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Welcome to "We Need to Talk About Farming" – a new spin-off series from myself Will Evans and the Food, Farming and Countryside Commission.

There's a lot of noise in farming right now. For many, the future feels uncertain. This series is about having better conversations about the biggest issues facing agriculture. In each episode, we'll take on a topic that's making headlines and dividing social media and WhatsApp groups. We'll go beyond the buzzwords, cut through the cliches, and work out what really matters.

In this episode, we're talking about meat and dairy. Calls to cut livestock numbers and eat less milk and meat have become hugely controversial. Beef, lamb and milk are at the heart of Britain's farming heritage, particularly in the north and west. But consuming a bit less meat and dairy is seen as being central to all credible plans for helping the UK fight climate change and embrace healthier lifestyles. How do we strike the right balance?

https://ffcc.co.uk/we-need-to-talk-about-farming