This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact."

Highlights from their chat:

The “Data Barf Binder”- where marketing teams measure activity, not impact.
Investing in employee communications leads to better outcomes.
Awareness metrics can only be useful if connected to outcomes.
Quality and context are more important than quantity in content.
OKRs help align marketing efforts with business objectives.

They also discuss Cathy’s podcast, Uncharted Journey, which is currently on hiatus, which shares stories of successful women in marketing.

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert shares his view on a recent article in AdWeek by Mark Ritson about Anthropic's report on AI’s impact on the labor market.

If you have any comments or thoughts on this topic, we would love to hear them!

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Cathy McKnight on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Uncharted Journey | Podcast
Bear Essentials: Your KPIs Are Measuring Activity, Not Impact
This Old Marketing - AI Can Now Do Marketing. Now What? (523)
Mark Ritson on AdWeek 65% of Marketing Jobs May Not Survive AI
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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The Cathy on Metrics and Robert on Ritson’s AI Opinion Episode