport was there. I touched down and I. What happened is I forgot to secure the fuel cap on the right wing of the aircraft and I got vapor lock.

Ed Gaudette (18:35)

Yeah.

Hunter Zeesing (18:36)

So there was air getting in the fuel. So that was the riskiest thing I've ever done. And I landed. And then the next riskiest thing I ever done was ask my wife to get back in the airplane 10 minutes, which she did.

Ed Gaudette (18:49)

Oh, she's a good woman. I like her already. I liked her before when I like her even more. Two things on your bucket list.

Hunter Zeesing (18:55)

One thing on my bucket list is I want to fly around the world in a small plane. Whoa.

Ed Gaudette (19:03)

Okay, cool.

Hunter Zeesing (19:03)

Yeah. I planned a marathon in every country in the world with a buddy of mine, Dean Carnassus, who's an ultra marathon health nut. I don't think well ever pulled it off. We can't get sponsorship, but I wanted to fly him around and we do a marathon in every country of the world every other day. And my wife loved the idea because it would get me out of the. It gets me away for a year and a half, but I really would love to fly around the world. And then I really want to change the nature of preventive health for the planet. And that's what I'm trying to do now. That's my legacy. This isn't a money thing for me. I think that our healthcare system is so fucked up. And I'm watching all this shit going on in Washington and all the crybabies bitching about Medicare and whatnot, and I'm like, the problem is not funding. The problem is changing behavior, changing the food supply, changing the drug system, changing the fact that insurance companies should not get award rewarded for sick people. It just pains me to see people walking around unhealthy. That's what I want to change. Because I've had this incredible life of sports and athleticism and tons of energy, and I see someone walking around that's morbidly obese and out of shape, and it just pisses me off. That's I want to change. And it's going to save trillions of dollars someday in healthcare costs. And I get to do this. I pay to do this. Don't tell my. My co founder that. I won't.

Ed Gaudette (20:24)

I love that.

Hunter Zeesing (20:25)

You know what?

Ed Gaudette (20:25)

This is a great place to end. Thank you Hunter Z. Singh, so much for joining the program today. I'm Ed Gaudette from the Risk Never Sleeps program. If you're on the front lines protecting patient safety and delivering patient care, remember to stay vigilant because risk never sleeps.

Ed Gaudette (20:43)

Thanks for listening to Risk Never Sleeps. For the show notes, resources and more information and how to transform the protection of patient safety, Visit us@SenseInet.com that's C-E N S I N-E-T.com I'm your host, Ed Gaudet. And until next time, stay vigilant because Risk never sleeps.