Kids are busier than ever with travel sports, marching band, theater and other time-intensive activities, and it’s directly impacting private music lessons. In this episode John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) explore why these shifts are happening and share practical steps studio owners can take to retain student.

In this episode:

How kids' increasing activity load due to sports and other extracurriculars is impacting attendance and retention in private music lessons
Strategies for studio owners to retain students amidst busy schedules, even when other activities demand more of their time
The importance of empathy and relationship-building in student retention, even if a student needs to take time off from lessons
Why the way that you communicate with clients in these situations can help or hurt your word of mouth marketing.

This episode explores the increasing busyness of kids due to sports and extracurricular activities. The way in which private lesson instructors and studio owner handle these difficult situations can impact if they retain or lose students. Tune in for strategies to adapt and maintain relationships with students and parents when music lesson schedules compete with sports.

Rock School Proprietor is a podcast for independent music school owners and lesson studio operators looking to attract more students and create a sustainable business. New episodes drop Wednesdays at RockSchoolProprietor.com and on all podcast streaming platforms.

Interested in the Building a Band Program webinar?

We're planning a free live webinar to accompany the Building a Band Program series of episodes on Friday, July 24, 2026. John will go deeper on the topics and answer your questions directly. If you're interested, send an email to info@rockschoolproprietor.com with the subject line Webinar and we will be in touch with details.

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