This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian’s favourite podcasts, Uncensored CMO and agency network Worldwide Partner titled “Confessions of a CMO”.

As is the editorial policy of the show, they pick 5 f’in’ things that jumped out of this work:

The CMO needs to be the voice of the customer
Trading authority for influence
When chaos reigns, stabilize the ship
The long and the short of it
The death of the CMO is wildly overstated

Then Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about a recent article he published on the Content Marketing Institute blog, part of a series discussing plural brands and earning attention one room at a time.

If you have any comments or thoughts on this topic, we would love to hear them!

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Confessions of a CMO
Uncensored CMO
Winning B2B Brand Trust Part 2: How To Earn Attention One Room at a Time
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
The Clash - Should I Stay or Should I Go (Official Video)
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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The Confessions of a CMO and Plural Brands Episode