This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos.

They discuss:

Difference between scale and volume in content creation
Impact metrics vs. production metrics
Organizational governance and foundational systems
The risks of scaling content without measuring impact and ROI
Content quality and originality in AI-generated content
Content bottlenecks and downstream effects

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail

This week, Ian and Robert discuss how AI has crept into the Cannes Lions awards criteria, and some thoughts he shared in his Rose Colored Glasses series on the Content Marketing Institute blog - The Cannes Lions Lesson Every Creative AI Initiative Needs, and celebrate his birthday, an absolute classic of a cocktail.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Cathy McKnight on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

You're Not Scaling Content. You're Scaling Chaos.
The Cannes Lions Lesson Every Creative AI Initiative Needs
Robert’s podcast: This Old Marketing
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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