This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose.

In the studio, Dennis shares his experience of growing a content marketing community from a few like-minded bloggers at a local restaurant to an international virtual community with thousands of members and speakers that represent the great and the good of content marketing.

In the Rose & Rockstar, our virtual bar, Ian and Robert discuss some recent work he’s published on the Content Marketing Institute blog that looks at how we build authority ladders for our AI agents, the work that this takes and some of the risks if we don’t.

If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Dennis Shiao on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Bay Area Content Marketing Meetup
From Dennis: Attention Retention and the Content Corner Newsletter
Robert’s article - Agentic AI in Marketing Part 3: How To Build an Authority Ladder
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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The Community and Agent Authority Episode