Roadmap to Referrals Podcast Summary
Episode Title: Ep #365: Are You Ready for the Podcast Takeover?
Host: Stacey Brown Randall
Release Date: June 10, 2025
Introduction
In Episode #365 of the Roadmap to Referrals podcast, host Stacey Brown Randall announces an exciting new initiative for the Summer of 2025: the Podcast Takeover series. This episode serves as an introduction to the series, detailing its purpose, structure, and the variety of content listeners can expect. Stacey leverages her extensive experience in generating referrals naturally to guide listeners through what promises to be an enriching summer lineup.
Summer Series Background
Stacey begins by providing background on her Summer Series, a tradition where she dedicates the summer months (early June to early August) to explore specific topics in depth across multiple episodes. Past themes have included:
- Referable Client Experience: A comprehensive series focused on enhancing client interactions to naturally generate referrals.
- Myths of Referrals: Debunking common misconceptions about referral strategies.
- Mindset Protection for Business Owners: Highlighting the importance of maintaining a positive and resilient mindset in business.
Stacey notes, “[...] a long period of time like to do a series is anything where you're doing more than seven episodes” (04:00).
Introducing the Podcast Takeover
The highlight of this episode is the introduction of the Podcast Takeover. Stacey explains that this takeover involves featuring episodes where she was interviewed by other podcast hosts, allowing listeners to benefit from different perspectives and styles of discussion.
Definition:
A Podcast Takeover occurs when Stacey invites other podcast hosts to air interviews they conducted with her on her own show. This approach allows her to present diverse viewpoints and insights that might differ from her usual solo episodes.
Reasons for the Takeover:
- Different Perspectives: Stacey mentions, “Sometimes I find that I answer things differently when I'm asked a question by a podcast host” (10:15). This variety offers listeners fresh insights into her referral strategies.
- Broader Topics: Many of the host’s shows cover areas beyond referrals and business growth, providing Stacey the opportunity to discuss broader business and life topics that she might not cover otherwise.
- Evolution of Thought: By featuring interviews from several years ago alongside recent ones, listeners can observe how Stacey’s teachings and perspectives have evolved. She states, “What hasn't changed [...] is because referrals are evergreen and some things just don't change” (14:30).
Featured Hosts and Episodes
Stacey is thrilled to feature a diverse array of hosts from various industries, ensuring wide-ranging and rich content for her listeners. Some notable hosts include:
- Larry Kendall from Ninja Selling
- Michelle Williams from Profit with a Purpose
- Luann Nygara from A Well Designed Business
- Jay Tinkler from Australia
- Jenny from GSD
- Marlon Griffin from Taking Names
- Raul Hernandez from Do Good Work
Each of these hosts brings a unique flavor to the conversations, catering to different niches such as real estate, interior design, coaching, consulting, and legal services. Stacey emphasizes, “Some of them are industry-specific and some are not,” allowing listeners to discern both similarities and differences across various business sectors (20:45).
Highlights from the First Takeover Episode
The first episode in the takeover series features Jay Berkowitz, where they discuss the "10 Golden Rules of Getting Referrals Without Even Asking." Stacey shares an anecdote about the spontaneity of creating the top 10 list:
“[...] I have been teaching this stuff for 12 years. So it wasn't hard to come up with a top 10 list. What was actually hard was narrowing it down and figuring out what I had to leave out” (27:50).
This collaboration highlights Stacey’s deep expertise and her ability to concisely convey complex strategies, offering listeners actionable insights into generating referrals effortlessly.
Embracing Variety and Consistency
While the Podcast Takeover introduces a variety of topics and perspectives, Stacey ensures that referrals remain a central theme throughout the series. Even when discussions veer into broader business or personal development areas, they maintain a connection to the core subject of generating and leveraging referrals.
Stacey remarks, “All of them touch on Referrals on some level. So it's not like you're taking the summer off from learning about referrals” (35:10).
Additionally, by featuring past interviews from as far back as 2021, listeners can appreciate both the timelessness and evolution of referral strategies, reinforcing the idea that while some principles remain constant, the application and nuances can adapt over time.
Connecting with Hosts and Expanding Networks
Stacey encourages listeners to explore the podcasts of the featured hosts, fostering a sense of community and mutual growth. She mentions, “Who knows, you might just find another podcast you need to listen to and start subscribing to their podcast and add it to your listen list. That would be amazing” (40:20).
Each takeover episode will have show notes with links to the hosts’ podcasts, businesses, and social media profiles, making it easy for listeners to connect and expand their professional networks.
Conclusion and Call to Action
Stacey wraps up the episode by expressing her excitement for the upcoming Podcast Takeover series and invites listeners to share their feedback. She emphasizes the importance of community and continuous learning, stating, “They are all created with you and your needs in mind” (45:00).
Listeners are encouraged to:
- Subscribe to the Takeover Series: Ensure they don’t miss out on the diverse and insightful episodes.
- Engage with the Content: Provide feedback on the new format to help Stacey refine future series.
- Explore Featured Hosts: Connect with other entrepreneurs and experts through the linked show notes.
Stacey concludes with her signature motivational send-off: “Take control of your referrals and build a referable business. Bye for now.”
Notable Quotes
- Stacey Brown Randall at [04:00]: “A long period of time like to do a series is anything where you're doing more than seven episodes.”
- Stacey Brown Randall at [10:15]: “Sometimes I find that I answer things differently when I'm asked a question by a podcast host.”
- Stacey Brown Randall at [14:30]: “What hasn't changed [...] is because referrals are evergreen and some things just don't change.”
- Stacey Brown Randall at [27:50]: “I have been teaching this stuff for 12 years. So it wasn't hard to come up with a top 10 list. What was actually hard was narrowing it down and figuring out what I had to leave out.”
- Stacey Brown Randall at [35:10]: “All of them touch on Referrals on some level. So it's not like you're taking the summer off from learning about referrals.”
- Stacey Brown Randall at [40:20]: “Who knows, you might just find another podcast you need to listen to and start subscribing to their podcast and add it to your listen list. That would be amazing.”
- Stacey Brown Randall at [45:00]: “They are all created with you and your needs in mind.”
Final Thoughts
Episode #365 marks a pivotal shift in the Roadmap to Referrals podcast, embracing collaboration and diversity of thought through the Podcast Takeover series. Stacey Brown Randall successfully sets the stage for a summer filled with valuable insights, cross-industry conversations, and enhanced learning opportunities for her audience. By integrating past and present interviews, she offers a comprehensive and dynamic exploration of referral strategies, ensuring listeners gain both depth and breadth in their quest to build a referable business.
Listeners are encouraged to stay tuned for Episode #366 and beyond, promising a lineup that is both informative and inspiring, tailored to help them generate referrals naturally and sustain business growth without the stress of constant selling.