Organic reach for Facebook business pages has collapsed, and this episode explains what that means for music studio owners and where to focus content creation instead.

In this episode John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) share insights on adapting strategies in a shifting digital landscape to maintain effective engagement and grow small businesses. They explore why your email list and website SEO are now your most valuable marketing assets, how a recent Google change may surface social posts in search and maps, and practical steps to spend less time on unpaid platform labor.

In this episode:

How the decline of organic social media reach has evolved over the past decade or more
The impact of algorithm changes on business pages means for music schools and local services like music lessons
The growing importance of owning communication channels
How email marketing and SEO are still some of the most important areas of focus in growing a music lesson business

Rock School Proprietor is a podcast for independent music school owners and lesson studio operators looking to attract more students and create a sustainable business. New episodes drop Wednesdays at RockSchoolProprietor.com and on all podcast streaming platforms.

Interested in the Building a Band Program webinar?

We're planning a free live webinar to accompany the Building a Band Program series of episodes on Friday, July 24, 2026. John will go deeper on the topics and answer your questions directly. If you're interested, send an email to info@rockschoolproprietor.com with the subject line Webinar and we will be in touch with details.

--------------------------------------

Your ratings and reviews on Apple Podcast and Spotify are always appreciated!

Join our private Facebook group, "The Modern Music School," a community for like-minded professionals to connect and share insights.

Looking for a simple and effective guitar curriculum that includes FREE instructor training and support? Consider John's book, Complete Guitar Strumming.