Ep #365: Are You Ready for the Podcast Takeover?

Summary

Roadmap to Referrals Podcast Summary

Episode Title: Ep #365: Are You Ready for the Podcast Takeover?
Host: Stacey Brown Randall
Release Date: June 10, 2025

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Introduction

In Episode #365 of the Roadmap to Referrals podcast, host Stacey Brown Randall announces an exciting new initiative for the Summer of 2025: the Podcast Takeover series. This episode serves as an introduction to the series, detailing its purpose, structure, and the variety of content listeners can expect. Stacey leverages her extensive experience in generating referrals naturally to guide listeners through what promises to be an enriching summer lineup.

Summer Series Background

Stacey begins by providing background on her Summer Series, a tradition where she dedicates the summer months (early June to early August) to explore specific topics in depth across multiple episodes. Past themes have included:

• Referable Client Experience: A comprehensive series focused on enhancing client interactions to naturally generate referrals.
• Myths of Referrals: Debunking common misconceptions about referral strategies.
• Mindset Protection for Business Owners: Highlighting the importance of maintaining a positive and resilient mindset in business.

Stacey notes, “[...] a long period of time like to do a series is anything where you're doing more than seven episodes” (04:00).

Introducing the Podcast Takeover

The highlight of this episode is the introduction of the Podcast Takeover. Stacey explains that this takeover involves featuring episodes where she was interviewed by other podcast hosts, allowing listeners to benefit from different perspectives and styles of discussion.

Definition:
A Podcast Takeover occurs when Stacey invites other podcast hosts to air interviews they conducted with her on her own show. This approach allows her to present diverse viewpoints and insights that might differ from her usual solo episodes.

Reasons for the Takeover:

1. Different Perspectives: Stacey mentions, “Sometimes I find that I answer things differently when I'm asked a question by a podcast host” (10:15). This variety offers listeners fresh insights into her referral strategies.
2. Broader Topics: Many of the host’s shows cover areas beyond referrals and business growth, providing Stacey the opportunity to discuss broader business and life topics that she might not cover otherwise.
3. Evolution of Thought: By featuring interviews from several years ago alongside recent ones, listeners can observe how Stacey’s teachings and perspectives have evolved. She states, “What hasn't changed [...] is because referrals are evergreen and some things just don't change” (14:30).

Featured Hosts and Episodes

Stacey is thrilled to feature a diverse array of hosts from various industries, ensuring wide-ranging and rich content for her listeners. Some notable hosts include:

• Larry Kendall from Ninja Selling
• Michelle Williams from Profit with a Purpose
• Luann Nygara from A Well Designed Business
• Jay Tinkler from Australia
• Jenny from GSD
• Marlon Griffin from Taking Names
• Raul Hernandez from Do Good Work

Each of these hosts brings a unique flavor to the conversations, catering to different niches such as real estate, interior design, coaching, consulting, and legal services. Stacey emphasizes, “Some of them are industry-specific and some are not,” allowing listeners to discern both similarities and differences across various business sectors (20:45).

Highlights from the First Takeover Episode

The first episode in the takeover series features Jay Berkowitz, where they discuss the "10 Golden Rules of Getting Referrals Without Even Asking." Stacey shares an anecdote about the spontaneity of creating the top 10 list:

“[...] I have been teaching this stuff for 12 years. So it wasn't hard to come up with a top 10 list. What was actually hard was narrowing it down and figuring out what I had to leave out” (27:50).

This collaboration highlights Stacey’s deep expertise and her ability to concisely convey complex strategies, offering listeners actionable insights into generating referrals effortlessly.

Embracing Variety and Consistency

While the Podcast Takeover introduces a variety of topics and perspectives, Stacey ensures that referrals remain a central theme throughout the series. Even when discussions veer into broader business or personal development areas, they maintain a connection to the core subject of generating and leveraging referrals.

Stacey remarks, “All of them touch on Referrals on some level. So it's not like you're taking the summer off from learning about referrals” (35:10).

Additionally, by featuring past interviews from as far back as 2021, listeners can appreciate both the timelessness and evolution of referral strategies, reinforcing the idea that while some principles remain constant, the application and nuances can adapt over time.

Connecting with Hosts and Expanding Networks

Stacey encourages listeners to explore the podcasts of the featured hosts, fostering a sense of community and mutual growth. She mentions, “Who knows, you might just find another podcast you need to listen to and start subscribing to their podcast and add it to your listen list. That would be amazing” (40:20).

Each takeover episode will have show notes with links to the hosts’ podcasts, businesses, and social media profiles, making it easy for listeners to connect and expand their professional networks.

Conclusion and Call to Action

Stacey wraps up the episode by expressing her excitement for the upcoming Podcast Takeover series and invites listeners to share their feedback. She emphasizes the importance of community and continuous learning, stating, “They are all created with you and your needs in mind” (45:00).

Listeners are encouraged to:

• Subscribe to the Takeover Series: Ensure they don’t miss out on the diverse and insightful episodes.
• Engage with the Content: Provide feedback on the new format to help Stacey refine future series.
• Explore Featured Hosts: Connect with other entrepreneurs and experts through the linked show notes.

Stacey concludes with her signature motivational send-off: “Take control of your referrals and build a referable business. Bye for now.”

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Notable Quotes

• Stacey Brown Randall at [04:00]: “A long period of time like to do a series is anything where you're doing more than seven episodes.”
• Stacey Brown Randall at [10:15]: “Sometimes I find that I answer things differently when I'm asked a question by a podcast host.”
• Stacey Brown Randall at [14:30]: “What hasn't changed [...] is because referrals are evergreen and some things just don't change.”
• Stacey Brown Randall at [27:50]: “I have been teaching this stuff for 12 years. So it wasn't hard to come up with a top 10 list. What was actually hard was narrowing it down and figuring out what I had to leave out.”
• Stacey Brown Randall at [35:10]: “All of them touch on Referrals on some level. So it's not like you're taking the summer off from learning about referrals.”
• Stacey Brown Randall at [40:20]: “Who knows, you might just find another podcast you need to listen to and start subscribing to their podcast and add it to your listen list. That would be amazing.”
• Stacey Brown Randall at [45:00]: “They are all created with you and your needs in mind.”

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Final Thoughts

Episode #365 marks a pivotal shift in the Roadmap to Referrals podcast, embracing collaboration and diversity of thought through the Podcast Takeover series. Stacey Brown Randall successfully sets the stage for a summer filled with valuable insights, cross-industry conversations, and enhanced learning opportunities for her audience. By integrating past and present interviews, she offers a comprehensive and dynamic exploration of referral strategies, ensuring listeners gain both depth and breadth in their quest to build a referable business.

Listeners are encouraged to stay tuned for Episode #366 and beyond, promising a lineup that is both informative and inspiring, tailored to help them generate referrals naturally and sustain business growth without the stress of constant selling.

Transcript

[Stacy Brown Randall]

Hey there and welcome to the Roadmap to Referrals Podcast, a show that proves you can generate referrals without asking or manipulation. I'm your host, Stacy Brown Randall. I'm a card carrying member of the Business Failure Club, have taught my Referrals Without Asking methodology and strategy to clients in more than 14 countries around the world. And my mission is to help you unleash a referral explosion from by leveraging the science of referrals and respecting your relationships. This message is just for you. Is it time you worked with me? If you're a longtime listener of this podcast, then you've heard me mention my building a referable business coaching program and you probably have heard me say that it's only one of three ways that you can work with me, but it is actually my most popular way to work with me. The Building a referable business coaching program. The mission is to help you double, triple or quadruple your referrals in less than a year. All of my referral strategies feedback direct from me. Go at your own pace. Unlimited access to me. I think it's time you checked it out. Just go to stacybrownrandall.com referable all right, welcome to the Summer of 2025 podcast series. This year we're doing a podcast takeover. Okay, before I get into what a podcast takeover is, let me just give you a little bit of background information on our summer series. So a number of years ago, I started taking the summer months and the episodes that run somewhere between around early June to early August and creating a special series that I refer to as the summer series. We've tackled different topics and we've had different guests on during the summer series. For instance, a couple years ago I did a whole series on the referable client experience, which is quite timely that I mention it now since my second book will be out on the referral client experience later this fall Fall. But I've taken a topic and I've broken it down over a long period of time. And in podcast land, I really feel like a long period of time like to do a series is anything where you're doing more than seven episodes. So I have had summer series that have gone from like six or seven up to 15 episodes. So we have done the myths of referrals. We have done the referable client experience. I have also had other business owners come on. We did a series one summer where business owners came on and they talked about how they solved a problem in their business that they were not an expert in. So for Example, had I been on the podcast, I wasn't because I'm the host, right. But I would have been on the podcast talking about how I solved a problem in my business that had nothing to do with referrals, because that's what I'm an expert in. So that was a really cool series. I really enjoyed it. We also had a series on where I had experts come on about talking about, as business owners, how important it is for us to protect our mindset. Usually the summer series goes off topic. We don't always cover referrals. Sometimes we do, sometimes we don't during our summer series. And this year we're doing a podcast takeover. So what exactly is a podcast takeover? Well, in my world, that is where I have invited other podcast hosts to allow me to air the episode that we did when they interviewed me on their show. So they are giving me permission to share the episode for from their podcast, but they're interviewing me on it on my podcast. So why, why did I decide to do a podcast takeover? Well, there's a couple of reasons why. Sometimes I find that I answer things differently when I'm asked a question by a podcast host. It could just be the way they ask the question. It could be what we're focusing on in our conversation. It could just be because the podcast interview happened on a Thursday. Right. But sometimes I just realize that I actually answer questions a little bit differently when a host asks a question and I wanted you guys to be able to hear that. And it is different. I notice I just answer questions differently when a podcast host asks them than I do when I'm sometimes just teaching you guys. Here on my solo based shows, I also wanted to share business and life stuff that I don't just talk about on this podcast, but sometimes other hosts, their shows aren't about business always, or they're not always about referrals or business growth. And so sometimes their shows are on topics or areas that has nothing to do with referrals. And when I'm on their show, you just get to hear a different side of me. You just get to hear me talk about business and life and the things that I struggle with, because the podcast hosts, that's what they're asking about. So if somebody else wasn't asking those questions, you probably wouldn't hear me talk about it here on this podcast. So you're in for a real treat with those couple of episodes. Not all the episodes are 100% referral based conversations and that was important to me. All of them touch on Referrals on some level. So it's not like you're taking the summer off from learning about referrals. You will definitely hear episodes on Referrals. You'll be able to tell by the titles. Actually, I think all the titles talk about it being from a referral based subject, but not all the conversations are centered around referrals. So I think that's cool. So you get to see some other things, other things discussed as well. And I specifically pulled a few episodes from years ago, so I may have been on a podcast host episode like back in 2021 or 2022. I specifically pulled a few from a few years ago because I want you to hear me talk about what's changed in how I teach or how I answer questions. And also, just as equally important, what hasn't changed. There are some episodes where I still explain one specific thing the exact same way today as I explained it four or five years ago, because referrals are evergreen and some things just don't change. So you will hear me repeat a few answers as well. I don't know, maybe by the end of the series you'll be able to like recite the answer yourself because you've heard me answer that question. But I do think it's important for you to see episodes where I was interviewed maybe this year in 2025, maybe last year in 2024, but some of these going back four or five years ago. And so you'll hear those conversations as well. Very excited for our podcast takeover. And you'll have to let me know how this goes. I've never done it before. I don't know if I'll do it again. If it goes over well and you guys love it, I certainly will. I'll need to be on some more episodes. I guess I need to be on some more other other people's podcast as a guest interview so that I have more to run. Maybe next summer or the summer after. We'll see. So I hope that you will join me next week for our first guest host episode with Jay Berkowitz as we discuss the 10 golden rules of getting referrals for without even asking. Here's a fun note about this episode. You guys have to tell me what you think right before we hit record. Like, you know, usually when you're doing a guest interview, you hop on with the host. First you talk about the housekeeping stuff. Like you go over anything that they need to know and then you hit record. So we're in like the green room, so to speak. And right before we hit record, he was like, hey, there's something different I want to do with this episode. Can you come up with a top 10 list? Like the top 10 golden rules are of referrals and you have like seven minutes. And I was like, yeah, sure, I can do that. So I'm actually pretty impressed with the list and how quickly I came up with that top 10 list. I mean, let's be honest, I have been teaching this stuff for 12 years. So it wasn't hard to come up with a top 10 list. What was actually hard was narrowing it down and figuring out what I had to leave out. So I hope you'll enjoy that episode with Jay. Other hosts include Larry Kendall from Ninja Selling, Michelle Williams from Profit with as a choice Luann Nygara from A well Designed Business. We also well welcome our friend from down under, Jay Tinkler from Australia. And we have a few clients where they have interviewed me on their podcast that we are featuring as part of this takeover because you need to know them and you need to know their podcast too because their podcast rock. We've got GSD with Jenny kicking beep, not going to say the bad word kicking beep and taking Names with Marlon Griffin and do good work with Raul Hernandez. So I hope that you enjoy these episodes. You will notice with some of the episodes, some of them are industry specific and some are not. So some of them are we're talking more likely the conversation and the questions and my answers are being directed at say realtors or interior designers or coaches and consultants and in some or attorneys in some cases, it's not like that at all. It's like more blanket, more general business owners in general. So you'll also get to see the similarities and the differences between the industries as well depending on what to the questions that I am being asked. So I'm excited for you to meet these hosts. Who knows, you might just find another podcast you need to listen to and start subscribing to their podcast and add it to your listen list. That would be amazing. On the show notes page for each episode, I will link to all the places where you can learn more about the host podcast, more about their business and of course how to connect with them and follow them on social media as well. All right, so I hope you're ready because we are kicking off next week with our podcast Takeover and we have a great roundup of episodes to go. So if you enjoyed this episode, let me know. If you enjoy the podcast Takeover series, I really want to know what you think about it as well. And if you're looking for more information on what's coming up, head on over to the Show Notes page for this episode. Stacybrownrandall.com 365 that's 365 for episode 365. Okay, you're now in the know. You know what you need to know about our podcast Takeover, and we are kicking off next week with episode 366. So be here or be square. All right, we are back with another great episode next week. I can't wait for this podcast Takeover series to officially kick off. And of course, they're all created with you and your needs in mind. Until then, you know what to do, my friend. Take control of your referrals and build a referable business. Bye for now.