← Roadmap to Referrals
Roadmap to Referrals
Ep #370: Building Authentic Relationships for Business Growth
00:35:18
Our next podcast takeover episode is with the amazing Jeni Bukolt from GSD with Jeni. We discuss the biggest mistakes business owners make when it comes to referrals and how to shift your mindset to see results. We also touch on protecting your...
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- [00:05]
Stacy Brown Randall
Hey there and welcome to the Roadmap to Referrals podcast. A show that proves you can generate referrals without asking or manipulation. I'm your host, Stacy Brown Randall. I'm a card carrying member of the Business Failure Club, have taught my Referrals Without Asking methodology and strategy to clients in more than 14 countries around the world. And my mission is to help you unleash a referral explosion by leveraging the science of referrals and respecting your relationships. I am an introvert. The idea of cold calling leaves me panicked, absolutely panicked. I didn't realize how much information we didn't captivate I about referrals. It's frankly the best type of business where there's right ways of doing it and not so right ways of doing it. And Stacy teaches the right ways of doing it. So we've all been told that there's these ways to generate referrals and none of them feel right. They all have the ick desperation factor or feeling to them. What if I told you there was a different way to generate referrals for your business? A way that actually felt good, where you felt like you were honoring not only who you are but but your relationships. And that's what I teach. I teach people how to generate referrals naturally, but we have strategies and tactics and language and science behind ultimately what it looks like to generate referrals in someone's business. Coming to this accelerator is the information we learn, the process. We have access to Stacy during the course as well as afterwards. So for me, it has all of the elements that sets me up for success.
- [01:52]
Jenny Buchholt
If you're a person that really wants to build their business on relationships with their clients, if that's key to you and that in your DNA and your personality, this is hands down the most hands on, meaningful experience I've had with any kind of coach in this space. She's going to teach me a structure that I can follow, structure that makes sense, helps me cultivate the referral sources that I want. And really what Stacy offers is easy to implement.
- [02:23]
Stacy Brown Randall
I think for some people you just have to go and put yourself in the environment, force yourself to be like, this is what we're doing for two days and I've got someone leading that session and teaching me what I need to know. If you're a person like me that needs immediate answers and needs that feedback, like I'm doing this right, you walk away with your whole plan for the year and then you still have access.
- [02:44]
Jenny Buchholt
To her for 60 days after that.
- [02:47]
I have a structure now. And so instead of accidentally coming across referrals, I can intentionally come across referrals. It's been so eye opening. The book just kind of, you know, scratches the surface of the knowledge that she has and the stuff that she shares with us.
- [03:05]
Stacy Brown Randall
The competitive advantage that small business owners have is the ability to be humans with other people that they're doing business with and their clients. And we have that competitive advantage that large corporations will never have. And referrals is the best way to leverage that and to really be able to be able to grow our business from that human element is by generating referrals for our business because they come from people and they come from relationships. Join me in Charlotte September 18th and 19th for the final referral accelerator of 2025. Go to stacybrownrandall.com accelerator to learn more. We are moving right along with our podcast Takeover. And this week we are welcoming the extraordinary Jenny Buckle. Jenny hosts the gsd. If you don't know what that stands for, you will. Jenny hosts the GSD with Jenny podcast. Now, Jenny is also a client of mine. She was a member of my building a referable business coaching program throughout 2024, and then she graduated and moved into our Referral Master's program. And the Referral Master's program is a continuation program for my clients after they finish working with me for a year or after their time in a certain program is over. But they want to keep working with me. They want to keep receiving support and access and everything that we do inside the Referral Master's program. So I'm in my second year with Jenny as a client and she and her team are just magnificent. What I love about this podcast interview that Jenny did of me on her podcast GSD with Jenny. What I love about this conversation is how honest and real we get about running businesses. Yes, we do talk about referrals, but that is not all we talk about. In fact, we talk a lot about the importance of mindset and protecting your mindset as a business owner. Of course. We talk about the importance of growing and developing relationships. Of course. And we also talk about respecting the reality of what it means to be business owners who were moms. There's not an also we're not moms. And also a business owner or business owners and also a mom. Just both. And so I really love that we kind of open up and talk about this. So I hope you enjoy this podcast Takeover interview where Jenny is interviewing me on her podcast. And here it is for you. Let's get to it.
- [05:40]
Jenny Buchholt
Hi, I'm Jenny Buchholt from the GSD with Jenni Podcast and today I'm doing a podcast takeover for the Roadmap to Referrals podcast. Here's the episode where I interviewed Stacy on my podcast. I'm a huge fan of Stacy's straightforward approach to asking for referrals without asking. Stacy and I met through an entrepreneurial community and I connected with her right away because of her authentic, easy to follow approach to to asking for referrals without it feeling icky or salesy. I hope you enjoy the episode. Welcome to the GSD with Jenni Podcast where we talk about how to overcome all the stuff that gets in the way of getting shit done. Imposter Syndrome Fear Money Relationships, Networking, Building businesses. We're gonna talk to experts or as I say, mavens that provide practical and tactical advice on how to GSD. I'm your host Jenny Buchholt, founder and CEO of Haven Creative Now. I started my with $300 and a laptop and grew it to a team of Haven mavens serving clients around the world and generating over seven figures in revenue. We were named one of the fastest growing companies in Charlotte and 2024 crowns of enterprise woman Owned Business of the Year and I'm incredibly proud of the success we've had and to be among the 1% of woman owned advertising agencies in the country. But I still need help too. So I started this podcast with the intent to dive deeper into the things that hold us back from achieving our goals. So thank you, thank you for joining me on this journey to gsd. Let's get started. I've worked with hundreds of businesses as a marketer and when I ask companies where their sales leads come from, the majority of them tell me word of mouth, which really means referrals. In a world today where we are inundated with ads and salesy spam emails, that word of mouth referral is gold. So in order to get shit done when it comes to scaling your business, you gotta put time and effort into building referrals. That's why I'm so excited about our next guest, Stacey Brown Randall, the GSD Queen When It Comes to Referrals Stacy Brown Randall is the multiple award winning author of Generating Business Referrals Without Asking. She's host of the Roadmap to Referrals podcast and is a natural speaker. Stacy teaches business owners how to generate referrals naturally without manipulating, incentivizing, or even asking. She's been featured in national publications like Entrepreneur Magazine, Investor Business Daily, Forbes and more. Please welcome Stacy. Welcome, Stacy. I'm so excited to have you on the GSD podcast.
- [08:19]
Stacy Brown Randall
Oh, it is my pleasure, Jenny. I cannot wait to spend this time with you.
- [08:24]
Jenny Buchholt
So I've already introduced you as the GSD queen of referrals. And as entrepreneurs, we are always looking for ways to GSD more efficiently, right? So when it comes to referrals, what's the biggest mistake that business owners make that kind of keep them from seeing results?
- [08:41]
Stacy Brown Randall
So that question could be answered a number of different ways because I think business owners naturally, sometimes we just create more work for ourselves.
- [08:50]
Jenny Buchholt
Oh yeah.
- [08:51]
Stacy Brown Randall
Like we just, and we don't want to. It's like the opposite of what we're trying to do, but we just create more work for ourselves. But I think when people, like, are thinking about referrals, there's a lot of like, deep information, like deep seated information that's out there that gets people thinking about what they're supposed to do when it comes to referrals, to be able to get referrals. And usually it's completely misaligned to who they are as a person and how they want to show up as a business owner. So they do nothing when it comes to actually generating referrals because they've been told, hey, you have to ask or you have to compensate or you gotta be really gimmicky and promotional or you need to network every single night of the week or people will forget about you and forget to refer to you. So, you know, a lot of times when I help people try to become more efficient with referrals, it's usually I'm starting with that I need to change your belief system or what you thought was true about referrals and get you seeing it a little bit differently and then we can make some real progress. The other thing that I would say that helps people get more efficient with referrals, after we've like shifted their mindset and they're like, okay, I'm on board. I understand what this is supposed to look like. It doesn't have to be terrible. The next thing is, is usually remembering, though, when I'm teaching a strategy to someone about like, hey, we're going to get referrals in this way or in this way. There's always a group of humans at the end of that strategy. So when people can remember, I'm doing this strategy to get referrals from this group of humans, whether that is my clients or my centers of influence or people who have referred me before. When you can Lock into the who am I doing this with to get the results that I want. I think it streamlines your thinking and allows you to just be more efficient versus what a lot of business owners do. Ping pong around and think about how this one strategy can apply to like 14 different people in 14 different groups. And you're like, no, no, no, come back to center this for this group. Let's do that. And when we do that, you naturally save time.
- [10:51]
Jenny Buchholt
Well, that's a great segue into another question. But it sounds like what you're saying is it's important to be authentic, right? Is that one strategy doesn't apply to all, but what's most important is if it doesn't feel right, don't do it. Is that like, so that's how you not be gimmicky and salesy. It just. If it doesn't feel authentic, it's not going to come across authentically, right?
- [11:11]
Stacy Brown Randall
Yeah, definitely. I mean, I think the other thing to pay attention to with being authentic is that it needs to feel good doing it, but it also needs to work. So when you're thinking about both opportunities, there is to be. Just be really mindful of the fact that you can't sit back and do nothing if that feels the best to you.
- [11:33]
Jenny Buchholt
It's authentic for me to hide is.
- [11:34]
Stacy Brown Randall
That it's authentic for me just to be like, I'm gonna go binge some Netflix right now and not do what I'm supposed to do. Like.
- [11:42]
Jenny Buchholt
Right. That's not what I'm saying. But you're right. Like, I hate cold calling and so I. Oh, not natural to me. I'm not into it. And working with hundreds of businesses, most of them say their work comes from word of mouth, which is referrals. So I think what you're doing is just fantastic. And it's helping people like me get out of the comfort zone of thinking about sales differently and doing. I'm providing a trusted relationship and providing value to someone that then will result in a referral with out asking, which I absolutely love. Tell me a little bit though, because for me, I don't have time. It's all relationship. It's so much like, what are your top strategies for making that connection building? Part of my. I'll say my anybody's plan.
- [12:24]
Stacy Brown Randall
Yeah. So one of the things. So when you think about how I teach referrals and the reason why I can help my clients get referrals without asking, without being gimmicky, without being salesy, without networking all the time, and without Having to pay for those referrals. The reason why I can do that is because the strategies that I teach are based on the science behind referrals. And one of the pieces of the science backed framework that we work from is a concept of behavioral economics. So when people come to me and they're like, I need to build relationships to get referrals, but I don't have time for 7 million cups of coffee, I'm like, I don't either. I don't know many business owners who have time for that. So I always tell them, when we look at the concept of behavioral economics and we pull from the pieces there, that will actually make someone remember you and will make them actually see the opportunity to refer you. It comes down to the what you do and also what you say while you're doing it. But the what you do if we're doing it from a behavioral economics perspective, it isn't about doing the same thing over and over again. There is honoring and understanding the concept of variety and surprise and delight. So when people are like, I can't be taking people to coffee every month, I'm like, good, cause I don't want you to. And neither do they. It may be that one of the outreaches, or as you know, inside the program, we call it touch points, but one of the touch points that they would be doing may have somebody else on their team may actually be able to do it with them. They came up with a concept and they created it. It's to me too. My referral sources know Stacy doesn't touch everything, but it doesn't mean she doesn't love us. But the idea is, is that you can delegate and you can outsource certain parts, but you can't delegate everything. And so when people tell me they're like, okay, you say, when I have existing referral sources, people who have referred me business before, that I need to be doing five or six, maybe seven touch points or outreaches in a year. They hear I got to take this person to coffee five times. And what I'm wanting them to understand is maybe once out of those five times, you'll take your referral source to coffee or lunch or, or drinks after work or whatever works for you, right? And you'll manage that from a logistical lift perspective inside your business. But the other four or five things you're going to do, there may be things that you're actually having someone else on your team help you do other things that you can do that limit how much time it takes you to do it, but what you're doing and what you're saying while you're doing it will still feel very personalized and very relevant and very memorable and meaningful to me as the receiver. People assume when things are automated, we drop the efficiency, right, or the personalization. There's actually a way to do both. I call it, jokingly, mass personalization. But there is a way to do both. As long as when you're deciding what these touch points are going to be that someone else may be doing for you, you've really thought about, what do my referral sources need? If you build things from that place, when it arrives, even if it comes to me and 12 other people or 25 other people, it'll still feel personalized to me. But that means there's an art and a science to what I teach my clients as to what their touch points should be.
- [15:37]
Jenny Buchholt
I love that you speak to that, because it's not just about, oh, this feels good. No, there's actually some science behind it and it works. So as a client of yours, I can fully say it does. And you're right. Even though I might be sending out 15 pairs of socks, each of my notes to my different referral sources is a little bit different based on my experience with them. You also mentioned, like, you know, how do we get there? It's about being efficient. It's having the plan, I think, for me, that alleviated so much stress because now I know where I'm going. And so talk to me a little bit about, like, the biggest mindset shift that an entrepreneur needs to make in generating the referrals.
- [16:14]
Stacy Brown Randall
You know, one of the other things that I always tell folks they have to do, and it's not anyone's favorite thing to hear, but it is really, really important. Actually, I just had an onboarding call with a new member in the building a referable business coaching program. And the last thing I said to him before we hopped off our call was, listen, at the end of the day, what I need you to do is trust the process, because we are dealing with humans on the other end and they are putting their reputation on the line to refer someone to you. And referrals aren't about you. They're about your referral source helping someone else who has a problem and how they're going to help them is by referring them to you. You're just the solution provider in this scenario. It's very important you know your place when a referral is happening. You're important, but you're third in line of three People in terms of importance. And so you have to trust the process because we are dealing with humans. This is not. And I always say this is like we are dealing with humans and relationships, not an algorithm. So we have to be willing to trust the process and know that for some people, right. Things may land very quickly and referrals may happen right away. And for others, maybe it's going to take a little bit of time, and that's okay. But you have to trust the process.
- [17:24]
Jenny Buchholt
Yes. And one of your big things in your process is not putting logos on the stuff you're sending out. Which as a branding and marketing agency, we want to slap our logo on everything and send out a sticker and a T shirt with our brand on it. Tell me a little bit about your theories around why that is not the best practice.
- [17:42]
Stacy Brown Randall
Yeah. So, all right, I'm going to answer that question as to why I say no logos. And then I'm going to talk about. Because I think you guys do this really, really well. I want to talk about ways that you can get around it, because that's the next question People usually have, like, that I gave them that yeti and my logo isn't on it. And I'm always like, they're not carrying that yeti because your logo is on it.
- [18:02]
Jenny Buchholt
So what does it matter?
- [18:04]
Stacy Brown Randall
So here is the idea of understanding why we do not put our promotional logos on things that we are gifting to our referral sources. So note that I said this applies directly to referral sources. Do you have client gifts you want to give your logo on that? You have gifts you want to give to prospects, logo on that. Go into a trade show and you're going to be handing out a box of mints. Slap your logo on that. Like, I'm not saying don't put your logo in places. My logo goes in places. Right. But what I am saying is that when this is something you're doing for a referral source and you're thinking, I've got a closet full of yetis from two years ago that our logo was put on that we never used, I'm just going to use that as something I can send a gift to my referral sources. I always say, when you give me something that has your logo on it, that's actually a gift for you. It is not a gift for me. Because me carrying your logo around is your promotional piece really doing anything for me. And if you were the only ever logo, yeti or coffee mug I'd ever received in my entire life, it would Be so bad. But most people have like 10 with different logos from different cups and drinkware and all kinds of things that we don't even pay attention to who's on it anymore. So if you're making it about the referral source, the person who has referred you, you need to make it about them. Which means your logo has no but where you can kind of get around that is if you have a part of your branding that they know is you, but it doesn't include your logo. So for you guys, right, Obviously we know it's the ostrich. Obviously, like that is like the best thing. I just love it so much. I need to refer you so I can get those socks. I mean, just gotta figure out how to make that happen. So you would do an ostrich, like, right? So when we built out your plan, I was like, we're not doing an ostrich for all these touch points. Like, wait, no, we're gonna pick one and we're gonn it accordingly. So the same thing I use with mine, something that people hear me say, you see it on my thank you cards if you refer to me, right? You'll see it when you get a thank you card for me. You'll see it when you get your welcome box when you join my coaching program. And I my big saying that I say it's not Stacy Brown Randall or building a referable business or my other program referrals in a day, which is my VIP experience. What you'll hear me say is keep calm and referral on. And so I can take that and I can use that on my thank you cards and different things for my referral sources. Because where it's a subtlety to me, it isn't anything really about me. And my logo doesn't exist. It doesn't have to. That brand stands alone, right? That saying of keep calm and referral on stands alone. Do people know that's from Stacy? And that's the memory piece that we need them remembering, right? It's just that piece, it's not anything more than that. It's not like blatant with your logo. Now for some people, this is harder to do, right? I mean, your branding company, it'd be really weird if you guys didn't have that figured out. For some it's just easier to do. But I encourage people to spend some time thinking about what that could be for you. I had an attorney in my program who is obsessed with her black dog. And I'm really sad to say I can't Remember what type of dog? But she was obsessed and like, and I don't. I don't say that lightly. Like, oh, she loved her dog, man. I love my dog, too. But, like, this was on a whole other level. She managed to build her entire touchpoint plan for her existing referral sources. So people had referred her and knew her around this black dog. And her touch points were hilarious. They were all different. Right. It wasn't like she was like sending out just, like dog food for her referral sources. Dogs or something like that. Like, they were all specific. They weren't all around the black dog. But in her work as an attorney, if you worked with her or you knew her. Right. And remember, we're communicating with people who know us because they've referred to us. This is not prospects. This is not a billboard. Right. They knew the black dog was a piece of her life, a huge obsessive piece of her life. And so she was able to infuse that. Not every client I work with does that. And that's fine. You don't have to have the ostrich, the black dog, or the keep common referral on part of your branding. So some people don't have it. And so it's a fine, we don't need it. But you're not putting your logo on it either. We will find other things that we're going to do. So it's. It's helpful, but it's. I always tell folks, it's helpful, it's fun, it's not a necessity. But you cannot put your logo on things.
- [22:29]
Jenny Buchholt
Yes. And if you aren't comfortable with doing these things, what I love about your program as well is you have a community of people working on this that you can bounce ideas off of and bring things to. And what you're really talking about is going back to being authentically who you are as a brand and a person. And it works because of that. There's a percentage I don't know. Is it like 80% of your network won't even think of you. You're not top of mind when a need comes up. And so this touchpoint plan keeps you top of mind. Right? With your, with your referral list.
- [22:58]
Stacy Brown Randall
Yeah. We are transcending, keeping in touch, and we are moving right, right into top of mind. And there is a. Most people are like, yeah, it's semantic. I'm like, it's not semantics. It's actually very different because what you do is different. If we want to be top of mind versus just keeping in touch.
- [23:14]
Jenny Buchholt
Interesting. So how did you get into doing all of this? What's your story?
- [23:20]
Stacy Brown Randall
The short answer is always School of hard knocks. The longer answer is I wish I could say I like woke up one day and God was like, okay, Stacy, you're now brilliant when it comes to referrals. Off you go. Build a company, have some fun. That would be, that would make for a really cool and short, super short story. But the truth is I had a business that failed and I had started an HR human resource consulting firm that I ran for just over four years before it failed and I had to go back to corporate America. And that is like soul crushing. When you've been an entrepreneur, you've tasted that entrepreneurial freedom. It's like, choose your hard right? It's all hard. It's like, choose your hard. I would choose the hard of being a business owner over W2 employee any day of the week. But I had to go back and get a job like we are a two income family. Like it was a necessity for me to have a job. And so I had to go back to work. And it was soul crushing. While there. I got certified as a productivity coach. So when I left that job about 15 to 18 months later, it was like 16 months later, I actually started my coaching practice. And when I looked back on my HR consulting business that I had for four years and had big name clients like Ally bank and BDO and kpmg, one of the larger accounting firms, I was like, you would have thought my business was doing well, but it wasn't. I never had a system in place for bringing in the next project, for bringing in the next engagement, for bringing in the next client. And I was always at the right place at the right time. And Jenny, you know what it means to be at the right place at the right time. You're in all the place all the time.
- [24:48]
Jenny Buchholt
Yes. And it's not repeatable and you can't pass it off.
- [24:52]
Stacy Brown Randall
It is exhausting. And so I was like, how do I build this business? Not land in business failure. Never got referrals with that first business. Picked up everything from my network because I was networking all the time, got right place, right time. I was like, how do I make this work? Well, I need to get referrals. Other businesses get referrals. I'm good. My people love me. Why don't I get referrals? And the number one thing I want your audience to hear me say when I say this, because I think people forget if you are amazing at what you do and you provide value and your clients love you, and they give you testimonials, and they give you reviews, and they sing your praises, right? And they tell you how amazing and awesome you are, and they come back to work with you again and again if they can. And you're not getting referrals, you're not doing something wrong. Because amazing, happy, awesome, satisfied clients is not an equal sign to referrals. It comes from an entirely different place in their brain to think about referring you after they had just presented with you with the best testimonial you could have ever asked for. And so in the reality of that, it's recognizing that, okay, I can do great work. There's nothing wrong with me that I'm not getting referrals. I have to do other things. So what I learned when I started my second business is, like, great. So what is the other things? I didn't know. I just threw a bunch of spaghetti on the wall and started to pay attention to what stuck. And I just did the opposite of, like, everything they tell you to, like, ask for. I'm like, okay, so I won't ask, but, like, pay for them. Well, I don't have any money, so I can't pay for them. Like, you know what I mean? Like, it was just. I just did the opposite. And I started building it. I was three months in to my second business. Three months, and I got my first referral. I was like, what just happened? And it just started to snowball, and I just was practicing and testing things, and then I realized I was in a rhythm and a strategy created itself. And then my clients were like, thanks for teaching me how to tame my inbox, but I'd rather learn how you're growing your business so fast. I'm like, oh, it's referrals. And they're like, great, teach me that. Which then forced me to reverse engineer exactly what I was doing, when I was doing it, what I was saying. And this was almost 12 years ago now, and I started teaching that to my clients and my business. I stopped doing productivity coaching, and my business just evolved into just teaching referrals the way that I teach it without asking. And the strategies developed over time as clients would have different questions. I'd be like, oh, here's how you solve that. What I realized through that entire process is that my superpower is language and being able to teach it clearly so someone else can understand it. And that really, I think, helps people get confident and comfortable with the idea that they can generate referrals in a way that they Want to.
- [27:29]
Jenny Buchholt
Absolutely. And I think it's that framework and you, you touched on it a little bit like how you communicate in different scenarios. You have all of the great antidotes to, well, here's how you can respond to that or someone refers you. But it's completely the not right and the not the right business. It's not even what you do at all. And you have language for that and you have language for asking for the right thing. That's what I find so valuable out of what your program is all around the language.
- [27:55]
Stacy Brown Randall
So yeah, I think it's, I think it's the piece when people get it, their confidence grows and then that's when the real magic starts working. Like you can really see everything start to working. Because once you can be confident in something, then you can actually implement. And that's obviously when results start to happen.
- [28:12]
Jenny Buchholt
Yes. And it takes time. I think I jumped in going, all right, I'm going to do this. I'm so gung ho. I'm going to learn in 90 days and we're going to do this. And I was like, oh yeah, this is. It takes time to write the lay the right foundation for the plan and think through it and then get it executed. Right. So failure and learning is part of business and entrepreneurship. So looking back at all the success you had, what's maybe one game changing decision or habit that has made the biggest impact on your success? Don't say referrals. Just kidding. You can say referrals if you want to.
- [28:45]
Stacy Brown Randall
But no, I have one piece of.
- [28:46]
Jenny Buchholt
Advice that you know, anyone listening as an entrepreneur that has gone is going through failure and trying to succeed in the GSD and mindset. What's that one piece of advice.
- [28:56]
Stacy Brown Randall
So when it comes to like the mindset and how you need to protect your mindset and what you need to do with your mindset. I've done a lot of work in this area because I needed to do a lot of work. One of the things I realized when my business failed is that I let other people into my brain. I let them into and influence what I thought about myself and my business. And at one point I had someone say when I was applying for an award and I had just had like my second kid, I had somebody say to me, stacy, businesses like ours, they don't win awards, they're lifestyle businesses because you're home with your children. And I was like, first of all, I'm not home with my children. I try to get my children out of the house. But I, I had Bought it, hook, line, sinker. And she didn't mean it. There was no negative like ill will. Like she wasn't trying to like deflate the balloon and crush the thought process of like my business. But it was easy to buy into it. It was because I wasn't protecting my mindset. I really was like, oh, right, yeah. And then the nosedive of that first business started and I can directly repoint to where some other things had happened after that when the business went off a cliff and I never really recovered it. So I learned early on with that first business to protect my mindset. What I learned with this business is the idea of really stretching and challenging and growing my mindset because I am the ultimate self sabotager. Like I can self sabotage some things around people. And so when I started working on my mindset and I actually did like a 27 day manifesting challenge and I was like manifesting, okay, whatever. Like to me it was like this hogwash stuff. Like I would never. And then I started paying attention to it and understanding it and realizing that I've had success, but I white knuckle all of it. I'm not very good at doing what I need to do and then letting the rest take care of itself. And when I started working on that part and really how I shifted my mindset so that I stopped self sabotaging and just do what you need to do and let everything else take care of itself and have the belief right and just know that that's what's going to happen. Everything shifted majorly in my business and I think that was a big part of also getting to a place where I had great clarity on how I show up and how I structure my business to allow me to have the freedom and the flexibility that I have while of course making as much money as I want to as well. That's been huge too.
- [31:19]
Jenny Buchholt
That's fantastic advice. And I had a similar situation where someone said, well, you're just a stay at home mom. Like just first of all, there's no just stay at home mom. But yeah, the business where I was like, I'm going to grow an empire, I'm going to grow a seven figure business. And the people around me maybe trying to protect me and say that I was dreaming too big. It can get in the mind and then that imposter syndrome and all those other icky things that can hold us back from succeeding. So I love that you had admitted to how you're working on that because I think that is a big part of entrepreneurship. Overcoming the. The head trash, as I call it.
- [31:50]
Stacy Brown Randall
Yes. There's a lot of garbage up there.
- [31:52]
Jenny Buchholt
Yeah. Okay, so one last fun question because we like to have a GSD playlist. So what would be your go to song when maybe to overcome that head trash that's up there? What would be one song you would turn to. To pump you up?
- [32:05]
Stacy Brown Randall
So two kind of percolate in my brain and the first one is Roar by Katy Perry. I just think you can't help but. And I. Here's the thing. I know nothing about music and the fact that I could connect Roar to Katy Perry is I'm going to actually text my hus. And my 14 year old daughter when I get off this and tell them that I knew who sang that song because I stink at music. Like, it's probably. If Norm could change one thing about me, it would be like that I love music as much as he did. I'm sure he'd change a lot of things, but that being one, so. But I think you can't help but sing that song when it comes on. I'm also a huge fan of all like basically all the. Is it Rachel Platten? Is that how you say her last name? Is it Platinum? I don't know. I mean, she does like the breaking of the glass ceiling and stuff. And like, I don't know. I can hear her. I'm not going to sing it because I'm not going to embarrass.
- [32:51]
Jenny Buchholt
You should totally do it now. This will be a great.
- [32:53]
Stacy Brown Randall
Totally not do that. No, but I can like hear the. This, you know, walking on broken glass. I can hear.
- [32:59]
Jenny Buchholt
Yes, yes, yes, yes. I know what you're talking about. But also, this is funny because you and I both apparently don't remember singers names in songs, so. Yeah, I feel you on that. But I totally was with you on Roaring Katy Perry. I can see it like a really gung ho, fire you up kind of song. So that's. That's a good one.
- [33:16]
Stacy Brown Randall
Yeah. And I don't love any musician. I'm not like, oh, they're my favorite. They're not my favorite. Like, my husband's like, you want to go to a concert? I'm like, no, I don't even care who it is. Like, I just don't care. Like, I've been to a number of them. It's just not my way to spend time. I mean, I can't turn it down, you know?
- [33:30]
Jenny Buchholt
Yeah.
- [33:31]
Stacy Brown Randall
And so. But those two songs, like, there's something about the ability. They just get you going so those are mine. Yes.
- [33:36]
Jenny Buchholt
I love that. Very fun, Stacey. You've offered so many good nuggets of advice for our listeners to GSD when it comes to referrals and growing their business. Thank you so much for sharing your time with me today.
- [33:48]
Stacy Brown Randall
Thank you for having me.
- [33:50]
Jenny Buchholt
Thanks for joining me on this roadmap to referrals podcast Takeover. I hope you'll find me on the GSD with Jenny podcast, LinkedIn Jenny Elliott Bucholt or on Instagram at Maven Jenny. All of my links can be found in the Show Notes below. Now back to Stacy.
- [34:07]
Stacy Brown Randall
I hope you enjoyed this episode and don't forget to show our guest host Show Jenny some love by checking out her podcast and of course more information on her business on the show notes page@staceybrownrandall.com 370 or you can find links to her information to whether you connect with her on LinkedIn or on other social media platforms, her website and more. Of course, if you're watching this on YouTube you can see it. Those links are below the video. If not, if you're listening to this on your favorite podcast listening app, just go to the show notes page stacybrownrandall.com and you'll find all the links to Jenny there as well. All right, we are back with another great episode next week created with you and your needs in mind. Until then, you know what to do, my friend. Take control of your referrals and build a referable business. Bye for now. Sam.